Group 3
Carbonell ; Gonzales ; Tamisin ; Vicencio

External Environment Analysis

Location: Shell Service Station SLEX,
Km. 25, Muntinlupa City
Given that the said business is in a gasoline station, the restaurant caters mostly to tourists and families coming from the Manila are.

People nowadays are always on –the –go so they tend to buy easy to eat food; sandwiches to be exact. Now that’s not the only trend going on, people these days are also becoming health conscious. They opt to buy greens instead of rice; specifically salads.
Hungry Hippo serves deluxe hamburgers in a wide variety. It also offers rice meals, salads, and sides. Surrounding the establishment are other food chains which are in the same industry;
Jollibee – as we know it has already established its name in the food industry for a long time.

Jollibee captured the taste buds of the Filipino people; its wide variety of food choices has made its way to the Number 1 Food Chain spot here in the Philippines. Jollibee also offers drive-thru service which makes it more accessible to the stop-and-go customers.

KFC – also a strong competitor; also having a wide set of options to choose from, KFC serves as a threat.
KFC also captured a big market share by bringing their price down in order to make it affordable. Since it’s located in a gasoline station, where people normally stops and grabs something to eat, and wants it to be affordable and worth the money, they go to KFC

Buyer Behaviour and Segmentation

Since majority of the Hungry Hippo menu are burgers, and is made up of little rice meals, salads and sides, people have a habit of asking what the best seller is. Once knowing, they go for that certain item. For health conscious people, they ask what dish has vegetables and like.

As for the pricing, it priced higher than most burger shops but lower than the other known competition. The market is usually composed of the middle and high class. They also have promos for the rice meals in order to attract more customers.

Internal Environment Analysis
• Strengths

They have lower prices than other major competitors.

They show the customers how they prepare their products to assure freshness and cleanliness.

Makes their own products to guarantee quality.

• Weaknesses

Has no drive –thru service

Lack of crew

Lack of Advertisements

Has only limited suppliers

Review of Current Strategy

Hungry Hippo started out as a small kiosk which eventually evolved into a restaurant due to the owner’s perseverance and patience when it comes into joining their products in Food Bazaars.
Though lacking flyers and infomercials, the company managed to get customers through word of mouth and as mentioned, through Food Bazaars and conventions. As time evolved, the company now has a website that shows the menu, the promos, and the additions to the Hungry Hippo Family.