...1. Product Choice 2. Introuction Nokia Corporation is a Finnishmultinational communications and information technology corporation headquartered inKeilaniemi, Espoo, Finland.[4] Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media andmessaging through its Ovi platform, and free-of-charge digital map information andnavigation services through its wholly owned subsidiary Navteq.[5] Nokia has a joint venture with Siemens, Nokia Siemens Networks, which provides telecommunications networkequipment and services.[6] Nokia has around 105,000 employees across 120 countries, sales in more than 150 countries and annual revenues of around €38 billion.[1] As of 2012 it is the world's second-largest mobile phone maker by unit sales (after Samsung), with a global market share of 22.5% in the first quarter.[7] Nokia is a public limited-liability company listed on theHelsinki Stock Exchange and New York Stock Exchange.[8] It is the world's 143rd-largest company measured by 2011 revenues according to the Fortune Global 500.[9] Nokia was the world's largest vendor of mobile phones from 1998 to 2012.[7] However, over the past five years it has suffered declining market share as a result of the growing use of smartphones from other vendors, principally the Apple iPhone and devices running onGoogle's Android operating system. As a result, its share price has fallen from a high of US$40...
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...Smartphones: New challenges for the industry. Nokia and the Operating System of the future. Term-paper: Strategy II Deadline: 07/12/2010 | Bachelor in Business Administration Student Numbers: 0874165 | 0878950 | 0830480 A bstract Nokia is the biggest mobile phone manufacturer in the world. It produces and sells more mobile telephones than any other company in the globe. This gives them a competitive advantage, especially in terms of scale of its operations. However, the fact that it has been slow to adapt its technology and production line to current trends, has given space for other companies to challenge its global dominance, especially in medium-long term. Smartphones are the next step in an extremely turbulent industry where innovation is the key for survival. It is for this reason that Nokia must adapt to continue its expansion for benefit of its different stakeholders. We present an analysis based on three strategic alternatives regarding the Operating System Nokia should use to implement its new line of smartphones, in order to compete with already established player in this segment and ensure long-term profits at the same time as bringing the highest levels of satisfaction to every of its stakeholders. Contents 1. Introduction ......................................................................................................................................... 1 2. What is a smartphone and how smart are Nokia’s phones? .............................
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...Term Paper Course : Principles of Marketing (MKT-101) Prepared For Kashfia Ahmed Senior Lecturer Department of Business Administration East West University Prepared By |Name |ID | |Md. Walid Bin Karim |2010-3-10-278 | |Md. Fuad Rahman |2010-3-10-277 | |Kamrun Nahar Kashem |2010-3-10-001 | |Shamsul Ahsan |2010-3-10-099 | |Shagor Mahmud |2010-3-10-110 | Section : 02 Date of Submission : 3rd August, 2011 [pic] Acknowledgement First of all, we would like to say Alhamdulillah, for giving us the strength and health to do this project work until it was done. We would also like to thank our parents for providing money which was required to buy things that are related to this project work. Moreover, the advices of our family members were of a great help...
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...Research report on “COMPARATIVE STUDY OF NOKIA MARKETING” Submitted In Partial Fulfillment of Requirements for the Award of the Degree Of BBA Of Punjab Technical University Under The Guidance Of MR. JAGJIT SINGH Submitted by Bhupinder Narang Roll no.104142461752 B.I.S GROUP OF COLLEGE GAGRA (MOGA) Certificate of supervision This is to certify that Mr. Bhupinder Narang S/o S. Ram Nath Narang Roll No 104142461752 has completed the research project “COMPARATIVE STUDY OF NOKIA MARKETING” under my supervision in partial fulllfilment of BBA degree approved by ACITE of PTU. Signature of supervision Place: SHRUTI BATRA Date: Seal of Dean Declaration I hereby declare that the research project “COMPARATIVE STUDY OF NOKIA MARKETING” titled is my own original work and this report has not been submitted to any university and institute for award of any professional degree/diploma. Date : Place: Signature of candidate Bhupinder Narang Roll No: 104142461752 Table of Contents 1. | Declaration | | 2. | Preface | | 3. | Acknowledgement | | 4. | Introduction to the Organization A brief history of Nokia | Nokia Introduction | SCOPE | PAKISTAN DRIVEN STRATEGY | S.W.O.T | Accessories and Features | | | 5. | Maketing Objectives | | 6. | Organization’s Network: | | 7. | List Of Nokia Products | | 8. | | | 9. | Consumer Buying Behaviour | | ...
