BIBLIOGRAFIA

Books: * Berger, S. (2006). How we compete. What Companies Around the world are doing to make it in today’s global economy. Doubleday, New York.

* Christensen, C. (1997). The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School Press, Boston.

* Church, J; Ware, R. (2000) Industrial Organization: a Strategic Approach. McGraw-Hill, Boston.

* De Bono, E. (1992). Sur/petition: Creating Value Monopolies when Everyone Else is Merely Competing. HarperBusiness, New York.

* Glasmeier, A. (2000). Manufacturing Time: Global Competition in the Watch Industry, 1795-2000,

* Morrison, A. (1999). Swatch and the Global Watch Industry. Ivey Case #9A99M023. University of Western Ontario.

* Pictet. (2003). The Watch Industry: What makes it tick? Geneva. Pictet & Cie.

* Porter, M. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press, 1998. * Porter, M. E. (1998). On Competition. Harvard Business School. Boston

* Porter, M. (1976). Interbrand Choice, Strategy and Bilateral Market Power. Vol. 146, Harvard Economic Studies. Cambridge, MA. Harvard University Pres.

* Roberts, J. (2004) The modern firm, organizational design for performance and growth. Oxford University Press. Oxford.

* Thomson, N; Baden-Fuller, C. (2010). Basic strategy in context: European text and cases. Chichester, Wiley. | | * Zaugg, K. (1991). Swatch after swatch after swatch. Electa, Milano.

Articles

* Abrami, R; Kirby, W; McFarlan, M; Wathieu, L; Wang, M. (2007). Fiyta, The Case of a Chinese Watch Company, Harvard Business School.

* Anwar, T. (2012). ,Selling Time: Swatch Group and the Global Watch Industry. Thunderbird International Business Review.

* Barrett, M. E. (2000). Time marches on: the