The Potential Product To Be Market In Turkey
Agriculture has always been one of the leading sectors in the Turkish economy, largely for natural reasons: the rich soil sources, biological diversity, good climate and geographical conditions. There is also a tradition of hardworking farmers and, more recently, private entrepreneurs interested in investing in Turkish agriculture. Agriculture has an important impact on the social and economic development of Turkey since it meets the majority of the population’s food requirements domestically and prevents Turkey from being dependent on international sources and also supplies the raw materials of other sectors dependent on agriculture. The share of agricultural production in Turkey’s GDP was 8.3 percent in 2009, down from 10.1 percent in 2000. During this period, Turkey continued its economic transformation from agriculture towards industry and services sector. Despite the decreasing share in GDP, agricultural production has been rising since 2000. In 2007, output fell due to drought, however starting from 2008 it has recovered. Agricultural production in 2008 was 73 billion Turkish Liras and in 2009 was 79 billion Turkish Liras. As of March 2010, the Turkish agriculture sector employs 5.2 million people which constitute approximately 24 percent of the total employment in Turkey. Employment in agriculture has been steadily declining, by approximately 33 percent from 2000 to 2010. Considering the increase in the production during the same period, the efficiency of the agricultural sector in Turkey has risen significantly (Anonymous, 2010). The organic sector in Turkey started, and is still largely dominated, by the cultivation of vegetal crops and is smallscaled and fragmented (Kenanoglu and Karahan, 2002; Sungu, 2004). So in Turkey organic sector has grown more slowly than in other European countries. One of the main obstacles to organic food expansion in Turkey is existing gap between organic and conventional food prices. Approximately %80 of organic production is exported to foreign countries where organic food prices are higher than in domestic markets. However to increase consumption, the existing gap between conventional and organic food prices should be reduced. On this account producers get a premium when selling in foreign markets and they expect and want to earn same premium in the domestic market but Turkish organic market is still too thin and organic products are not available in all retail outlets.

Analysis SWOT
Strengths and Opportunities:
Market for organic food in Turkey is quiet stable because no difficulty in finding raw materials ( sufficient varieties and quantities of agricultural production), relatively cheap labour force, large domestic market and young population, presence of widespread local communication networks and infrastructures, sufficient educated and specialized workforce for food industry, developing markets close to turkey, increasing volume of foreign trade, perpeective foe EU accession. Weakness and thereats
For expand this product in Turkey there are some challenges to be faced, there are Insuficient and corporation between agriculture and agro-industry, some quality and safety problems in agriculture need to improve the official food control system in line with the EU legalation, rather low investment in research and development, some technology and capacity utilization problems of food producing SME’s

Politics
Even though the Turkish government has great advances in terms of support for organic agriculture, the level of state recognition and financial support, compared to European standards, is insufficient (Eraslan,
2004; Guler, 2006; Kenanoglu and Karahan, 2002; Ozbilge, 2007; Rehber and Turhan, 2002; Sungu, 2004). On the contrary to conventional farming, the prices of organic products depend exclusively on market conditions.
This means that there are no price interventions (Sungu, 2004), as seen in conventional food production, where the ‘Turkish Grain Board’ carries out intervention purchases and keeps emergency stocks in order to prevent cereal prices from fluctuation (Lehner, 2009).
Official Turkey took recognition of organic agriculture in 1994, when the Turkish National Assembly passed the first by‐law on organic agriculture, in line with the EU Regulation 2092/91, and the MARA became competent authority’(Demiryurek, et al. 2008). In the year 2003, the MARA reformed the institutional structure for organic agriculture and established a sub‐division called ‘Alternative Agriculture Techniques and Production Department’ (AATP Dept.). In 2004/05 followed the publication of Turkey’s organic farming laws.
Simultaneously, the MARA established two committees under the AAPT Dept., the ‘Organic Agriculture
Committee’ (OTK) and the ‘Organic Agriculture National Orientation Committee’ (OTYK). Of the two, the OTK is the one with formal responsibilities, including the authorization and auditing of Control and Certification Institutions, the development and implementation of the legislation, and management and monitoring of entrepreneurs. The OTYK, on the other hand, is more of a stakeholder‐forum, with little legislative power, but the assignment to create opinion on the subjects of development and implementation of organic agriculture, raising awareness among producers, local and foreign marketing, detecting problems in implementation and developing solutions, creating support projects, determining research priorities, and conveying them to the OTK (Stopes and Ananias, 2006). In 2006, the ‘National Organic Strategy for Turkey’ was completed (Lehner, 2009).
Only recently has the Turkish government started to actively support organic farming. Direct Income
Support (DIS) is paid to organic farmers on a per hectare basis (180 TL/ha.), and, since 2004, enterprise‐ and investment loans for organic farms are available with a 60 % discount from the Turkish Agricultural Bank (ZIRAAT Bankasi) (EC, 2006; Stopes, 2007). Furthermore, within the framework of the ‘Implementation Project of the Agricultural Reform’ and supported by the World Bank, a project was implemented which brought along additional payments for organic agriculture in four environmentally especially sensitive regions over a 3‐years limited timeframe, starting in 2006 (Ozbilge, 2007). In support of the organic sector the MARA now undertakes information campaigns to increase awareness and interest in organic production among producers and consumers (EC, 2006). Since the 2004 law for organic agriculture, state television must broadcast half an hour of educational and/or promotional programs on the organic sector every month, and the ministry has installed specialists on organic farming in each of the 81 Provincial Agricultural Directorates, through which it conducts educational programs.
Apart from governmental institutions, several more or less government‐affiliated organizations are of importance to the sector. The NGOs Turkish Association of the Organic Agriculture Movement (ETO), Organic Food Producers and Industrialists Association (ORGÜDER), and the Aegean Exporters’ Association (AEA) are prominent representatives.
Turkey has joined the Customs Union with the EU in 1992. Turkey real accession to the EU is expected to have major effects on the EU agricultur sector and therefore agriculture is one of the main bottlenecks in negotiations. It is still unclear whether Turkey, like other candidate countries, will be incorporated CAP ( following full membership ).
The ultimate goal is reduction of the “rural population dependent mainly on farming” from the present 40% of the total labour force to 10% and to promote Turkish agro-industry, as well as the adoption of international standarts for producing safer agricultural commodities in the process of integration with EU in the near and medium term.

Economics
Agricultural Crops of Economic Importance Cash Crops:Wheat, barley, cotton, sugarbeets, sunflower, potato, tobacco, vegetables, freshanddriedfruits, nuts. AgriculturalExports:Hazelnuts, pistachios, figs, Dried raisins and apricots, pulses, tobacco, citrus, pome and stonefruits, melons, vegetables, tomato products, cutflowers, poultrymeat, cereals, cotton, tea.
Industry based growth has always been one of the main objectives for Turkish economy.
Turkish industry mainly depends on the private sector activities. The share of public sector in the manufacturing industry has been decreased through privatization in recent years.
Currently, more than 80% of production and about 95% of gross fixed in the manufacturing industry is realized by the private sector.

Social