...Overview of Assisted Living Facilities Richard Brady BUS 620 Managerial Marketing Prof. Debra McCoskey-Reisert August 25, 2014 After reviewing several industries for this assignment, I chose the health care industry, specifically the Assisted Living portion. This industry right now is a very dynamic one with a lot of changes occurring on a consistent basis. Hence the ability to use an analysis tool would allow a good look into the potential of this industry. Finch explains in the text, that the information gathered when using a analysis or from an environmental scan “systematically assesses how elements of the external environment will impact a business or market.” It also “provides managers with relevant information to improve the quality of marketing decisions.” The analysis that will be used, is the PESTEL model which identifies six different external factors that could affect a business, political, economic, social, technological, environmental, and legal. Political influences on Assisted Living would include any federal restrictions that have been implemented. The biggest variable however, would be the state regulations. Assisted Living is currently regulated by each individual state. This makes doing business in multiple states a little confusing, and frustrating because you have to be familiar with each state’s expectations. When a state auditor comes to inspect your facility in Washington, there will be different expectations than when an audit is done...
Words: 1267 - Pages: 6
...Email: SpesesCare@gmail.com Table of Contents Executive Summary………………………………………………………………………………………3-4 Business Description…………………………………………………………………………………….5 Product Overview………………………………………………………………………………5 Management Team …………………………………………………………………………….5 Board of Advisors……………………………………………………………………………….5-6 Marketing Plan……………………………………………………………………………………………..6 Target Market……………………………………………………………………………………6 Trends and Opportunities…………………………………………………………………..6 Price………………………………………………………………………………………………….7 Endorsements…………………………………………………………………………………..7 Place…………………………………………………………………………………………………7 Promotion…………………………………………………………………………………………7 Competitor Analysis………………………………………………………………………….8 Financial Plan ……………………………………………………………………………………………..8 Overview…………………………………………………………………………………………8 Assumptions………………………………………………………………………………………9 Summary……………………………………………………………………………………………9 Phase 1………………………………………………………………………………………………9 Phase 2………………………………………………………………………………………………10 Phase 3………………………………………………………………………………………………10 Sales Projections……………………………………………………………………………………………11 Appendix………………………………………………………………………………………………………..12-13 Works Cited……………………………………………………………………………………………………14 Executive Summary Company Background: A couple years ago I was visiting my grandma in an assisted living facility in Greenwood, IN when a near tragic event occurred. She was preparing to take her pills when my mom stopped her due to the appearance of the medication in her Dixie cup...
Words: 3274 - Pages: 14
...by moving into an assisted living, independent living, or memory care facility. Atria Senior Living, Inc. is well known for taking care of elderly adults when they are needing around the clock care. In addition, Atria Senior Living, Inc. is continuing to grow even when other assisted living, memory care, and independent living facilities are being build all over the United States. However, today the implementation plan, strategic controls, and contingency plan of Atria Senior Living will be discussed. Along with financial support of Atria Senior Living, a break-even chart will show how Atria Senior Living will continue to grow over the years. Nevertheless, the implementation will include management changes that will enhance successful implementation, and contingency risk management planning. Implementation Plan Atria Senior Living, Inc. was formerly known as Atria, Inc. the company was incorporated in 1996 and is headquartered in Louisville, Kentucky with various communities in the United States. (Businessweek, 2014). In all of the Atria Senior Living facilities, they provide independent living, assisted living, memory care, and short-term retreat stays. At Atria Senior Living, we offer just the right amount of discreet assistance-tailored to each resident’s individual needs to let older people live and experience assisted living, independent living communities with confidence. (Service & Amenities, 2014). For the assisted living and independent living residents, Atria Senior...
