...in your probability selection key table. To choose your probability respondent, use this selection key table. Talk to the chosen qualified respondent but first ask the following three additional screening question.) 3. Do you have a member of the family or a close relative who works for a shampoo company? Have (Terminate Interview) 1 Not have 2 4. Do you have a member of the family or a close relative who works for an advertising agency? Have (Terminate Interview) 1 Not have 2 5. Do you have a member of the family or a close relative who works for a market research agency? Have (Terminate Interview) 1 Not have 2 (Interviewer: If respondents answer to Q3 to Q5 are all “not have,” then he/she is qualified for further interviewing.) I would now like to ask you for your cooperation in answering a number of questions. Our pretest of this questionnaire showed we are able to complete it in about 30 to 40 minutes. That’s about how much time I am asking you now for this interview. (Interviewer: Wait for respondents’ consent and then proceed: If respondent refuses to cooperate, record this in your field report and go on to the next random household.) | |Q6 |Q7 | | |FM |OM |Aided | |Sunsilk |1 |1 |1 | |Palmolive |2...
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...When and how to co-create with customers? Content 1. Appendix D: Transcript symbols1. Introduction 2 2. Description of the Cases 3 2.1 ‘Mensen Zeggen Dingen’ (MZD) 3 2.2 HEMA Design Competition 4 3. Method 4 4. Findings 5 4.1.1 Analysis MZD 5 4.1.2 Analysis HEMA 7 4.2 Advantages of Co-Creation 8 4.3 Disadvantages of Co-Creation 9 5. Conclusion 10 6. Managerial implications and further research 10 References 11 Appendices 12 Appendix A: Transcription interview MZD (In overleg met docent) 12 Appendix B: Transcription Interview Price Winner Design competition HEMA 13 Appendix C: E-mail correspondence HEMA 18 Appendix D: Transcription symbols 20 1. Introduction Nowadays, there is an increasing demand for innovative products. Innovative products have several benefits. One of these is that it facilitates the enhancement of an organisation’s market orientation. Besides, it is needed in order to differentiate itself from their competitors. Lastly, innovation is required in order to achieve long-term performance which ultimately leads to the survival of an organisation (Lecture 1, 2015). Due to this increasing demand, organisations choose more frequently to involve their consumers in the new product development (also known as co-creating). In this report, co-creation was defined as: ‘Any collaborative activity in which one or more customers actively contribute to a new product development process’ (O’Hern and Rindfleisch 2009, p...
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...Contributions of Internal Branding Practices to Corporate Brand Success Abstract: The purpose of this study is to investigate how internal branding practices can contribute to successful corporate brand building. The thesis is based on a case study of the successful Swedish brands Saab AB, SAS Sverige and Skanska. The results show that core values are a main building block of internal branding practices and that core values are united with cultural values with a dual purpose of adding value to customers and guiding employee behavior. Furthermore, the results point out that core values internally indicate how the vision is to be achieved and that the vision may be more useful as a management tool than internal branding tool. Subcultures appear to be present in all three cases and the results suggest that corporate brands are strengthened by internalizing a main corporate culture which allows cultural interpretations within subcultures and by assuring that subcultures co-exist in harmony. Internal communication seems to support corporate and internal branding by applying a pull-principle in communications, creating forums for personal interaction and facilitating employees’ information search and processing. In terms of human resourcecontributions to brand building, practices such as recruitment, phasing in of new employees, internalization of core values among current employees and internal brand evaluations are put forward. Moreover, two additional concepts of importance in...
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.......................................................... 8 De kritische theorie ........................................................................................................... 10 Het onderzoeksdoel .............................................................................................................. 15 Literatuur .............................................................................................................................. 15 Evaluatie ............................................................................................................................... 16 Kiezen van een kwalitatieve onderzoeksvorm .......................................................................... 17 Kwalitatief diepte-interview ................................................................................................. 17 Focusgroepen...
