Marketing Mix
Marketing is the process through which goods and services travel from concept to the customer. It includes the direction of 7 different effects the 7P's of internet marketing, which include; Product; Very easy to upload and sell a product online. Easy to adapt and change down to feedback from consumer. Price; internet makes it easy to get affordable prices which makes it very competitive to have the best price. Place; there is no limits with the internet you can sell worldwide it is accessible .Promotion; the internet makes this easy, using social media, websites etc being reactive and responsive . People; It strengths the business because without the consumer their would be no business and; the internet allows business and consumer to communicate with ease. Process; of how the product gets from the starting place to the consumer which is more efficient. The process of giving a service and how they deliver it. Physical evidence is how they have presented the product to the customer to entice them to buy it; data is more accessible online.
Internet marketing has affected relationship marketing massively down to new technology retailer and customer can communicate much easier through social media, emails, twitter making things cheaper and more efficient. Which has strengthened the to one with the customer creating loyal customers and more sales .However it has also allowed cost effective gathering methods for examples surveys being sent through email completely free giving a company a whole new sector of information to specify their products to the customer’s needs. Reviews also help a company adapt and change a product down and business strategy to the customer’s responses. Companies are receiving a lot of free data which can be used to make the products more efficient for the customer down to the relationship internet marketing has