Naturocare:
Our Mission:
Establish Naturocare as a natural, technology based, problem solving brand of hair care, devised from nature’s goodness and characterised by our consumers as reliable and a healthier alternative.
Quality and consumer safety is the responsibility of every Naturocare employee and we demonstrate visible and consistent leadership to meet this policy.
The thousands of men and women who have built up the group across the country have made this their personal mission statement.
They use their intelligence and creativity, their innovative ability and all their expertise to further the cause of hair care.
None of this would be possible without Naturocare’s deep respect for human beings, and without its genuine commitment to a sustainable environment. Strengthened by these values, and convinced that the quest for beautiful hair has always been a major challenge for women and men Naturocare’s teams continue daily to push forward the frontiers of their profession.
Our SMART goal:
Naturocare aims to have a market share of 17.5 % which is to be attained by 2015.

Company profile:
Naturocare was founded in 1971 by Dr Jagath PK with a clear vision to bring natural hair care products in a contemporary form in order to spread the knowledge and wealth that nature has to offer. This included referring to ayurvedic texts, selecting indigenous herbs and subjecting them to modern toxicological and safety procedures to create new hair care products.
Naturocare is a research-driven and fully integrated company. We value achievement of objectives and consistently strive towards providing innovative solutions. We value knowledge such that it empowers our people to find innovative solutions to manage change. We meet every day needs for hair care with brands that help people facing hair care problems with innovative solutions.
We have acquired a reputation for conducting our business with sincerity and with respect for the interests of those our activities can affect. We conduct our operations with honesty, integrity and openness, and with respect for the human rights and interests of our employees, customers & stakeholders. We are committed to diversity in a working environment where there is mutual trust and respect and where everyone feels responsible for the performance and reputation of our company.
Naturocare has pioneered the use of modern technology and science to rediscover and validate nature’s secrets. As a confirmation that Naturocare is dedicated to providing the highest consistency and quality in Natural Hair Care, the company was awarded an ISO 9001:2000 certification in 2002.
Values:
Striving for excellence
Perfection is our goal. We are determined to continue enhancing our brand portfolio with innovative products and to meet the most demanding standards of quality and product safety at all times.
A Passion for adventure
Our expertise drives our passion for new discoveries and innovation in hair care. Each new achievement - each step forward - is in itself a new beginning.
Enrichment through diversity
Understanding and valuing each individual is an essential part of our corporate culture. Our staff members come from many different backgrounds and work together to offer a full range of products through varied distribution channels. Our goal is to serve the beauty and well-being of our consumers in all cultures throughout the country.
Valuing individual talent
Just as we are dedicated to enhancing the well-being of our consumers, we also make it a priority to ensure that each employee has the opportunity to develop his or her potential through personal and professional growth.
Leading innovation in beauty
Research is as much a part of our business as marketing, sensitivity to consumer needs is as important as scientific rigor, and know-how and expertise are as essential as intuition. Building on our unrivalled experience and expertise, fundamental research is a specific focus of investment that drives creativity and contributes to developing the cosmetics of tomorrow.

FACTS AND FIGURES: * Over 40 years of expertise in hair care products * 3000 employees across the country * 1400 patents filed in last 3 years * 110 crores of consolidated sales in 2010