The changes initiated by the company have allowed us to see growth within our industry. We had a rough start but after expanding our plants and changing the way our product was made, along with adjusting our prices, we have seen noticeable growth. Our EPS had hit a low of $0.85 in year 12 but has increased throughout the year and we have ended year 17 with an EPS of $7.84. Our net revenue also hit a low and in year 13 we only had a net revenue of $210. Year 14 we were able to increase that by a $100 and by year 17, we had increased it by nearly $300 from year 12.

We were also able to see a change in our ROE. In year 12 we had an ROE of $4.90, which was $10.10 less than what investors expected. In year 17 we had an ROE of $27.10, which was not only above investor expectations, but also increased from year 12 by $22.20. Our stock prices have also seen growth because of the new strategy. Investors expected us to have a stock price of 48.75 for year 17 and we finished the year with a stock price of $126.04. In year 13 our stock price was at a low of 9.01. We were able to increase our stock price by $117. Our …show more content…
What resource strengths and resource weaknesses does your company have? What external market opportunities for growth and increased profitability exist for your company? What external threats to your company's future well-being and profitability do you and your co-managers see? What does the preceding SWOT analysis indicate about your company's present situation and future prospects where on the scale from "exceptionally strong" to "alarmingly weak" does the attractiveness of your company's situation rank?

Resource strengths for the Internet segment include the number of models we offer, free shipping, advertising costs, and celebrity appeal. Our weaknesses for both our Internet and wholesale segment are our S/Q rating. Wholesale segment strengths include model availability, advertising, rebate offers, retail outlets, delivery time, and celebrity