...| Retail Management Final Assignment | Objective: Retail store research | | Rajiv Tanwar, 215114014 | | Store evaluation for the final assignment. | Store Evaluation – EasyDay, Bhiwani, Haryana Store layout, design, visual merchandising and space management techniques implemented by this store are very effective Store layout- Grid type. Design and Visual Merchandising- Grid type layout with proper places for signage & graphics and they have properly used- 1. Freestanding Display- to attract people. 2. End Cap- for high margin products 3. Promotional Aisle- for seasonal and sale items. 4. Cash wraps – near cash counters 5. Walls used for ads Space Management- Space allocation is done in a great way. There are mainly three important things- 1. How much space to a merchandising type 2. Where to place a merchandising 3. Merchandising location within a category And full store is divided into three zones – 1. Decompression zone 2. Strike zone 3. Heavily trafficked and viewed zone. Let us now take objectives of the store- Increase sales- Sale is going very fine for this store as compare to its competitors because techniques formulated by this store are easily visible to the customers and they are influenced to buy. Build customer’s loyalty- Customers are given number one preference in this store and what they like is available in the store in any condition. So, customers love this store and...
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...Reids Convenience Store Business Plan April 2003 Ben Reid Reid's Convenience Store 1035 Whenun Road Prince George, BC, V2K 5G5 Phone: (250) 555-5555 Fax: (250) 555-5555 E-Mail: reid@aol.com Executive Summary: Applicant/Company Information a. Business Name: Reid's Convenience Store b. Address: 1035 Whenun Road, Prince George, BC, V2K 5G5 c. Phone: (250) 555-5555 d. Contact Person: Johnathan Reid e. Business Structure: Sole Proprietorship f. Banking Information: Bank: Royal Bank Address: Royal Bank - Main Branch 550 Victoria Street, Prince George, BC V2L 2K1 Phone: (250) 555-5555 Fax:(250) 555-5555 Contact: Mr. V. Happy Title: Loans Officer g. Anticipated Start Date: Reid's Convenience store is prepared to purchase the equipment and inventory necessary to begin operations immediately, upon approval of funding. h. Business concept: Mr. Reid recognized a need for a store in the area after a neighbouring store closed. Mr. Reid conducted a resident's survey asking about the need for a corner store and the result was the community overwhelmingly supported the concept. There are no such stores within an 8-block radius. The target market will include local residents both on and off reserve. ...
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...Research in Motion’s Blackberry Storm | Case Study #1 | | Presented by Simona Antolak, Lianne Hung, Adrian Ver, Michelle Noble, Meghan Hardy and Dexter Holmes.SLAMM’D Inc. | | Set D | 10/22/2009 | | Problem: What product strategies should Research in Motion use to differentiate the Blackberry Storm from the competition to increase sales? Facts relating to the case: Who: Research in motion, the developers of Blackberry. Mike Lazaridis, Doug Fregin and Mike Barnstijn. When: Sales figures of 2009. Where: Canadian-based company in the global market. Why: The sales of Blackberry have not met the competition’s. What: * Apple has dominance over the consumer market for smart phones. * Other competitions are entering the same market such as Sony, Microsoft, HP, Google Android, and others. Research: See Appendix A, B and C for information on Storm and its competitors. Blackberry Marketing Budget: RIM spent $29.8 Million dollars in 2007. In 2008 RIM spent 6% of its revenue ($6,009,395,000) on Research and Development and 14.7% of its revenue on Marketing, Selling and Administration. Target Market: The target market for the Storm is young professionals from ages 20 to 40. They are business-savvy and technologically-savvy people who require access to their information at their fingertips for their daily activities. Blackberry has recently found that there is potential in the younger market for students that have interest in the capabilities...
