...Brontë’s Jane Eyre, a classic bildungsroman novel, was applauded for its unique perspective on women and its explicit symbolism and literary devices (Brontë i-iii). In a simultaneous similarity and contrast, McCarthy’s No Country for Old Men is a critical and commercial success, providing an alternative to literary explicitism with minimalist text, instead implicating much of the novel’s portrayals of relationships, personalities, and descriptions in liberal usage of implicit language. Even the main characters, despite all having underlying values and personalities, are compressed into three separate archetypes more commonly found in folklore than in comparable modern stories (Cooper). Ultimately, like Brontë, McCarthy masterly weaves such elements into a coming-of-age story for the main character, but instead of the realization of happiness, the main character instead faces defeat with the realization of the changing of the...
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...spray in Pakistan for men. 2015 1/1/2015 Evolution Principle of Marketing Final Project Presenting a marketing plan for launching our new product “EVOLUTION” the body spray in Pakistan for men. 2015 1/1/2015 Submitted to: Ali Raza Noor. Submitted by: Aniq Malik. Awab Abbasi. Submitted to: Ali Raza Noor. Submitted by: Aniq Malik. Awab Abbasi. We would like to express my special thanks of gratitude to our teacher (Ali Raza Noor) who gave us the golden opportunity to do this wonderful project, which also helped us in doing a lot of Research and we came to know about so many new things we are really thankful to him. Secondly we would also like to thank our parents and friends who helped us in finalizing this project. We would like to express my special thanks of gratitude to our teacher (Ali Raza Noor) who gave us the golden opportunity to do this wonderful project, which also helped us in doing a lot of Research and we came to know about so many new things we are really thankful to him. Secondly we would also like to thank our parents and friends who helped us in finalizing this project. Contents Executive Summary 3 PRODUCT OVERVIEW 5 Current Market Situation 5 Market situation for Evolution 5 Market Description 5 Marketing Description for Evolution 6 Product Review 7 Evolution with 800 sprays. 7 Warnings 7 COMPETETIVE REVIEW 7 SWOT ANALYSIS 8 STRATEGY BUILDING 8 SWOT ANALYSIS OF EVOLUTION BODY SPRAY...
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...Loss of independence in older adults Name: Course: Tutor: Date: Loss of independence in older adults Literature review This review is a critical and analytical analysis of a topic area within the Nursing field. The paper is based on an analysis of the loss of independence in older adults. This is a major concern in society as it increases the rate of dependency. The study is based on nursing literature compiled by renowned scholars in this field. Studies show major differences in the life expectancy of different people living in different parts of the world (Young, 2010, p.15). This is mainly caused by the disparities in lifestyles of different people in different parts of the world. In addition to this, less developed countries have inadequate social security nets. This discourages people from securing their futures at an early age that would reduce independence in older adults. In addition to this, it has been proven that the increasing rate of dependence in the elderly has been rapidly increasing in less developed countries as compared to the developed ones (Roberts & Bishop, 2005, p.27). Nevertheless, studies have shown that about 10-15% of the world population is composed of the elderly people (Reus, 2000, p.57). This number is said to increase with the increasing population in most parts of the world. However, this percentage is not entirely dependent on other people (Birmaher, 1996, p.101). There are some elderly people who are not entirely dependent...
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...Nathan Cruzen Renan Silva Jonathan Turk MRKT 327 -02 Executive Summary Introduction Old Spice is the most original brand for men’s fragrances. The Shulton Company in 1990 purchased the Old Spice brand. Procter and Gamble strategically repositioned the brand and adapted more diversified products to meet more current demands. , Old Spice is trying to re-brand its image and appeal to a younger audience to increase sales and brand awareness. In order to do this Old Spice needs to reach a new target market of males. These males should age from 18 to 34 year old. Target Audience Men ages 18-34 are interested in using men’s grooming and toiletry products. Positioning: Established in 1937, Old Spice is the leader in the men’s body care and toiletry market. For men who demand superior body care products, Old Spice offers you the highest quality and best-scented body care products on the market. Old Spice will make you smell like the best smelling man in the world. SWOT Analysis Strengths • A very renowned and successful brand. • Strong distribution channel (available in more than 20 countries). • Excellent Product quality. • Strong financial presence in the market. • Affordable pricing of products. • Diversified portfolio of products. • Sales growth is high. • Strong image and Product development Weaknesses * After acquisition, Old Spice could not completely change the consumer’s brand perception of their products. * Market...
