...1- How has Apple developed extreme loyalty among consumers that has resulted in an almost cult-like following? When shoppers sleep outside of stores just to be one of the first to buy an iPhone, it's obvious that Apple Inc. is a company that enjoys fanatical brand loyalty. However, this brand success is not a result of dumb luck or forces beyond Apple's control; it's part of a well-thought-out plan to deliver strong products and to create an Apple culture. “Apple was able to develop extreme loyalty among consumers due to a combination of several factors, including the leadership qualities of late CEO Steve Jobs, a corporate culture of enthusiasm and innovation, and the revolutionary products for which Apple has become known. Apple has also mastered core research and development skills that have allowed the company to translate its technological capabilities into products that consumers want and willing to pay a premium price to obtain.” Are You a Mac?: Let's face it, Apple is a hip brand. It pushes a strong identification with everything young, up-to-the-minute and smart. Consider Apple's I'm a Mac campaign. The Mac guy is smooth and confident, while PC appears uptight and old. Once you've become smooth, would you want to go back to uptight? To many, Apple represents quality, prestige and innovation. Varied Products: Many consumers may not be ready to buy an Apple computer, but they're willing to give gadgets like the iPod or iPhone a try. By selling products with lower...
Words: 869 - Pages: 4
...Gaye and get it on You got the healing that I want Just like they say it in the song Until the dawn, let’s Marvin Gaye and get it on [Charlie] We got this king size to ourselves Don't have to share with no one else Don't keep your secrets to yourself It's karma sutra show and tell Woah There's loving in your eyes That pulls me closer It's so subtle, I'm in trouble But I'd love to be in trouble with you [Chorus] Let’s Marvin Gaye and get it on You got the healing that I want Just like they say it in the song Until the dawn, let’s Marvin Gaye and get it on You got to give it up to me I'm screaming mercy, mercy please Just like they say it in the song Until the dawn, let’s Marvin Gaye and get it on [Meghan Trainor] And when you leave me all alone I'm like a stray without a home I'm like a dog without a bone I just want you for my own I got to have you babe Woah There's loving in your eyes That pulls me closer It's so subtle, I'm in trouble But I'd love to be in trouble with you [Bridge] Let’s Marvin Gaye and get it on You got the healing that I want Just like they say it in the song Until the dawn, let’s Marvin Gaye and get it on [Chorus] Let’s Marvin Gaye and get it on You got the healing that I want Just like they say it in the song Until the dawn, let’s Marvin Gaye and get it on You got to give it up to me I'm screaming mercy, mercy please Just like they say it in the song Until the dawn, let’s Marvin Gaye and get it on ...
Words: 1529 - Pages: 7
...Microsoft has millions of customers because of the amazing job that the company has developed on marketing. However, Apple’s computer is undoubtedly better in three aspects: Productivity, security and design. The lighter you are, the faster you can run. This is an advise usually used for athletes, but can be applied for computers too. Mac has an immediate processing, because it does not have useless applications by default, and so, the software works faster. Furthermore, the apple keyboard facilities, as the multi-touch, give to the user a higher list of options to control the computer. On the other hand, windows PC wants to provide a big amount of options to the customer, for instance, more than 40 game by default. The computer usually gets slower for having apps that never are used by customers. However, the processing speed of computers can be affected for other reasons; malwares are one of these. A malware is malicious software used to corrupt computers. Apple has many restrictions for computer developers and its programing language is much more exclusive, because the software and hardware are both created by the same company. This strategy lets Apple to be much more careful about malwares. Actually, the Mac does not even need antivirus software to work perfectly. In contrast, windows PC are usually created by more than one company. Microsoft is the owner of the software, but not of the hardware. Therefore, the programing language is more public, making the product much...
Words: 453 - Pages: 2
...Next that they don’t notice their baby dancing, doing “the worm” and playing guitar. Audience- The audience for this commercial could be diabetics who would like a soda with less sugar, or people in general who are looking for a “healthier” soda or a trying to lose weight without giving up soda. Hook- The first thing that gets your attention is the cute baby in the scene, and the super excited vibe that the father gives off about the new Pepsi Next, and finally the dancing baby makes the whole commercial hilarious. Sell Techniques- The Pepsi Next sell techniques for this commercial are the use of “shock and awe”. ie: “The NEW Pepsi Next has the SAME great taste but 60% less sugar!!” Plus it makes you feel like if you drink this soda you not notice anything in your surroundings other than the amazing taste of the Pepsi Next. Motivator- The simple fact that EVERY ‘diet’ soda on the market tastes awful, makes you want to try the new Pepsi Next just to see if it really does taste like regular Pepsi. I bought some just to see if it tasted as good as the commercial says… It actually tastes pretty good. http://www.youtube.com/watch?v=sxnaAokKQzA 2. Get a MAC Commercial Summary- This is a 30 second commercial about a MAC and a PC, the MAC is a young guy and the PC is an older man, representing that MAC is ‘young and cool’ and the ‘hip computer to have’ and the PC is outdated and old. This commercial focuses on making home movies on your computer and the PC is sure his home...
