...evolved into the “world’s largest retail chain of natural and organic foods supermarkets.” The product awareness is harder for companies to prove their products are better products compare to other similar products in the market. However, the Whole Food has motivated this trend through the healthiness and wellness by highly selected organic foods. This strategic idea lays out the key areas of opportunity based on consumer requirements, brand equities, and attitudes that convert consumer behavior into purchasing the product. For that reason, Whole Food charged a premium price for the offered products. Whole Food is a leader in this segment of the industry; which enjoys the strong awareness of the brand (Egan, 2009). Whole Foods post strong profit and revenue in the market due to the company’s rapid growth and size, which gives realization about economies of scale in its chain supply. Until the last decade, people did not have enough knowledge about the organic food; therefore, Whole Foods has given information’s about organic products, which made consumer knowledgeable. The company has been pioneered in this segment that utilized well through opening new stores in different areas, for that reason, Whole Food became in a competition with retail leader Wal-Mart as well as other traditional stores. However, Whole Foods' growth and profit may reduce in the near future because Wal-Mart is expanding their sections of organic food along with other products, which makes easy for the consumer...
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...Entry mode strategy Objectives The prime objective of wholefoods moving into France would be to become the market leader of organic products in retail. This can be accomplished if wholefoods proceed to do the following; Brand positioning Build and reinforce strong brand equity for wholefoods Focus on in-store activities In order to successfully enter the French market the store not only needs to be recognized but favored amongst other similar retailers. A suggestion for this would be for in-store sampling. As introduced in other countries such as Italy and Brazil, the store could host a “try our whole world” event in the opening store. This would not only create a buzz about the store but promote word of mouth, which is the most effective and cost saving form of advertising. Expert opinions and research Wholefoods should not only conduct extensive primary research but get some professional advice on the needs and norms of the average French person, or at least who the suggested product is targeted at. The cultural differences evident in the differing country’s wholefoods has already conquered suggest previous entry skills and action plans. Perhaps the same cultural analysis should be considered while entering France. Famous/relevant testimonials As wholefoods seeks to promote a healthy life style, gaining a celebrity endorsement or well-known iconic , healthy French citizen on board and prompting the store is another mode of entering the French market successfully...
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...Total words: 2126 Organic and Mechanistic The post-bureaucratic organisation (see Grey, 2009, pp. 85-89) is one in which everyone takes responsibility for the success of the whole. Discuss the significance of such an approach within current organisational environments, making reference to the Organic and Mechanistic perspectives. The purpose of this essay is to describe the organic and mechanistic perspectives theories what I have studied with my own experiences and discuss the significance of such an approach within current organizational environments. During this process, the first part of this essay will describe the basic meaning of organic and mechanistic organization with what I have understood from the class and own opinion. And the second part will discuss the difference between the organic and mechanistic organization such as structure, characteristic and conditions. Finally, the last part is focus on discuss what will influence the organizational choose the organisation design and which will match with the post-bureaucratic organisation. This essay will use some case study or company as example to explain the perspective. The first part is clearly explaining meaning of mechanistic and organic organization. Mechanistic organisation, also known as a bureaucracy organization (Morgan, 2006), is a system that integrated use of principles of traditional organisational design. The traditional organizational, look organization as machines (Morgan, 2006) insist the result...
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...Introduction Founded in 1993, Chipotle Mexican Grill, Inc. has expanded from a local favorite consisting of a single location in Colorado to an international chain with over 1500 locations today. There are countless example of various corporations that experience growth trends similar to that of Chipotle’s, however, as a result of the rapid expansion and gains in sales, most of these corporations tend to neglect their corporate social responsibilities (CSR). Chipotle, on the other hand, does not fall susceptible to this trend. Through a complete examination of Chipotle’s CSR initiatives and activities, as well as detailed explanations of Chipotle’s contributions to the three “pillars” of sustainable development, one is able to see that Chipotle is a leader and an innovator in its industry regarding the corporate management of ethical dilemmas and moral responsibilities. A thorough comparison with a similar corporation in the same industry, Moe’s Southwest Grill, Inc., provides further evidence that Chipotle places immense value corporate transparency and quality morals in addition to being a genuinely ethical and responsible corporation. Following the major comparison are explanations of possible underlying motives and “market nudges” leading Chipotle to participate in particular CSR activities. Lastly, a discussion of government initiatives and potential upcoming regulations has been included to indicate the possible future direction of every firm’s corporate social responsibilities...
