...will always be a Nike. Nikes products consist of footwear, clothing, sports equipment and accessories for the athlete market. Nike’s targets people of all ages, but sell their items to the majority of athletes. Everyone who wears shoes is considered their target. Nikes mission is to bring inspiration and originality to all athletes in the world. By doing this, Nike needs to have a plan in mind to keep this company in full force in the next 20 – 30 years. Their only real competitor is Reebok since 1990. However, since Nike is such a big company Reebok are the ones’ that are trying keep up with Nike’s operation. In the past, Nike has had legal issues, ethics and corporate social responsibilities that have an effect on the management planning. With the legal issues, Nike had a problem with their Asia Corporation where they were using child labor to create soccer balls. In the United States, constitution states that child labor is an illegal and inhumane practice. In 1996, Nike characterized of making its equipments in countries, such as Asia, that are in the developing phase, having very cheap labor, authoritarian government and lack of human rights appeal and union movement. Their balls are printed that say hand-made; however they do not say who hands that they were made from. “Issue of Life magazine carried an article about child labor in Pakistan, Nike knew that it was in trouble. The article's lead photograph showed 12-year-old Tariq hunkered over the hexagonal...
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... Assignment [a] Swot analysis: [b] Ethical issue: Student’s Name: Low Chi Yeow Marks: Lecturer’s Name: Dr. GP Doraisamy Contents 1.0 Company history……………………………………………………………………………………. 2.0 Swot analysis.................................................................................................. 3.0 Ethical issue……………………………………………………………………………………………….. 4.0 Conclusion......................................................................................................... Preliminary Information: Iconography Explained Nike's Heritage NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, NIKE presided over history's earliest battlefields. A Greek would say, "When we go to battle and win, we say it is NIKE." Synonymous with honored conquest, NIKE is the twentieth century footwear that lifts the world's greatest athletes to new levels of mastery and achievement. The NIKE 'swoosh' embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization. (from Nike Consumer Affairs packet, 1996) The Swoosh The SWOOSH...
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...formulated a number of strategies and tactics to deal with the problems of working conditions and pay in subcontractors. In early 1997, Nike also began to commission independent organizations such as Ernst & Young to audit the factories of its subcontractors. Finally, on May 12, 1998 Nike founder Phil Knight spelled out a series of initiatives designed to improve working conditions for the 500,000 people that make products for Nike through subcontractors. Even though Nike has admitted there have been problems in some overseas factories and has attempted to do things to rectify the problems, the company continues to be a target of protests and a symbol of dissent. On May 12, 2001, in statement of the problems, Nike’s CEO...
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...limits, only goals Child Labor Activist 09/02/2015 Table of Contents I. Executive Summary ………………………………………………………….. 1 II. Introduction ………………………………………………………………....... 2 III. Roots ………………………………………………………………………….. 3 IV. Taking Care of Goals ………………………………………………………… 4 V. Labor Scandal ………………………………………………………………… 5 VI. Wages ………………………………………………………………………… 6 VII. Boiling Water ……………………………………………………………….... 7 VIII. The Stakeholders …………………………………………………………...... 10 IX. Conclusion ……………………………………………………………………. 11 I. Executive Summary Nike is a name brand known for its sports athletic gear. This report will examine the issues of Nike on a controversial dilemma in which Nike is ethically responsible for manufacturing its goods. Nike has been known to be a sponsor for the highest paid names in the sports industry. Michael Jordan and Tiger Woods are two of many that benefit from the Nike endorsements. Analytically speaking large corporations like Nike Inc. tend to contract a large portion of factories overseas to avoid the strict working regulations in the United States. These third world countries like Cambodia, Vietnam, Pakistan, China, Korea, and Taiwan provide access to readily abundant cheap labor. Nike believed investing in developing countries to manufacture their products which led them to their current multi-billion dollar success. The exploitation scandal of Nike’s success includes labor issues, under age child labor, and wages. People...
