...of Contents 1.0 Introduction 3 2.0 Nike Corporate Responsibility Strategy 4 2.1 Employment Aspect 4 2.1.1 Recommendations 5 2.2.1 Recommendations 6 2.3.1 Recommendations 7 2.4 Empowerment Programs 8 2.4.1 Recommendations 8 2.5 Stakeholder-Consumers 9 2.5.1 Recommendations 10 3.0 Conclusion 11 4.0 References 12 1.0 Introduction Nike is a very famous and successful corporation in the world. It is originally founded by Phil Knight and Bill Bowerman in January 25, 1964. Nike is a market leader of sportswear and gear and it is also enjoys possessing more than 47% market share around the world. (About Nike - The official corporate website for NIKE, Inc. and its affiliate brands., 2015) Nike’s mission is to bring inspiration and innovation to every athlete. According to Bill Bowerman, “If you have a body, you are an athlete”. Besides that, Nike’s corporate responsibility mission is to help the company to achieve profitable and sustainable growth and to protect and enhance the brand and company. Besides that, Nike’s corporation has over 700 shops around the world and it has many offices in 45 countries outside the United States. Most of the factories are located at Southeast Asia such as Indonesia, Taiwan, China, Malaysia, Thailand and etc. Nike produces wide range of sports equipment. The first product which produces by Nike was the track running shoes. Nike was currently made shoes, jerseys, shorts and etc. Nike has recently introduced cricket shoes “Air...
Words: 3013 - Pages: 13
...Cover Page Management Report of: Written By: Student Number: Total number of words: Table of Contents 1. Introduction 2 2. SWOT Analysis 2 3. 4 Functions of Management 2 3.1 Planning 2 3.2 Organising 2 3.3 Leading 2 3.4 Controlling 2 4. Analysis & Conclusion 2 5. Recommendations 3 6. References (at least 5 references) 3 1. Introduction Nike is the world’s leading athletic footwear, equipment, apparel and accessories company. Nike dedicates to inspire every athlete to reach his or her best potential. Nike’s co-founder, Bill Bowerman saw many possibilities that human could achieve through sports. Nike believes in “bringing inspiration and innovation to every athlete in the world”. Nike also believes that as long as as you have a body, you are an athlete. Bill Bowerman and Phil Knight founded the company in January 1964 as Blue Ribbon Sports, and it became Nike, Inc officially in May 1971. “Nike markets its own products under its own brands, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Air Force 1, Nike Dunk, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse.” (Nike, Inc) As of today, Nike has employed more than 44,000 people worldwide. And in year 2010, the brand alone was worth $10.7 billion, which makes it the most valuable brand among the industry. (Schwartz, 2010) The aim of this management report is to focus and analyze solely on Nike regarding its current attractiveness...
Words: 2032 - Pages: 9
...Under Armour Report Andres Romero MAN4720 Dr. Marifé Méndez To: Kevin Plank, CEO, Under Armour From: Re: UnderArmour Report and Recommendations Date: February 18, 2014 In keeping with UnderArmour’s never ending pursuit to success, it is highly indispensable that necessary steps are to be taken in order to achieve a stronger position than existing competitors. Through the years, the company is rapidly emerging as a competitive sports brand. Now almost at par with Nike and Adidas in terms of sponsorships, innovations, inter alia, some sports fans and the youth are being influenced by this new brand that gives them the equal athletic and durable feel they had with brands they previously patronized. The future is looking bright for Under Armour in this regard considering the fact that there are unlimited avenues and still unchartered waters waiting to be explored for the company to grow. Verily, premises considered, respectfully indicated herein are three top priority issues that the Under Armour management needs to address. Included also are the recommended actions under each priority issue, viz: Aggressive and Expansive Marketing UnderArmour is a globally emerging brand that can now be seen just about anywhere, most especially in the US. Starting with its appealing logo, customers more often than not find the whole idea behind the brand attractive because of its aggressive but somewhat quaint looks that appeals directly to the masses. The fact that each product...