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...Why the government should Subsidize Organic Farming Organic farming is a farming method focused on advancing environmental and ecosystem benefits, as opposed to the external output in farming. It promotes the health of the ecosystem, biodiversity, and the soil biological activity. Government subsidies farmer receive are aimed at promoting healthy and beneficial and responsible farming. To understand why it is crucial for the government to subsidize organic farming, it is good to evaluate the benefits that accrue from organic farming. The aim of this paper is to evaluate the gains achievable if the government was to subsidize organic farming. One of the focuses of most governments is the reduction of greenhouse gases (GHG). A UN framework for climate change is now a key focus for most governments. One way of achieving this is the subsidizing farmers to do organic farming. The aim of doing that is that, by the use of organic farming methods, the increase in greenhouse gases reduces. The essence of this is to reduce the number of energy intensive farming that have a negative impact on farming. In addition, using less energy intensive methods means more saving on the inputs and additional benefits to the farmers. This is important since, over the years, the gains and benefits for farming have reduced. That is because, of among other things, bad weather, and scares of public health. Therefore, promoting a method that will directly benefits the farmer and the environment should...
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...anaylsis of organic wines in australia xiangyun Dai, SID:220113354 MM110 Assignment 1 Market anaylsis of organic wines in australia xiangyun Dai, SID:220113354 2013 2013 Unit coordinator: Fredy-Roberto Organic Wines Organic wines are made from wine grapes produced under organic agricultural practices, as defined by the International Federation of Organic Agriculture movements as the ‘production system that sustains the health of soils, ecosystems and people. It relies on ecological processes, biodiversity and cycles adapted to local conditions’ with its core principle in achieving high yields without artificial fertilizers and pesticides (IFOAM, 2008). With over 11 million certified hectares of land, the Organic agricultural industry in Australia has received rapid growth in the recent years due to the trend to a more ‘healthy, and environmentally responsible’ consumer culture and a willingness to pay more for their values (Remaud, 2008). In the following years the industry is expect to continue to receive respectable double digit growth. The recent growth in organic produces has translated well into the growing market for organic wine (107% growth during 2010-2012) and it is expected to continue into the future (Mascitelli, 2012). While the average consumer are not so willing to pay the premium for the ‘organic’ label on their wine, research have found that a significant cluster (~14%) of Australians are willing to pay up to a 9% premium for organic wine (Chvyl,...
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...Molecules can be either organic or inorganic. In chemistry terms, organic means a molecule has a carbon backbone, with some hydrogen’s thrown in for good measure. Living creatures are made of various kinds of organic compounds. Inorganic molecules are composed of other elements. They can contain hydrogen or carbon, but if they have both, they are organic. An organic compound is any member of a large class of chemical compounds whose molecules contain carbon and hydrogen; therefore, carbides, carbonates, carbon oxides and elementary carbon are not organic. An inorganic compound is a chemical compound that is not an organic compound. Inorganic compounds come principally from mineral sources of non-biological origin. The modern definition of inorganic compounds often includes all metal-containing compounds, even those found in living systems. Although most carbon compounds are classed as organic, cyanide salts, carbon oxides and carbonates are usually considered to be inorganic. The terms "organic" and "inorganic," as applied to the various kinds of matter of which the universe is composed, had, to begin with, a very definite signification; the latter being applied to all those forms of matter which exist independently of the operation of living beings, whilst all kinds of matter produced by the vital chemistry of living beings were grouped together under the former title. "Inorganic" Chemistry. At the present day, the term "organic" has been widely...