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...2011 年 7 月 29 日 移动互联网发展趋势报告 2011 年 Q2 百度移劢互联网事业部 百度在线网络技术(北京)有限公司 (版权所有,翻版必究) 移动互联网发展趋势报告 目录 综述 .................................................................................................................................................. 2 一 移劢互联网用户分布及接入网络习惯 ..................................................................................... 4 1.1 移动互联网用户区域分布 ................................................................................................. 4 1.2 移动互联网用户接入运营商分布 ..................................................................................... 5 1.3 移动互联网用户接入网络方式分布 ................................................................................. 5 1.4 移动互联网用户上网时间分布 ......................................................................................... 6 二 移劢互联网终端竞争格局及变化趋势 ..................................................................................... 8 2.1 移动互联网手机品牌分布 ................................................................................................. 8 2.1.1 非智能、中端智能手机品牌变化趋势 .......................................................................... 8 2.1.2 高端智能手机品牌变化趋势.......................................................................................... 9 2.2 移动互联网手机 TOP20 机型排行 .................................................................................... 9 2.3 移动互联网手机终端特征 ............................................................................................... 10 2.3.1 移动互联网手机屏幕分辨率分布...
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...Nokia is a mobile technology manufacturer headquartered in Espoo, Finland with 2010 revenue of $43Billion. A pioneer in manufacturing mobile phones and the GSM technology, Nokia’s profitability has been on the decline in recent years. A reduction of market share in N. America of 35% in March 2008 to 8.1% in April 2010 highlights Nokia’s decline. This led its Board of Directors to replace its CEO with Stephen Elop. Find below a SWOT analysis description and summary document on Nokia. Strengths Nokia has a lot of strengths going in its favor. It is the worldwide leader in mobile phone sales and in 1987 introduced one of the world’s first handheld phones while being a key developer of GSM (Global System for Mobile Communications). GSM is used predominantly as the cellular phone protocol worldwide except in North America which uses CDMA (Code division multiple access). Nokia has an international research capability that creates specific phone models to certain regions. This increases their value of the mobile phones as the customers are given a product that is tailored to their specific needs. Apart from the Mobile Phone segment, Nokia also owns NAVTEQ, which is a provider of Geographic Information Systems and Global Positioning Systems (GPS), and a lot of other mobile phone technology providers. Nokia recently hired Stephen Elop as its CEO. This move is a positive one as Stephen Elop brings with him a diverse telecommunications career and also networking connections with Microsoft...
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...What’s a mobile phone virus? A mobile phone virus or mobile malware - malicious mobile software - is a computer virus specifically adapted for the mobile phone environment and designed to spread from one vulnerable phone to another. A virus is a program code that replicates by being copied to another program. Viruses can be transmitted as attachments to an email or in a download file. Some viruses take effect as soon as their code is executed; other viruses can lie dormant. A virus that replicates by resending itself as an email attachment or as a part of a network message is known as a worm. Viruses can range from benign to quite harmful; they can erase data from the infected phone or send fake messages purporting to be from the phones owner. How prevalent are mobile phone viruses? The current security risk from mobile phone viruses and worms is low. Until many more smart phones or PDAs are in use, and users of these phones are regularly exchanging executable files, the risk will remain low. The mobile industry takes the threat of viruses very seriously and is continually monitoring its networks and working to protect users from any future risk from mobile phone viruses. There are also some simple measures that individual users can implement to protect themselves. What can I do to protect my phone? The following tips can help prevent problems with viruses on your phone: 1. Switch to Bluetooth hidden mode. If your phone has Bluetooth capability, ensure...
