...provide a recommendation considering quantitative and qualitative arguments) Qualitative arguments We would suggest the company to go ahead with the the project Nueva Aldea considering next arguments: Horizontal expansion The company Arauco should build the project Nueva Aldea, for various reasons related to production, efficiency, access to lower costs and its growth internationally. Among the reasons that support the construction of the new plant, we consider that Arauco will be located in a specific region (VIII) close to the ports of Lirquén, Coronel and San Vicente where we can find the largest productive plantations and where this strategic position would favors the mobilization of processed materials, key point of analysis to promote the expansion and interconnection of a company of this magnitude. Also have a perfect access to the central power grid, which would significantly reduce the cost of electricity transmission. In addition to the strategic location also would exist benefits regarding transdisciplinary work between different plants. Benefits that result in a consistent process integration, cross information, facilitating learning, technological exchange and decreased bureaucracies, all factors which contribute to the improvement of production processes and efficiency. In relation to economies of scope, this new project would achieve diversify activities pulping, taking advantage of new technologies in processing focused on expanding other industries...
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...Company Internal Environmental Analysis What they do? – Birth Paper Company is a medium sized, partly integrated paper company, producing white and kraft papers and paperboard. They also convert paperboard into corrugated boxes with printing and colour on the outside surface. Where they operate? – Birch operates 4 production divisions for paper, paperboard, and corrugated boxes as well as a timberland division to supply part of the company’s pulp requirements. How well are they doing? – The company’s profit and competitive position has improved in the last few years since decentralization of profit responsibility. Divisions appear to be doing well in their respective markets: • Southern division runs below capacity at times and has excess inventory, but market price has not noticeably weakened as a result of oversupply. • Thompson Division is in a position to bid full-cost quotations to improve the quality of their business. Key Players • James Brunner, manager of Thompson Division which produces corrugated boxes. • William Kenton, manager of Northern Division (designed specialty display box in conjunction with Thompson Division). • Manager of Southern Division (produces and could potentially supply Thompson with linerboard and corrugating medium for specialty boxes). • Commercial Vice President (analyzing the cost structures of the various divisions). External Environmental Analysis/Industry Analysis Competitors – The rivalry among...
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...Marketing Theory http://mtq.sagepub.com/ Marketing the hegemony of development: of pulp fictions and green deserts Steffen Böhm and Vinícius Brei Marketing Theory 2008 8: 339 DOI: 10.1177/1470593108096540 The online version of this article can be found at: http://mtq.sagepub.com/content/8/4/339 Published by: http://www.sagepublications.com Additional services and information for Marketing Theory can be found at: Email Alerts: http://mtq.sagepub.com/cgi/alerts Subscriptions: http://mtq.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://mtq.sagepub.com/content/8/4/339.refs.html Downloaded from mtq.sagepub.com at Glasgow University Library on July 5, 2011 Volume 8(4): 339–366 Copyright © 2008 SAGE www.sagepublications.com DOI: 10.1177/1470593108096540 articles Marketing the hegemony of development: of pulp fictions and green deserts1 Steffen Böhm University of Essex, UK Vinícius Brei Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS), Brazil Abstract. In this paper we analyze the role of marketing in the construction of what can be called the hegemony of development. Through an investigation of the marketing practices of the pulp and paper industry in South America and the resistances that are articulated by a range of civil society actors against the expansion of this industry, we problematize marketing as a political and contested...
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...Case Study – International Paper Company I. Company Profile and Analyses of Industry International Paper Company (IP) is one of the world’s largest manufacturers of paper and paper products. Their products include a wide variety of paper products, consumer packaging materials, industrial packaging materials, and pulp products. In addition, IP collects and recycles recovered paper. History IP began in 1898 as a merger of 17 pulp and paper mills from Massachusetts to New York. IP led the newsprint industry until 1913, when trade regulations revised to promote Canadian imports and later, in 1921, labor conflicts within IP contributed to a decline in IP’s market share. However, IP rallied by creating a Canadian subsidiary, expanding into the South by acquiring and building new mills, consolidating its northern operations, and diversifying its product line from primarily newsprint, to book and bond products, and later, corrugated containers. This diversification aided IP in surviving the Great Depression, and continued through the 1930’s. IP continued to reap profits and expand the company through the 50’s and 60’s, into North American and overseas, eventually expanding into places such as French West Indies, Mexico, and France. The 1970’s found IP divesting itself of several plants and mills, and in 1976, J. Stanford Smith, facilitated a major company reorganization revised the geographic area divisions into business units dedicated to a specific function or product. Over the...