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...The analysis of a poem: Dulce et Decorum Est Question 1 (a) Describe what effects the poem has on you. When reading this poem, I can clearly picture the horrifying scene of battle; it is deeply moving and the imagery is vivid due to Owen’s use of similes, metaphors and alliteration. (b) Say what you think the subject matter is about. The poem is a first-hand account of the terrible reality of trench warfare in the First World War. Owen portrays the soldiers as being tired broken and weak, whereas the authorities in Britain [at the time] were depicting them as brave, glorious and strong young men, honourably fighting for their country. This poem is the antithesis to the war propaganda of the British ‘recruitment drive’ during the Great War. Question 2 (a) Identify and list in note form, three of the techniques used in these lines. Simile: “like old beggars”, “like hags” Alliteration: “Knock-kneed”, “Men marched” Metaphor: “haunting flares”, “Drunk with fatigue” (b) Comment in complete sentences on what the effects of the three techniques you have identified might be. Owen uses similes comparing the soldiers to “old beggars” and “hags”, to convey how the war has reduced them to absolute wrecks. The resulting effect is an image of crumpled, broken, hopeless men at death’s door rather than strong, upright, warrior figures. The use of alliteration alters the rhythm of the poem, thus drawing attention to the words. “Knock-kneed” portrays...
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...Case Study The Universalizaton of L’Oréal Marketng Planning - Année 2014-2015 Situaton Analysis : Industry Grooming Market : 91% shaving / 8% masks & scrubs Face Care Market : 28.8 billion in 2010 (25%) Skin Care Market : 1,7 billion (41%) « The men’s beauty segment in India is growing twice the rate as the overall market » « When I look good, I can concentrate and get more work done » Situaton Analysis : Industry Situaton Analysis : Compettors N°1 Emami Limited (37,5%) • • N°2 Garnier Men (25,4%) 12 million unit sales 50% of growth 2 main segments : - Skin care : Small pockets « sachet » (35% of value) - Deodorant : growing at 48% in value and 40% in volume Many brands : - Fair and Handsome - Navratna - Vasocare… • • • Local company Cheaper • Others actors (market share 37,1%) • Procter & Gamble Unilever • Situaton Analysis : compettors Porter External Analysis Goals and Objectve • Goal : Becoming the leader of the beauty sector in India Objectves : – • Obtaining a 30% growth in 2020 compared to the 2010’s results in the beauty sector in India to place the country among l’Oréal’s top 10 countries. To double its consumer base to two billion – Marketng Strategy • Market Segmentaton Strategy >> Geographic Segmentaton, Product-User Segmentaton, Lifestyle Segmentaton, etc. Targetng Strategy : – • Mass Marketng: go afer the market as a whole with one ofer that answers common needs Diferentated...
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...Analysis of Carlsberg Advertisements Cultural differences and similarities between Denmark and Great Britain Consumer Behaviour RSM353 Chernenko Kirill The following examination of British and Danish versions of printed advertisements of Carlsberg beer is to determine role of culture in advertising and compare and contrast how the same brand is advertised in different cultures. I. Danish printed advertisement The poster shows 4 men in the forest having conversation and smiling, meanwhile everyone has a bottle in a hand. The background shows the connection to wild nature: large green trees together with five fallow dears, a magpie, a fox and a pheasant. The men have been hunting, possibly, and decided to take a break. The idea is to illustrate a moment of relaxation and enjoyment of Carlsberg beer in a good company. The slogan “Vores ol brygget pa det bedste vi har” (Our beer. Brewed from the best we have) at the bottom, involves different product characteristics. The first part “Vores ol” awakes the awareness of Danes, because their traditional beer connects people in Denmark. Per contra, the final part focuses on quality of a beverage, which worth to go hunting. The image and the content of a text box creates a unified whole. The advertisement illustrates the traditional myth of drinking beer since hunting is an old tradition and according to the text box "Only 11% of the Danish hunters are hunting to hunt" which implies social interaction with friends. And, therefore...
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...TOMS Public Relations Plan 3025 Olympic Avenue - Suite C Santa Monica, CA 90404 www.TOMS.com Presented by: Averi Ahsmann May 10, 2011 IMC 740 Table of Contents Executive Summary……………….2 Situation Analysis………………….3 Product & Service Analysis……4-5 Target Market Analysis………...6 Distribution Network…………...7 Competitive Analysis………..….8-9 Current Financial Situation….10 Historical Results……………….11-13 Macroenvironment……………..14 SWOT……………………………..15 Objectives & Issues……………...16 Financial Objectives Marketing Objectives Critical Issues Marketing Strategy Target Markets…………………17-18 Positioning……………………...19 Marketing Mix………………….20 Marketing Research…………..21 Creative Strategy………………..22 Creative Brief Overall MC Strategy………….….23 PR Strategies & Tactics…..….…24-27 Schedule…………………………..28 Budget……………………………..29 Measurement & Evaluation…...30 Conclusion………………………..30 Works Cited………………………31-32 Executive Summary As an international brand, TOMS is looking to gain a strong foothold with new and existing customers by targeting men and women 18-24 years old, as well as 25-34 years old, specifically in the United States. Through this plan, TOMS will actively move forward to define a thriving market within which the brand can prosper. With extensive primary and secondary research, TOMS will accurately define and target challenges that they face. With this information, new objectives will be proposed for the TOMS brand that will define and reflect the market trends, which will in turn resonate...
