...Article Paper 4/11/2012 National Geographic Explores Digital Future National Geographic, the fascinating nature magazine, has been present with us for 124 years. As we know, it is well known for its photography, maps, and articles. Mr. Fahey had taken over as the CEO of National Geographic in 1998 and is dedicating his efforts into expanding the magazine’s reach to consumers. He understands that the digital aspect of the market is thriving today so he is going to enter in strong, considering 56% of their revenue is accumulated through television networks and other programming methods. Mr. Fahey strongly states he won’t abolish the company’s oldest asset, stories and pictures, but will deliver them in a more accessible manor. This article correlates highly on the implications for management seen in Chapter 6 of the textbook. Chapter 6 strongly informs the reader about planning and strategies. Planning has a very important role in management with relevance to achieving goals. There are three steps within planning that firms must use in order to plan successfully. Mr. Fahey and National Geographic do this very well. This first step is to determine the organizations mission and goals. Mr. Fahey states this quite clearly by saying that the company will do much better off with digital expansion. The second step is to formulate a strategy. Mr. Fahey does this by noticing how the website and television networking succeeded. Since that division of digital sources did...
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...Possible Questions National Geographic Society 1. Fahey remarks about magazine piles “ that has come to haunt people today don’t want clutter. Comment? 2. How can Fahey promote cross functional and cross divisional collaboration by bringing radical changes in business model from paper to digital. 3. What should be the best strategy for fahey to integrate the media and magazine by transforming the culture, behavior and value of a legacy organization. 4. In 1994 Fahey was CEO of ‘Life Time’ ironically facing same challenges with earlier generation of media and technology. Fifteen years later same person is seen as elite general manager at work in a completely different organization. Has his thinking and management style changed? 5. Whom should the e commerce boss report to? How to transform a 123-year-old cultural icon and prepare it for the digital world? Slowly, Key concepts include: 1. Practitioners need to understand the power of the history of their own organizations in order to effect change. 2. Making transformational changes at the National Geographic Society involved pulling management levers to alter a deeply ingrained culture, develop new organizational capabilities, and design a compensation structure aligned with new values. 3. A one-size-fits-all approach to management doesn't work. General managers encountering similar problems in different organizations may need different solutions to solve them. That has come back to...
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...Features Categories/ Sections The categories/sections are visible right below the NatGeo logo in a hard to miss yellow on black background, just like the logo. The first level of categories includes Home, Video, Photography, Animals, Environment, Travel, Adventure, NatGeo TV, Kids and Shop. When one hovers over any one of these categories, it is illuminated in a different colour with a dropdown box which showcases photographs and article titles about the featured content under that category. Also comes with it a horizontal submenu which gives further sub-categories. Notifications/ Alerts There are no direct notifications or alerts on the website as it is not a social networking or market watch website. Instead all the notifications and alerts are sent by mail to the user’s email id from the Nat Geo website. Integration of Data The content/data in the website has been integrated clearly and quite precisely. Every article, photograph and video has a tag which makes it easier for the data to be classified into categories. The website has a Root structure which can be explained by the following example. Eg. Under Enviornment >> Green Guide >> Green Living >> Green Household >> Vegans and Vegetarians >> The article ‘Side Effects of Becoming a Vegetarian’ Personalization A user can personalize their account by filling in personal details like creating a Username, specifying their Date of Birth, defining their Location, uploading a Profile...
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...marketing mixes. The purpose of market segmentation is to increase marketing efficiency by focusing marketing efforts to a particular group, maximize scarce marketing resources, find a market with limited competition and select the most profitable segment. It has four major market segmentation variables, there are geographic, demographic, psychographic and behavioral. Geographic segmentation tries to divide the market into different geographical units such as location, regions, population density, climate and countries. Demographic segmentation consists of dividing the market into groups based on variables such as gender, family size, family life cycle, income, occupation, education, religion, race and nationality. Psychographic segmentation divides buyers into different groups based on social class, lifestyle or personality characteristics. Behavioral segmentation divides buyers into groups based on their knowledge, attitudes, response to a product. There are four consumer and industrial product that we are going to discuss about their market segmentation, which are McDonald, Hugo Boss perfume, Mobil Nokia and magazine of National Geographic. Fast food: McDonalds Geographic segmentation Nowadays, McDonalds is a very famous brand in all over the world. It franchises and operates more than 32,000 fast-food restaurants in over 100 countries. In Malaysia, you can find McDonalds at every shopping complex of the city. These brands of the product are very Bestsellers because people...
