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Nike: the Sweatshop Debate

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Nike Corporation is one of the largest marketers of athletic apparel and sportswear equipment in the world and was founded in Beaverton, Oregon, in 1964 by Phil Knight and Bill Bowerman. According to Nike.com (2009) it had record earnings of 19.2 billion dollars and continues to grow at a steady pace. Nike sold its products in a 140 countries and successfully discovered that manufacturing its products was not the only method to successfully produce the results it was looking for but instead marketing and designing its products and contracting the manufacturing out to global factories 600 throughout the country. With the company’s success come painful lessons learned along the way. This paper will describe the legal, cultural, and ethical challenges that Nike Corporation faced as a result of its global business ventures. In addition, it will touch on the roles the host governments played in manufacturing Nike’s products and will summarize the strategic and operational challenges that Nike Managers face in dealing with the interworking of global business.
Nike as well as other global companies in the industry has the option to manufacture their products domestically or internationally in either situation there are challenges. If a company chose to the domestic approach it could potentially be more expensive, however, the organization and its manufacturing facility contractors would have to adhere to U.S. labor and safety laws in the areas of wages, code of conduct, working conditions, and would be able to monitor these conditions. If the business decision is to operate overseas by outsourcing its manufacturing facilities then Nike can benefit from lower wage earners based on the wages the factories would agree to pay their workers. However, it would be difficult to properly monitor working conditions, wages and code of conduct policies and would have to

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