...Die Rolle des Taschenbuchs auf dem deutschen Buchmarkt Geschichte, Funktion, Marktbedeutung Hausarbeit im Fach „Wissenschaftliches Arbeiten“ bei Herr Prof. Ulrich Huse Hochschulde der Medien, Stuttgart Vorgelegt von: Jörg Sesselmann js091@hdm-stuttgart.de Matr.Nr. 17330 Langestraße 43/1 73614 Schorndorf 07181/605538 19.06.2006 Inhalt Seite 1. Einleitung............................................................................................................... 3 2. Definition................................................................................................................ 3 3. Geschichte 3.1 Vorgeschichte des Taschenbuchs auf aus- und inländischen Märkten............. 4 3.2 Der Durchbruch des Taschenbuchs in Deutschland......................................... 5 3.3 Qualität und Bedeutung des Taschenbuchs für die „Buchkultur“................... 6 4. Funktion 4.1 Weiterverwertung des Verlagsrechts............................................................... 7 4.2 Erschließung weiterer Käuferschichten............................................................ 7 4.3 Sortimentserhalt............................................................................................... 8 4.4 Das Taschenbuch als Reiselektüre.................................................................... 8 5. Marktbedeutung 5.1 Der Umsatz von Taschenbuch und Hardcover.................................................. 8 5.2 Der Umsatz bestimmter Sachgruppen im Taschenbuch...
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...The Concept of Luxury Brands by Klaus Heine Technische Universität Berlin, Department of Marketing Prof. Dr. Volker Trommsdor Wilmersdorfer Str. 148, 10585 Berlin, Germany Phone: +49.30.314-29.922 • Fax: +49.30.314-22.664 Email: Klaus.Heine@marketing-trommsdor.de • Internet: www.marketing.tu-berlin.de Heine, Klaus (2011) The Concept of Luxury Brands, Technische Universität Berlin, www.concepto uxurybrands.com. Edition: 1.0 This paper is published as the rst part of the serial publication Luxury Brand Management ISSN: 2193-1208 Editing & Review: Bartek Goldmann and Kate Vredenburgh Cover page: Kevin Duggan Acknowledgements: Dr. Steen Herm. I would like to thank the following people for their support and constructive criticism: Prof. Dr. Volker Trommsdor, Prof. Dr. Reinhold Roski, Dr. Vera Waldschmidt, Demet Tuncer, by Klaus Heine (2011); Copyright by Klaus Heine. All rights reserved. Apart from any fair dealing for the purpose of re- search or private study, or criticism or review, no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, scanning, or by any information storage or retrieval system, without permission in writing from the author. Technische Universität Berlin, Department of Marketing, Wilmersdorfer Str. 148, 10585 Berlin, Germany, Tel: +49.30.314-29.922, Fax: +49.30.314-22.664 Contents List of Figures . . . . . . ...
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...Chaotic Growth with the Logistic Model of P.-F. Verhulst Hugo Pastijn Department of Mathematics, Royal Military Academy B-1000 Brussels, Belgium Hugo.Pastijn@rma.ac.be Summary. Pierre-Fran¸ois Verhulst was born 200 years ago. After a short biograc phy of P.-F. Verhulst in which the link with the Royal Military Academy in Brussels is emphasized, the early history of the so-called “Logistic Model” is described. The relationship with older growth models is discussed, and the motivation of Verhulst to introduce different kinds of limited growth models is presented. The (re-)discovery of the chaotic behaviour of the discrete version of this logistic model in the late previous century is reminded. We conclude by referring to some generalizations of the logistic model, which were used to describe growth and diffusion processes in the context of technological innovation, and for which the author studied the chaotic behaviour by means of a series of computer experiments, performed in the eighties of last century by means of the then emerging “micro-computer” technology. 1 P.-F. Verhulst and the Royal Military Academy in Brussels In the year 1844, at the age of 40, when Pierre-Fran¸ois Verhulst on November c 30 presented his contribution to the “M´moires de l’Acad´mie” of the young e e Belgian nation, a paper which was published the next year in “tome XVIII” with the title: “Recherches math´matiques sur la loi d’accroissement de la e population” (mathematical investigations of the law of...
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