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...Carissa Acuna TR 3:05-5:35 Information at Your Fingertips Although people may think they are too expensive, smartphones are beneficial to the world because they offer so many opportunities in such a little device. I like to think of it as “information at your fingertips”. More and more services are being made available on smartphones. From accessing maps and directions, to unlimited Internet and overall keeping you entertained. Smartphones can do things a lot more quickly than your standard mobile phone. This means you and all your business is always one step ahead of what is going on. Before smartphones came along, mobile phones were only made to make and receive calls, but now these devices have taken on new and better standards, also newer functions and features. The most fundamental component of the smartphone is that it is available with Internet. It’s like using your phone as a mini laptop, browsing websites, downloading music, uploading files and much more. You can even sit at home or in a café and do all your work there on your smartphone instead of being cramped up in your office all day. And besides all that, you know how everybody just loves Facebook nowadays. Just tap your cute little smartphone on the Facebook app, and in seconds you can check out what everyone is doing at that exact moment. Smartphones are supported by Microsoft Windows Software, which can access information faster than your ordinary computer. The Internet on my phone is so convenient...
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...Grow the number of people using nokia devices.•Transform the devices people use.• Build new businesses• Our business and people’s expectations for mobile devices and services arechanging. Nokia’s promise is to help people feel close to what matters tothem. About the Company Nokia- Connecting People ! Nokia Corporation (NYSE: NOK) is one of the world's largesttelecommunications equipment manufacturers. With headquarters inKeilaniemi of Espoo, Finland, this Finnish telecommunications company is best known today for its leading range of mobile phones. Nokia also produces mobile phone infrastructure and other telecommunicationsequipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LANand a line of satellite receivers. Nokia provides mobile communication equipment for every major marketand protocol, including GSM, CDMA, and WCDMA. Nokia was established in 1865 as a wood-pulp mill by Fredrik Idestam onthe banks of Nokia rapids. Finnish Rubber Works established its factories inthe beginning of 20th century nearby and began using Nokia as its brand.Shortly after World War I Finnish Rubber Works acquired Nokia wood millsas well as Finnish Cable Works, a producer of telephone and telegraphcables. All three companies were merged as Nokia Corporation in 1967. Thename Nokia originated from the river which flowed through the town of thesame name (Nokia).In the 1970s Nokia became more involved in the telecommunicationsindustry...
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...University Business School, for all their assistance. I would like to thank my parents for love and support bestowed on me. Thank you for your blessings. Also I would like to thank my friends for staying by me during the difficult parts of life. Thanks for help and love irrespective of the situations. I would also like to thank all my respondents for taking out time from their busy lives to help me with my research. Last but not the least, I would like to thank God for all. Thank You!! Nikunj Daga 3 ABSTRACT _________________________________________________________________________________________________ This research studies the marketing strategies of Nokia, a high technology company in a developing country India. The study attempts to check the role of marketing activities in success of Nokia...
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...Batch 2 Term 6th Management Control System Activity – Project Report On Nokia Strategies Adopted By Nokia In Order To Achieve Its Goals Submitted to: Submitted by: Prof. Aniruddha Durafe Rajkamal Paroha Anshuman Singh Parihar INDEX * Introduction to Nokia * History of Nokia * Mission & Vision * Goals & Objective * Organizational Culture * Management Control System in Nokia * Nokia Product Mix * Strategy Formulation * Strategy Adopted by Nokia to achieve its goals * Strategy Goal Introduction to Nokia Nokia is a multinational corporation engaged in the manufacturing of mobile phones devices, in converging internet and communication industries, having about 132,000 employees working worldwide. The organization is the World’s largest mobile manufacturing company and is operational is 150 different countries having an approximate global annual sales revenue of € 42 billion and operating profit of € 2 billion in the preceding year 2010. The organization has a market share of about 28.9% as of the preceding year 2010 and is still the market leader in the world of mobile phones. Nokia Corporation has a history of 146 years and it wasn't the way it is today, it took Nokia decades to reach at this point. The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta...