Words: 1427 - Pages: 6
...its products, a problem that made it difficult for Apple to set its very different products apart from the rest of the computing crowd. By creating a store strictly devoted to Apple products, the company has not only eliminated this problem but has made an excellent customer-loyalty move. Apple stores are a friendly place where Mac and PC users alike are encouraged to play with and explore the technology that the company offers. This is a space where Macheads can not only get service but also hang out with others who enjoy Apple products just as much as they do. By creating this space, Apple encourages current and new customers to get excited about what it has to offer. Complete Solutions : Apple's products complement and complete each other. Buy an iPod, and you can download music via iTunes. For the average user, most Mac programs are produced by Apple. This sort of control over the entire user process, from hardware to software, strengthens customer loyalty. Apple users generally don't have to stray to find products and solutions they want. Are You a Mac? : Let's face it, Apple is a hip brand. It pushes a strong identification with everything young, up-to-the-minute and smart. Consider Apple's I'm a Mac campaign. The Mac guy is smooth and confident, while PC appears uptight and old. Once you've become smooth, would you want to go back to uptight? Varied Products : Many consumers may not be ready to buy an Apple computer, but they're willing to give gadgets like the...
Words: 340 - Pages: 2
... Intro (hottest campus radio station…): *ON MIC* Hey, it’s Jocelyn on Radio Heatwave, this is Love Dose. And you know what, coming up on today’s show, I’m going to share with you three tips for your first date. Meantime though, This is Marvin Gaye by Charlie Puth Featuring Meghan Trainor only on the hottest thing on campus (Radio Heatwave). *OFF MIC* Music #1 – Marvin Gaye – Charlie Puth Featuring Meghan Trainor (3 min 6 sec) (Until the dawn, let’s Marvin Gaye and get it on WOO) *ON MIC* Talk set #1: That was Marvin Gaye by Charlie Puth Featuring Meghan Trainor … You’re on Love Dose with me, Jocelyn, on Radio Heatwave! Meghan Trainor and Charlie Puth’s (POOFS) make out session after their performance together at the recent American Music Awards was the most O-M-G moment! Hmm, talk about Lips are Moving… according, to sources close to them, they’re really good friends and the whole make out session was actually rehearsed and planned! But regardless, let’s Marvin Gaye and get it on! Coming right up, I’ll be sharing the three tips for your first date! And if you have been Waiting for Love just like this song by Avicii, well, you got to stay with me on Radio Heatwave. *OFF MIC* Music #2 – Waiting for Love – Avicii (3 min 00sec) CHANGE SCRIPT PAGE Music #2 – Waiting for Love – Avicii (3 min 00sec) (I'll be waiting for love, waiting for love to come around…) *ON MIC* [FADE DOWN AT 2:55 AND TALK AT THE SAME TIME] Talk set #2: ...
Words: 627 - Pages: 3
...Mac vs PC “A Mac is as good as it looks,” and “More fun. Less Baggage.” Are two very simply put sentences but also say volumes about the products they represent at the same time. These days advertisements are quick and to the point to keep up with our fast moving and low attention-spanned society. In usually around ten to thirty words an advertiser will try to catch it’s readers attention and get their point across while at the same time reaching the intended demographic their product is intended for. These two products, and MacBook and a Dell Inspiron Mini 9, are similar in that they are both laptops, but vastly different in the way they are portrayed. The purpose of both these ads are at opposite ends of the spectrum. Mac has a reputation for making the best computers around. Many people know that Macs are significantly more pricy then their Dell counterpoints, therefor they don’t list the price of the product. They just tell you why it’s better computer. “Strong, beautiful materials, comes with the latest technology, powerful processors, advanced graphics, fast memory,” and so on. On the other hand, the purpose of the Dell ad is to show customers that their computers are greatly cheaper, but they are still fast, work well, and have comparable components. The purpose of their ad is to show you the outstandingly low price and a list of the specifications to let you know even though it’s cheap, it’s still good. Flowers 2 Audience and demographics are huge parts of creating...