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...and International Labor Practices ) Business Ethics (MBA-513) Section: 02 Case Summary Nike is global footwear for athletes and non-athletes. It is still a highly successful athletic shoemaker today. Based in Beaverton, Oregon, Nike had been a corporate success story for more than three decades. It was a sneaker company, but one armed with an inimitable attitude, phenomenal growth, and the apparent ability to dictate fashion trends to some of the world’s most influential consumers. Selling a combination of basic footwear and street-smart athleticism, Nike pushed its revenues from a 1972 level of $62,000 to a startling $49 million in just ten years. Many researchers believe that Nike went in decline due to two reasons: Michael Jordan’s final retirement and the slowing economy. Another aspect of Nike that has brought a negative image upon them is the negative accusations of exploiting foreign child labor with lower wage. Poor labor conditions and low wages have been an issue for many years, and are still present in 2011.In the 1980s and 1990s, Nike had been plagued by a series of labor incidents and public relations nightmares: underage workers in Indonesian plants, allegations of coerced overtime in China, dangerous working conditions in Vietnam. For a while, the stories had been largely confined to labor circles and activist publications, until a young female worker had died in a Nike contracting factory in 1997, the labor conditions at Nike...
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...Nike, Inc. Nike History Nike is the leading supplier of athletic footwear and apparel and manufacturer in the world. Founded in 1962 by University of Oregen track athlete Philip Knight and his coach Bill Bowerman. Nike was first known as Blue Ribbon Sports and started out as a distributor for Japanese shoe maker Onitsuka Tiger, now known as ASICS. In 1971 the “Swoosh” was designed for $35.00 by Carolyn Davidson and the first shoe sold doning the swoosh and the name Nike was a soccer shoe. In 1972, Blue Ribbon Sports changed its name to Nike, Inc. after the winged greek goddess of victory. Later on in the 1970’s the company’s world headquarters were opened up un Beaverton, Oregon. (http://www.theshoegame.com/Nike-History-Timeline-Info.html) Nike- 1980s The company really took off and became well known all across the world in the 1980’s. The company started prodection of their footwear in 11 countries including China, Vietnam, and Indonesia. Famous shoes such as the “Nike Air” Air Force Ones and the Air Aces were introduced. Also in the 1980’s, the famous Nike slogan “Just Do It” came about. The slogan is still a major focal point in the companies advertising and marketing to this day. The success of the Nike took a huge turn in 1985 when the company signed a deal with the world’s greatest basketball player of all time, Michael Jordan. Jordan played a major role in how successful nike is today. The newly introduce “Air Jordan” became popular to basketball players worldwide...
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...Identify a global organization with a multinational presence. *Nike Identify and research a cultural issue that affects this organization's interactions outside the United States. Define the issue and provide an overview of how became an issue in the organization. Prepare an analysis of the ethical and social responsibility issues your organization must deal with as a result of being global. Write a 1,050- to 1,400-word paper summarizing the results of the analysis. Include the following: • Identify ethical perspectives in the global organization. • Compare these perspectives across cultures involved in the organization. • Describe a viable solution for this issue that could be acceptable by all stakeholders. Introduction: The Nike Corporation In today’s economy, there are several corporation that use multinational tactics in order to make their business strive and successful. A great benefit of multinational corporations is that it helps create wealth and jobs around the world. These corporations also offer much needed foreign currency for developing economies. However, there are many disadvantages such as multinational companies have monopoly power which enables them to make excess profit and pushing local shops off the map. A global multinational company that is very recognized and popular around the world is The Nike Corporation. The Nike Corporation was originally known as Blue Ribbon Sports (BRS). It was founded in January 1964 by Philip Knight...
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...9-700-047 REV: SEPTEMBER 6, 2002 DEBORA L. SPAR Hitting the Wall: Nike and International Labor Practices Moore: Twelve year olds working in [Indonesian] factories? That’s O.K. with you? Knight: They’re not 12-year-olds working in factories... the minimum age is 14. Moore: How about 14 then? Does that bother you? Knight: No. — Phil Knight, Nike CEO, talking to Director Michael Moore in a scene from documentary film The Big One, 1997. Nike is raising the minimum age of footwear factory workers to 18… Nike has zero tolerance for underage workers. 1 — Phil Knight, 1998 In 1997, Nguyen Thi Thu Phuong died while making sneakers. As she was trimming synthetic soles in a Nike contracting factory, a co-worker’s machine broke, spraying metal parts across the factory floor and into Phuong’s heart. The 23 year-old Vietnamese woman died instantly.2 Although it may have been the most dramatic, Phuong’s death was hardly the first misfortune to hit Nike’s far-flung manufacturing empire. Indeed, in the 1980s and 1990s, the corporation had been plagued by a series of labor incidents and public relations nightmares: underage workers in Indonesian plants, allegations of coerced overtime in China, dangerous working conditions in Vietnam. For a while, the stories had been largely confined to labor circles and activist publications. By the time of Phuong’s death, however, labor conditions at Nike had hit the mainstream. Stories of reported abuse at Nike plants had been carried in publications...