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...Study Question 1 - Do you think it is a good idea for Arauco to build the Nueva Aldea project? In this question we will be using the DCF technique in order to evaluate the project feasibility: Project name: Nueva Aldea Construction time: 3-4 years, we chose a 4 year construction time because we assumed it will take 3 years of direct constructing and a 1 year for extra delays and administrative procedures. We will also assume that the cost of the construction will be divided evenly between the years. Mill life time: 30-40 years, for the sake of this question we will assume a 35 years lifetime. (P.1 L.10) Expected sales: 350$ million per year at full capacity production. (P.1 L.10) Production Capacity: 700,000 tons of pulp. (P.1 L.9) MES of new pulp mill: 665,000. As of 2004 the minimum efficient scale was 95% of maximum mill capacity. (P.12 L.9) Year of producing | 1 (80% of MES) | 2 (90% of MES) | 3 (100% of MES) | 4-35 (100% of MES) | Capacity usage | 532,000 | 598,500 | 665,000 | 665,000 | (P.12 L.7-8) Cost of production: 197$ per ton. (Exhibit 6) Rate of return: 11%.Chile's expected market return is an indication to the company's project return. (P.12 line 10 from bottom) Depreciation: 44$ per ton. (Exhibit 6) Transportation: 38$ per ton. (Exhibit 6) Export: 85% calculated as average between years. (Exhibit 5) Sunk cost: 150$ million. The first phase of the project is already invested and cannot be returned, thus it is not calculated in the DCF. (P.1 L.6-7) ...
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...case analysis was completed by Lily and Roger) 1. Background Arauco was formed through a merger between Industrias Arauco and Celulosa Constitución in 1979. After that, the company began its expansion like purchasing land and plantations and installing new technology, purchasing the company Alto Paraná in Argentina in 1996, purchasing its third mill in Chile in 2000, and building new plant which called Valdivia mill in late 2001 and the plant had opened in January 2004. With these expansions, Arauco had become one of the world’s premier forestry enterprises in terms of plantation areas and yields by 2004. The company had three main product segments which include pulp products like bleached and unbleached Kraft pulp; forestry products like pulpwood; and wood products like lumber and remanufactured wood products. In 2004, the company wanted to invest more to get more development. The company was facing alternatives: one was forward integration moving into paper manufacturing; the other one was horizontal expansion investing US $1 billion to construct a new state-of-the-art chemical pulp plant. 2. Situation According to the case, we can see that the competition in the pulp industry is strong. First, the competition of existing competitors in market pulp was strong. From the case we can get that most of the large companies were involved in backward integration to produce the pulp for their paper themselves. Most major companies had their own forests, pulp mill...
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...Enron Case Analysis-Assignment Enron Corporation (former NYSE ticker symbol ENE) was an American energy, commodities, and services company based in Houston, Texas. Before its bankruptcy on December 2, 2001, Enron employed approximately 20,000 staff and was one of the world's major electricity, natural gas, communications, and pulp and paper companies, with claimed revenues of nearly $101 billion during 2000.[1] Fortune named Enron "America's Most Innovative Company" for six consecutive years. At the end of 2001, it was revealed that its reported financial condition was sustained substantially by an institutionalized, systematic, and creatively planned accounting fraud, known since as the Enron scandal. Enron has since become a well-known example of willful corporate fraud and corruption. The scandal also brought into question the accounting practices and activities of many corporations in the United States and was a factor in the creation of the Sarbanes–Oxley Act of 2002. The scandal also affected the greater business world by causing the dissolution of the Arthur Andersen accounting company.[2] Enron filed for bankruptcy protection in the Southern District of New York during late 2001 and selected Weil, Gotshal & Manges as its bankruptcy counsel. It ended its bankruptcy during November 2004, pursuant to a court-approved plan of reorganization, after one of the most complex bankruptcy cases in U.S. history. A new board of directors changed the name of Enron to Enron Creditors...
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...president of finance, he earned his Certified Management Accounts (CMA) certificate and has enjoyed a comfortable life with his wife and three children. His head is now positioned on the chopping block and he could suffer major losses if he does not conform to the company’s expectations of him. He is resisting pressure from top management to allow a vital document to be submitted to a legislative committee regarding the company’s business procedures and financials. He feels the financials are highly inflated and will cause serious problems for the company in the future. Frank feels the report is shrouded in unethical conduct. “Endangered Species; The Pulp and Paper Industry in the Upper Peninsula” is a report prepared by Amalgamated Forest Products’ Tina Pacquette, in response to new government legislation requiring pulp and paper mills to change the way they dispose of waste materials. The government is proposing a more environmentally safe way to dispose of the waste materials by forcing the industry to implement emission controls. Jean Letourneau, the 60 year old company president of Amalgamated is the appointed industry spokesperson and will appear before the legislative committee. Under oath, he Week 3 Case Study #1 – Ethical Dilemma at Northlake will testify to the report’s legitimacy. Jean agrees with the report and feels having to build a lagoon for wastewater treatment will be to the detriment of his company and the industry will suffer even further in this...