Words: 2391 - Pages: 10
...Nike was established in 1972 by former University of Oregon track star Phil Knight. Nike has $10 billion in annual revenues and sells its products in 140 countries. Nike has been dogged for more than a decade by repeated accusations that its products are made in sweatshops where workers, many of them children, slave away in hazardous conditions for less than subsistence wages. Many reporters, TV shows, companies and organizations have repeatedly exposed negative comments towards Nike. For example, a “48 Hours” news report aired on October 17, 1996 regarding a Nike factory in Vietnam, which was visited by reporter Roberta Baskin. The reporter discovered that Nike hired millions of workers who are literate, disciplined, and desperate for jobs at wages lower than minimum wage. Another example of the criticism against Nike came from a newsletter published by Global Exchange. The newsletter uncovered that the majority of Nike shoes were made in Indonesia and China, countries with governments that prohibit independent unions and set the minimum wage at rock bottom. Nike formulated a number of strategies and tactics to deal with the problems of working conditions and pay in subcontractors. In early 1997, Nike also began to commission independent organizations such as Ernst & Young to audit the factories of its subcontractors. Finally, on May 12, 1998 Nike founder Phil Knight spelled out a series of initiatives designed...
Words: 1638 - Pages: 7
...Running head: NIKE AND ITS DEMAND MANAGEMENT SOFTWARE Nike and its demand management software, is there a further improvement? Chew Kian May Lim Woan Jinq Center of Southern New Hampshire University 1 NIKE AND ITS DEMAND MANAGEMENT SOFTWARE 2 Table of Contents Executive Summary........................................................................................................................ 3 Introduction..................................................................................................................................... 4 Research...........................................................................................................................................5 I2 Technologies’ Enterprise Resource Planning System...........................................................5 SAP Enterprise Resource Planning System..............................................................................6 SAP’s Enterprise Resource Planning system characteristics.............................................7 Discussion........................................................................................................................................8 Electronic Data Interchange(EDI)............................................................................................8 Requirements of Electronic Data Interchange...................................................................9 How organization should implement Electronic Data Interchange...
Words: 4072 - Pages: 17
...Instructor’s Name: Date: This is a report on how I would develop a social responsibility strategy for Nike (my client): introduction The company that I am going to develop a social responsibility strategy is the Nike Company that was formed in 1962 by Bill Bowerman and Phil Knight as a result of collaboration of the two to come up with the most sufficient athletic shoes after the dominance of German and cheap Japanese athletic shoes in the American market (Almaney, 2000). The company has gained increased sales since it was formed and thus making it a global giant in the manufacturing and sale of sports equipment utilities. The company has faced a number of challenges in its daily administration in the market as a result of stiff competition, imitation, environmental pollution and lack of raw materials. The company in the mean time has managed to be in a profit making trend as it has recorded that highest numbers of sales as compared to its competitors Adidas and Reebok, with Nike commanding 30.4% compared to 15.5% and 11.2% for Adidas and Reebok respectively (Amway, 2013). Environmental considerations and recommendations (planet) This is the first and most important reason for Nike involvement in cooperate social responsibility; is to improve the environment with the statement from the company CEO stating that ‘the world will remain behind when we are long gone and we have to conserve it is for the future generation’. Nike isn’t resistant against any lawsuits on...
Words: 1362 - Pages: 6
...image………………………………...5 3. Organizational culture related to sustainability…………………………………………..6 a. Impact of organizational culture to sustainability…………………………………….6 b. Building organizational culture………………………………………………………6 4. Product innovation……………………………………………………………………….7 5. Conclusion………………………………………………………………………………..8 6. Recommendation…………………………………………………………………………8 References list……………………………………………………………………………10 Executive summary Management sustainability is the responsibility of organizations to ensure their operations give economic, social and environmental value while maintaining the resources required for future generation. Sustainability is a part of business strategy today and it can bring competitive advantages for companies if it is well considered. Nike is the world leading company in shoes and sport equipment industry. It was established in 1964 and located near Oregon, United States. This report will discuss, analyse and evaluate how Nike company uses planning and organizing functions to maximize its benefits from sustainability. It will start with how Nike repair its negative reputation of sweatshop in its factories in developing countries, and then look at how it...
Words: 2469 - Pages: 10
...of this report was to assess the Corporate Social Responsibility (CSR) of the chosen organization in according to the two given ethics theory, which is Shareholder Value Theory, and Stakeholder Theory. Nike Inc., the chosen company had implement the CSR practices in many of its business activities especially in its product design. Nike Inc. had preserved some serious ways of processing and promoting the CSR as they appreciate about the importance and the benefits of it. Nike Inc. had implement the business theory of shareholder value theory in, allowing the company’s shareholders been satisfied by the performance of the company and at the same time being the customers favorites which clearly indicates that the organization heading towards the right path. And at the same time, the Nike also implement the stakeholder theory whereby, the company includes the element of moral and values in its organization management in very healthy and innovative ways. This report also identifies how serious does Nike desirably tend to implement both of these theories in the company business practices. This reports also discussed few recommendations that can be implemented by the Nike Inc. in its practices to enlarge the CSR influence in its business practices. Improve labor practices, uses better and more nature resources and also emphasizing more on safety and healthy concern are few of the proposition that been highlighted in this report. This report clearly classifies that Nike Inc. had...
