Nike and Oakley

What do you think of the two campaigns and approaches? | NIKE | OAKLEY | SUNGLASSES | Nike has no campaign as such for their sunglasses. Sunglasses are featured on the site as an accessory; the site only shows a simple image of the sunglass pair and their pricing. This is not an aesthetically pleasing strategy against the approach of Oakley. This strategy seems as though Nike is focusing more on the sales of their sunglasses over the internet, rather than through walk in customers that visit stores. | The ads for Oakley sunglasses are very appealing to both the mass market and niche market. Oakley’s strategy of catering to different markets such as sport, active, lifestyle, photo chromatic and Asian fit sunglasses are very responsive to consumer demands. The ads for each category illustrate a very attractive image to represent the function of the glasses, a title (“LIFESTYLE”) and an image of the product. These images have been placed harmoniously together in order to be pleasing to the eye. | SHOES | Nike categorises their shoes in a very comprehensive manner. The detailed lists of functions for footwear targets a very wide demographic of consumers. E.g. ladies yoga, children’s running, tennis, football etc. This makes it extremely easy for a customer to identify their specific needs, wants and expectations in a Nike shoe. The main page of shoes shows a very fresh image, of green and purple pairs of shoes curled up, although they are being personified. The catchy slogan of “Freedom for your Feet” compliments this vibrant image. Underneath there are sub headings with images that identify the various footwear markets Nike specialises in. | Advertisements are segregated in to categories, such as, outdoor, duty, performance etc. One main image appears, very simple, attractive and promotes the brand’s “active” image very well. Focal points of