...Canadian Breast Cancer Foundation Thousands of Canadians are touched by breast cancer each year. The Canadian Breast Cancer Foundation is one of the biggest foundations worldwide. Over thousands of volunteers, donors and over 70 corporate partners are supporting this cause to create a future without breast cancer. The Foundation allocates funds to high-quality research across the country. To begin with, there are many ways to help improve and save the lives of Canadians at risk of breast cancer. Volunteering in the different activities and participating in the ‘’ Run for the cure’’ campaign can be a great way to support the cause. Furthermore, donation and ‘’shop for the cure’’ are the biggest ways our community helps. Many citizens are making a regular or a one-time donation. We see donation boxes pretty much everywhere. After purchasing a product, buyers usually donate the coins that they don’t need. After all, who would want to fill his wallet with heavy coins? The partners of this foundation play a big role. They help the cause by either donating substantial amounts of money or by giving a percentage of the sales of their promotional products. They are part on the ‘’ Shop for a Cure’’ initiative. The Shop for Cure is a way to help raising money for Breast Cancer while consumers receive something in exchange. When buyers purchase the promotional products bearing the breast cancer’s logo, they show support to the cause. We live in a consumer's world. In our society...
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...on Global Warming, and now Kentucky Fried Chicken (KFC) and the Susan G. Komen (SGK) for the Cure organization. This partnership between KFC and SGK has not been without controversy even though it has raised more than $4.2 Million for the cause, the single largest donation in the organization’s history. Throughout this experimental assignment, I will analyze the qualitative data posted on the various blog sites and will give the reader a better consumer perception of the alliance through the eyes of the survivors and patients of breast cancer as well as the Non-breast cancer patients and survivors. I will compare and contrast these perceptions and how they relate to cause-related marketing, cause-brand failure, and decision-making. The previously stated objectives will be covered by exploring the topics of “Pinkwashing”, Brand Implications, and Conflicting views on Association as they relate to this alliance and its qualitative analysis. “Pink-Washing” What is “pinkwashing”? Before exploring this topic, it is relevant to discuss the origin of this word when attempting to better understand it. “Pinkwashing” is a pejorative term derived from “greenwashing” and shares similarities. “Greenwashing” was coined by environmental activists to describe efforts by corporations to portray themselves as environmentally responsible in order to mask environmental wrongdoings (Davis, 1992). The term was originally confined to describing misleading instances of environmental advertising;...
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...BREAST CANCER PREVENTION 1 Breast Cancer Prevention Venita Conley University of Phoenix 2 Breast Cancer Prevention Breast cancer is the second leading cause of cancer deaths in women at the age of 45-50. The number of women diagnosed with breast cancer increases every year, but if detected early, the survival rate is better. Breast cancer can also occur in men, but is less common. Breast cancer in men can happen at any age, but is most common in men between the ages of 60 and 70 years old. Statistics reveals that white women are at a higher risk of developing malignant breast cancer than Asians or Hispanics. (Rising Tide, Kft 2009) Breast cancer is the number two cancer killer and the number one female cancer in women age 15 to 54. Early preventive steps and annual breast exams can help in monitoring early signs of breast cancer in women as early as 20 years of age. Breast cancer is a malignant tumor that starts in the cells of the breast. It is also the uncontrollable growth and spread of cells in the breast, and if not controlled can lead to death. There are many types of breast cancers. The three main types of breast cancers are: the first type is Ductal Carcinoma In-Situ which is a type of early breast cancer confined to the inside of the ductal system, and is the most common...
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...Over the past decade we have observed the growth and development of American professional sports leagues, both on the national scale and globally. The National Basketball Association (NBA) and National Football League (NFL) have both cleaned up their image through their participation in various environmental and community programs such as NBA Cares, NFL PLAY 60, NFL Green Team, and A Crucial Catch. Unfortunately, major legal and ethical situations have arisen which adversely affect each league in different ways. This paper details such social responsibility efforts mentioned above, as well as others, and aims to present the ethical and legal issues surrounding former Baltimore Ravens running-back, Ray Rice, and former Los Angeles Clippers owner, Donald Sterling. NFL Issues: Over the years, many professional athletes have had legal issues. Some have been banned from professional sports, while others went to jail or got away with murder. At some point, however, a business needs to consider ethics. Even though it may not be the best financial decision, doing what is right is paramount. On February 15, 2014, at the Revel Casino in Atlantic City, New Jersey, pro-bowl running-back, Ray Rice, was arrested with his fiancée, Janay, on simple assault charges. On February 19th, a video emerged of Rice dragging his unconscious fiancée out of an elevator by her shoulders. The Ravens’ organization was quick to defend Rice, affirming that he is a man of good character. Rice...