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...external that endlessly facilitate in attaining the pre-set objectives. External Forces & Trend Consideration In the ‘External Forces Analysis’ organic and natural health food shops the major forces included are the legal & regulatory forces, economic forces, competitive analysis and social factors. Legal and Regulatory Factors The legal and regulatory forces are very important for the business of organic food and natural health products. Human health is a highly sensitive issue for the company, so the legal regulation regarding this business is the license of human health administration to sale the food product (Wheelan & Hunger, 2004). It is necessary for the shop to get a certification and license of the nutrition available in the products (Bradford & Duncan, 2000). The legal and regulatory framework would enhance the capability of the strategy formation of the company with the inclusion of the varied legal and regulatory aspects of food and health products (Brown, 2009). Economic Factors The economies of the countries have frequent fluctuations in them due to changing economic environment (Wheelan & Hunger, 2004). This will have a great impact on the business of health and food products. Due to the changes in the economies condition of consumers, the firm would have a rapid growth in such kinds of organic food product (Pierce & Robinson, 2004). Competitive factors Due to the preference...
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...Guillermo C. Reboca Case Study 3 “Monsanto’s Roundup Ready Wheat” BMGT 496 – 4021 Dr. Alan Goodman University of Maryland University College April 11, 2011 I. Thesis Statement Genetically Modified Organisms (GMO) are the result of splicing foreign genetic material, like a transgene, into a target organism’s DNA to create an organism showing at least one new genetic characteristic. With the world’s population continuing to increase, farmers and their crops will be heavily relied on to produce the worlds agricultural needs. As one of the leading agricultural company in the world, Monsanto is focused on sustainable agriculture and has been one of many company that has assisted farmers in developing seeds that can lead produce the necessary result the world needs. One of the ways they do this is by creating genetically modified seeds such as the Roundup Ready Wheat seeds that can yield increase crops and be safe for consumption. However, because of opposition to GMO from other countries and organizations, Monsanto has the answer the moral question of whether or not to introduce the wheat or delay it or drop it entirely. I think Monsanto should introduce the wheat but only on a trial and timed basis. II. Significant Facts – Monsanto’s Roundup Ready Wheat Monsanto is one the of the world’s largest agricultural companies that specializes in both conventional and genetically modified organism (GMO) seeds and other products. They pride themselves in respecting...
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...BASIC COMPOSITION.COM VISUAL DESIGN THEORY CARP (or CRAP) PRINCIPLES Robin Williams, a visual design guru, suggests that there are four Basic Design Principles: CONTRAST, ALIGNMENT, REPETITION, and PROXIMITY CONTRAST Contrast helps us to differentiate items on a page. Use contrast to show differences between a multitude of visual elements (type, color, size, shapes, etc). Contrast helps the reader to locate items more effectively. Additionally, contrast helps the reader to see differences between visual units. The biggest items often receive the most attention. The smallest items usually receive less attention. Consider this idea when you consider contrast. EX: LARGE Small ALIGNMENT Alignment is where you place things on the page in relation to other things. Everything should be placed strategically on the page (keeping in mind the direction of the reading). For instance, in the United States mainstream culture, readers read predominately English, which requires items be assessed from left to right and top to bottom. Our attention focuses on a diagonal line which runs from the top left to the bottom right. Things in this line tend to receive more attention from readers/viewers. Considering this idea can help a person understand how some items on the page may be viewed first or last. Most Arabic cultures read things from right to left, so you may need to change your design orientation. Likewise, many Asian languages do not read from side to side, they may read top...
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...the trends in retailing of organic foods and the impact of these trends on Whole Foods Market Organic Foods now occupy prominent shelf space in the produce and diary aisles of most mainstream U.S food retailers. Retail sales of organic foods have increased from $3.6 billion in 1997 to $21.1 billion in 2008. Whole Foods Market which is the world’s largest retail chain of natural and organic foods was founded in 1980. The company has stores in the U.S, Canada, and Great Britain with sales of $12 billion for year ending 2010. Among the trends impacting in the retailing of organic foods is the inclusion of organic products by mainstream supermarkets such as Wal-Mart, Kroger, Publix, Safeway and Save-a-Lot. In addition, stores such as Harris Teeter have introduced their own private-label brands of organics. The impact of this trend on the operations of Whole Foods is loss of customers and profit. As demand for organic foods increased, mainstream supermarkets would continue to expand their offering and selections. (Thompson, Strickland, & Gamble, 2009) Most of these supermarkets will leverage on their wide network of stores dotted all over the United States. Wal-Mart and Krogger had 2,297 and 2,477 stores respectively, as against 188 stores by Whole Foods for year ending 2006. Customers will therefore be attracted to the mainstream stores due to convenience and the fact that they have now become one-stop-shops. Secondly, retailing of organic products is experiencing increase...