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...BURUNDI COFFEE EXPORT COMPANY By Benjamin TURIKUBWAYO Business plan April 2010 EXECUTIVE SUMMARY What is the product ? Burundi coffee is unknown at international market. This is not because coffee growers cannot produce a good quality; it is simply because the coffee produced is not processed to meet the market standards. Burundi coffee company will work with coffee growers to produce specialty coffee by using high quality standards in the processing of the coffee cherry then market it to roasters in the US and Europe. What is the market size? Statistics from the International coffee organization show that there is a decrease in the coffee export in the year 2010 compared to year 2009. “World coffee exports amounted to 7.1 million bags in February 2010, compared with 8.7 million in February 2009. Exports in the first 5 months of coffee year 2009/10 (Oct/09 to Feb/10) have decreased by nearly 11% to 35.6 million bags compared to 40 million bags in the same period in the last coffee year. In the twelve months ending February 2010, exports of Arabica totaled 59.4 million bags compared to 63.8 million bags last year; whereas Robusta exports amounted to 33.2 million bags compared to 34.4 million bags"1. This shows that there is a big demand on the market even thought the prices have been affected by the global economic downturn. BCEC will work with a Switzerland company (SCHLUTER sa) specialized in coffee export to Europe and USA market. BCEC expected production capacity...
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...Temple-Inland’s Analysis of Remote and Industry Environments In order to support strategic planning and gain a thorough understanding of Temple-Inland’s remote, industry and operating environments, various analytical frameworks can be applied as the second step of the competitive research and analysis processes. The goal of this research is to gain information about the packaging industry and it’s external factors such as main competitors and external stakeholders. First as an introduction, Temple-Inland’s industry is defined and explained in regards to it’s remote environment, the paper packaging industry. The industry will be explained in relation to time frame and geographic scope of Temple-Inland’s operations. Next, external issues are identified that affect the paper packing industry and Temple-Inland itself. In order to identify these external issues, a STEEP analysis has been used to illustrate the most relevant remote factors. 12 factors will be examined and each fall under the category of socio-cultural factors, technology, economy, ecology and political regulatory forces. Each one of these factors is assessed and then appropriately placed into an Issues Priority Matrix based on its impact on the company and significance of the factor in the industry. Subsequently, Porter’s five forces will be used as another analytical tool that identifies the structural characteristics that determine Temple-Inland’s competitiveness and profitability in the packaging...
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...Chapter 12 Segment Reporting and Decentralization Solutions to Questions 12-1 In a decentralized organization, decision-making authority isn’t confined to a few top executives, but rather is spread throughout the organization with lower-level managers and other employees empowered to make decisions. 12-2 The benefits of decentralization include: (1) freeing top managers to focus on strategy, higher-level decision making, and coordinating activity; (2) improving operational decision making, since lower-level managers often have better information about local conditions; (3) enabling quicker response to customer needs; (4) training lower-level managers to take on greater responsibility; and (5) providing greater motivation and job satisfaction for lower-level managers. 12-3 A cost center manager has control over cost, but not revenue or investment funds. A profit center manager has control over both cost and revenue. An investment center manager has control over cost and revenue and investment funds. 12-4 A segment is any part or activity of an organization about which a manager seeks cost, revenue, or profit data. Examples of segments include departments, operations, sales territories, divisions, product lines, and so forth. 12-5 Under the contribution approach, costs are assigned to a segment if and only if the costs are traceable to the segment. Common costs are not allocated to segments under the contribution approach. 12-6 A traceable cost of a segment...
