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Nature of National Bookstore

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Submitted By elloisemanuel
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Nature of the Business
National Bookstore is the leading retail chain of books and other supplies in the Philippines. Since their main targets are the students and office people, they provide them their “basic needs” with affordable prices. Aside from school and office supplies, they also offer equipment, gift items, toys, and room decorations. And during special days or events, they offer special items in compliance to the occasion. For example, they offer Christmas decorations and gifts during the “-ber” months and they offer gifts appropriate during the Valentine season. Furthermore, they also offer some services like printing, photocopying, lamination, binding, balloon making and many more.
The business is open to keep their products modernized, by updating its shares and scouts from around the world for different sources. It holds on to current buyers’ needs, adding variety of products. Also, to encourage buyers to purchase their merchandise, they allow leisure reading.
Often times, the bookstore would be seen near schools and universities or communities where their customers would most likely to be found. This creates their branches more accessible for consumers and at the same time profitable. But their purpose, vision and values are more for the benefit of the consumers: “Our purpose is to serve our customers with tools that enrich their minds and improve skills to ensure their success. All our efforts are concentrated to serve this purpose. We provide the largest selection of products and services, reaching more customers through our growing branch network, and spreading the love of reading and learning through our advocacy and community campaigns. Our vision is to build a thousand knowledge centers in the Asia-Pacific region by 2025. Our core values are: having Malasakit, being Innovative, having Dignity in what we do, being Service-Oriented and striving for Excellence and working as Team. Having this MINDSET is key to our success.”
Because of the company’s innovative customer service, integrated merchandising and promotions, fast product incomings and unique identity, they were able to achieve the situation they are in right now. And if this will still continue, they won’t be far to reaching their current goal for 2025.

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