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...BARRIERS INTERVENING AS WELL AS FACTORS ENHANCING EMPLOYEES’ ENGAGEMENT IN MEANINGFUL WORK. ISABELLE VAN DEN TOL 2509606 Vrije Universiteit Amsterdam Through interviews and literary findings, a qualitative case study has been done to enrich the theory about the factors enhancing and barriers intervening meaningful work. For this case study two interviews were conducted. Together with the literary findings several findings became apparent. There were three sources found that enhance the meaning of work, being: the self, the others and the work context. There were also several constraints found that are intervening the meaning of work. These constraints were the individualism within the jobs, the communication within the management team and the organizational pressure of being as efficient and effective as possible. These constraints together formed the barriers, which has a negative effect on the meaning of work. These findings were then discussed and concluded. Implications of the findings (e.g. limited amount of data) for both theory and practice are discussed. The area around Human Resource Management (HRM) is rapidly changing. There are changes from the perspective of the people and from the perspective of the organization. This has led to several changes in employees’ career patterns. The questions that derive from these movements are amongst others what these career patterns mean for organizations and how organizations can benefit from employees’ self-managed career...
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...acknowledgement We would like to thank our tutor Max Lundberg at the section of business and engineering at the University of Halmstad for his support and comments throughout the dissertation. We would also like to thank the personnel, managers and the barista for their answers to our questions. Finally we would like to thank the opponent group for their valuable criticism we would also like to take a moment and express our gratitude to the free software Skype that has enabled us to stay in touch despite the long distance between us. Målilla, Düsseldorf, Helsingborg 2007-05-28 Emma Almqvist Barbara Hruzova Kajsa Olsson Abstract The Swedish coffee culture is changing and bringing new business opportunities for multinational coffee shops. Our purpose with this dissertation was to describe the Swedish coffee culture and its changes. We wanted to increase our knowledge about how these changes can make Sweden a more attractive country for coffee shops, like Starbucks, wanting to establish in Sweden. We choose to use a qualitative method with an abductive approach. To gather the primary data we interviewed one barista and sent questionnaires to staff at different big coffee shops in Sweden. The interview questions were made out of five categories of describing culture by Rugman and Hodgetts. These answers and a multiple of articles helped us to describe the coffee culture and the changes. In the conclusion several benefits for coffee shops were identified from the cultural changes...
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...Night has given tremendous amount of publicity and reach to the Nokia 5800 before the launch of the handset (Bartlett,1932). There is a unique relation which carries the brand to the consumer which modifies the buyer behaviour as well as the brand recall process. TATA has been selling all its products in the name of one single brand i.e. TATA whereas if any other company like Ford starts selling steels or salt with the name Ford, the brand will loose its identity and buyer behaviour will be reversed (Huber & McCann, 1982). Often brands are placed in movies, this enhances the buyer behaviour as the relation of consumers with their favourite actors forces them to buy the same brand. The use of Nokia Bluetooth in the Shahrukh starring “Om Shanti Om” has given...
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...Rettelse: Howard has some mental problems that he has never dealt with. Forklaring: Her skal man ikke bruge ly-endelsen, da mental lægger sig op af det substantiv (navneord). 4. Fejlsætning: Luckily became he a good and caring father. Rettelse: Luckily he became a good and caring father. Forklaring: Ligefrem ordstilling. Subjektet (grundleddet) “he” skal komme før verballedet (udsagnsleddet) “became”. 5. Fejlsætning: Since my father lost his job at the factory, everything have gone downhill. Rettelse: Since my father lost his job at the factory, everything has gone downhill. Forklaring: Kongruensfejl. 3. Person ental. Subjektet (grundleddet) “Everything” er singularis (ental), derfor skal verbummet (udsagnsordet) laves om til “has”. 6. Fejlsætning: The salesman had falled ill from a tropical disease after his holiday in Barbados. Rettelse: The salesman had fallen ill from a tropical disease after his holiday in Barbados. Forklaring: I denne sætning bliver pluskvamperfektum (førdatid) brugt. Tredje person ental af fall I førdatid hedder “had fallen”. 7. Fejlsætning: Whether a postmodern story will end happy is always...
