...11/16/2009 MRK526MT CASE ANALYSIS-NATUREVIEW FARM SUBMITTED TO DONNA GEARY | BY MAHMOUD ISSA TABLE OF CONTENT EXECUTIVE SUMMERY THE PROBLEM CHANNEL ANALYSES SITUATION ANALYSES FINANCIAL ANALYSES ORGANIZATIONAL OBJECTIVES ALTERNATIVES/ OPTIONS RECOMMENDATION IMPLEMENTATION PLAN BIBLIOGRAPGHY PAGE 3 4,5 6,7 7,8 9 9 10-16 17 18 19 2 Executive Summery The Problem Natureviews main problem is that they have to make strategic marketing decisions to grow revenues to $20,000,000 from their current $13,000,000 before the end of the 2001 fiscal year. Channel Analyses Supermarket channel offers more potential for sales and revenue but also is very costly due to technology and slotting fee requirements and is also risk filled due to many unknown variables. However despite the risk, this channel provides the most exposure and market base. The Nature foods channel offers less risk, but only serves niche market of organic food purchasing consumers. It is cheaper to invest and is expected to grow by 20% annually Strength Long product shelf life Reputation of high quality, taste and natural ingredients Strong relationship with nature store retailers Opportunities Organic food market expected to grow to $13.3 billion in 2003 Nature store channel sales up 20% 12.5% growth in 4oz multipack Increase in consumer interest in organic foods Threats Competition(both in regular yogurt and organic yogurt) Increasing nature store channel demands on logistics or technology...
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...compromise on during your holiday, as they make up an important part of the experience. There are plenty of options to choose from in the Saimaa area, depending on the type of holiday, your travel companions and personal preferences. Plenty of Choices You can stay at a spa hotel, hotel, cottage, family room or farm, or spend the night in a lean-to shelter, where the star count is as high as on the night sky. The temptations at the area’s spa hotels include the relaxing heat of the spa facilities, but also a versatile array of activities and high quality accommodation and restaurant services – all under one roof. Those who value great transport connections and shopping opportunities choose to stay in the hustle and bustle of the town centre, where all services are nearby. Lakeside views You can choose to stay amid Lake Saimaa’s beautiful nature, in the peaceful setting of a wilderness cottage that will ensure a true chance to relax. If your holiday preferences include both activities and relaxation surrounded by nature, a cottage located near town is the perfect choice. Those looking for exotic experiences can enjoy an unforgettable holiday by staying at a farm or a manor house. The Saimaa area takes good care of its guests, so the accommodation services offer alternatives for travellers with allergies or disabilities or those who value ecological travel. Hotel accommodation at Saimaa Whether you are counting sheep, stars or the number of beds, the choice of hotel does...
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...is often called “the mid-American Chekhov” Title: The title suggests that characters in the story plant corn on a farm. Setting: A farm on Scratch Gravel Road in spring time. Point of view: First person point of view. Central Conflict: The old couple struggle to get over the terrible pain and grief because of the death of their only son. Plot: A man and a woman have a son late in their life. They are farmers and attached to their land and work of planting. When their son grows up he goes to live in the city and dies at a young age. The couple try to get over their loss through their connection to nature and understanding of the cycles of life and death. Introduction: Hatch and his attachment to the earth is introduced through his family story. Hatch’s father becomes invalid when Hatch is still a child. At a very young age he had to develop a relationship with nature and the cycles of birth and death. Inciting incident: It occurs with the death of their son. Development: Hatch is a very good farmer and he likes his farm very much and he marries a school teacher and they have a son called Will. Will goes to Chicago to study. His parents miss him very much. They become preoccupied with reading their son’s letters. After their son dies in a traffic accident they are able to incorporate their loss in to their perspective of cycles of nature. Climax: It is when Hall goes to their house to give the bad news. Resolution: The family gets over the death of...
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...the extra hours he contributes to the farm believing that it will benefit the revolution, before his injury he adopted the motto’s of “I will work harder” and “Napoleon is always right” (Pg. 41). He used these mottos to express how much he wants the Animal Farm to succeed and maintain a good life, due to his low unintelligent he “Tries with all his might” to learn to read but unfortunately, he “Could not get beyond the letter D” (Pg. 21). The pigs are related to human nature by using the power that they acquired from all the animals, in a bad way, which lead to becoming corrupt. Therefore, the pig's successful reign over Animal Farm was due to ambition and power over the other animals....
