...The marketing of dead celebrities has become big business. Some estimates have valued the the royalties and licensing income at about $2.5 billion One of the first advertisers to employ dead celebrities was Diet Coke back in 1991. The TV commercial was staged in a hot nightclub, with Elton John leading the band. Humphrey Bogart, James Cagney and Louis Armstrong were all incorporated using old movie and TV clips - and the technique opened the doors to a whole new casting conversation. This week on Under The Influence, we look at Marketing Dead Celebrities. It's become a $2 billion dollar industry. The marketing of dead celebrities not only attracts lots of big brands, but lots of controversy. We'll trace the use of dead celebrities in advertising, we'll analyze "Dead Q Scores," we'll list the top-grossing dead celebrities, we'll tell some fascinating stories about ads that featured Audrey Hepburn, Michael Jackson, Fred Astaire, Kurt Cobain and Marilyn Monroe - and how their families felt about those commercials. Hope you join us. It's a brave new world, now that nobody's dead anymore. Twenty-six miles from Palm Springs, in Indio, California, a large event is staged every year. It's called the Coachella Valley Music and Arts Festival. Started in 1999, it's a big two-weekend gathering that draws over 80,000 people a day. Nearly 180 musical acts perform, and while the festival has hosted big acts like Paul McCartney, Madonna and Foo Fighters, it's also an important...
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...You See Millions of the Mouthless Dead. Charles Hamilton Sorley wrote this poem right before he had died in the war to show his thoughts on the brutal conditions and immoral lifestyle they lived in. He was an average student who had taken classes and had an optimistic point of view of life who had joined the war to be a part of his country; like many other fools. In the war they went against all human dignity and the dead had no respect, which is described in, When You See Millions of the Mouthless Dead. Charles Hamilton Sorley was born in Aberdeen in 1895 and 18 years later he decided to live in Germany and went to college at University College, Cambridge. Once war was declared in August 1914, Sorley unexpectedly went back to England to enlist in the British Army. He joined the Suffolk Regiment and went through multiple months of training; soon after he was sent to the Western Front for war. Then at the age of 20 he was unexpectedly shot by a sniper at the battle of Loos on the 13th October of 1915. When he died, he had only 37 finished poems to share with the world; including the poem he had just finished, When You See Millions of the Mouthless Dead. His most popular...
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...of guns a person can buy, and stopping the sales of semi-automatic weapons. He is also trying to enact laws limiting the amount of ammunition any one person is allowed to have, and has also supported the all-out ban of handguns, which is a clear violation of the right to bear arms as protected by the 2nd Amendment. The president and other politicians are trying to limit everyone’s access to guns in an effort to control us even more. The bottom line is we have a constitutionally given right to bear arms. There is no reason that it should be completely revoked from law abiding citizens who are not the ones performing the gun crimes that most anti-gun organization are angry about. Limiting the access of weapons to people who are at a high risk of using a gun to commit a crime is obviously a good idea, but the problem with these laws are that anyone willing to perform a gun crime is obviously willing to break the laws to obtain these guns. The use of a gun is probably the most effective and universal way you can possibly defend yourself from literally any attack, robbery, or intrusion. If every woman that has ever been raped or mugged carried a firearm, there wouldn’t even be rapists; or if every convenience store worker or bank teller had one, there would be no more robberies. Each year there are approximately 2.2 to 2.5 million defensive uses of guns of all different types by civilians against other people (Gertz, 1995). This statistic alone should really be enough to justify...
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...arose because the first comic books reprinted humor comic strips. Despite their name, however, comic books do not necessarily only operate in humor, most modern comic books tell stories in a variety of genres from superhero to comedy. The comic book I’m focusing is on The Walking Dead By: Robert Kirkman, Tony Moore and Charlie Adlard. The Walking Dead tells the story of a small group of survivors living in the aftermath of a zombie apocalypse. Most of the story takes place in the Atlanta metropolitan area, as the survivors search for a safe haven away from the shuffling hordes of predatory zombies who devour and infect any living thing they catch. The plot is focused primarily on the dilemmas the group faces as they struggle to balance their humanity with their survival. Unlike the usual comic books The Walking is a horror story with drama and also comedy in one. The Walking Dead received the 2010 Eisner Award for Best Continuing Series at San Diego Comic-Con International. The series was adapted into the AMC television series The Walking Dead, which premiered in 2010. The Walking Dead premiered on October 31, 2010 on the cable television channel AMC in the United States. The show received 5.3 million viewers, making it...