Words: 1572 - Pages: 7
...Memorandum To: Sharon Matthews, CEO HCS/341 From: HR Director Date: 12 September 2011 Subject: Legal, Safety, and Regulatory Requirements ------------------------------------------------- Common sense and compassion in the workplace has been replaced by litigation As we are both aware, the human resources department in every organization is accountable for guaranteeing that the organization adheres to all legal, safety, and regulatory requirements when dealing with both the employees of the organization as well as with the patrons that the organization serves. Throughout the human resource processes a central concern is the assessment of employment laws and the consequence of their use. It has come to the attention of the human resource department that common sense and compassion have been replaced by litigation in the workplace. Although conflict is by no means a new phenomenon, the elements of workplace conflict are becoming more convoluted as the years go by. Changes in employment laws mingled with how we live and the unpredictability of today’s economy have coalesced into convoluted answers to what used to be basic questions (Gilbert, n.d.). The result is a growing sense of unease among employees and an accompanying need to claim one's legal rights when conflicts arise. Misconceptions about employment laws, and employee rights often fuel this fire. Not to mention today’s society’s augmented recognition and approval of lawsuits as a probable and lucrative alternative...
Words: 2073 - Pages: 9
...| | | | | |Project Charter | |Full Template |Lite Template | |Introduction | | |Purpose of Project Charter | | |Project and Product Overview |Project and Product Overview...
Words: 1123 - Pages: 5
...Community Regional Health Assisted Living Facility Expansion Project Table of Contents Project Charter 3 Project Scope Statement 7 Risk Register 10 Scheduling and Milestone Identification 14 Work Breakdown Structure 16 Cost Management Overview 17 Project Budget 21 References 24 Project Charter The project charter often intertwined with the project plan, “is the document issued by the project initiator or sponsor that formally authorizes the existence of a project and provides the proper manager with the authority to apply organizational resources to project activities” (PMI, 2013, p. 71). To clarify, this should “contain information that, at any time, the project manager knows what remains to be done, when, with what resources, by whom, when the task will be completed, and what deliverables the output should include” (Mantel, 2011, p. 79). As such, this document can be referenced throughout the life cycle of the project to clarify any questions regarding purpose and deliverables. “A significant part of the value of a project charter results from the dialogue that should surround its creation” (Moore, 2010). Therefore, the goals and descriptions included should be clear and concise. In addition, stemming from several discussions and roundtables conducted before the charter’s inception. Because this document will be available to all stakeholders, the language must be readable by all, meaning the use of jargon or terminology specific to the organization managing...
Words: 4772 - Pages: 20
...Chapter 3 Planning the Project This chapter begins by discussing the nine key elements of the project plan. The following two sections address the planning process in greater detail with considerable emphasis placed on the project launch meeting and the hierarchical planning process by which parts of the plan are sequentially broken down into finer levels of detail. This provides a natural transition to the creation of the Work Breakdown Structure. Finally, the chapter is concluded with a discussion of multidisciplinary teams including the topics of integration management and concurrent engineering. Cases and Readings Some cases appropriate to the subject of this chapter are: Harvard: 9-692-058 Taco Bell Corp. This 31-page best-selling case describes a project to implement a new strategic plan involving major changes in layout, staffing, quality, product design, and information systems. The coordination and integration of all these project activities is what makes the plan successful, and hard for competitors to imitate. Two teaching notes are available for this case: 5-692-091 (20 pages) and 5-196-073 (12 pages). Harvard: 9-694-059 Hardcard Project: Plus Development Corp. (A1); 9-694-060 Hardcard Project: Plus Development Corp. (A2) This 10-page (12-pages for A2) case allows the students to evaluate, using Microsoft Project software, the time line, resource allocations, and other aspects of a major project concerned with developing a hard disk drive...
Words: 3660 - Pages: 15
...Chapter 3 Planning the Project This chapter begins by discussing the nine key elements of the project plan. The following two sections address the planning process in greater detail with considerable emphasis placed on the project launch meeting and the hierarchical planning process by which parts of the plan are sequentially broken down into finer levels of detail. This provides a natural transition to the creation of the Work Breakdown Structure. Finally, the chapter is concluded with a discussion of multidisciplinary teams including the topics of integration management and concurrent engineering. Cases and Readings Some cases appropriate to the subject of this chapter are: Harvard: 9-692-058 Taco Bell Corp. This 31-page best-selling case describes a project to implement a new strategic plan involving major changes in layout, staffing, quality, product design, and information systems. The coordination and integration of all these project activities is what makes the plan successful, and hard for competitors to imitate. Two teaching notes are available for this case: 5-692-091 (20 pages) and 5-196-073 (12 pages). Harvard: 9-694-059 Hardcard Project: Plus Development Corp. (A1); 9-694-060 Hardcard Project: Plus Development Corp. (A2) This 10-page (12-pages for A2) case allows the students to evaluate, using Microsoft Project software, the time line, resource allocations, and other aspects of a major project concerned with developing a hard disk drive. ...