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...Young1 RICHARD BALLARD PROFILE By definition, Richard Ballard was a great oceanographer. Ballard had always been interested in the sea since he was a little child. His curiosity got the best of him and he has accomplished so much since then. He has written a variety of books to go along with his scientific research and findings within the ocean floors. One of his most popular discoveries was The Titanic. His underwater archaeology work is amazing. It is pretty impressive to know that Ballard has a sense of humor when it comes to storytelling in his books. It is pretty incredible to go submarine diving and not know if you will surface because you are on a mission to find the impossible artifacts within the black sea. Ballard was also known for his natural discoveries during his deep-sea expeditions. Even though Ballard is known for his discoveries, his first expedition was unsuccessful. There are many written pages that discuss Richard Ballard’s underwater discoveries. “During Richards long career he conducted more than one hundred-twenty deep-sea expeditions using the latest in exploration technology, and he is a pioneer in the early use of deep-diving submarines” (Richard Ballard). As the president of an Exploration Institute, Ballard received many prestigious awards for his discoveries, television appearances and books to go and prove his findings. Many of Richards’s expeditions are well known. “He led the 1977 expedition that discovered deep-sea hydrothermal vents...
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...English 1st Period October 4, 2013 Matthew Henson was a female African American that was born in Charles county Maryland on August 8, 1866. Matthew Henson was famous for being of the first people to reach the North Pole. Matthew Henson died in New York City on March 9, 1955. Matthew was the son of two black freedom share croppers. Henson lost his mother at a very early age that not reported at this time. Henson’s father moved the family to Washington D.C, when he was 4 years old in search of work. Henson, his brothers and sister were placed in the care of their family when his father passed away. At the age of 11 Henson ran away and was allowed to move in with a lady who lived in the neighborhood. When Henson was 12 years old he left to work on a ship at a cabin boy. While working on the ship for six years, Henson learned literacy and navigation skills under the care of mentorship of Captain Childs. Henson returned to D.C. once Captain Childs died and worked as a store clerk. While working as a store clerk Henson met an explorer by the name of Robert Edwin Peary that served as an officer in the U.S. Navy crops of civil Engineers. Henson was hired as Peary Valet for his travel expeditions. Henson joined Peary on a Greenland expedition in 1891. Henson embraced the local Eskimo culture. He learned the language and the natives Artic survival skills. When the trip was over in 1893 Henson was the only member left of Peary’s entourage. The other men on the team abandoned and quit...
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...I found the movie “Inside North Korea” disturbing, intriguing and disappointing. The movie follows National Geographic correspondent Lisa Lang as she accompanies Dr. Ruit, a famed Nepalese eye surgeon while doing cataract surgery in North Korea. He does 1000 surgeries in 10 days, while training North Korean surgeons. The camera crew is there on the pretext that they are just filming the doctor and the work he is doing there. Lisa Lang and her crew, film North Korea and its citizens from the inside and offer a rare look at North Korea. Kim Jong Il is known as the “Dear Leader”. He is an absolute dictator; he in essence is the state, with absolute power. The people of North Korea are taught and trained to adore, almost worship him. They are not allowed cell phones and there is no internet or outside media allowed. The country is the most isolated country in the world, it is roughly the size of Mississippi with a million man army. North Korea is full of contradictions. While it has the world’s 4th largest army, the incident of cataract is 10 times higher than in the rest of the world. With such a high occurrence it is clear that malnutrition is the leading cause showing that the people are not receiving enough nutrients in their diet. While their leader lives a life of decadence with more than a private fleet of 100 limousines and was at one time the largest single customer of Hennessy Cognac in the world. The North Korean’s are on average 22 pounds lighter and 8 inches...