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...Coca cola water water everywhere… INTRODDUCTION: When we hear the name Coca-Cola we might not instantly think of water. However Coca-Cola Amatil's brand Mount Franklin is the number-one brand of bottled water in Australia. In a market crowded with hundreds of competitors, Mount Franklin and the Pump range of products account for more than one-quarter of all bottled water sales in Australia. Coca-Cola Amatil (CCA) is the local Coca-Cola licensee, manufacturer and bottler operating in Australia, New Zealand, Fiji, Indonesia and Papua New Guinea. Coca-Cola is continually striving for growth in this Pacific region. A core objective of the company is to become the supplier of choice for carbonated and non-carbonated beverages. The company has also set a goal to expand in the health and wellbeing segment, or market category. The non-alcoholic drink market consists of different product categories, the main ones being carbonated beverages (both sugared and sugar-free), water, sports drinks, energy drinks, juices and fruit drinks. Over the past two decades the growth in the market share in Australia of diet drinks, bottled waters, sports drinks, energy and lifestyle drinks and other sugar-free, non alcoholic drinks has been steadily increasing. In particular sales of bottled water have increased markedly over the last ten years while the proportional share of carbonated sugared drinks has been falling. In Australia in 2006, CCA enjoyed a 58 percent market share of carbonated...
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...The School Uniform Debate: Measuring Effectiveness Pete Cade Jr. May 2015 Abstract With the rising numbers of violence in schools coupled with a decline in academic achievement, many stakeholders have begun to condemn the state of public school education. The situation has prompted schools across the country to look for unorthodox approaches to improve schools and the performance of their students. The result has led to a spreading initiative that dictates what students can wear. More than just a dress code policy, school uniforms take into account colors and styles from head to toe. Even with the ongoing debate of being constitutional, the trend continues to be adopted throughout the United States. The argument of limiting self-expression is far outweighed by the benefits of increased academic performance and student safety. This paper will outline the ongoing results from adding uniform policies to schools and analyze the debate of the pros and cons of wearing school uniforms. The School Uniform Debate: Measuring Effectiveness The Initial Movement Traditionally imposed by private and parochial schools, uniform policies are being implemented by U.S. public schools in rising numbers. Proponents note that school uniforms make schools much safer for students, encourage children to focus on learning and most significantly – that it puts a halt to socioeconomic disparities. On the same issue, opponents consider the mandates as an infringement on student’s constitutional...
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...1. Introduction Yeo Hiap Seng Limited (YHS), also known as Yeo’s, is a well-established company that is renowned throughout Asia and Oceania, in the UK, USA and Canada (Yeo’s, 2015). It was established by Mr Yeo Keng Lian and his friend in Zhangzhou in the Fujian Province of China in the early 1900’s, and the small business was first known as the Hiap Seng Sauce Factory (Yeo’s, 2015), producing soy sauces as its first products. The company was renamed as Yeo Hiap Seng when Mr Yeo’s friend pulled-out of their business enterprise (Hartono, 2012). As the business grew, Mr Yeo relocated the business to Singapore in 1935 and set up a sauce factory locally. Their soy sauce business became very successful with local consumers and they ventured to offer other food and beverage items, going on to produce healthy, traditional drinks and other Asian delicacies like canned chicken curry for their consumers. In the 1955’s, it was incorporated as a private company when its sales continued to scale greater heights, and in 1969, it became a public-listed company on the Singapore Stocks Exchange. Yeo’s started its first business venture in Kuala Lumpur, Malaysia in 1975 and went on to expand to more than 10 countries over a span of 40 years (Yeo’s, 2015). In the mid-1990’s, YHS had also entered into the property business, which made up of almost 13% of the total company earnings (Hartono, 2012). 2. Strategic Analysis 1.1. External Environment Analysis ...