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...SUPPLY CHAIN MANAGEMENT INSERT NAME HERE INSERT UNIVERSITY/COLLEGE NAME HERE INSERT SUBMISSION DATE HERE2 TABLE OF CONTENTS 1 INTRODUCTION...................................................................................................................................................3 2 OVERVIEW OF NIKE...........................................................................................................................................4 3 NIKE SUPPLY CHAIN PROCESSES...............................................................................................................5 3.1 Nike Product Development....................................................................................................................5 3.2 Nike’s Manufacturing flow management........................................................................................6 3.3 Lean manufacturing ..................................................................................................................................6 4 NIKE SUPPLY CHAIN ASPECTS.....................................................................................................................7 4.1 Nike Vertical Relations.............................................................................................................................7 4.2 Horizontal Relations .................................................................................................................................8 5 NIKE SUPPLY...
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...came from a newsletter published by Global Exchange. The newsletter uncovered that the majority of Nike shoes were made in Indonesia and China, countries with governments that prohibit independent unions and set the minimum wage at rock Nike: The Sweatshop Debate The purpose and intent of this paper is to describe the legal, cultural, and ethical challenges that face the Nike Corporation in their global business ventures. This paper will also touch on the roles of the host government and countries where Nike manufactures their products and the author will summarize the strategic and operational challenges that Nike managers face in globalization of the Nike product. Nike is a United States based sports company in Beaverton, Oregon. Nike’s original name was Blue Ribbon Sports and its mission is to be the world’s leading sports and fitness company (Nikebiz, 2010). Nike had two options for the manufacturing of footwear products. The first option is Nike can own and...
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...came from a newsletter published by Global Exchange. The newsletter uncovered that the majority of Nike shoes were made in Indonesia and China, countries with governments that prohibit independent unions and set the minimum wage at rock Nike: The Sweatshop Debate The purpose and intent of this paper is to describe the legal, cultural, and ethical challenges that face the Nike Corporation in their global business ventures. This paper will also touch on the roles of the host government and countries where Nike manufactures their products and the author will summarize the strategic and operational challenges that Nike managers face in globalization of the Nike product. Nike is a United States based sports company in Beaverton, Oregon. Nike’s original name was Blue Ribbon Sports and its mission is to be the world’s leading sports and fitness company (Nikebiz, 2010). Nike had two options for the manufacturing of footwear products. The first option is Nike can own and...
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...Corporations have a responsibility to the society in which they operate and not merely to their shareholders. They have a fiduciary responsibility to shareholders and are in effect representing those shareholders in business, producing goods and services, amassing a return on the investment of the shareholders, and then returning a proper share of that return to those shareholders. If the corporation does not act with a sense of responsibility, however, that reflects badly on the corporation and also on the shareholders, reducing their return. In today's business environment, there are any number of actions which a company might take that would be perceived as socially irresponsible, and more and more companies are finding that if this does occur and is found out, the company and its shareholders suffer. A controversy involving the Nike Corporation shows how a company can be affected by situations they may not be able to fully control. The athletic apparel industry in which Nike is involved is a major money maker in the United States, but the fact that none of the factories are located in North America has brought some heat to the company. “Nike controls more than 40 percent of the U.S. market for sports related goods, but doesn’t have a single sneaker factory in this country” (Miller, 1995). Nike continues to make millions of dollars yet exploits workers overseas by paying them very little, while requiring long hours without overtime pay in factories that are not up to...