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...THEORY IN PRACTICE FINAL: PETCO Animal Supplies By: Angela Tiersma Bus 444 Professor Meilich INTRODUCTION For my Theory-in-Practice Assignment I have chosen the publicly held company PETCO Animal Supplies, Inc. (NASDAQ: PETC). I picked PETCO for several reasons: I worked there in high school and loved it; it is based in San Diego; and it is the number two in its industry. PETCO Company Information PETCO is one of the nation’s top pet superstores with 600 locations in 43 states and Washington D.C. PETCO provides pet-lovers with small pets, supplies and services. The small pets that PETCO sells include fish, reptiles, small animals and birds. They do not sell dogs and cats due to over-population; however they do sponsor pet adoptions and can refer customers to variety of breeders. Even though they do not sell dogs and cats they still offer a variety of products and services that fulfill the needs of these types of animals. PETCO sells a variety of different products amounting to more than 10,000. These products include a variety of foods, toys, medicine, shelter and many other items that pet need on a daily basis. PETCO also provides a plethora of different services including grooming, obedience classes and veterinary clinics. PETCO went public in February of 2002, and is the second largest pet supply specialty store in the United States. PETsMART is the number one in the industry and other competitors include Kroger...
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...the icing on the cake | Unit 4Marketing Plan/SWOT Analysis | Unit 4 Assignment | | | 1/29/2013 | | The Icing On The Cake Marketing strategy Mission Icing on the cake is a retail accessory store specializing in trendy unique accessories and jewelry for the night, or any occasion. Our mission is to understand what our customers' needs and hopes are after buying accessories such as jewelry like Necklaces Bracelets, Pins, Rings, and Earrings The Icing On The Cake will maintain financial balance while delivering a quality product to our customers. I will try my best to make accessories accessible throughout by having fashion shows, and events. We will make a profit and generate cash. I will provide a rewarding work environment and fair compensation to our employees; ultimately provide excellent value to our customers The Icing On The Cake marketing strategy will inform customer about the products that it offers and work toward building customer loyalty and referrals. The message that The Icing on the cake will seek to communicate is that they offer the best selection of fashionable women's accessories in Atlanta Ga. The first method that the Icing On The Cake will use to communicate is location. Location is important because a good location is where lots of traffic to introduce the store to different people.The Icing on the Cake has chosen a nice new shopping center area in Conyers GA that just starting to receive lots of walk through traffic. This will...
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...Marketing Final Project Team 1 Ryan Marshall, Manuela Antonova, and Joshua Booth Mr. Coffee Smart Optimal Brew WeMo Enabled Marketing Plan Executive Summary A recent primary research survey has found that 70% of occasional coffee drinkers view the Mr. Coffee brand as an inferior or budget coffee brewing device that does not make a superior cup of coffee (Appendix, Opinion survey). Brands such as Keurig, Cuisinart, and DeLonghi inspire more thoughts of quality coffee than Mr. Coffee. Other consumers are opting to spend several dollars per cup of coffee at coffee houses such as Starbucks, Caribou Coffee, Dunkin Donuts, and even McDonalds (Appendix, Opinion survey). Mr. Coffee is a part of American iconography appearing in movies, books, and other arenas of pop culture. It appeared in loosely translated interpretations in the Back to the Future movie trilogy of the as 1980’s as “Mr. Fusion”, it was referenced in the TV show Seinfield, and in the title of the short story by Raymond Carver, “Mr. Coffee and Mr. Fixit.” According to a recently conducted survey Mr. Coffee was the most identifiable home coffee brewer. Brand recognition is not a problem in the current marketing environment. Mr. Coffee has many entries into the home coffee making market. Most of the devices are on the lower end of the price scale and easily obtained at every local big box store. These devices are sold alongside similar devices presented by direct competitors with very little differentiation. Recent...