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...Corporate Social Responsibility and Nonprofit Organizations Darin Leedy December 2009 Senior thesis submitted in partial fulfillment of the requirements for a Bachelor of Arts degree in Economics at the University of Puget Sound Introduction Corporate social responsibility has taken on an increasingly prominent role in the business world in recent years. CSR has grown so popular that nearly every major company in the U.S. now integrates a significant commitment to social and/or environmental programs into its business model. CSR can be loosely defined as the adoption of socially beneficial and environmentally sustainable practices by corporate actors. The rise of CSR can be attributed to growing public disenchantment with traditional business practices that degrade the environment and compromise worker wellbeing, and resulting pressure from consumers and nonprofits on the private sector to reform itself. Instead of simply complying with government regulation, a company that is “socially responsible” adopts more stringent self-regulation ensuring that it is acting to minimize negative impact on the environment, its employees, its customers, and the community. The attitude that the corporate world should be responsible for adverse production effects has expanded into a broader conception of its responsibilities. It is now common to expect corporations not only to be accountable for their actions, but to contribute to solving the world’s problems...
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...Introduction Corporate social responsibility has taken on an increasingly prominent role in the business world in recent years. CSR has grown so popular that nearly every major company in the U.S. now integrates a significant commitment to social and/or environmental programs into its business model. CSR can be loosely defined as the adoption of socially beneficial and environmentally sustainable practices by corporate actors. The rise of CSR can be attributed to growing public disenchantment with traditional business practices that degrade the environment and compromise worker wellbeing, and resulting pressure from consumers and nonprofits on the private sector to reform itself. Instead of simply complying with government regulation, a company that is “socially responsible” adopts more stringent self-regulation ensuring that it is acting to minimize negative impact on the environment, its employees, its customers, and the community. The attitude that the corporate world should be responsible for adverse production effects has expanded into a broader conception of its responsibilities. It is now common to expect corporations not only to be accountable for their actions, but to contribute to solving the world’s problems. That is, corporations are now pressured to contribute to the creation of public goods like a healthy environment and poverty reduction as well as to absorb their own production externalities. Combined with the growing demand for “green” products, the private...
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...A REPORT ON AVON PRODUCTS Submitted to: Submitted by: Mr. Vikas Anand Neha Sharma Faculty, LPU RR1002B37 11009270 COMPANY PROFILE Avon Products, Inc. (NYSE: AVP) is a US cosmetics, perfume and toy seller with markets in over 140 countries across the world and sales of $9.9 billion worldwide as of 2007. AVON PRODUCTS was founded in 1886, Inc. (Avon) is the largest direct seller of beauty and beauty- related products. With $10.7 billion in annual revenues in 2008(up 8% from 2007), Avon and its approximately 42,000 associates now serve valued customers in more than 100 countries worldwide. Our primary distribution channel is direct selling by our more than 5.8 million Avon sales representatives. Together, these ”Avon ladies” as they are affectionately known, help us to reach millions of customers around the world and handle upwards of one billion transactions annually. Company style Avon Products is a multi-level marketing company. The company's chairman and CEO is Andrea Jung, who was promoted to the position in 1999. She has completed a decade as CEO and is the longest tenured female CEO among Fortune 500 companies. Avon uses both door-to-door sales people ("Avon ladies," primarily and a growing number of men) and brochures to advertise its products. In the United States, products may be found through Representatives...
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...(cummingtonite/grunerite); anthophyllite; tremolite; and actinolite. What are the health effects of asbestos exposure? Exposure to airborne friable asbestos may result in a potential health risk because persons breathing the air may breathe in asbestos fibers. Continued exposure can increase the amount of fibers that remain in the lung. Fibers embedded in lung tissue over time may cause serious lung diseases including: asbestosis, lung cancer, or mesothelioma. Smoking increases the risk of developing illness from asbestos exposure. Three of the major health effects associated with asbestos exposure include: • Asbestosis – Asbestosis is a serious, progressive, long-term non-cancer disease of the lungs. It is caused by inhaling asbestos fibers that irritate lung tissues and cause the tissues to scar. The scarring makes it hard for oxygen to get into the blood. Symptoms of asbestosis include shortness of breath and a dry, crackling sound in the lungs while inhaling. There is no effective treatment for asbestosis. • Lung Cancer – Lung cancer causes the largest number of deaths related to asbestos exposure. People who work in the mining, milling, manufacturing of asbestos, and those who use asbestos and its products are...