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...Contents Introduction 3 Process Flow 4 1. Raw material 5 2. Washing 5 3. Slicing 6 4. Diffusion/Extraction 6 5. Carbonation 8 6. Filtration 10 7. Evaporators 10 8. Crystallization 12 9. Centrifugals 13 10. Dryer 13 11. Screen 14 Process plant drawing (include P&ID) 15 Washing 15 Slicing 15 Diffusion 16 Carbonation and filtering 16 Evaporation 17 Crystallization 18 Process Plant Drawing 19 Suitable Controller 20 Ultra-high Speed Processing 21 Sensor Control Function 21 Built-in Network Function 22 Built-in Modbus/TCP Slave (Server) Function (when using F3SP7) 22 Multiple CPUs 22 Program Reusability 23 Efficient System Maintenance 23 Open Network 23 Suitable Sensor 24 Level Sensor 24 Flow Sensor 25 RTD 27 PH Sensor 29 Comparison and reasons of choosing the sensors 30 Suitable Tank /Valve /Pipe Sizing 31 Tank & Storage 31 Pipe 40 Suitable Valves and Actuators 41 Pneumatic actuator 41 Electric actuator 44 Valve 48 Estimation cost 49 Constrains 50 Conclusions 51 Reference 52 Introduction Sugar is only one type of sweetener. The other types of caloric sweeteners include corn syrup, honey and other edible syrups like sorghum. In the United States, the most frequently consumed sweeteners are sugar and high-fructose corn syrup (HFCS). Sugar, or sucrose, is a carbohydrate that occurs naturally in every fruit and vegetable. It is the major product...
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...A CASE ANALYSIS Of Enron SUBMITTED IN PARTIAL FULFILLMENT OF MBAC422: Business & Society Case 2 BY RAHUL DADA 2011H149219 UNDER THE SUPERVISION OF Prof. Anil K Bhat & Dr. Sarvesh Satija Management Department BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE PILANI, RAJASTHAN – 333031 1 Introduction Enron Corporation was an American energy, commodities, and Services Company based in Houston, Texas. Before its bankruptcy on December 2, 2001, Enron employed approximately 20,000 staff and was one of the world's leading electricity, natural gas, communications, and pulp and paper companies, with claimed revenues of nearly $101 billion in 2000. Fortune named Enron "America's Most Innovative Company" for six consecutive years. At the end of 2001, it was revealed that it’s reported financial condition was sustained substantially by institutionalized, systematic, and creatively planned accounting fraud, known as the Enron scandal. Enron has since become a popular symbol of willful corporate fraud and corruption. The scandal also brought into questions the accounting practices and activities of many corporations throughout the United States and was a factor in the creation of the Sarbanes–Oxley Act of 2002. The scandal also affected the wider business world by causing the dissolution of the Arthur Andersen accounting firm. The Enron scandal, revealed in October 2001, eventually led to the bankruptcy of the Enron Corporation, an American energy company...
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...|[pic] |[pic] |[pic] |[pic] | |[pic] |[pic] |[pic] |[pic] | |[pic] |[pic] |[pic] | |[pic] |[pic] |[pic] |[pic] | |[pic] |[pic] |[pic] |[pic] | |[pic] |[pic] |[pic] | Sanitary pads plays a major role in a woman's life. A lady's intimate friend. The quality of sanitary pads can influence ladies' emotions during period. That is why choosing a suitable sanitary pad is very important. According to research, when blood on used sanitary pads is exposed to the air, approximately 100,000 bacteria will grow on it in a mere 4 minute. This has been a major factor of various female sicknesses such as itchiness, sensitive skin, inflammation, lower back pain, fatique, emotionally unstable and others. Kotex is a brand that plays an undeniably significant role in the female population. With almost 60 years of experience in Malaysia, Kotex is constantly striving to develop innovative campaigns and products to help...
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...by: Wesley Fischer Matthew Lenz Douglas Sechrist James Trapp The General Mills, Inc. Leadership Team for Global Responsibility Programs and Performance is headed by Chief Executive Officer, Ken Powell, and Chief Sustainability Officer, Jerry Lynch. With two other top-management leaders, this team is dedicated to proactively working towards sustainability. The company mission statement hints at sustainability goals with phrases such as “products that make life healthier, easier, and richer”, “Do the right thing, all the time”, and “Grow and inspire”. Based on the achievements and goals set by the company, General Mills, Inc. has positioned itself well in regard toward the movement to engage in sustainability efforts. This detailed analysis of their sustainability progress to date shows that they have made movements as an organization in the direction of sustainability through these ambitious ideals. In their Global Responsibility Report from 2014, General Mills, Inc. divides their sustainability achievements and goals into five subsections: Health and Wellness, Sourcing, Environment, Workplace, and Community. As follows are some of the actions taken by General Mills, Inc. that exemplify the company goals regarding global responsibility in these subcategories of sustainability. Health and Wellness General Mills, Inc. caters its Health and Wellness goals around improvements to products and the implementation of these improved products into society. In the U.S., General...
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