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...Don’t Let the Dead Sea Die Whether it's the rising sea levels, desertification or melting glaciers, climate change is rapidly changing the landscape of our planet. We may be one of the last generations to see some of the Earth's most cherished places, among which is the next door Dead Sea….… Around three million years ago, what is now the valley of the Jordan River and Dead Sea, was flooded by waters from the Mediterranean Sea. The waters formed a narrow, curved bay which was connected to the sea. Approximately two million years ago, the land between the Valley and the Mediterranean Sea rose to such an extent that the sea could no longer flood the area. Thus, the long bay became the lake we call the Dead Sea. A unique combination of several factors makes Dead Sea's total attraction: the chemical composition of its water, the filtered sunrays and oxygen-rich air, the mineral-rich black mud along the shoreline, and above all that is the spiritual legacy of the place. The area has a Biblical history. King Herod used it as his spa, and King David made it his retreat. It is believed to be the site of five biblical cities: Sodom, Gomorrah, Admah, Zebouin and Zoar. More ominously, the Dead Sea witnessed the extreme, supernatural fire that violently destroyed the sinners in Sodom and Gomorrah down to make the lowest dry point on earth and one of the saltiest water bodies in the world. To this salty lake the blessed holy Jordan River feed. The Dead Sea is fed by the Jordan River...
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...(Reuters) - With the failure this weekend of BP's "top kill" attempt to plug its leaking Gulf of Mexico oil well, fears are growing that the economic and environmental impact of the nearly six-week-old spill can only spread. Here are some facts about effects of the worst ever U.S. oil spill, triggered by the April 20 explosion of the Deepwater Horizon rig: THE SCALE OF THE CATASTROPHE "This is probably the biggest environmental disaster we have ever faced in this country," top White House energy adviser Carol Browner said on Sunday. "There could be oil coming up 'til August." Browner told CBS's "Face The Nation," "We are prepared for the worst." Louisiana, the nearest state to BP's gushing undersea well that is 42 miles out in the Gulf of Mexico, has been the most impacted by the spill so far. Louisiana Governor Bobby Jindal said this week that more than 100 miles of Louisiana's 400-mile coast had so far been impacted by the spilled oil. State officials have reported sheets of oil soiling wetlands and seeping into marine and bird nurseries, leaving a stain of sticky crude on cane that binds the marshes together. Billy Nungesser, president of Plaquemines Parish, saw dying cane and "no life" in parts of Pass-a-Loutre wildlife refuge. "Oil debris", in the form of tar balls and surface "sheen", has also been reported coming ashore since the April 20 accident in outlying parts of coastal Mississippi and Alabama. In the week of May 17, Coast Guard officials found tar balls...
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...Read Annie Dillard’s essay “The Wreck of Time.” Study her rhetorical style (diction, sentence structure,rhythm, voice, tone), the ideas she explores, and the way she puts bits of information together for a larger, philosophical purpose. In this digital age, we're confronted with numbers and statistics and information (and lies) on a daily basis. It can seem overwhelming, sometimes deadening. Select some facts/numbers/details about topics or events that reflect the wreck of the time you have inhabited this earth, and with your own purpose, craft a shorter imitation of Dillard's piece in which your attention to particulars brings some larger theme into focus. Due Nov. 8 The Wreck of Time My wrecks in time are all the wars I’ve experience over the years starting with 1961Bay of Pigs and Cuba over nuke missiles being sent to be installed in Cuba. With the cold war scare of a war with Russia and Cuba. Vietnam 1960-1975,Then to not so known Cambodian Laos wars with Pol Pot ( Khmer Rouge) Pol Pot 19 May 1925 – 15 April 1998)[1][2] was a Cambodian revolutionary who led the Khmer Rouge[3] from 1963 until 1997. Here is a look from 2004 about the pros and cons of war against Iraq from information available at that time. It is included here for historical purposes. The possibility of war with Iraq is a very divisive issue around the world. Turn on any news show and you will see a daily debate on the pros and cons of going to war. The following is a list of the reasons being discussed...