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...Distribution channel structure Nokia understood that from big businesses to every day consumers they needed to offer a variety of packages to choose from. In having these different options people don’t have to immediately go with the most expensive phone with the highest rates attached to them. People are able to pick and choose if they want internet, 4g, 3g, Bluetooth capability, voicemail and a hodgepodge of other options. This variety allows customers to buy the phones they are looking for and not spend money on extra functions that they may never use based on Geographic World region – Asia Country – India Cities – Reach out maximum places Demographic Age – All age group Gender – Male, Female Income – All income groups Occupation – Every sector Religion – Irrespective of religion Psychographic Social class – All class of people Lifestyles – Urban, rural, and even far villages Behavioral Benefits – Quality Loyalty status – Strong Nokia has mainly targeted: Target Market for the Nokia Mobile Phone is between 20-50 years. Who wants to use something different. Teenagers and Business Class People. Targeting Strategy Business to Customer Nokia has a huge market; almost 5 billion people own a mobile phone in the world, and Nokia has about a third of all handsets sold. Nokias biggest customer group at the moment would have to be young people. It shows it Nokias ads, they are very colorful, fun and show connectivity. Today’s youth wants connectivity and social media in...
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...VisionMobile Mobile Megatrends 2011 how telecoms business is transforming in the software era. updated 8 March 2011 Copyright VisionMobile 2011 Knowledge. Passion. Innovation. Andreas Constantinou Michael Vakulenko Matos Kapetanakis (c) VisionMobile 2011 Licensed under Creative Commons Attribution 3.0 Unported License (http://www.creativecommons.org/licenses/by/3.0) You are free to Share or Remix any part of this work as long as you attribute this work to VisionMobile (www.visionmobile.com). Copyright VisionMobile 2011 VisionMobile research Distilling market noise into market sense Research competitive analysis, commissioned research, company due diligence Developer Economics 2010: Everything on mobile development Training open source economics, Android commercials, mobile industry dynamics Market maps Competitive landscape maps of the mobile industry Strategy definition strategy design, ecosystem positioning, product definition Active Idle Screen Who will own the screen? Open Source Chessboard business impacts of mobile open source, the competitive landscape and how to design your company strategy Mobile Industry Atlas, 3rd ed. 1,100+ companies, 69 market sectors Mobile Megatrends series Top-100 analyst blog GPLv2 vs GPLv3 White Paper The Android Game Plan the commercial mechanics behind Android and how Google runs the show 4,000+ subscribers 20,000+ monthly uniques 90% mobile industry insiders 100 million club tracking...
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...Nokia SWOT analysis (Barney, 1991). Internal analysis (Resource-based model) Strengths – Having the advanced technology over the competitors in the mobile phone industry – Decentralized company structure, innovative and creative employees and Charismatic strong leader, such as: Jorma Ollila. – The market leadership in the mobile industry. – Strong brand name and company image in the global market – Has its own manufacture and network. – Product innovation. – Economy of scale Weaknesses – Complacency and arrogance. – Few customized, operator-specific handsets. – Few alliances, company sticks to its standing in the market, do not want to cooperate with the operators. External analysis (Environmental models of competitive advantage) Opportunities – The emerging market in developing countries, such as China, India – The emerging market for high-end mobile phone such as business user phone. Threats – Facing more new competitors, especially from Asia. – Stronger buyer power from the network operators. – Lost market share – The market becomes saturatedong competition in mobile industry OPPORTUNITIES LG: its...
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...Intro In August 2006, Vertu, a maker of premium mobile phones and a subsidiary of Nokia, the world's largest mobile phone maker, announced that it was unable to meet the demand for its luxury phones and would increase its production capacity in the near future. The mobile phones, or personal communication instruments, as they were referred to in the company's communications, were priced between US$ 4,900 and US$ 50,000 (as of 2006). The phones were handcrafted with high quality components including precious stones. The more expensive models were made of platinum Vertu had invested considerable money as well as time in conceptualizing and creating its range of luxury phones. These extremely expensive phones were primarily targeted at young and successful businessmen. Vertu realized early that mobile phones, far from being just a communication device, would also come to reflect the personality of their owners. While the Vertu phones evoked a good response, some analysts doubted whether the interest would be sustained. As the product proved successful, the number of imitators was expected to grow quickly. And sure enough, companies like Mobiado3 and mainstream players like Motorola4, Samsung5, and LG6 launched high-end mobile models in the mid-2000s. Even as Vertu phones won praise for their design and build, they were criticized for being technological laggards. However, company officials did not see this as a drawback, explaining that a typical Vertu customer did not...
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