...Decision making Individuals, in and out of an organization, have different attitudes towards many circumstances they face in life. With these attitudes towards an object or situation, whether positive or negative, the individual will have a set behavior for a certain circumstance, thus saying that behavior follows attitudes; which were assumed by researchers in the late 1960’s. But one researcher, Leon Festinger , argued that it is the other way around, that attitudes follow behavior and that people change what they say so it does not contradict what they do. Yet recent research, based on Festinger’s Moderating Variables, show how strong moderating variables tend to strengthen the link and prove that attitudes do in fact predict future behavior. Attitudes and behavior in this sense are intricately related. Managers must understand this complicated relationship in order to measure and determine job satisfaction and its relationship to employees’ job attitudes, involvement and satisfaction in order to optimum productivity. Attitudes are thoughts about a particular object in which then is reflected emotionally through an individual finally realizing a certain behavior. They reflect how we feel about something. Researchers have assumed that attitudes have three components which are; cognition component – the aspect of an attitude that is a description of or belief in the way of an attitude – affect component – is the emotional or...
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