...Customer satisfaction level for online shopping using ACSI’s with respect to Indian shopping trends ABSTRACT Today is the Era of Globalization and the consumer is not bound within boundaries of a particular place to access products available in the outer world, now he can go beyond the boundaries of any market area where he lives, to access the things of his interest. But this virtual connectivity known as “ONLINE SHOPPING OR E-TAILING” is really a challenge for Indian customers to be associated with; they face some real time problems related to trust and quality. But the Indian shopping trend shows some rigid type of behavior towards online shopping. They do not trust this shopping style as they have to see and choose a product virtually and pay for it, without any kind of physical touch, which was really difficult to be done in Indian market, but in past 2-3 years the trends have changed at least in metros and big cities. This paper is aim to measure the customer satisfaction level using ACSI (American Customer’s Satisfaction Index), which will give us a deep insight of the market potential available in Indore for online shopping. It has been observed that Indore is adapting the changes in shopping trends in metros very quickly, they love to shop from home and enjoy online shopping. So the process of analysis of factor affecting customer satisfaction levels was initiated, ACSI Model uses the three manifest variables: Customer’s Expectation, Perceived Values and Over-all...
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...Marketing Plan Convenience Store Marketing Plan FINAL Executive Summary Store Etc. has begun looking for new business ideas. A comprehensive marketing plan for this venture will be instrumental in developing visibility to ensure future profitability. Store Etc. is going in as a silent partner for Rush Convenience, it will be ran by Dan Gomein. Our goal is to return a profit of $50,000 in its first year. This venture is primarily designed to help us reduce our corporate taxes short term and to help us get into a different sales market long term. Our target population is 18-64 years old. Currently these individuals receive services from Fuel B’s located 15 miles away in Ellicott on Hwy 94. Our intent is to acquire 20% of their current patrons, and to get over 30% of new patrons from highway commuters. Over 500 people travel in front of this store daily. The store will be located 20 feet from the road front. Completion date from start is four months. It has been projected to take six months to stock and get all of the required licenses. By the eleventh month we will be starting our sales campaign along with the store’s grand opening. Our mission statement: Bring back family friendly service. We will not settle on mediocre service; excellence is only the option. We want the customer to have a family experience when coming in to our stores. We want everyone to feel welcome and at home. Situational Analysis & Strategy Stores Etc. is...
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...Executive Summary Tomato Online Store, one of the leading online legit shop in the Philippines, extends its market through online selling of products, with this; more people can now buy clothes for men and women and other apparels that they are looking for at their own convenience with just clicking through the internet. Tomato Online Store certainly has coped up with today’s technology and hope to continue to strive harder for the interests of their clients. Tomato Online Store is usually located at the Sm Malls in the Philippines, they are having many branches nationwide and still growing. Tomato Online Store certainly has roughly acquired a huge amount of market in the Philippines when it comes to fashion clothes, shoes, bags, watches and other accesories selling. Tomato Online Store has served countless generations with high-quality clothes and watches at the most competitive prices. It has been one of the most convenient store in the online industry because of their good offers and promos in their store. Most importantly, every product are in the best quality at their best price, even students can purchase them off their allowances. Why TOMATO? It's off the wall, cutting edge, funky and appeals to my target market whose preoccupation is my social life. I am confident, outgoing and I'm certainly not afraid to experiment with fashion in any way or with life in general. The brand, like me follows fashion trends in colors and designs...
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...average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping. Then questions should be raised: what is the advantage of online shopping? Why people shop online? In following paragraphs, the advantage of online shopping for the consumer and consumer’s motivation to shop online will ... ... middle of paper ... ...enerates search intention, which in turn generates purchase intention (To et al., 2007). Consumers’ motivations for online shopping are dual characterization. Research claimed that utilitarian motivation can influence consumers’ intention to search and to purchase, while hedonic motivation has a direct impact on intention to search and indirect impact on intention to purchase (To et al., 2007). Online shopping has many advantages which can fit consumers’ needs and motivation. It might be one reason of the rapid growth of online...
