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Customer Service Project

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Submitted By kristenmotts
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Customer Service Project

MKT 101

Kristen Motts 03.04.2015

I visited Applebee’s in Boiling Springs on Sunday March 4th, 2015. We decided to go in between lunch and dinner time when most places are not crowded. The weather was a bit chilly with a slight wind, but nice none the less. The parking lot was paved nicely without cracks and the outside of the restaurant was beautiful. I rather loved the stone siding. I felt as though this would be a nice place to have a date with my husband. We ordered off the “2 for $20” menu. My husband ordered the riblet basket and I the fiesta lime chicken.

1. Observation #1 a. We were seated very quickly with no waiting at a nice table away from others. This was a very nice beginning to our date. b. At this time of day the restaurant is not crowded because it is after lunch and most people are back at work. the waiters and waitresses were not very busy. c. Getting the customer seated as quickly as possible is one example that will influence current customers to come back and possibly recommend other to go as well. d. Keeping the employees attentive to the people coming in and leaving and clearing tables as soon as they can are ways to ensure that customers are seated fast.

2. Observation #2 e. Once we were seated, the wait time for us to be served was absolutely deplorable. It took nearly fifteen minutes just for us to wait for someone to ask us what we wanted to drink, although the waiter fixed it the special way that I asked. It took another eight minutes to be asked if we were ready to order our food. After we ordered we sat for over twenty minutes waiting to receive our food. f. I am not sure what is the cause of this as there were only two other families there. The waiters and waitresses were not busy and some were just standing around talking to each other. They

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