Our daily bread give a very good insight into the European food industry. The Documentary is really insane, because there isn´t any dialogue, no-voice-covers, comments as well as no testimonials just an immersion behind the scenes. The documentary is very interesting and I enjoyed the fact that there are no points from above are integrated because these things mostly tell you the way you should think. Due to this fact it was possible to use your own cogitation and build your own conclusions
As you can imagine, it is a world of industrial food production and high-tech farming. The film producer tried to give a wide spectrum on insights. They showed a series of amount from farms, fields, salt mines and packing plants, to show naked truths about how the food many Europeans eat is harvested, slaughtered, quartered, and packaged.
It seems really strange, but if you think at the modern consumer, the intention of the documentary is clear. In this case, we are all participants in a phenomenon that has been different designations from consumerist culture to consumer society. This means that people always want to consume more, and they find relevance and satisfaction in life, through the purchase of new consumer goods. Consumerism developed within a historical process that has created mass markets, industrialization and cultural attitudes that ensure that emerging incomes are used to purchase an increasingly output.
But here is the question, what do we need? If everyone just by things they need, there would be enough for everybody. But in the current situation people in Europe don´t appreciate their social affiliation and they are really unsatisfied if they can´t buy from designer clothes, beyond sports cars as well as houses. In addition there isn´t an appreciation in the case of food. For people here in Europe it is the most normal thing in the world to have their daily bread. They would never spend any thought about the food production. But it isn´t only the circumstance that they wouldn´t spend a thought, people in a consumer society buy things in such an amount that they can´t consume it. As a result many goods have to discard and therefore it´s often also called throwaway society.
From my point of view this documentary have been really successful and energizes for thinking. It gives you very interesting insights in the production of your food and after that you really appreciate your daily food and you try to be more sustainable. To be honest, some situations in the film are very terrible and you shouldn´t watch it before lunch or dinner because there is the possibility that you aren´t hungry anymore. However, it is recommendable to see this documentary because then you have a better understanding and discernment where your daily bread comes from and that you really have to appreciate your social status and affiliation.
In conclusion I want to say that you really should think about what you´re really need and what you´re really can consume. Be sustainable, because Ghandi already said many years ago: “There is enough on earth for everybody´s need, but not for everyone´s greed.”