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...including items such as jewelry and handbags) accounted for 18% of all online retail sales, and that number is expected to grow. Also, the compound annual growth rate for global online retail sales since 2007 is 17% (Ben-Shabat, Moriarty, & Nilforoushan, 2014). The market for luxury items, such as designer clothing and handbags, is directly correlated with the financial stability and confidence of the consumer. With unemployment reaching a 5-year low at the end of 2013, it is expected that consumers in 2014 will increase online spending in all areas of retail sales, including luxury items. (Kurtzleben, 2013). Additionally, BizReport (2013) notes that e-commerce has increased every quarter for 15 consecutive quarters. It is clear that online shopping is an important venue for today’s technologically sophisticated consumers, and boutiques can increase sales by providing that venue for their selective customers. In the past,...
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...Advances in technology have infiltrated our entire life, from the way we watch television, to how we shop for groceries. In out post-industrial society, we no longer have a need for people to check us out at our favorite retail or grocery stores. Self-check-out kiosks allow us to do it ourselves. While they appear to be a solution to crowded lines, these kiosks are actually a topic of controversy. Some have claimed that they eliminate jobs and add the potential for multi-level theft, not to mention they give poor customer service. Retailers and kiosks manufacturers defend these check-outs by saying they actually increase customer service, redeploy rather than eliminate employees, and deter theft. Are these kiosks safe? Are people losing their...
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...I. Target Market PRiMAALA is a Toronto fashion boutique that specializes in high-end women’s clothing for sizes between 12 to 24. This clothing store is designed for the purpose of showing that plus size clothing can be functional and stylish. They want to make a statement saying plus size women can look sophisticated, sassy, elegant and stylish at the same time. The name PRiMAALA comes from the combination of the word prime and the Hebrew word maala, which means to “rise up”. Rachel Holt, the owner of PRiMAALA said that, “the idea behind rising up is to encourage everyone who walks through the door to recognize the beauty within themselves, and to rise up in their sense of self and self-esteem” (“New Store:PRiMAALA”, 2014). PRiMAALA’s primary target markets are professional, feminine, fashion-conscious, cultured, social, intelligent, and affluent plus size women between the ages of 20 to 50. These women want to look good and be attractive. They also seek for comfort, and believe in quality, and wants clothes that lasts, so they won’t be needed to throw the clothes away every couple months. Plus size women are fairly conscious about their figures so they understand how it feels to wear nicely fitted garments. Moreover, these women also want to feel special, they want someone to understand their needs and they like to fit in. In addition, they like to shop regularly, try on clothes and they aren’t too overly fussy about the prices. Since PRiMAALA’s target markets are between...
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...is available to make the operation run more smoothly. One company I feel has done a good job of utilizing these two particular resources and that is Target. Target utilizes knowledge to not only educate their employees but to make it part of the culture of their company. One way that Target uses knowledge to focus on the culture is its very open support of diversity. Each store does different events but all of the stores take part in celebrating diversity. For instance some store will have “Did you know?” type facts of different ethnic backgrounds. This not only gives the employees the knowledge but for team members pride in whom they are. This knowledge is then part of the culture, which gives their customers a more comfortable shopping experience. This same focus is handled at a managerial level as well. As a manager at Target you are taught to be aware and sensitive to whatever different diversity issues that may arise. This covers everything from sexual orientation, religion, disability, and even just being aware of what a person is sensitive to. The manager can then make sure they are doing everything they can to be respectful of everyone, staff and customers. Also, managers at Target are usually promoted from within the company. Many of the corporate executives have done their fair share of time working...
