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On Shelf Availability in Apac

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Submitted By ignatiadis
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On Shelf Availability in Asia Pacific
2011-2012
A study into the current state of OSA in Asia Pacific and the case for change

In conjunction with

The ECR On-Shelf Availability Working Group

The ECR On-Shelf Availability Working Group
Efficient Consumer Response (ECR)
Efficient Consumer Response Asia Pacific (ECR AP) is an independent joint trade and industry body, which is co-chaired by representatives from the retail sector and the manufacturing sector. It promotes the use of Efficient Consumer Response techniques in Fast Moving Consumer Good (FMCG) retailing to remove unnecessary costs from the supply chain and make the sector, as a whole, more responsive to consumer demand. For more information please contact: ECR AP follows the Consumer Goods Forum focusing around five strategic priorities – Emerging Trends, Sustainability, Safety & Health, Operational Excellence and Knowledge Sharing & People Development Under operational excellence, one of the initiatives is the OSA working group which is a collaboration between members, Accenture, Unilever and Diageo. For more information please contact: Ivett Katalin Nagy, Executive Director, ECR Asia Pacific ivett@ecr-all.org Alfons Van-Woerkom Alfons.Van-Woerkom@unilever.com

Unilever
With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave.

Diageo
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Smirnoff,

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