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Nice Audio

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NICE AUDIO HEADPHONES INC.-BUSINESS PLAN
Name
Instructor
Institution
Date

Table of Contents
Executive Summary………………………………………………………………………………3
Business Description……………………………………………………………………………...3
Opportunity……………………………………………………………………………………….4
Industry and market analysis……………………………………………………………………...4
Market analysis………………...………………………………………………………………….5
Competitive analysis………………………………………………………………………………6
Marketing strategy………………………………………………………………………………...7
Human Resource Requirements…………………………………………………………………...9
Startup Costs…………………………………………………….……………………………….10
Sales and Financial Projections………………………………………………………………….12
Recommendations………………………………………………………………………………..18
Conclusions………………………………………………………………………………………19
References………………………………………………………………………………………..20

Executive Summary
The business name is Nice Audio Headphones Inc. and it will be located in Louisiana, New Orleans in the East Coast of the United States. Its key activities will be marketing and provision of audio products, which entails the provision of audio devices for customers to use in mp3 players, smartphones, laptops and tablets among others. Being a technology industry, the business will be registered by the United States’ Registration Authority; RA, which regulates products from companies. Nice Audio Headphones Inc. will be facing stiff competition (hyper competition) from other established businesses which offer audio products since the technology industry is quickly progressing as investors realize the countless benefits of the business. Like any other business entity, Nice Audio Headphones Inc. has got a mission statement and vision which states, “To suit every customer’s needs for quality, stereo and high class, headphones, through a healthy and efficient competition as well as pioneering production and marketing practices.” The company’s vision is to “to offer modern,

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