Words: 2660 - Pages: 11
...JOHN MOLSON SCHOOL OF BUSINESS | CASE ANALYSIS: NIKE INC. – COST OF CAPITAL | FOR PROF. EDWARD WONG | | ARUN KUMAR DURAIRAJ – 27416008 NIDISH PC – 27254423 VIPUL PARTI – 27246307 | 12/3/2015 | | Evaluation of Cohen’s Report and Calculation of WACC We do not agree with Cohen’s report about the cost of capital because of the following reasons. * Capital Structure (% equity vs % debt): In calculating the capital structure of Nike Inc., Johanna Cohen has calculated the percentage of equity from the book value given in the balance sheet. However this is not a correct index of the current market value of the firm. Instead, she should use the most recent value given by the recent market price of the share. Market Value of Equity = Current outstanding shares*Current share price = 271.5 million * 42.09 = 11427.44 million Debt: Current Portion of LT Debt = $5.4 million Notes Payable = $855.3 million Long Term Debt = $435.9 million Total Debt = $1296.6 million Proportion of Debt = 1296.6/(1296.6+11427.44)...
Words: 1190 - Pages: 5
...(Retrieved from http://adland.tv/commercials/nike-flyknit-biomorph-2012-50-usa) Introduction The Nike Flykit Shoes, “5.6-ounce running shoes made from synthetic yarn ingeniously woven together by a knitting machine”(Bloomberg news), is Nike’s product which applies the company’s latest technology known as Flykit. Its debut is on 21st February 2012 in US. For many jogglers, trainers and athletics, this will be the ideal shoes “extremely comfortable, ultra light and best fit”. Since this innovative product is still unfamiliar with Asian or Singapore residents, it is necessary to build an effective marketing plan in order to increase their awareness, meet their needs and wants, and also capture new customer’s value. General background Footwear Industry: The global footwear market is highly competitive and fragmented with a few major companies and many smaller players. (Global footwear market report, August 2009) In 2010, Singapore Footwear Market reached S$635 million. Nike background: Nike, Inc is the world leader in athletic, casual and leisure footwear sales for men, women, and children. Running is Nike’s biggest category, generating $2.8 billion in annual global sales. It operated 232 retail stores internationally in over 200 countries. (http://www.nyse.com/listed/nke.html) Nike’s main competitors are: Adidas AG, Reebok, Puma AG, Asics Corporation and others. Macro environment and significant influences: The recovery of global economy...
Words: 708 - Pages: 3
...ETHICS AND STAKEHOLDER MANAGEMENT MGMT 703 CASE STUDY Nike, Inc. and Sweatshops NAME- | Harmanjeet kaur | STUDENT ID- | 300830553 | PROFESSOR- | Michael Cooksey | DATE- | 09/02/2016 | 1. a) The ethical issues in the above case are under age labor, working hours of work, no overtime pay and amount of remuneration paid to workers. Most of the workers hired by the company were minor that means below 18. Workers were required to work 20 hours a day with the page of 31 cents per hour. On one side, company was giving economic opportunities for other nations but on other side it was taking advantage of overseas workers working at cheap labor cost. b) Social issues in this case are Safety, Health and poor working environment. Nike was the first company to join a World Wildlife Fund program to reduce greenhouse admissions. 2. Nike should be responsible for what happens in factories that it does not own to keep and protect reputation name of Nike because it pay wages to the workers working in the subcontracted factories. Yes, Nike has the responsibility to ensure that factory workers should receive a “living wage” because according to law, it is the responsibility of the company to respect and follow the labor and employment rights of workers, to consider of impact of its functioning on environment, provide a good working environment to workers, follow the code of conduct and certain moral and ethical standards. As it is the responsibility of local government...
