...CASE NO. 1 NOGO RAILROAD NOGO RAILROAD CASE ANALYSIS FORM I. PROBLEM Dave Keller, the new Communications Manager, has seek for external perspective on how to address the challenges in Nogo Railroad. After hearing the facts from Dave, we have identified the problem is “How will Nogo Railroad effectively address its employees’ concerns that will bring about a reduction in labor expense?” There are Macro and Micro Level problems to be considered. When these are effectively addressed, Nogo Railroad may be able to resolve problem mentioned earlier. A. MACRO 1. Innovation and Modernization. The company lacks the desire to innovate and modernize operations which tolerated inefficient and ineffective processes or practices. It is not a surprise to see Nepotism and Featherbedding. 2. Union Contracts. Poor negotiation of union contracts has left the company with liabilities. Changing the job description to make it relevant to times, is a restricted/limited by these outdated contracts. 3. Culture towards change. Resistance to change is not only prevalent in its employees. This also transcends in management (see problem#1). The leaders should embrace change and support its employees affected by the change. B. MICRO 1. Personal Doubts. The apprehension felt by Dave Keller needs to be address. His concerns towards his promotion and purpose should be resolved by Allan Yates. The new Communications Manager will only be effective if his...
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