Premium Essay

Neverwet

In:

Submitted By aisyahnadhira
Words 5090
Pages 21
UNIVERSITY OF TECHNOLOGY, MALAYSIA
IN COLLABORATION WITH
-------------------------------------------------
DARULNAIM COLLEGE OF TECHNOLOGY

MARKETING FOR INNOVATIVE PRODUCT (SHF3723):NEVERWET RUSTOLEUM | PREPARED BY: AISYAH NADHIRA BINTI ZAINI (920125-01-5380) SHAD/1 SUBMITTED TO: MISS WAN NUR LIYANA BINTI WAN MOHD FAUZI in partial fulfillment of the requirement for Marketing For innovative Products (SHF 3723) SUBMISSION DATE: 3 DECEMBER 2013 | |

Table of Contents 2 INTRODUCTION 3 3 RUST-OLEUM 4 3.1 COMPANY BACKGROUND 4 3.2 SITUATION 5 3.3 SITUATION STATEMENT 6 3.4 COMPETITORS 6 3.5 TARGET MARKET 7 3.6 MARKETING OBJECTIVES 8 3.7 SOCIAL MEDIA PLAN 8 3.7.1 STEP 1: TEAM EDUCATION AND ENGAGEMENT 9 3.7.2 STEP 2: MESSAGING 10 3.7.3 STEP 3: TACTICS 11 4 NEVERWET 17 4.1 HOW TO USE THE PRODUCT 17 4.2 MOTIVATION 17 4.3 SWOT ANALYSIS 18 4.3.1 STRENGTH 18 4.3.2 WEAKNESSES 18 4.3.3 OPPORTUNITIES 18 4.3.4 THREAT 19 4.4 TARGET MARKET 19 4.5 PRODUCT BEHAVIOUR 19 4.6 PLACE (DISTRIBUTION) 19 4.7 CHANNEL OF DISTRIBUTION 20 4.8 PRICE 20 4.9 PROMOTION 20 5 CONCLUSION 21 6 REFERENCES 22 7 APPENDIXES 23

INTRODUCTION

Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component to its overall marketing strategy, especially since these tactics are cost-effective and produce results (Wetpaint & Alimeter Group, 2009).

A social media strategy allows a business to reach a different audience – sometimes a smaller, niche audience committed to a

Similar Documents

Premium Essay

Neverwet

...Alfredo Escobedo MHR 318-05 Ms. Hoyt Ch. 2 Vocabulary 1. Collectivism- A cross cultural value describing the degree to which people in a culture emphasize duty to groups to which they belong and to group harmony. 2. Extraversion- A personality dimension describing people who are outgoing, talkative, sociable, and assertive. 3. Myers Briggs type indicator- an instrument designed to measure the elements of Jungian personality theory, particularly preferences regarding perceiving and judging information. 4. Personality- The relatively enduring pattern of thoughts, emotions, and behaviors that characterize a person, along with the psychological processes behind those characteristics. 5. Power distance- a cross-cultural value describing the degree to which people in a culture accept unequal distribution of power in a society. 6. Uncertainty avoidance- A cross cultural value describing the degree to which people in a culture tolerate ambiguity (low uncertainty avoidance) or feel threatened by ambiguity and uncertainty (high uncertainty avoidance) 1. Collectivism is important in a work environment because it motivates groups to continue working at a productive pace. If you see someone working hard it will most likely motivate you to work as hard. 2. Extraversion is important, especially when trying to sell a product or service. People are more open to new things if a person that has an outgoing personality presents them...

Words: 521 - Pages: 3