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...In “Sailing to Byzantium” an old man faces the problem of old age, of death, and of regeneration, and gives his decision. Old age, he tells us, excludes a man from the sensual joys of youth; the world appears to belong completely to the young, it is no place for the old; indeed, an old man is scarcely a man at all—he is an empty artifice, an effigy merely, of a man; he is a tattered coat upon a stick. This would be very bad, except that the young also are excluded from something; rapt in their sensuality, they are ignorant utterly of the world of the spirit. Hence if old age frees a man from sensual passion, he may rejoice in the liberation of the soul; he is admitted into the realm of the spirit; and his rejoicing will increase according as he realizes the magnificence of the soul. But the soul can best learn its own greatness from the great works of art; hence he turns to those great works, but in turning to them, he finds that these are by no means mere effigies, or monuments, but things which have souls also; these live in the noblest element of God’s fire, free from all corruption; hence he prays for death, for release from his mortal body; and since the insouled monuments exhibit the possibility of the soul’s existence in some other matter than flesh, he wishes reincarnation, not now in a mortal body, but in the immortal and changeless embodiment of art. There are thus the following terms, one might say, from which the poem suspends: the condition of the young, who are...
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...the international market, first know what is the basic needs of customers as well as our product demand in the market. Also should measure the competition level in the market . e.g ALL BALACKS KIWI LTD plans its business in India, than they will check the basic needs of fruits market as well as exotic .They will analysis the product demand in the market with the competition level. 2) Economic & financial Factors: Interest rates, exchange rates, inflation rates, credit are the economical and financial factors. Due to the inflation going on in fruits and vegetable market (on the seasonable product) in India no any importer will invest because Indian people are not aware for exotic fruits. To plans in a new country firstly get the finance from the host country and give them interest on that finance. Before get the investment first know the interest rate. E.g. If in India we can find fixed rate of interest & Pakistan we find fluctuating rate of interest we may prefer as fixed rate provide more security whereas fluctuating may be low in the beginning but have high risk involved in them. 3) Competition Forces:- India is the agricultural country where more than 60 percent people depend on that and its fruits and vegetable market is too strong and stabilized where local vendors and suppliers having the great experience that how to deal with customer and how to satisfy their needs. That market will be too tough for any importer because they will import the exotic...
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...Why is imagery so important in Wilfred Owen’s Poem? The statement Dulce et Decorum est pro patria mori, means “it is good and fitting to die for one’s country”. Wilfred Owen is arguing against this statement through his poem. Imagery is important for this because it helps portray to the reader or “the friend” the horror of war. The soldiers of the poem are described as “boys” not men, they are not described as heroic, they instead are described as “bent double, like old beggars under sacks”, and as ill, “knock kneed, coughing, marching asleep”. Normally soldiers are displayed as inspirational, as strong, Wilfred’s imagery goes against this. He uses metaphor to convey this using “drunk with fatigue”, invoking a strong image of them exhausted and weak. When the gas actually comes the soldiers do not react with training, but instead are described as fumbling, and just putting their helmets on just in time. The earlier imagery of exhausted and overworked soldiers shows how they are not prepared for the gas, or any danger of war, therefore they are likely to die. This again highlights that they are they’re not the soldiers that the Latin phrase refers to, strong and heading to worthy deaths, they are weak, and ill prepared for death, and their health is not valued, they are there to fight and die. The use of gas instead of conventional or seen enemies, shows the reader the faceless nature or mechanism of death in war. Death can come from anywhere, and it does in the poem, when the...