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...McDonald’s Restaurants The route to fast food franchising Introduction When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal growth that their company would enjoy. From extremely modest beginnings, they hit on a winning formula selling a high quality product cheaply and quickly. However, it was not until Ray Kroc, a Chicago based salesman with a flair for marketing, became involved that the business really started to grow. He realized that the same successful McDonald’s formula could be exploited throughout the United States and beyond. There are now more than 28,000 McDonald’s Restaurants in over 120 countries. In 2000, they served over 16 billion customers, equivalent to a lunch and dinner for every man, woman and child in the world! McDonald’s global sales were over $40bn, making it by far the largest food service company in the world. In 1955, Ray Kroc realized that the key to success was rapid expansion. The best way to achieve this was through offering franchises. Today, over 70 per cent of McDonald’s restaurants are run on this basis. In the UK, the first franchised restaurant opened in 1986 - there are now over 1,150 restaurants, employing more than 49,000 people, of which 34 per cent are operated by franchisees. This case study examines the success of franchising and investigates the special three way relationship that exists between the franchisee, the...
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...code of federal regulations reprint Department of Justice 28 CFR Part 36 Revised as of July 1, 1994 Nondiscrimination on the Basis of Disability by Public Accommodations and in Commercial Facilities Excerpt from 28 CFR Part 36: ADA Standards for Accessible Design Pt. 36, App. A 28 CFR Ch. I (7-1-94 Edition) APPENDIX A TO PART 36 -- STANDARDS FOR ACCESSIBLE DESIGN ADA ACCESSIBILITY GUIDELINES FOR BUILDINGS AND FACILITIES TABLE OF CONTENTS 1. PURPOSE ....................................................................................... 1 2. GENERAL ....................................................................................... 1 2.1 Provisions for Adults ............................................................................................. 1 2.2* Equivalent Facilitation. ....................................................................................... 1 3. MISCELLANEOUS INSTRUCTIONS AND DEFINITIONS ..................... 1 3.1 3.2 3.3 3.4 3.5 Graphic Conventions ............................................................................................. Dimensional Tolerances ........................................................................................ Notes ...................................................................................................................... General Terminology ............................................................................................. Definitions .............
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...1. Introduction 3 2. Corporate communication, Corporate objectives & Branding 4 3. Internal Communication 7 4. External Communication 9 5. Corporate communication Strategies 11 6. Conclusion 13 7. References 14 Introduction Future of an organization will depend on how it is viewed by its key stake holders such as shareholders, customer, investors & employees. It has become one of the core objectives to building, maintaining & protecting the reputation of the company by the corporate communicators, considering the globalization & current financial down turn. Further corporate communication can be consider as a strategic...
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...top management, or the top tier of the structure. The grouping is based on similarities. It’s the top tier’s job to make sure that each individual tier below them is able to communicate and coordinate their efforts as one unit. Clustering the individuals with similar knowledge allows specialists to grow within their fields. (Griffin, 2015, p. 1) The main goal of functional structure is to place the human and informational resources in one place to maximize performance. A great example is the structure associated with a University. They have various faculty members who only teach a specific specialty or subject. These individuals are only supposed to teach their specific subject. (Schwalbe, 2013, p. 49) There are some disadvantages to functional organizational structures, with the biggest issue having to do with communication. Communication can be difficult in the decision-making process with the various functional units and the ability to achieve an end desired result together. The project based organizational structure involves creating an independent project team separate from the organization’s other units. This team has a different hierarchy and has certain resources granted to the project with a project manager having oversight of the entire project and...
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...FRANCHISING A Case Study on McDonalds [pic] A Project in Entrepreneurship Submitted To: Ms. Kishori Ravi Shankar Submitted By: Mansi Chanana & Udit Bhatia 4455 & 4447 BBS-III (M) Shaheed Sukhdev College of Business Studies Acknowledgement Perseverance, inspiration and motivation have always played a key role in the success of any venture. It has been a privilege that Shaheed Sukhdev College of Business Studies has given us the opportunity to work on business projects as part of the course curriculum. These projects serve as a stepping stone into the corporate world and to know it inside out. At this level of understanding it is often difficult to understand the spectrum of knowledge without proper guidance and advice. First and foremost we would like to express our gratitude towards Ms. Kishori Ravi Shankar, without whose support and guidance this project would not have been possible. Special thanks to all the people from the various segments explored for providing useful insights that have helped add value to this project. Mansi Chanana & Udit Bhatia 4455 & 4447 BBS- III (M) 1.0 Franchising: An Overview Franchising (from the French for free) is a method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and usually a percentage piece of gross sales or gross profits as well as the annual fees. Various tangibles and intangibles...