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... Tarantulas How long tarantulas live and their behavior are very interesting. Their not like just any spider. Female tarantulas can live thirty years or longer in the wild. Even in captivity, they have been known to live for over twenty years. Although on the other hand, males have a life span of just five to ten years on average. Now tarantulas do come in many sizes. The largest tarantulas have a leg span of nearly ten inches, or about the size of a dinner plate. This does however depend on the size of your dinner plate. Tarantulas are docile(ready to accept control or instructions) and rarely bite people. Tarantulas only attack when they feel threatened. However when they are threatened, they defend themselves by throwing needle like barbed hairs at their attackers. Tarantulas can feel threatened simply by being touched the wrong way or being held the wrong way by a human. They use their hind legs to scrape barbed hairs from its abdomen and flings them in the direction of the threat. How tarantulas catch their food and what they eat seem strange. Although this also may sound like a good way to get food, it’s not. Tarantulas ambush small prey at night, stealthily sneaking up on a potential meal and then pouncing. Tarantulas paralyze their prey with venom, then use digestive enzymes to turn the meal into a soupy liquid. Tarantulas will eat anything small enough to catch and consume. They will eat things things such as: arthropods, reptiles, amphibians, birds, and even small...
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...THE FIVE THEMES OF GEOGRAPHY Lisa Keys-Mathews Department of Geography University of North Alabama To specifically serve the teacher population, a publication entitled Guidelines for Geographic Education was published in 1984 and its contents became known popularly as the "Five Themes of Geography." These themes are: * Location * Relative Location * Absolute Location * Place * Human Characteristics * Physical Characteristics * Human-Environmental Interactions * Humans adapt to the environment * Humans modify the environment * Humans depend on the environment * Movement * People * Goods * Ideas * Regions * Formal * Functional * Vernacular (perceptual) The five themes served as a framework upon which the content of geography can be taught and served the K-12 population until the national geography standards were published in 1994. Since the six elements of the national standards embrace the five themes, they remain a valuable tool for students to use in developing a "geographic perspective," while the standards strengthen instructional planning. LOCATION "Where are we?" is the question that the theme Location answers. Location may be absolute or it may be relative. These locations, whether relative or absolute, may be of people or places. An absolute location is a latitude and longitude (a global location) or a street address...
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...earth science increasingly rely on digital spatial data acquired from remotely sensed images analyzed by geographical information systems (GIS) and visualized on paper or the computer screen.[3] Geoinformatics combines geospatial analysis and modeling, development of geospatial databases, information systems design, human-computer interaction and both wired and wireless networking technologies. Geoinformatics uses geocomputation and geovisualization for analyzing geoinformation. Geoinformatics Research Research in this field is used to support global and local environmental, energy and security programs. The Geographic Information Science and Technology (GIST) Group of Oak Ridge National Laboratory are supported by various government departments and agencies including The Department of Energy. They are currently the only group in the United States Department of Energy National Laboratory System to focus on advanced theory and application research in this field. Applications Many fields benefit from geoinformatics, including urban planning and...
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...lots of location based data which is very important for managing the state and serving the citizens. Having all this data in physical formats makes it very difficult to manage and work efficiently. GIS systems are invcreasingly being used to convery the location based data into digital formats. A lot of different government agencies require location based data which is useful to their field area. Having multiple government agencies using different sets of location based data can make colloobration very difficult and time consuming. Integrating the location based data from various government agencies into a single data warehouse can go a long way in helping not only government agencies but also other businesses to take advantage from it. "Geographic information is the key to better decision-making; just about everything a community, business, or public agency does, whether in day-to-day operations or long-term planning, is related to its geography." (Lennox, 2012). Using Arkansas blueprint Arkansas's GeoStar is the first statewide enterprise GIS system which is publicly assessible and supports multiple vendors which helps GIS users to request location based requests such as development requests, zoning issues and disaster response needs in an efficient manner....