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...MODULE LEADER : Dr.Vidu Soni MODULE LEADER : Dr.Vidu Soni MODULE NUMBER : MBA7002 MODULE NUMBER : MBA7002 MODULE NAME : Strategic Management MODULE NAME : Strategic Management CARDIFF ROLL NO. : st 20076710 CARDIFF ROLL NO. : st 20076710 BATCH : CMBA’4 BATCH : CMBA’4 ROLL NO. : 1423 ROLL NO. : 1423 STUDENT NAME : DIVYESH KUMAR STUDENT NAME : DIVYESH KUMAR N I K E N I K E Table of Contents Chapter 1…………………………………………………………………...….3 Introduction…….………………………………………………………………...4 Nike’s Journey…….……………………………………………………………...5 Financial Overview…….…………………………………………..……………...6 Chapter 2…………………………………………………………………...….7 Internal & External Environment Analysis…………..……………………………….8 SWOT Analysis………………………………………………………….…….….9 Challenges faced by Nike………………………………………………………….11 Strategic Implemented for Rectification………………………………………….….13 Chapter 3…………………………………………………………………..….16 Leadership Hierarchy……………………………………………………..…...….17 Chapter 4…………………………………………………………….…….….21 Nike Core Competencies…………………………………………………..………22 Value Chain Analysis……………………………………………….…………….24 Chapter 5………………………………………………………………….…..26 Cooperate Governance……………………………………………………………27 BIBLIOGRAPHY……………………………..………………………….….30 C C hapter hapter 1 1 Introduction “Everything you need is already inside. Just do it” * Bill Bowerman (Fabrega, n.d.) “NIKE”, one of the most synonymous names with the sporting world, was initially established as Blue Ribbon Shoes in...
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...corporation I chose for this assignment was Nike, Inc. Nike was started by two men, Bill Bowerman and Phil Knight. Bowerman was the head track and field coach who actually coached Knight before starting Nike. Nike’s headquarters are located in Beaverton, Oregon and Nike is currently operating in more than 160 countries across six continents. Nike provides products such as clothing, equipment, accessories, etc. for all people and for most sports. 2. Background information about Nike was found on its website, www.nikebiz.com, or specifically, http://www.nikebiz.com/company_overview/index.html. Information about the four categories of social responsibility came from the class book, Pearson Custom Business Resources. Nike’s Income statement came from www.bloomberg.com, or http://investing.businessweek.com/businessweek/research/stocks/financials/financials.asp?ticker=NKE:US. The quality of Nike’s products came from www.articlesnatch.com or http://www.articlesnatch.com/Article/The-Unmatched-Quality-Of-Nike-Shoes-/943926. The BBC article came from http://news.bbc.co.uk/2/hi/programmes/panorama/970385.stm. The website which contained information about Nike closing a production plant without notice was http://www.allbusiness.com/retail-trade/miscellaneous-retail/4428149-1.html. Nike’s challenge and donations were found from http://inside.nike.com/blogs/nikerunning_news-en_GB/2010/02/22/thank-you-for-helping-haiti and also http://inside.nike.com/blogs/nikerunning_news-en_GB/2010/02/01/help-for-haiti-join-the-challenge...
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...Question: Nike’s impressive portfolio includes some of the strongest brand names in the world. How does lifestyle play a crucial factor in Nike’s brand success? What are some of the challenges and benefits associated with being the market leader in so many categories? Answer: Nike brand success depends on its strategy design , manufacturing and mainly worldwide marketing. Nike was one amongst the few company that shifted its branding image from product focus to Attitude focus making it appeal to everyone in this entire world. They build something so amazingly great that it became a lifestyle for virtually everyone. They started a company to make product better for runners. But soon their focus changed and they started advertising themselves as a company that's trying to "bring inspiration and innovation to every athlete in the world". When creating a marketing plan for a new product or positioning a brand, Nike is has proven to be the best. There are many countries in the world where sports is consider religion and that's what Nike focuses on. They made themselves part of the sports that world cared most about "Soccer" and their world cup became their journey. We all aspire to become like someone we appreciate and that's what Nike is focused on. Their slogan being "Go out and Make the difference. Write your future, it's up to you as it was for these athletes". Nike has covered everything on sports categories and that a lot to be associated with. Once a company, like...
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