Words: 659 - Pages: 3
...Department, to use in brochures, catalogs, advertisements, etc. Ed's new supervisor, Supervisor Sam, is new on the job, too. He's worked hard to get where he's at. He was an expert at running the collating machine. Sam's machine took printed images from machines like Ed's and organized them into the Catalog Department's final product, a catalog. Sam doesn't like Ed at first. Ed looks just like Sam's brother whom Sam does not like at all. Still, as a new supervisor, Sam tries to give Ed a chance. Sam wants to be sure that Ed does a good job. He isn't all that sure what "good job" means, but he thinks he'll know it when he sees it. So Sam sends Ed to a course to learn how to run the print machine. The description of the course said students would learn all about the machine. That should work out fine. Training for Skills -- or a Good Time? Teacher Tom wants to convince supervisors to send employees to his course. Tom claims the result from his course is that each student will know how to run the printing machine. Tom hasn't really thought about how to achieve that result. He knows a lot about the machine and likes to tell people about it. So he thinks he'll be a fine teacher. Tom includes a lot of lectures in the course. He tells students all about the machine's history, some tough times he had learning about the machine and how students can get a lot done with the machine if they know what they're doing. The rest of the time, Tom tells students how to do the various procedures needed...
Words: 2658 - Pages: 11
...Daquan Jackson 3/11/14 Prof. Powell Mus 101 The song I chose for this assignment is Ordinary people by John legend which to me is a great song. Ordinary people came in out in 2004 in Legends album Get Lifted. The song doesn’t have any personal meaning for me; I just really enjoy listening to song for some reason. There’s only one instrument throughout this song and it’s the piano which Legend plays himself. The man has a great voice which makes me keep listening to his music because if it wasn’t for that I don’t think I would listen to him. This songs is completely different to all the other music I listening I listen to more Spanish and house music then I do to soul, in fact this is probably the only soul song I actually have listened to more than once. This is different to the music I listen to because most of what I listen to makes no sense and has no meaning to it, unlike ordinary people which actually talks about real life situations that people in relationships go through even today. According to Legend the point of this song was to say that relationships are tough and no one will really know the outcome and that even if it does work it will require compromise but even with that the relationship won’t end the way you would want it to. Ordinary people is a soul/ R&B song that talks about guilt, contradiction, fear and doubt. In this line ("I know I misbehaved/and you've made your mistakes/and we both still got room left to grow") he talks about how people in...
Words: 557 - Pages: 3
...subsidiaries based on this technology. The information in this article was very limited. I do not think that in depth research was conducted on home linking technology before it was written. It gives a very vague idea around the technology but does not go into much detail about what’s available now or what’s realistically coming in the future. The article did cite some high ranking officials for some big name companies, they provided a grand vision for the future but no real plans or expectations. I feel that this article is a good quick look at what is possible, for someone that is uninformed. The article is too short for you to lose interest in it and get bored. The information provided is very fascinating and really captivates you into thinking about what could be possible. Works Cited Smith, E. (2000). Appliances get smart. Retrieved from PC World Online: Retrieved from...
Words: 265 - Pages: 2
...7:30am just too kind of get me shaken-up and be aware that it’s time to be up. Then I put another one at 7:40am to remind me to wake up again, if this alarm goes on it usually because I am still in bed. The third alarm I put on goes off at 7:45am. Now, if this alarm goes on I literally jump out of my bed and race my way to class, but I usually never wait that that long. The time I am usually up is 7:40am. When I get up I just lay there for a couple minutes and gather my thoughts. I like to run things through my head that I need to get done in the day. After I am done processing my thoughts and know what I have to get done today I reach over to my desk and grab my phone. I check all my social media before I get up from my bed. I check my Facebook notifications, and reply to anything friends comment on my status updates. After my Facebook quick check, I scroll through my Twitter and see what the popular trends are for the day. Usually it tells me the breaking news or anything that is happening in the world. Then I check my Instagram feed, instagram is a social media where friends you follow post pictures and edit them with awesome photo effects. Lastly, I check my emails. I usually hope and pray one of my professors cancel class but that never happens. When I am done checking all of my emails and social media, I figure out in my head what I am going to wear for the day. I take into consideration if it’s cold, hot, warm, rainy or humid and I finally get off from my bed. I open...