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...Introduction Local health departments (LHDs) play a central function in ensuring important public health services. Geographic information system (GIS) technology offers shows potential resources for LHDs to recognize geographic gaps connecting areas of necessitate and the reach of public health services. They explored how great LHDs possibly will better bring up to date planning and investments by using GIS based methodologies to bring into line community needs and health outcomes with public health programs. They presented a framework to drive LHDs in identifying and addressing gaps or mismatches in services or health outcomes. Methods These researchers studied four large health departments, two in California and two in Florida, interviewing key informants from all levels of the organization. They identified five critical factors that enable health departments to use GIS methods to inform service planning: Priority setting-some type of formalized strategic planning activity including traditional health assessments, community-driven planning processes and, in some cases, political mandates. Planning with a geographic focus—identify a purpose for mapping and put program planning and service provision questions into a geographic context. Access to geo-enabled data-availability of population health data and health department service and program data. Resources and technical capacity-resources needed include specialized but widely available GIS software, data management or statistical...
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...activitymode.com/product/mkt-310-wk-6-quiz-4-chapter-9-10/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 310 WK 6 QUIZ 4 CHAPTER 9 & 10 MKT 310 WK 6 Quiz 4 Chapter 9,10 1) The least flexible element of a retailer's strategy mix is ________. A) merchandise assortment B) human resources C) pricing D) location 2) The first step in choosing a store location is to ________. A) determine whether to locate as an isolated store, in an unplanned business district, or in a planned shopping center B) evaluate alternate geographic (trading areas) in terms of the characteristics of residents and existing retailers C) select the general isolated business district or planned shopping-center location D) analyze alternate sites contained in the specified retail location type 3) A trading area can best be defined as ________. A) those competitive stores that interchange customers B) stores that are located in the same shopping center or district C) a geographic area containing customers of a particular firm or group of firms for specific goods and services D) a designation of a retail area by the U.S. Census Bureau 4) A major benefit of a trading-area analysis is that it allows a retailer to determine ________. A) the demographic and socioeconomic characteristics of consumers B) a store's image C) the psychographics of shoppers versus nonshoppers D) the response of shoppers to promotional pricing 5) A major benefit of a thorough trading-area analysis is that it allows a...
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...Andy Evans, Richard Kingston and Ian Turton School of Geography, University of Leeds, Leeds, LS2 9JT, UK Abstract. This paper describes work carried out as part of the Economic and Social Research Council’s Virtual Society? Research Programme and presents some initial developments in the field of spatial decision support systems (SDSS) on the World Wide Web (WWW). Particular attention is paid to the development of Geographical Information Systems (GIS) and webbased SDSS with the principal aim of increasing public involvement in environmental decision-making. Discussion focuses on public access issues and the implications for online approaches to public participation. Examples of three online SDSS are given covering local, regional and national scale case studies. 1. Introduction The rise of the Internet and the WWW has created many opportunities for those involved in GIS and decision support research. In the last few years many GIS have appeared on the WWW giving the general public, or at least those with a connection to it, access to both GIS and spatial data. With this increased availability, previous criticism of GIS as an elitist technology voiced by Pickles [6] may no longer be valid. We are now beginning to witness the popularising of GIS, at least within computer user circles. However, most GIS on the web are merely demonstrations using sample data that, in the majority of cases, are not problem specific and will be of only passing interest to the user. Expertise may...
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...be affected. Most disasters result in the inability of those affected to cope with outside assistance. At the household level, this could mean dealing with the help from neighbours; at the national level, assistance from organizations such as the International Federation of Red Cross and Red Crescent Societies, the United Nations, various nongovernmental organizations (NGOs) and government agencies themselves. As the limiting factor in disaster response is often the coping capacity of those affected, improving their resilience when responding to disasters is a key approach to lessening the consequence of a disaster. A vulnerability map gives the precise location of sites where people, the natural environment or property are at risk due to a potentially catastrophic event that could result in death, injury, pollution or other destruction. Such maps are made in conjunction with information about different types of risks. A vulnerability map can show the housing areas that are vulnerable to a chemical spill at a nearly factory. But it just as likely, could delineate the commercial, tourist, and residential zones that would be damaged in case of a 100-year flood or, more devastation, a tsunami. Vulnerability maps are most often created with the assistance of computer technology called geographic information systems (GIS) and digital land survey equipment designed for use in the field. However, vulnerability maps can also be created...
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