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...Consequences of WWII Historical Context: The Allies celebrated victory, but soon the costs of the war began to emerge. The war had killed as many as 50 million people around the world. In Europe, over 30 million people had lost their lives, more than half of them civilians. The Soviet Union suffered the worst casualties, with over 20 million dead. Germany, parts of Poland, the Soviet Union, Japan, China and other countries lay in ruins. Total war had destroyed cities, factories, harbors, bridges, railroads, farms and homes. Over twenty million refugees wandered Europe. Amid the devastation, hunger, disease, mental illness and political instability took their toll for years after the fighting ended. Like after WWI, the Allies faced difficult decisions about the future. Directions: Read each source and complete the 6Cs. Prompt: Based on your understanding of the documents, what were the consequences of WWII? 1 Chart: Casualties of WWII Source: Encyclopedia Britannica; The Harper Encyclopedia of Military History, R. Ernest Dupuy and Trevor N. Dupuy. Military Dead Allies Britain 264,000 France 213,000 China 1,310,000 Soviet Union 7,500,000 United States 292,000 Axis Powers Germany 3,500,000 Italy 242,000 Japan 1,300,000 *Very small number of civilian dead. 2 Military Wounded Civilian Dead 277,000 400,000 1,753,000 14,012,000 672,000 93,000 350,000 1,000,000 15,000,000 * 5,000,000 66,000 4,000,000 780,000 53,000 672...
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...Furthermore the speaker's decision saves the fawn from unspeakable suffering. if the speaker got someone to give the dead doe a C-section, how would the unborn fawn live the rest of it's The fawn would be not be able to eat, how would it survive harsh weathers.Eventually one day it would get attacked and used as prey.According to State Farm,on average An estimated 1.23 million deer-vehicle collisions occurred in the U.S. between July 1, 2011 and June 30, 2012, costing more than $4 billion in vehicle damage.In William Stafford's poem “Traveling Through the Dark,” the speaker decided to remove a dead pregnant doe from the road to prevent future fatalities. This was not an easy decision for the speaker to make, however he did what was right for other fellow drivers.Although it may appear cruel to some readers, the speaker's choice to push the dead pregnant doe over the cliff was the best decision because it prevented human deaths and it saved the unborn fawn from unnecessary suffering....
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...story of the dead. The millions of people who died in the holocaust need their stories told. There memory’s need to be publicized so that something as horrible as the holocaust will never happen again If the stories of the dead are not shared te loss of their lives would be worth nothing. The terrifying story’s that are told by Ellie and other writers bring the pain to the reads. It sends chills deep into our minds that make us sympathize for these people. The readers of the Twenty-First Century need to understand how something as evil and maniacal as the holocaust can never happen again. The people of Germany were falsely eluded to join forces with Adolf Hitler and the Nazi Regime who promised them everything they ever wanted. We need to know that genocide is horrible and never right in any instance. These people suffered horrible deaths and with the persuasion of one psychotic man over a million Jewish people were killed relentlessly. I think that after hearing the stories of the dead people will never allow something like the holocaust to ever happen again. It is meant to stick deep into our minds and discourage any thought to such racial inferiority. Ellie Wiesel felt an emotional and personal connection with the dead. He feels he is haunted by their memories. He does not only write to inform the future generations but he writes for the sake of his conscience. He relives the tragic past every day. He finds himself talking, in fact echoing the dead. He states...
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...Problem And Corporate Social Responsibility Deficiencies (Issues arising from the dead pigs found floating in a Shanghai river) 【Abstract】 There is an old saying in Chinese culture that the appearance of a fat pig at the front door augurs abundance and good fortune. However, the sight of more than 16,000 pig carcasses floating on the Huangpu River portends something else entirely. As Huangpu River is a major source of drinking water for 23 million Shanghai residents, the incident caused mass panic, especially in Shanghai. The following report will firstly illustrate the specific background of the incident, followed by the analysis of the two major issues raised from the incident, which are China’s deadly water problem and corporate responsibility deficiencies. Finally, conclusions will be drawn, and recommendations will be provided to organisations in terms of the management of social responsibility. 【Background of the Issue】 The development of the incident follows the following timeline: * On 7th March 2013, a user on Weibo (known as Chinese Twitter) posted few photos showing that there were lots of dead pigs floating on the river near his home. Suddenly, the post was forwarded by over eight hundred users that caught the public and even the government’s attention. Shanghai Ministry of Environmental Protection promptly started to salvage pig carcasses, however, the number of dead pigs were far more than what had been expected. * By 11th March, the number of...