Words: 1135 - Pages: 5
...Introduction Nike is the world leading manufacturer of athletic shoes, apparel and equipment. Nike is one of the most popular companies all over the globe. Nike also experienced some problems that affect their companies, which are usually experienced even in other companies. As one of the biggest brands in the business, Nike became the center of the eyes of people across the United States, because of the criticism about the sweatshop labor case. Facing this kind of criticism, Nike tried to cover the malicious issue from the bad press, but they cannot defeat the negative feelings from the people. Nike also faced majority challenge involving ethical issues and debates. One of the ethical issues involved “Nike did not pay the living wage of every worker and more than half of the workers who did not wear protective masks or gloves who dealt with dangerous chemicals”. The debate was over the unsafe conditions that Nike was the responsible of providing all the needs of its factory workers while them increasing their profits. Nike also criticized for hiring children who were not allowed to work and forcing them to work overtime for below minimal pay. They failed to follow the labor child laws by hiring children as young as 13 and paying them at 10 cents an hour up to 17 hours. They hired firm to monitor and to ensure accurate accounting reports. Nike faces several challenges; however, it can achieve continual success by applying effective operational and strategic plan. Despite...
Words: 456 - Pages: 2
...ABSTRACT This report is derived from the impact of branding on customer behavior in regard to Dove brand and it’s associativity in FCMG market. The prime objective of this write-up is to study, analyze and present the cause and effects of branding on consumer behavior. Emphasis has been laid on precisely discussing different branding approaches, their effective influences and effect on product identification and purchasing behavior of the target consumer croup. The impact of branding on consumer purchase decision has been studied. The different approaches of influencing market positioning of the company and product through promotion have been discussed herein. The methodology incorporated includes both primary and secondary research data, pertaining to directly and exclusively collected information and views from Dove users and employees and results or analysis from credible magazines, online portals, discussion forums, journals etc. respectively. The data sampling has been thereon used to ascertain outcomes and derive results and presenting a better view of the entire branding-promotion-consumer cycle. Keywords: Branding, consumer buying behavior, brand management, Nike CHAPTER ONE - INTRODUCTION Chapter One introduction mainly concern with the background study of the project focusing to the study of the case. The concern also given to the research aims and objectives of the research as well as research question which comply with the dissertation. The focus also...
Words: 3047 - Pages: 13
...Sustainability Assessment of Nike Shoes Andrew Derrig Jake Stocker Luke Warren Pearson King Ethan Tinson Ellen Winston For Sustainability Science ENVS 195, Fall 2010, Dr. Saleem H. Ali Introduction and Justification In Greek, Nike means “victory” and since the beginning of the company in 1972, victory has been a term that has represented many things about the Nike brand. The Nike corporation produces athletic shoes, apparel, equipment and accessories that can be found in distributors in over 170 countries worldwide, it sponsors many professional and college level sports teams and has grown to be one of the largest athletic apparel corporations in the world. In the early „70s they started out manufacturing running shoes featuring innovative new technology that increased traction and made the shoe lighter as a whole. (Nike, 2010) Since then the Nike brand has taken off and become more than simply successful, it is infamous though for a few different reasons. The Nike name, generally linked to success and wealth, first got into trouble in the early „90‟s when footage of sweatshop and child labor in their factories was broadcast on international television, smearing their name across the globe. (Beder, 2002) In 1998 cofounder and CEO Phil Knight even recognized that the Nike name and product “has become synonymous with slave wages, forced overtime, and arbitrary abuse.”(Levenson, 2008) Since those dark days however, Nike has made a concerted effort to both improve their reputation...
Words: 7011 - Pages: 29
...Nike I2 ERP Implementation Failure Case Study February 9, 2014 Shafer Minnick Morgan Correll Jeff Harvey Nike stands as the World’s leading producer of Athletic Footwear, Apparel and Equipment. As of 2013 they held complete ownership or joint venture in the following companies: Nike Brand Cole Haan Converse Hurley International Umbro Athletic Wear Nike Golf Jordan Brand This is a rather long and somewhat surprising list to many, based on some of these brands are portrayed as competitors in the daily consumer market. Nike products are sold in over 170 countries worldwide through their network of 700 retails stores. They have 38,00 Nike employees worldwide, based in those retail store, or one of 65 administrative offices or 10 plus Sales Offices or showrooms worldwide. Nike products are manufactured through a contract manufacturing partnership consisting of 900 contract plants worldwide using over 1 million contract employees. These same plants are managed by their local ownership, but Nike spends significant time and money coaching these plants in the Nike sustainable manufacturing plan. The Nike Strategy The Nike Business strategy focuses on Innovation. First the “Innovation to Serve the Athlete”-meaning they desire to design and produce the best products for athlete safety and performance. They want to be the leaders in new and improved products to advance athletic performance. Secondly, “Innovation to Grow the Company”- Nike wants...
Words: 3176 - Pages: 13