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...Despite it being banned, a lot is to be said for George Orwell’s “Animal Farm.” Throughout 1950’s there was so much tension between the Soviet Union, and well, the rest of the world. In the time that Orwell wrote this novel, the First World War had come to a close in Europe. Despite the newly forming Russia, the World War put a damper on the already fragile state- only 20 years after a nasty civil war. Though the civil war was over, tensions between Russia and the United States never actually went away; The United States government was initially hostile to the Soviet leaders for taking Russia out of World War I and was opposed to a state ideologically based on communism. Although the United States embarked on a food crisis relief program in the Soviet Union in the early 1920s and American businessmen established commercial ties there during the period of the New Economic party. Because of differences, the two countries did not establish tactful relations until 1933. By that time, the totalitarian nature of Joseph Stalin's regime presented an insurmountable obstacle to friendly relations with the West. A few years later when George Orwell released his “Animal Farm” which was rumored to be set around Stalinist Russia, it was no wonder people took notice of the controversial novel. As you read the story of Manor Farm, you begin to notice a few details that are not at all suited for a rural English family farm. Before starting on this piece, Orwell had mentioned in interviews...
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...season after season, year after year. And yet, the land on which these farms exist had to come from somewhere. The pesticides used on fields and the run-off from animal pastures all go somewhere. The native plants and animals that once thrived naturally were removed in order to make room for farms, and the species that co-exist are exposed to harmful waste products. Thus, a vital issue emerges. Farmers and ranchers are committed to providing for populations worldwide. The environmentalists who oppose them are committed to protecting nature. So why can’t they work together and come up with a plan that helps both sides become sustainable? This paper will use the organization American...
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...Agribusiness Management, its meaning, nature and scope, types Of management tasks and responsibilities Dr. B. K. Baruah Professor Department of Agril. Economics Farm Management Assam Agricultural University Jorhat – 785 013 Different authors have defined it differently. It is a concept easy to understand but difficult to define. Literally speaking business means bushes. In simple words “business means the state of being busy”. Broadly, business involves activities connected with the production of wealth. It is an organized and systematized human activity involving and purchase of goods and service with the object of selling them at a profit. Business concerns with buying and selling goods, manufacturing goods or providing services in order to earn profit. What is agribusiness : The word agriculture indicate plowing a field, planting seed, harvesting a crop, milking cows, or feeding livestock. Until recently, this was a fairly accurate picture. But to days’ agriculture is radically different. Agriculture has evolved in to agribusiness and has become a vast and complex system that reaches for beyond the farm to include all those who are involved in bringing food and fiber to consumers. Agribusiness include not only those that farm the land but also the people and firms that provide the inputs (for ex. Seed, chemicals, credit etc.), process the output (for ex. Milk, grain, meat etc.), manufacture the food products (for ex. icc cream, bread, breakfast cereals etc.), and transport...
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...Immigrants have been exposed to poor living and low working conditions. The immigrant works have been exposed to countless evils. In Pierre Bourdieu’s sociological theory discusses, the the main aspects are focusing in analyzing the state of the immigrant farm child. From a outsider’s view, we could imagine that due to the increased development of the countries like the United Sate, the living condition and environment on the poor could change, however, this has never been the case. These immigrant farm children are discover to lots of problems such as intense and extreme working environment and exposure to the chemical substance and the pesticides. Moreover, to be a child of an immigrant farm worker might brings some impact to these children...
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...Spring” and “Returning to the Farm to Dwell” are two astounding works of literature that gives one an astounding visual of how the writer is...
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...can be a line or two, but can carry the weight of a full chapter if executed properly. Will Weaver paints an idyllic farm scene in “A Gravestone Made of Wheat,” featuring a full cast of traditional characters. Nevertheless, through glimpses into specific instances in Olaf and Inge’s respective lives together, the audience can appreciate their nontraditional nature. Weaver’s short story opens with a confrontation between a small town sheriff and one of his constituents regarding the burial of the latter’s recently deceased wife. Olaf is portrayed as a simple farmer, with strong connections to family. In the first few lines of the story, Olaf displays confusion towards the sheriff’s presence at what he considers a family event, the burial of his wife. Olaf is under large amounts of stress at this point, as he is sitting directly beside his beloved wife’s coffin and is being told that he cannot continue with the burial as he had so planned. This makes Olaf seem confused, and mentally fuzzy; while his son Einar is trying to ensure his father understands the gravity of the situation, Olaf is distracted when “suddenly a fly buzzed like a chainsaw.” These actions show the audience how deeply Olaf must have been moved by the death of his wife. In the ensuing conversation with the sheriff, Olaf further shows signs of confusion by his soft, feeble responses. Olaf views the situation as an affront to his family’s wishes. To him, the burial of a loved one is strictly familial business...
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...11 year old girl growing up on a farm, Bobbie Ann Mason, remembers not wanting that life. She has bigger dreams and aspirations, such as being "…an airline stewardess." (137) These are the dreams of many young girls who are idealistic and want to spread their wings. Mason questions her Mother and Grandmother's position on women's roles by screaming out in frustration, "Can't ya'll talk about anything but food?" to which her Grandmother replied, "Well, what else is there?"(137) This demonstrates the difference between the generations. Where Grandma willingly accepts her role, Mason emphatically questions her role and strives to create a different future for herself. Mason uses pathos, structure and tone to explain her point of view. Mason's argument is emotional which appeals to the audience who will empathize with her desire for freedom. She illustrates that farm life is "…fraught with anxiety and desperation." (138) There is an air of helplessness as they rely heavily on Mother Nature for their survival. The weather has the ability to make or break the family on a daily basis. Mason describes how "farmers didn't take initiative" (138) and were reactionary against forces outside of their control. It is this "dependency on nature" (138) that fuels Mason's desire to rebel against the life that is expected. Being a story about Mason's childhood, the structure is descriptive and based on personal experience. Mason illustrates childhood on the farm as revolving around food. "All the...