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...Biography for Amy Winehouse More at IMDbPro » ad feedback Date of Birth 14 September 1983, Southgate, London, England, UK Date of Death 23 July 2011, Camden, London, England, UK (alcohol poisoning) Birth Name Amy Jade Winehouse Nickname Wino Ames Height 5' 3" (1.60 m) Mini Biography Amy Winehouse was a five-time Grammy Award-winning English singer-songwriter known for such hits as 'Rehab' and 'You Know I'm No Good' among her other works. She was born Amy Jade Winehouse, on September 14, 1983, in Enfield, London, England to a Jewish family with Russian ancestry on her mother's side. Her father, Mitchell Winehouse, was a taxi driver; her mother, Janis Winehouse (nee Seaton), was a pharmacist. Her family shared her love of theater and music. Amy was brought up on jazz music; she played her brother's guitar and received her own guitar at age 13. Young Amy Winehouse was a rebellious girl. At age 14, she was expelled from Sylvia Young Theatre School in Marylebone, London. At that time she pierced her nose and tattooed her body. She briefly attended the BRIT School in Croydon, and began her professional career at 16, performing occasional club gigs and recording low cost demos. At age 19, she recorded her debut, Frank (2003), a jazz-tinged album that became a hit and earned her several award nominations. During the next several years, she survived a period of personal upheaval, a painful relationship, and has been struggling with substance abuse. Her 2006's album...
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...Hotel companies' contribution to improving the quality of life of local communities and the well-being of their employees Paulina Bohdanowicz1 and Piotr Zientara2 Correspondence: Paulina Bohdanowicz, E-mail: paulina_bohdanowicz@yahoo.com 1has a PhD in energy technology (Royal Institute of Technology, Stockholm, Sweden) and a PhD in social science (University of Gdansk, Poland). Bohdanowicz is currently working in the industry and guest lecturing at tourism and hospitality schools. 2has a PhD in economics (University of Gdańsk, Poland), MA in HRM (College of Europe, Bruges, Belgium), Diploma of Economics (Paris Chamber of Commerce, France), DEUF (Jean Moulin III University, Lyon, France). He is currently lecturer in HRM at Gdańsk Higher School of Administration and consultant for small and medium-sized enterprises. Received 10 December 2008; Revised 10 December 2008; Published online 9 March 2009. Top of page Abstract The aim of this paper is to discuss the question of how hotel companies contribute to improving the quality of life in host communities and the well-being of their employees. A number of research techniques were employed, which allowed to see what the hospitality sector has done to further the aforesaid end. The findings are placed into the context of corporate social responsibility (CSR), and it is argued that, in recent years, hotel companies have gone to great lengths to improve the quality of life in local communities and the well-being of their employees...
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...Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad Content Project Manager: Corey Geissler Media Editor: John Rich Production Technology Analyst: Emily Gross Frontlist Buyer, Manufacturing: Diane Gibbons Production Service: PrePressPMG Sr. Art Director: Stacy Shirley Internal Designer: Chris Miller/cmiller design Cover Designer: Chris Miller/cmiller design Cover Image: Getty Images/The Image Bank Permission Aquistion Manager/Photo: Deanna Ettinger Permission Aquistion Manager/Text: Mardell Glinski Schultz © 2010, 2007 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer &...
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...Pakistan Supreme Court annulled New Law Protecting the Prime Minister Supreme Court of Pakistan on 3 August 2012 annulled the new law called Contempt of Court Act 2012(COCA 2012). Pakistan’s Supreme Court 3 August 2012 struck down a law designed to protect the new prime minister from being charged with contempt and thrown out of office like his predecessor. The court ousted the previous prime minister, Yousuf Raza Gilani, from office in June by charging him with contempt of court for failing to reopen corruption proceedings against President Asif Zardari. OIC suspended Syria The Organisation Islamic Cooperation(OIC) suspended Syria on 16th August 2012 saying the muslim world can no longer accept a government that “massacres its people”,further isolating the embattled regime. Senkaku Islands became the Bone of Contention between China and Japan Ten Japanese on 23 August 2012, made an unauthorized landing on Uotsuri, which is known in Japan as the Senkaku Islands and in China as the Diaoyu Islands. The uninhabited islands surrounded by rich fishing grounds are controlled by Japan but also claimed by China and Taiwan.The Senkaku Islands dispute engulfs in itself a territorial dispute on a group of uninhabited islands. Of the ten Japanese people who visited the island, five were apparently conservative local assembly members.The Senkaku Islands are located in the East China Sea between Japan, and the Republic of China. The archipelago contains five uninhabited islands. Somalia...
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