Words: 3681 - Pages: 15
...The United States has faced many challenges as it entered into the 21st century. First is ensuring that individuals receive the medical care and support they need throughout their life with dignity and quality. With the aging of “baby boomers,” the number of individuals 65 and those with disabilities will increase from 12.4 percent in 2000 to about 20.4 percent by 2040. This will represent a need for increasing nursing facilities, assisted living, other residential care, and home care services. This represents an expected increase from 15 million in 2000 to 27 million in 2040. This will affect more than just the different facilities; it affects the number of medical professionals needed to staff the facilities. The need for registered nurses, licensed practitioner’s, nurse aides, home health, personal care workers, and physicians will also increase from 1.9 million in 2000 to about 45 percent in the year 2040. We will see another rise in growth for direct care workers in long-term care by 2030 when the baby boomers reach the age of 85. The expected growth equates to about an additional 3.8 to 4.6 million. One of the problems the country will face is that the increased need of workers will not increase at the same rate as they are needed. Currently unpaid informal caregivers, such as, family members, neighbors; and friends provide the majority of care. This is expected to increase from about 20 million in 2000 to 37 million by the year 2030. This is an estimated increase...
Words: 2088 - Pages: 9
...The following will discuss the background of institutionalized long-term care funding, the reason why there is an emergency, and the individuals that are being affected. Institutionalized long-term care is provided by residential facilities licensed by the state that offer total health care services, such as skilled nursing care, personal care, and rehabilitative services, including room and board to seniors, and individuals with certain disabilities that require specific medical care (Medicaid.gov, 2016). These residential facilities includes, group homes, nursing homes, and assisted living facilities. Americans! Let it be known that nearly a third of our disabled Americans who require institutionalize long-term care are required to pay their own expenses but cannot afford it! The current cost of institutionalized long-term care is over $50,000 per year, and increasing (AARP.org, n.d.). There are no state or federal programs that fund institutionalized long term care for a certain class of individuals. State and Federal programs, such as Medicare and Medicaid lack in funding, thereby these programs need to be reformed. Medicare is a federal health insurance program for individuals 65 or older, and for certain individuals with disabilities, such as End-Stage Renal Disease. Medicare only covers institutionalized long term care for 100...
Words: 583 - Pages: 3
...Health Care Delivery in the U.S. March 15, 2012 Aaron Love Freedom Home Care The Internet has become a part of everyone’s lives. There is a substantial amount of subjects that people can research on the Internet. Health Care has become a topic that people are researching to look up health services, diseases, fitness programs, etc. One of the many health care delivery system providers in Georgia is the Freedom Home Care. Located in Columbus, Georgia, Freedom Home Care is a State-Licensed private provider that was started by Joe and Hope Robbins. The facility can be found at www.freedom-homecare.com. This essay will discuss the delivery services as well as community information that are provided, resource options that are provided by the website and ways that the site can become beneficial to the writer’s needs. Freedom Home care provides solutions for families that need assistance with the challenges of everyday life. The facility goes through a screening process to find the most qualified staff that will provide quality assistance for the clients. There are professional caregivers who will come to the individuals’ house and help them with everything from bathing to cooking and stay for a few hours a day. The caregivers are available 24 hours a day. From child care to elder care there are trustworthy and reliable caregivers to be there when others such as family members cannot due to busy work schedules. There are numerous aspects of specialties on hand such as nannies, disabled...
