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O-Fold Case Study

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Case Study # 2 The O-Fold Innovation
Select which business model Alex should pursue and defend your answer.
I think Alex should pursue the business model which uses the Crawl-Walk-Run Strategy. By using this strategy, he can really make use of the characteristics of the other strategies to control and make money from his business idea. The Crawl-Walk-Run strategy has a three step process of growing a company. The first step is crawl, where Alex and his brother can produce the O-Folds on their own. They can inexpensively market and distribute locally, online, door-to-door, or use flyers. He can collect market data to support his business idea and also get an idea for what to expect when starting up his business. This would help with getting investors to get involved, which should help move smoothly into the next phase. The walk step is “selling” the idea to investors, get a patent, develop the distribution route and a marketing strategy. This will also offer an exit strategy for investors and also for other establishments to buy O-Fold. The run step would be the step where Alex would decide to carry on with the company or sell his portion of the company. At this point, he would need to be manufacturing substantial quantities. This strategy would allow Alex to make judgments at three separate segments, allowing him to make decisions based on his confidence level and not having to go “all in” before he has any information.
Perform a SWOT analysis for the business model you selected.
The following SWOT analysis sums up some of the key fundamentals that may strengthen or weaken the advancement of O-Fold: Strengths: - Innovative and practical design; lightweight and simple to carry - A carry-on that is roomy and suitable (very attractive with the constantly increase in luggage cost) Weaknesses - The invention is new and the

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