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...Final 1. In James Turner Johnson’s article ‘Threats, values and defense: does the defense of values by force remain a moral possibility?’ (60) he cites four justifications for war. What are they? From a pacifist’s point of view why are these reasons problematic? In this article the four justifications for going to war are: defense of the innocent, recovery of something wrongly taken, punishment of evil, and defense of aggression in progress. From a pacifist's point of view there are some major problems with these justifications for war. Each and every justification is met with its own singular problem. The defense against the innocent seems like it is justified but there arises two arguments against it. In a war more than just soldiers are killed. Other civilians will be killed and many of the soldiers don’t want to fight, they are just ordered too. That means we are killing innocent civilians and soldiers to protect some innocent. From a utilitarian view we must ask if this the death of the innocent will outweigh the death of the other innocent if we do or don’t go to war. Yet, deontologists would say that killing is bad and that needs to be punished because killing is wrong. So kill people to stop killing. For a pacifist that is just wrong. The other problem from defending the innocent is that violence is key in war and many times over we have been shown that violence is not always the best way. We should try and support people and ideas like Gandhi, to win with non-violence...
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...Robert Frost, a great literary writer found a way to use nature as a tool to express human experiences. Throughout the course of his life he has inspired writers and created a new view on how we as humans view nature and the world around us. Robert Frost has been known to be a complicated poet because he did not focus so much on weather a line rhymed. Frost wrote deliberately to paint a picture or create a story for his readers. He wrote with care to express what he was truly feeling. Most of his poems are written with undertones that would require the reader to look deeper into what was written. When most poems are examined more in depth Frost becomes much more complex, showing that there is a deeper and sometimes darker undertone to the engaging words of the poems. Frost had experienced pain and tragedy, with many deaths of family members, during his life. He finds that his suffering makes the thought of death both fascinating and tempting. Frost considers death but has decided to pursue life and the choices that one faces along life’s paths. Frost uses his greatest inspiration, nature, to tell stories of happiness, tragedy and pain. Nature is the one thing that remains constant. It continues to flow and carry on through good and bad. I feel that Frost noticed this and found a way to connect and mimic nature’s process: the circle of life. In nature this includes life and death. After the cycle of death, nature creates anew and continues to blossom and bloom. As the...
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...in the dystopian novella ‘Animal Farm’ by George Orwell, it is important to acknowledge the contextual background that inspired it. Orwell personifies many political ideologies as anthropomorphised animals in order to expose the events surrounding Soviet socialism which he presents in the form of a Beast Fable. Napoleon, the main antagonist, can be seen as an allegory of Joseph Stalin, the second leader of the Soviet Union. ‘Animal Farm’ was published in 1945 but follows the events leading to the Russian Revolution in 1917 and also mirrors events in Stalin’s leadership of the Soviet Union. Napoleon’s rise to power can be reflected to the rise to power of Joseph Stalin. A fable can be defined as a short story, typically with animals as characters, conveying a moral. Fables can be considered a fixed literary custom. Although Animal Farm is a fable taken from Aesop. La Fontaine, the main influence was 20th Century Russian history and the idea of socialism in one country and Russia’s move to a more...
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...Scoop: A Novel about Journalists Through a close examination of two or three passages from ‘Scoop’ and consideration of other examples of satire that you have read, explore how ‘Scoop’ works as a satire. ‘Scoop’, published in 1938, was one of Evelyn Waugh’s earliest novels. In this novel Waugh presents a humorous and satirical view on Fleet Street journalists and their frenzied hunt of a scoop. Other novels, such as ‘Gulliver’s Travels’ by Jonathan Swift and ‘Animal Farm’ by George Orwell, both portray satirical messages throughout. In ‘Gulliver’s Travels’, Swift satirises human nature, and the political system and government. He uses Gulliver as a satirical device, and in order to portray the sarcasm and over-exaggeration of what Swift is satirising, he sends Gulliver on three journeys to strange lands, where he encounters odd people and thing, more tools that Swift uses. Gulliver's first journey takes him to the Land of Lilliput, where the local inhabitants of the land are six inch tall beings and he is a giant. His next journey brings him to Brobdingnag, where his situation is reversed, and he is a midget among giants. His third journey leads him to Laputa, a floating island which is inhabited by strange beings who derive their whole culture from music and mathematics. And finally Gulliver's fourth journey places him in the land of the Houyhnhnm, a society of intelligent, reasoning horses. By creating these four mysterious, ridiculous yet rather amusing journeys, Swift...
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