Words: 1107 - Pages: 5
...services provided in a nursing home. Toward that end, these regulations are designed to foster personal independence on the part of residents and a home-like environment in the homes. Residential care homes are licensed as either Level IV or Level III. Both levels must provide room and board, assistance with personal care, general supervision and/or medication management as necessary for each individual. Level III homes also must provide the additional service of nursing overview. The intention of the Department of Aging and Disabilities is to assist residential care home providers to attain and maintain compliance with these regulations. One effective agency that is working to ensure essential services for those in need of long-term care is the Department of Aging and Disability Services (DADS) in the state of Texas. This organization provides a plethora of programs for those needing special help within the state. These programs include, but are not limited to, adult day care, assisted living facilities home health care, and residential care for those citizens who have intellectual and developmental disabilities. To qualify for the services this department offer, the interested party needs to provide proof of income, assets, and obviously, the need for help. Certainly, this is a valuable agency for many members of the Texas community in that so many of its members cannot perform the activities required for day-to-day function. DADS are able to provide the services listed...
Words: 922 - Pages: 4
...Barton, P. L. (2010). Understanding the U.S. health services system (4th ed.). Chicago: Health Administration Press. * Course Text: Understanding the U.S. Health Services System * * Chapter 8, "The Health Services Workforce" * Chapter 9, "Hospitals" (Note: This chapter was assigned in a previous week; review it as needed with this week's focus in mind.) * Chapter 10, "Biomedical Research, Health Services Technology, and Technology Assessment" * Chapters 11, "Overview of the U.S. Health Services Delivery System" * Chapter 13, "Primary Care" * Chapter 14, "Secondary Care" * Chapter 15, "Long-Term Care" (pp. 349–369 only) * Chapter 16, "Tertiary Care" * Chapter 17, "Palliative Care" * Chapter 18, "The Care of Special Populations and Special Disorders" (pp. 399–406 only) * Chapter 19, "The Health Services Delivery System: How Managed Care Has Influenced Delivery" (Note: This chapter was assigned in a previous week; review it as needed with this week's focus in mind.) * Article: The Scan Foundation (2011). Improving the continuum of care: Progress on selected provisions of the affordable care act one year post-passage. http://www.thescanfoundation.org/improving-continuum-care-progress-selected-provisions-affordable-care-act-one-year-post-passage As you have learned, health care services are provided through a range of organizations. For this Discussion, you will consider how direct- and indirect-care...
Words: 800 - Pages: 4
...a national, voluntary insurance program for purchasing community living services and supports known as the Community Living Assistance Services and Supports program (CLASS Act). The CLASS program is designed to expand options for people who become functionally disabled and require long-term services and supports. The CLASS program is effective on January 1, 2011. Working adults will be able to make voluntary premium contributions either through payroll deductions through their employer or directly Adults with multiple functional limitations, or cognitive impairments, will be eligible for benefits if they have paid monthly premiums for at least five years and have been em[ployeed for 3 of those 5 years Adults who meet eligibility criteria will receive a cash benefit that can be used to purchase non-medical services and supports necessary to maintain community residence; payments for institutional care are permitted. The amount of the cash benefit is based on the degree of impairment or disability, averaging no less than $50 per day CLASS is financed by voluntary premium contributions paid by working adults, either through payroll deductions or direct contributions • HOW DOES CLASS INTERACT WITH MEDICAID? CLASS will generally be the primary payer for individuals who are also eligible for Medicaid. The CLASS program gives working adults the opportunity to plan for future long-term care needs by providing a basic cash benefit to those who meet work...
Words: 751 - Pages: 4
...intended to provide an overview regarding the Colorado End of Life Options Act. This paper includes information regarding what it is, who qualifies to use it, and what the entirety of the process looks like. The ultimate goal of this paper, however, is to provide enough information regarding the Colorado End of Life Options Act to ensure that a general understanding of the basic requirements/qualifications, processes, individuals involved, and dilemmas surrounding physician assisted suicide is obtained. Keywords: Colorado, End of Life Options, Physician assisted suicide The Colorado End of Life Options Act The concept of physician...
Words: 1789 - Pages: 8