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...the oldest down to the youngest? [INTERVIEWER: RECORD ANSWERS IN YOUR PROBABILITY SELECTION KEY TABLE, TO CHOOSE YOUR PROBABILITY RESPONDENT, USE THIS SELECTION KEY TABLE, TALK TO THE CHOSEN QUALIFIED RESPONDENT BUT FIRST ASK THE FOLLOWING THREE ADDITIONAL SCREENING QUESTIONS.] 3. Do you have member of the family or a close Who works for a hair wax manufacturing company? 4. Do you have a member of the family or a close relative who works for an advertising agency? 5. Do you have a member of the family or a close relative who works for a market research agency? [Interviewer: IF RESPONDENT’S ANSWER TO Q3 TO Q5 ARE ALL: “NOT HAVE,” THEN HE/SHE IS QUALIFIED FOR FURTHER INTERVIEWING.] I would now like to ask you for your cooperation in answering a number of questions. Our pretest of this questionnaire showed that we are able to complete it in about 30 to 40 minutes. That’s about how much time I am asking you now for this interview. [Interviewer: WAIT FOR RESPONDENT’S CONSENT AND THEN PROCEED. IF RESPONDENT REFUSES TO COORPERATE, RECORD THIS IN YOUR FIELD REPORT AND GO ON TO THE NEXT RANDOM HOUSEHOLD. ] CORE DATA PORTIONS: 06 07 FM OM Aided 6. When thinking about Hair wax, Bench 1 1 1 What brands come to your mind? Gatsby 2 2 2 * What else? Grips 3 3 3 7. [FOR BRANDS NOT Master 4 4 4 MENTIONED, ASK:]...
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...DEDICATION We dedicate this research paper to our beloved Human Resource Management Instructor as well as to our classmates who aspire to become part of HR Department in future time. TABLE OF CONTENTS I. THE PROBLEM AND ITS BACKGROUND History ……………………………………………………………… 4 Nature of Business ……………………………………………………… 6 Mission ……………………………………………………………… 6 Vision ……………………………………………………………… 6 Goal of HR Department ……………………………………………… 7 Research Locale ……………………………………………………… 9 Organizational Chart ……………………………………………… 10 Duties and Functions ……………………………………………… 11 Problems Encountered by HR Department ……………………... 12 Most Common Issues and Challenges ……………………………… 12 Scope and Limitation ……………………………………………… 13 Definition of Terms ……………………………………………… 14 II. REVIEW OF RELATED LITERATURE Local Related Literature ……………………………………………... 15 Foreign Related Literature …………………………………………… 15 III. METHODOLOGY Research Design …………………………………………………… 16 Participants of the Study …………………………………………… 16 Instrumentation …………………………………………………… 18 Data Gathering Procedure …………………………………… 19 Statistical Treatment Data …………………………………… 20 IV. PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA Qualities of a Good HR Department HR Management Styles Applied in Problem Solving Common Traits of HR Management and Staffs V. SUMMARY, CONCLUSION AND RECOMMENDATION Summary of Findings Conclusions Recommendations ...
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...Journal of Operations Management 29 (2011) 329–342 Contents lists available at ScienceDirect Journal of Operations Management journal homepage: www.elsevier.com/locate/jom Qualitative case studies in operations management: Trends, research outcomes, and future research implications Mark Barratt, Thomas Y. Choi ∗ , Mei Li Department of Supply Chain Management, W. P. Carey School of Business, Arizona State University, Tempe, AZ 85287-4706, United States a r t i c l e i n f o a b s t r a c t Our study examines the state of qualitative case studies in operations management. Five main operations management journals are included for their impact on the field. They are in alphabetical order: Decision Sciences, International Journal of Operations and Production Management, Journal of Operations Management, Management Science, and Production and Operations Management. The qualitative case studies chosen were published between 1992 and 2007. With an increasing trend toward using more qualitative case studies, there have been meaningful and significant contributions to the field of operations management, especially in the area of theory building. However, in many of the qualitative case studies we reviewed, sufficient details in research design, data collection, and data analysis were missing. For instance, there are studies that do not offer sampling logic or a description of the analysis through which research outcomes are drawn. Further, research protocols for doing...