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...Introduction to Philippines The Philippines is an UN-recognized country in Asia. It was one of the richest countries in Asia (after Japan). But, since the end of World War II, the Philippines economy faced a downward slide and now it is one of the poorest countries. The Philippines is the third largest English-speaking country in the world. The country is divided into three geographical areas: Luzon, Visayas, and Mindanao. It has 17 regions, 81 provinces, 136 cities, 1,494 municipalities, and 41,995 barangays. The Philippines has developing economy with agricultural and service sector base. The poverty line is 40% it means 40% of the population remain be poor. The large trading partners‟ of the Philippines are the US and Japan. 1. Area: 300,000 sq km (115, 830 sq miles), 7107 islands (7,108 at low tide) 2. Population: 100,617,630 (12th rank in population) (2014 Estimate) 3. Capital city: Manila, part of the Metro Manila conurbation 4. Largest city: Quezon City 5. Languages: Official Language(s): Filipino, English National language: Filipino 6. Currency: Peso (1 Peso = 0.022 Dollar) (Mar. 2015) 7. GDP (PPP) : 29th largest economy in the world : $751.770 Billion (2015) : 6.1% growth in 2014 : 5.5% 5-year compound annual growth : $6,985.680 per capita 8. Unemployment: 6.0% (2014) 9. Inflation (CPI): 2.40% (2015) Demographic Details Geography: Philippine Location: Southern Asia, archipelago between the Philippine Sea and the south china...
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...Washing Machine Company? Interest rate up means people buying house with higher mortgage loans, less people buy house less needs of washing machine. ------------------------------------------------- Assignment Hints: 1. What are the opportunities and challenges do you think Old Chunky will face in international market? Opportunities: * Increase large market share/sales (eg. sell to Muslim or non Muslim countries because food is halal) * Enhance brand image/recognition (intangible assets) * Technology transfer (eg. Singapore to a more advance country or a 3rd world country) Brand name “Coca Cola” is worth $25 billion in 2008 Bank Interest Rate: Japan (0%) Australia (5%) Challenges: 1. Competitors (Local understanding of their preferences) 2. Bank loans 3. Investors/ ventures capitalist (1 successful business out of 10, enough to cover all the 9 losses) 4. Policy in that country B2B (Business to Business) / G2G (Government to Government) 2. What do you think are the impacts of international marketing on its 4Ps (marketing mix)? Marketing 4Ps: * Price: Adopt a varying price. (Multi/Different pricing) * Product: Will change according to country. (Use Glocal method) * Global + Local GloCal. * GloCal:...
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...Literary analysis Of Mice and Men Loneliness can be a large point in fiction writing. Loneliness can push people to extremes. Once can be pushed to become extremely introverted while the other can rage, setting a path against the world to find a place to fit in. In John Steinbeck’s of Mice and Men loneliness is evident and a huge focus of the author. The characters Lennie, Crooks, and Candy are set apart from other due to loneliness. The country of America has long been tainted with segregation, a divide of black and white. Segregation can push people to the dark ends of loneliness. A prime example of this would be in the novel of Mice and Men. One person in particular experienced loneliness due to segregation. That character would a black fellow knows as crooks. “…The stable buck put in his head; a lean Negro head, lined with pain” (p.50) Crooks was slow in entering the white quarters, knowing he was not allowed in. The only black man on the ranch, without any company. “He kept his distance and demanded that other keep theirs.” (p.67) He pushed himself away from other and made them keep their distance from is quarters due to him not being allowed in theirs. Crooks shows his loneliness through separation from others due to his color. More expressions of loneliness would come from Lennie. Lennie shows many proofs of loneliness in the novel of Mice and Men. Lennie shows his desperation when he panics and says “George wun’t go away and leave me. I know George wun’t do that...
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...ABERCROMBIE AND FITCH OVERVIEW Abercrombie and Fitch Co. (ANF) is a specialty retailer that operates stores selling casual apparel, sportswear apparel, personal care products and accessories for men, women and kids under the Abercrombie and Fitch, Abercrombie, Hollister and RUEHL brands. With a customer base that is primarily under thirty years old, ANF was established in 1892 by David Abercrombie and Ezra Fitch. ANF operates in the US, the UK and Canada and is headquartered I New Albany, Ohio with over 20,000 employees. As a “near to luxury” retailer, ANF operates in an apparel industry which straddles high to low end merchandise. Its’ main competitors include : American Eagle, Aeropostale, Gap and J- Crew. Their focus on capturing a young market has created a rivalry, which forces them to be innovative and creative in delivering fashionable mechandise. As a result, their competitive strategy involves not only marketing their products through stores, but via catalogs and e- commerce activites. SWOT ANALYSIS, ABERCROMBIE AND FITCH A scan of the internal and external environment is essential in any firm’s strategic planning process. A SWOT analysis defines the internal and external environmental issues with which a firm must address in its strategic planning process. This type of analysis specifies the internal and external factors that are favourable and or unfavourable to the firm achieving its business objectives. It guides the firm in matching its resources and other capabilities...
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