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...justice. Critics as numerous as they are harsh, so taking on a remake is no easy feat. When looking at the 1978 cult classic Dawn of the Dead and its 2004 remake, there are obvious differences and similarities. The original uses dark humor and wit to entertain audiences, while the remake uses more gore and violence, but both share a similar premise. While the original will always be a classic, but the remake puts a fresh spin on it to draw in younger audiences. The original Dawn of the Dead was first released in Italy in 1978 and then in the United States in 1979, grossing approximately $55 million worldwide up against a $1.5 million budget (The Numbers). The film, directed by George A. Romero, was quickly hailed a classic and one of the best zombie films of the century. The film follows group of survivors who are fleeing Philadelphia, which has been overrun by the reanimated much like the rest of the country’s major cities. The group commandeer a helicopter and eventually seek refuge in a large mall, where they reside for several months....
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...Death Fraud: What is it and how to prevent it? Acco 455: Fraud Prevention and Investigation D. Peltier-Rivest November 26, 2013 In 1986, fraudster James Hogue famously stole the identity of a dead infant to conceal his criminal past in order to attend high school while pretending to be an orphan with special backgrounds. Each year, nearly 2.5 million deceased Americans' identities are stolen by perpetrators (Kirchheimer, 2013). Death frauds have affected victims, companies, organizations and society at large in numerous ways. What exactly is death fraud, and how do we prevent it? What is death fraud? Death fraud can be broadly defined as any fraud that involves death but does not involve killing. There are several major types of death frauds: stealing the identity of a deceased person, faking death and faking that a deceased person is not dead. Identity theft A common type of death fraud is that of identity theft targeting dead people. According to the Identity Theft Handbook, during identity theft, criminals acquire key pieces of personal identifying information - such as name, address, date of birth, SSN/SIN etc. - for the purpose of impersonating and defrauding a victim (Biegelman, 2009). Death fraud, then, is a spin on this crime, targeting specifically the identity of deceased individuals who can no longer detect the crime and thus less likely to be caught. There are many ways a fraudster can obtain vital personal information of the deceased...
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...manor could not get enough people to live and work on his estates. Some villages were deserted. In other places many villeins stopped doing their labour services for the lord and paid low rents instead. The villeins became free and their lives improved. Because of the shortage of villeins on their estates the lords had to employ labourers on their estates and pay them higher wages.” (Shephard, 2001, Pg. 126). While the entry recorded in 1350, by a King’s advisor, read, “The King ordered that reapers and other labourers should not be payed more than they used to receive. But if anyone wished to have the labourers he had to pay them what they wanted. Many small villages were completely deserted; there was not one house left in them, and all those who had lived in them were dead. The lords had to reduce their tenants’ rents, and those who received day work from the tenants, as is usual from villeins, had to release them. Land everywhere remained completely uncultivated.” (Shephard, 2001, Pg. 126). The 1350 entry corrects the history book by saying that labourers were not paid higher wages, instead were given the wages they originally received, except if anyone wanted them, they were required to pay the labourer what he wanted. As well as saying that villeins did not voluntarily stop doing day work but were instead released from their work....
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...Is TV really dead? The value of television advertising in the world of digitalization. Executive summary: Many marketers wonder about allocating marketing budgets to get the greatest return on advertising investment. This paper answers the question, if the investment in online advertising causes a decrease in popularity of TV advertising. It presents researches done to both online and TV advertising. The statistics speak strongly about the development of online advertising but there are also researches that show the positive impact of online world on the growth of TV channels. The big advantage of internet advertising is the possiblity of direct interaction with user. On the other side, television has a much greater impact on their publicity when it comes to brand advertising. The increase in online investments in fact did not cause a decrease in TV advertising investment and television is actually benefiting of the development of the digital world. Table of content: 1. Introduction………………………………………………………………….. 4 2. Less television in the era of digitalization…………………………………… 4 3. Innovation allows television thrive………………………………………….. 4 4. Power of online……………………………………………………………… 5 5.1. Modern word of mouth marketing……………………………………… 5 5.2. Shift of marketing spend from TV to online……………………………. 6 5. TV still on its leading position in advertising……………………………….. 6 6. Conclusion…………………………………………………………………… 8 1. Introduction ...
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