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...Online Shopping System Project Documentation Glamour Basket HDSE-II eProject Sz Aptech Education Center Garden Center, Pakistan PH: +92212237040-2 EMAIL: aptech-gdn@cyber.net.pk URL: http://www.aptechgdn.com Glamour Basket Online Shopping System Page 1 CERTIFICATE This is to certify that Hospital Management System embodies the original work done by Aisha Yousuf, Muniba Shah and Muhammad Babar Khan and Zulekha, in 2011-2012 during this project submission as a partial fulfillment of the requirement for the Aptech Worldwide (Computer Education) Garden Center, Karachi, Pakistan for the final project of the HDSE-II. Mr. Aziz Husain (CEO) APTECH Computer Education Garden Branch Mr. Naeem Zia (Center Manager) APTECH Computer Education Garden Branch Ms. Hajra Ismail (Academic Head) APTECH Computer Education Garden Branch Glamour Basket Online Shopping System Page 2 ACKNOWLEDGEMENT The satisfaction that accompanies that the successful completion of any task would be incomplete without the mention of people whose ceaseless cooperation made it possible, whose constant guidance and encouragement crown all efforts with success. We are grateful to our project guide Mr. Muhammad Waqas Ilyas for the guidance, inspiration and constructive suggestions that helpful us in the preparation of this project. We also thank our colleagues who have helped in successful completion of the project. Aisha Yousuf (Student509323) Muniba Shah (Student503412) ...
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...have only read or dreamt about. First, I would like to visit Europe, especially Italy, the city of romance. I would visit all the museums and buildings I have heard so much about. My next stop would be Hong Kong or China. There is something mystical about China and her people. This would be my dream come true. Apart from that, I could finally go on a shopping spree, which is my favourite pastime. Thus far, I could only go window shopping and if I had a lot of money, I would go into these stores and buy whatever I fancy. Just imagine that for once in my life, I do not need to look at the prices of the items that I like. I could just shop till I literally drop. The salesgirls would be hovering near me with their latest outfits and my wish would be their command. Ah, I would not be ignored anymore as I walk into their stores! Besides shopping, I would also remember the poor and the less fortunate. First, I would certainly build a better home for the orphans in my town. In fact, I would also sponsor their education till they could stand on their own. They would receive an allowance monthly and I would definitely take them shopping. Finally, I would take the opportunity to...
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...has definitely had a significant impact on the way in which travel products and services are being marketed, distributed and sold. Due to their information-intensive nature, travel products are thought to be very suitable for sale on the Internet. These developments have changed travellers’ behaviour that now depends on the Internet to search for information, plan their travel, and purchase online. Different sources provide evidence that illustrate the importance of online travel shopping. Research Objectives: * To explore the relationship between the Internet and the travel industry, with a special emphasis on the impacts brought by the Internet; * To identify the factors affecting the online travel shopping behaviour of FEU students, with special emphasis on the influence of trust and culture * To explore internet usage for information searching and product purchasing for online travel products by FEU students. * To determine the positive and negative effects of online travel shopping to the behaviour of FEU students. Review of Related Literature NEW TECHNOLOGIES. They provide travellers with greater access to information, and facilitate the purchase of remote tourism products. (New Web-based and mobile technologies have become important drivers of change in travel behaviour. They provide travellers with greater access to information, and facilitate the purchase of remote tourism products.) (In the context of tourism, this active participation of consumers...
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...Famima!! Internal Control When looking for a quick drink or fast meal, it is sometimes very troublesome to have to drive to a market and wait in potentially long checkout lines. This sparked the idea for a smaller store that only carries the most frequently bought items for the customer’s convenience. Nicknamed convenience stores for very obvious reasons, these little establishments exist all over the world and carry just about any little thing you might need at a very local distance. Inventory differs largely based on location and ownership, but these stores will carry everything from water to groceries and even motor oil. In Japan, most convenience stores are smaller and family owned with many of the locals nicknaming them “family marts.” One lucky owner managed to make enough money to open several stores and created a franchinse named Famima!!, a contraction of the family mart nickname. Through smart investing and marketing, he was able to turn his tiny convenience store into a corporation and business. Today Famima!! has extended its reach into the United States and offers an alternative to the well-known and dominant 7-11’s and Circle K’s. The Famima!! stores currently serve the greater Los Angeles area and one of the stores has even appeared in the 2010 movie Inception by Christopher Nolan. Today I will be meeting with Kevin Chan, the Los Angeles District Manager and interviewing him about the internal control policies Famima!! Co. has in place. Name, Title and number...