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...American International University-Bangladesh (AIUB) INTERNSHIP REPORT ON C ol le Zobair Shibli Assistant Professor School of Business Administration ct Mostafa Md. Showkat Id: 07-09054-2 Major: Human Resource Management ed Date of Submission: 06/05/2011 Fr Supervised By: om Submitted By; :E An Internship Report Presented to the Faculty of Business Administration in Partial Fulfillment of the Requirements for the Degree of Bachelor of Business Administration -N SU .C O “An Analytic Study on Training and Development Process of GrameenPhone Ltd.” M 1 INTERNSHIP REPORT ON C ol le ct ed An Analytic Study on Training and Development Process of GrameenPhone Ltd. Fr om :E -N SU .C O M 2 May 6, 2011 Mr. R. Tareque Moudud Director, Office of Placement and Alumni (OPA) American International University- Bangladesh Banani, Dhaka. Subject: Dear Sir, It is a great pleasure for me to submitting the report to you entitled by “An Analytic Study on Training and Development Process of GrameenPhone Ltd." Training and Development GrameenPhone to increase the performance and efficiency of the individuals and the organization as a whole. process is an essential part for an organization in all over the world. This process is used in Submission of the internship report. It has been a great pleasure for me to work on this report as it provides many opportunities to gain insights about the Training...
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...fashion industry, non-traditional marketing communications, The Swedish fashion wonder, traditional marketing communications, word-of-mouth marketing To determine required conditions to adopt “Branding by doing” as a marketing approach in the Swedish fashion industry. Question 1: What conditions are required of a company to refrain from traditional marketing communications? Question 2: How is “Branding by doing” applied in practice? Question 3: For what reasons do companies refrain from traditional marketing communications? Methodology: This thesis has a hermeneutical approach. A qualitative research method is used and empirical results are based on a case study. Theories of brand management and word-of-mouth marketing. The primary data is collected from interviews with Suhrab Lachin, Credit & HR Manager at Acne Studios and Daniel Björk, fashion journalist and author. There are four main conditions required in order to apply “Branding by doing”; product focus and uniqueness, an elaborate corporate culture, a strong customer relationship, consequence and clearness in actions. The product becomes the main communication channel of the brand. Course: Authors: Tutor: Keywords: Purpose: Research questions: Theoretical framework: Empirical results: Conclusions: 2 Acknowledgements We would like to...
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...documents that sell. I don’t delegate the work. I don’t use a one size-fits-all template and I am definitely not a copy typist. And I have a vested interest in ensuring that you are 100% satisfied, as I know that you are more likely to recommend my services if you are happy. Once I start working with you, you are the only important person to me and I will ensure that you have all the tools you need to make a success of the process. Please note that I provide a Professional CV Writing Service and not a copy writing / typing service. My approach to compiling a CV is making sure that it becomes your personal branding document and therefore you need to work with me. The most important question that you will be asked is – “what are your future plans?’. This is a very important but very difficult question to answer, and the best is that you think about this before you engage with a professional CV writer. The better understanding you have of your needs and desires when it comes to your career, the more guidance you can give me. And the more direction you give me, the better the end product will...
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...MEETING SCRIPTS The Executive Meeting’s Script for The Safari Laundry Sdn. Bhd. Chair : Izzah Nur Fatimah binti Md. Derham - (Managing Director) HRM : Siti Nur Farahin binti Ramli - (Human Resources Manager) OM : Atirah Amalina binti Anuar - (Operation Manager) MM : Nurul Asyikin binti Mokhtar - (Marketing Manager) FM1 : Aini Zulaikha binti Abdul Jamai - (Financial Manager 1) (Secretary) FM2 : Noratikah Nadzirah binti Mohd Jamal - (Financial Manager 2) Chair: Assalamualaikum and very good afternoon everyone. My name is Izzah Nur Fatimah, the Chairman of Safari Laundry. First of all, thank you for attending today executive meeting. Welcome to our executive meeting. Before we start, is anyone apologise for today’s meeting? FM1: All of the heads of department are present today except Nizam bin Ali and Laili binti Musa who are absent due to on leave. Chair: Thank you Miss Aini. Now, I would like to appoint a secretary. Can anyone volunteer? Miss Aini Zulaikha, perhaps you can be the one? FM1: Sure (smile). Good afternoon, everyone. I will be the secretary for today’s meeting. Chair: The time is now (…….). The secretary has advised me that a quorum being present, and as such, I formally call the meeting to order. FM1: Dear everyone, please kindly switch off your mobile phone or put it into silent mode before we start our meeting. Chair: Thank you Miss Aini for reminding us. Actually, the purpose of our today’s meeting is to suggest the ideas and solutions to solve...
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