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...Part A Company Q does not currently have a positive attitude toward social responsibility. They recently closed several stores in higher crime areas. This has eliminated job positions that were held by residents of the area and taken away revenue from the community itself. This is not being socially responsible. The company just started offering a limited selection of health and organic foods despite that the demand from customers has been there for years. They have also made the decision to not donate day old food to the local shelters, opting instead to waste the food by throwing it away. Company Q needs to make several changes in their company behavior in order to become more socially responsible. Part B Company Q closed down several stores in a high crime area due to negative profits. Instead of closing these store locations Company Q should have made a comprehensive evaluation of the business to determine why they weren’t making a profit. This would have allowed them to determine what the issues were, find a way to fix them and turn the stores profitable. Being that the locations are in a high crime area, was there a large amount of theft resulting in the loss of product and income? Were the products and corresponding prices tailored to the surrounding community? For instance, selling higher priced items with brand names versus lower priced generic items in a low income community is going to result in low sales. Part of being socially responsible is being...
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...The organic food movement has gradually increased world hunger. Organic agriculture is a lot more expensive than inorganic food, and yields a much smaller and inferior quality type of crop. The world already has a shortage of food, causing starvation. If all agriculture were organic, the world would starve. Only-organic farming does not seem like a realistic idea because of the world’s large population; there would be limited supply of food. Of course, if half the population were to die off, it may seem a little more practical, but that is not the case. Four percent of Europe is currently using organic ways of growing which is a bigger percentage than America (one percent). However, Africa and most of the Western hemisphere happen to be 100 percent organic, which may be why a lot of those countries are poor. Those countries may have the food, but they do not have the money to purchase such resources. Organic farming is not cheap, and neither are the costs at the grocery store. Economically, a wholly organic agricultural system would cause a collapse in much of this developing planet. "A wholly organic world agricultural system would quickly lead to mass starvation” not to mention "economic and political collapse in much of the developing world (Ngin)." It would burn a hole through people’s pockets, especially with the economy not being at its best at the moment. Research has shown how organic farming may significantly increase yields for poor farmers and consumers...
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...MGT 499 Whole Foods Case Review Summary Whole Foods Market, Inc. has long been admired as an innovative company with quality standards, a devotion to community and environmental responsiveness, a healthy growth model and highly regarded employment practices. However, the company has faced recent difficulties as a result of the economic recession, increasing competition, and complications from acquisitions. To revitalize the company from historical lows in its toughest year in history, Whole Foods Market must reassess its costs, refocus its expansion strategies, and promote its brand to compete for the diminishing consumer spending dollar. During the changes in strategic initiatives, it is also important for the company to keep Whole Foods Market’s mission and its brand value intact. The chain is known for its high standards, quality, and ethical practices; this image is at stake when any changes in brand or reputation are made. It is of utmost importance to balance the positioning in order to increase awareness and sales, but at the same time avoid diminishing the brand and message of the company. Without the value behind the Whole Foods brand, the company will not survive—recession or not. If Whole Foods can successfully complete these initiatives that include major restructuring while also generating public relations buzz that coincides with its vision of quality and goodwill, the specialty food retailer will be well positioned to experience rapid growth again when...
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...Part A Overall, Company Q has a very negative attitude toward social responsibility. Part of social responsibility is having a positive interaction between a company and the community in which it operates. Company A did not have a positive interaction in the city because they closed several of their stores. A socially responsible company is aware of, and positively acts on the concerns of its consumers and the environment. The company does not seem very disturbed with the concerns and the requests of its customers. It took them years to respond to the customers’ requests for healthier options and organic products. When the store finally did bring in these much requested food items, they were very limited and were very expensive. A socially responsible company cares about the way that it influences and affects the people it deals with on a daily bases. In the case of Company Q being asked to donate day-old food to a local food bank, it denied their request. A socially responsible company is not completely concerned with maximizing their profits, but they understand that the people they serve are just as important as making a profit. The company thought that they would lose revenue due to the possibility that their employees might steal food under the guise of them donating it, and therefore the company decided to not donate any food to the food bank. Part B When a company improves its social responsibility, it will not only benefit the community and the people it interacts...
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