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In the US Automotive industry it's a constant battle for top place, and you never really want to be on the bottom.

Toyota, a Japaneses auto manufacturing company is the top in the US. Hard to believe that a foreign automotive company would be number one, with us Americans being known for our Corvettes, Mustangs, and Chargers just to name a few. Toyota really stepped up their game from the 1980's. They have a strong brand recognition. Most of the time when someone asks you what would you think of for the best running old car, people will tell you Toyota. They are known to last a long time, Their customers tend to be happy repeat customers. Trading in their old ones for new. Having a strong customer centric base. Toyota prides it's self on the fact that it's management principle differs from those taught in B-schools. Senior Executives take great pleasure in explaining that other companies find it difficult to emulate Toyota because it's management tools matter less than it's mind-set. Toyota was the world's leader in hybrid technology being the first to produce a hybrid car, an innovation years a head the rest. Toyota has seen green in the years leading up to becoming number one in the US. 11 out of the past 12 years, they have been the number one auto manufacture.

GM, a US based automotive organization has fallen from it's once covenant number one seat to the bottom. This year alone GM has had more recalls then sales. GM's customers are looking at other brands, even long time die hard GM fans are starting to lose faith. GM is always looking for new ways to dwindle stock down. For example: Chevy's one dollar down drive away sale. It's a desperate attempt to move stock even with all the recalls. The CEO of GM was removed from his position from by the President of the United States. If you have toxic leadership your whole morale of the company will dwindle and

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