Rainforest.com content strategy

Goals & Objectives
Business goals
To create people awareness and buzz around the Rainforest.com brand
To make Rainforest.com a synonym to “buy anything you can imagine” idea
User needs
To be able to find all the things that you need in one place
To buy goods the same quality but cheaper than anywhere else
Editorial
Brand
Rainforest.com brand will have a strong presence in the online retailing with an image of being a cheaper place to buy anything you need, from accessories to hardware and machinery. On top of the cheaper prices, Rainforest.com will be associated with professionalism, fastness and high quality.
Tone of Voice
Rainforest.com wants to have a friendly and supporting tone of voice with its customers, but at the same time aggressively shouting the differences between Rainforest.com and the rest of the online retailers similar to it.
Style
Rainforest.com is modern, familiar and always ahead with the best deals and offers, helping customers to find what they need cheaper and within the high quality. Rainforest.com is always quick to respond to any enquiries made by customers and willing to solve any problems regarding products they are looking for, delivery options and payments.
Governance
Distribution
Rainforest.com will communicate with its customers through various online channels: its own website; newsletters and social media: Facebook, YouTube, Twitter and Instagram.
Creation and Maintenance
The news on Social media will be posted daily and weekly, regarding all the information about Rainforest.com
The website will be maintained daily as customers will be making purchases, creating an enquiries etc.
Newsletters, including Rainforest.com performances, reviews and feedbacks as well as plans for the future, will be distributed monthly.
Social Media
Engagement objectives * 50 newsletters