Secret Shoppers Proposal Call to Action and Conclusion

Powerpoint Content:
Call to Action:
What needs to be done? --- Hiring in-house secret shoppers
When? --- As soon as possible after assigning duties
By whom? --- Nate, Denise, Catherine
How? --- Hiring at least 12 secret shoppers, 2 for each city, each goes to at least five stores every day

Conclusion:
……

Presentation Content:
Call to Action:
( What needs to be done? When? By Whom? How? )

Now that we have identified the problems and have the solutions, there are actions that need to be done. We need to hire the in-house secret shoppers. Because there are so many Maverik convenience stores in the Salt Lake Valley, we need to employ at least two secret shoppers for each city. Because it contains six cities (Salt Lake City, Murray, Sandy, South Jordan, West Jordan and West Valley), we will need at least 12 secret shoppers in total. Take Salt Lake City for example, we can hire two secret shoppers and each one of them go to two sides of the city: one goes to southern and western, another goes to northern and eastern. We need to assign each secret shopper to go to at least five stores every day. Their duties included talking to the store managers, cashiers, greeters and even some of the customers for getting the information of overall service quality. They also need to take times to observe how the store employees interact with the customers and check the cleanliness of the whole store environment. The secret shoppers need to provide the evaluation by circling the evaluation numbers on the Checklist. After hiring the enough people for doing the secret shopping work and assigning them the duties and locations, we should start to send them to different stores as soon as possible. The implementers of this plan will be Nate Kingsford, Denise Nimtz and Catherine Wu. After the secret shopping is finished, we will analyze the results on the checklists and think of new solutions to improve the customers satisfaction and get higher return rate.

(transition: now, let me give the summary of our proposal.)

Conclusion:
In this proposal, we identify that Maverik has problems of poor customer satisfaction and lack of monitoring. But we came up with the solution of hiring the in-house secret shoppers. This solution is more cost-effective and convenient, compared to hiring outside secret shoppers. After finishing the secret shopping, we will be able to clearly detect the service quality and customer satisfaction.

We look forward to discussing the proposal with you and answering any concern you may have.