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...I. Introduction Cecillio Kwok Pedro recognized an opportunity in producing aluminum toothpaste tubes for Colgate and Unilever and by 1977; he invested and opened Aluminum Container Inc. It was the start of his battle against entrenched giants to becoming the number one toothpaste producer in the Philippines. However, in 1986, a new packaging arrived and the two multinational companies (MNC) decided to switch to plastic tubing. Instead of closing down, Pedro decided to use his machinery and make and offer his own toothpaste. Knowing little about toothpaste, he had technical tie-up with a Japanese company and Lamoiyan Corporation was formally launched in 1988 and produced the first tube of Hapee. Sales have been thwarted by three significant barriers: consumer fears that locally produced goods were inferior, their preference for Colgate’s taste and the lack of awareness of the Hapee brand. Pedro and Lamoiyan Corporation counteracted these obstacles by capitalizing on their tie-up with a Japanese company, imitating Colgate’s taste and doing aggressive promotional strategies like sponsoring the Philippine Olympic team. Pedro also signed an exclusive contract with Sesame Street and featured the characters. Hapee created a niche in the kids market. Hapee toothpaste entered the market at a 50% discount and the multinationals made no move to combat the band. Hapee then dropped to 30% discount and soon, captured 20% market share. The entry of Hapee to the market didn’t...
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...Introduction to Retail Retail comes from the French word retailler, which refers to "cutting off my hands, clip and divide" in terms of tailoring (1365). It first was recorded as a noun with the meaning of a "sale in small quantities" in 1433 (French). Its literal meaning for retail was to "cut off, shred, off my toes paring".[2] Like the French, the word retail in both Dutch and German (detailhandel and Einzelhandel respectively), also refers to the sale of small quantities of items. Retail consists of the sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser.[1] Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power. Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for...
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...Car Wash Business Plan and Request for Financing Car Wash Business Plan Car Wash Business Plan and Request for Financing © 2007 International Carwash Association Inc. All Rights Reserved Page 71 Car Wash Business Plan and Request for Financing Table of Contents EXECUTIVE SUMMARY ..............................................................................................3 MARKET OPPORTUNITY ............................................................................................................................... 3 UNIQUE COMPETITIVE ADVANTAGE .............................................................................................................. 3 CUSTOMER ANALYSIS .................................................................................................................................. 3 COMPETITION ANALYSIS .............................................................................................................................. 3 MARKETING PLAN ........................................................................................................................................ 3 FINANCIAL PLAN .......................................................................................................................................... 3 MANAGEMENT TEAM.................................................................................................................................... 3 SECTION 1 – COMPANY AND MARKET ANALYSIS .......
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...CONTENTS Toyota executive summary………………………………………………………………………………………………………………1 How products are developed to sustain competitive advantage………………………………………………………2 How distribution is arranged to provide customer convenience………………………………………………………3 How price are set to reflect an organisation’s objectives and market conditions…………………………….4 Analyse the additional elements of extended marketing mix……………………………………………………………5-6 Show how and why international marketing differ from domestic marketing……………………………………7-8 How promotional activities is intergrated to achieve marketing objectives……………………………………….9 Plan marketing mixes for two different segments in consumer markets……………………………………………10 Illustrate differences in marketing products and services to business rather than consumers…………..11 Reference……………………………………………………………………………………………………………………………………………12 TOYOTA EXECUTIVE SUMMARY Toyota is a Japanese multinational automaker headquatered in Toyota , Aichi ,Japan. The company was founded by kiichiro Toyoda in 1937 as a spinoff from his father’s company Toyota industries to create automobiles. Three years earlier ,in 1934, while still a department of Toyota industries, it created its first product, the type A engine , and , in 1936 ,its first passenger car, the Toyota AA . Toyota motors corporation group companies are Toyota (including scion brand), lexus, daihatsu and Hino motors along with several non-automative companies . TMC is part of the Toyota group, one of the largest...
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