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...info A MULTI AGENT BASED E-SHOPPING SYSTEM Sougata Khatua*1, Zhang Yuheng 2, Arijit Das 3 and N.Ch.S.N. Iyengar 4 School of Computing Science and Engineering, VIT University, Vellore-632014, Tamil Nadu, INDIA sougatakhatua@yahoo.com*1, yuer.zhang1987@gmail.com2, arijitdasmid@yahoo.com3and nchsniyengar48@gmail.com4 ------------------------------------------------- Abstract: Current e-shopping systems use the Internet as its primary medium for transactions. e-shopping has grown in popularity over the years, mainly because people find it convenient and easy to buy various items comfortably from their office or home. This paper has proposed a personalized e-shopping system, which makes use of agent technology to enhance the automation and efficiency of shopping process in Internet commerce. The agent technology is used to enhance the customer‟s needs which include availability, speedy response time, and efficiency. Agent for e-Shopping creates connectivity on an anytime-anywhereany-device-basis to provide the specific goods required by the consumers based on transaction cost optimization and scalability. The client agent connects with the controller agent which controls all the agent information. The controller agent sends the item information to the client agent and the client chooses items and puts in to the shopping cart. Finally the conclusion shows that the system performs efficiently and can help customers to save enormous time for Internet shopping. -------------------------------------------------...
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...Urban Outfitters Continuing Case Study: Marketing a Business Robyn Miller Professor Marietta Lewis Business 100 August 28, 2011 Urban Outfitters Continuing Case Study: Marketing a Business 1. Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image. Sears or Wal-Mart cannot effectively create a trendy counterculture image because Wal-Mart, for instance, operates on a high volume low profit margin and Sears operates on a high profit margin. The only way this can be done is to have the products mass produced which make it impossible to be either trendy or counterculture. To be trendy counterculture is to be unique when going against other retailers. Sears on the other hand are higher priced but still mass produced items which they think will appeal to the general public. Neither Sears nor Wal-mart can make the changes that would be needed to adopt the image. If they do, they would risk turning off their existing customer base. Lastly, the extensive product selection does not lend itself to the image. Furthermore, the best either of these could do is create a mini-shop, given the current brand image, the trendy image may be a hard sell for "trendy" customers, that may be the target. 2. Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer. Yes and no. Yes the big box stores can purchase the items that are sold at Urban Outfitters and place the products on the shelves. These stores are trying to modernize...
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...missteps to misunderstanding cultural norms, veteran branding expert Barbara E. Kahn has seen it all when it comes to the missteps of launching a brand across borders. Here, she shares five tips to help entrepreneurs avoid the pitfalls. Related: The Secrets of 7 Successful Brands 1. Understand customer behavior. Just because consumers have certain buying preferences or habits in one culture, doesn't mean that such preferences are universal. "It's astonishing how many retailers haven't made it because they haven't studied how consumers shop," she says. In her book, Global Brand Power (Wharton Digital Press, 2013), Kahn cites Walmart's mistake in choosing locations in China that were near industrial parks when consumers were used to shopping closer to home instead of near work. 2. Position yourself properly. Good brand positioning includes truly understanding your competition and then looking at your competitive advantage. Who are the providers of similar products and services that you sell in this country? They may not be the same providers as in the U.S. For example, if you sell athletic clothing, look at where people are buying their athletic clothing. It could be from specialty stores, online retailers, or sporting goods stores. If you have a high-end brand and you're going into a market where the preferred buying location is discount retailers, it may take a different strategy from the one you use in the U.S. "You need to understand how people shop and how your...
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