...have been performed and a few prevailing theories about why this is and ways to reduce habits of forgetting have emerged. Memory is attributed to the functioning of three stages: encoding – the process of storing data, storage – the process of retaining data, and retrieval - the process of recovering data. Several factors are tied together and influence forgetting. It can happen before or even after the actual memory process. Keywords: memory process, encoding, storage, retrieval Why We Forget Forgetting is the loss of information stored in an individual’s memory. It’s the process in which older memories cannot be recalled from ones memory databank. Research studied by Edward Thorndike which was compiled in his novel “The Psychology of Learning” in 1914 shows one possible explanation: “The Decay Theory of Forgetting” found that there is a theory to explain this behavior. Over time, if the specific memory isn’t recalled and an effort isn’t made to preserve the notion or event, it will fade with time. If an attempt of recalling a memory is not made within a certain timeframe the memory will fade to darkness. Another theory known as “Interference Theory” was realized by the German psychologist Bergstrom, it is suggested that some memories compete and affect other memories. (Paul Connerton, 2008, “Seven Types of Forgetting”) When information is very similar to other information already stored in memory, interference or some kind of static is most likely to occur. Proactive interference...
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...Global and Transnational Business: Strategy and Management Second Edition Global and Transnational Business: Strategy and Management Second Edition George Stonehouse Northumbria University David Campbell University of Newcastle-upon-Tyne Jim Hamill University of Strathclyde Tony Purdie Northumbria University Copyright # 2004 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (þ44) 1243 779777 Email (for orders and customer service enquiries): cs-books@wiley.co.uk Visit our Home Page on www.wileyeurope.com or www.wiley.com All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP, UK, without the permission in writing of the Publisher. Requests to the Publisher should be addressed to the Permissions Department, John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England, or emailed to permreq@wiley.co.uk, or faxed to (þ44) 1243 770620. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the Publisher is not engaged in rendering professional services...
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