Words: 563 - Pages: 3
...Everyone has dealt with stress at some point in their lives. Whether it is something as small as meeting a deadline at work, or tragically losing a loved one, stress can make a negative impact on a person’s health. According to the article “Coping with Stress”, there are several ways of managing this. The article mentions “mindful meditation”, an ancient Buddhist practice method used to help people embrace their emotions by not judging themselves or trying to get rid of them. I find this rather difficult. In my experience, It is hard enough not to judge yourself, let alone trying to get rid of your negative emotions. Meditation requires some deep sole searching, calmness and extreme focus. I find it easier going to the gym and exercising. Creating some free time for myself to play sports, go jogging, or just reading a book are other ways in coping with my stress. Engaging in activities I love to do can take my mind off of some of the hard times we all go through in our lives. Stress can cause health problems or make health problems worse. It can cause unhealthy physical symptoms if it becomes persistent, such as in response to life’s daily challenges and changes. Some people may constantly feel fatigued, unable to focus, or even out of control even if the cause is something minor. Learning how to cope with stress is not only beneficial to my health, but it also helps me manage my life to the point where I am not overworking myself. The article “Coping with Stress” suggests...
Words: 598 - Pages: 3
...Death is Not Always the Measurement Why do we acclaim a person’s achievements only after the time of their lives? Why is it that the public only opens its eyes to the greatness of a person and his/her achievements after the time of his/her brief existence? Well, I can guess that it is a part of the irony of life as it is evident not only in our nation but in the whole civilization itself. It has become, what it seems to be, a Custom. Whereas a custom based on the Merriam-Webster Dictionary, a Habitual Action and a common practice among people. Late have we appreciated the importance of the person we have lost. And that is NOT however a good indication of a genuine condolence and appreciation of a man’s life. First of all, we are beginning to create a high standard in order for one to achieve recognition. Through these evident ironies of “reliving the lives of those who lost their lives” we are forming a new perspective among all, that for you to become someone we can pattern our lives with, you must first die and lose your life. That for us to be proud of having you in our same country, you must meet your final destination first. I have here a concrete example of what I am exactly talking about. The untimely death of our former DILG officer Jesse Manalastas Robredo indeed shook not only the Bicol region but the entire nation itself. No one expected that a man of honor would reach his demise in the harsh conditions of the shores of Albay. “I lost a Brother” a statement uttered...
Words: 3258 - Pages: 14
...sudden the cheese just stops showing up at that location. Sniff and scurry realized that the cheese was gone and had to go find another way to get cheese. While, Hem and Haw just think it’s behind the wall they start to tear down the wall to only find.. nothing behind it. Hem and Haw just think that eventually the cheese will come back. Eventually, Haw got tired and hungry and got up and started to search for new cheese. Change Happens- They Keep Moving The Cheese Change happens whether you like it or not and it can always be moving. It’s never a certainty that it will always be where it has been. Anticipate Change- Get Ready For The Cheese To Move Sniff and Scurry anticipated change and they ended up finding a gold mine of cheese, but they had to go out and look for it and find it on their own. Hem and Haw just thought the cheese would always be there and they wouldn’t have to work for it, they were not ready for change. Monitor Change- Smell The Cheese Often So You Know When It Is Getting Old Sniff and Scurry didn’t just stay in one place, they went out and saw what the maze had to offer them. Unlike, Hem and Haw. Change- Move With The Cheese Move with the cheese, don’t think that the cheese will be in one place forever. Haw eventually moved with the cheese, Hem on the other hand we don’t know, he didn’t want to get out of his comfort zone, Haw eventually did and is in cheese heaven now. Enjoy Change! - Savor The Adventure And Enjoy The Taste Of New Cheese...
Words: 458 - Pages: 2
...Essay based on Russell brand interview Russell Edward Brand is an English comedian born on 4th of June 1975. He is also an actor, radio host and author by profession. In an interview with Mr Jeremy Paxman on 24th Oct 2013 regarding voting, revolution, as he launches the guest edit for New Statesman. Russell Brand describes himself as a person with crazy hair, good sense of humour who doesn't have much idea about politics. My essay will fully focus on the certain view of Mr Russell brown with my personal opinion. Mr Jeremy Paxman in that interview asked Russell Brand that who are you to edit a political magazine. He came up with the reply that he was asked by an attractive women to edit an issue on news statesman. His views were very clear about what he thinks about the political party as he choose the subject of revolution because the New Statesman is a political magazine and imagining the overthrow of the current political system is the only way I can be enthused about politics. The points (answers) Mr. Russell brand came up with are as follows: * I have never voted. Like most people I am utterly disenchanted by politics. * I regard politicians as frauds and liars and the current political system as nothing more than a bureaucratic means for furthering the augmentation and advantages of economic elites. * I don’t vote because to me it seems like a tacit act of compliance. * I feel it is a far more potent political act to completely renounce the current paradigm...
Words: 833 - Pages: 4
