4a – P5 Explain how and why groups of customers are targeted for selected products.

Segment marketing is the where defining the businesses customers’ needs and wants by ordering them in particular groups that receive different care and different levels of marketing. Customers are segmented by a business can vary from business to business but generally include areas such as, sex, regional location, income, socioeconomic factors, or previous buying.
Geographic - Geographic segmentation is an important process – mainly for a multi-national and global businesses and brands. Many large businesses have regional and national marketing which change their products, advertising and promotion to meet the individual needs of geographic section

• Regions: e.g. in the UK these might be England, Scotland, Wales Northern Ireland
• Countries: perhaps sorted by size, development
• City / Town size: e.g. population within ranges
• Population mass: e.g. suburban, urban, semi-rural, and rural
• Climate: e.g. Northern, Southern Any undeveloped countries or less well-off will not want some products so now days they won’t advertise expensive products such as the new xbox 250gb slim with kinetic which is priced at £196.99 this is not a need only a want so some people will not pay a lot for this because they don’t need it.
Demographic - Demographic segmentation contains of mixing the market into groups based on variables such as sex, gender family, age, income, occupation, race, religion, and nationality. Business might expect, demographic segmentation variables are between the most popular sources for segmenting customer groups. This is mainly because customer wants are closely linked to variables such as income and age. Also, for some reason, there is often much more data available to support with the demographic segmentation development.
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