...Executive summary The following report is aimed at analyzing current Panasonic localization strategies in China market. Through the fully discussion and comparison, we concentrate on finding whether these strategies are best suiting for generating continuous profits and expanding marketing share for the transnational enterprise in local market. Subsequently, based on investigation, providing insightful recommendations to increase effectiveness and efficiency of the company’s operation to achieve competitive advantage and sustainable competitive advantage. There are three main sections involved in localization problems in Panasonic Company. Firstly, current customer localization strategy should be updated, as the improvement of Chinese peoples’ lives, nowadays there is a huge change of customer demands and preference, such as high quality and multifunctional requirement for TV design. Secondly, under strong influence of Japanese culture, current human resource management have some disadvantages, such as lacking of sufficient number of local staffs, complex hierarchical structure in the organization decreasing the efficiency of decision-making and local staff promotion and welfare issues. Thirdly, distribution channel should adapt to local market situation with Chinese characteristics, such as eliminate unnecessary direct selling all over the country, concentrate on collaboration with factories store and establish E-commence selling products through the online shop. The most...
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...This case study made it very attention-grabbing because of the hiring process or practices by Panasonic Company, and how this hiring practices change throughout the time. It is very apparent the there is a change in culture and also change the way Matsushita run their business. The case study starts out by giving a picture of how Panasonic by tradition took care of its employees, containing providing affordable housing, seniority-based pay systems and an assured retirement bonus. With all these benefits most of the employees stay to the company for life and provided dedication and loyalty. As time went on, however, new generation or younger workforces weren’t so anxious on compelling to old-style Japanese beliefs as their blood relation and not looking for long term but instead were much more contented with higher salaries at the times. Lastly, Panasonic went through some irregular periods, namely in the 1990’s and 2009. These coarse periods steered Matsushita to turn back to its longstanding views of employee faithfulness, and it closed factories that resulted in laying off 15,000 employees and for me the most shocking is 7,500 of these employees are in Japan. A change in customary beliefs or values started to arise in Japan as the group born after 1964 happening to come of age. This generation embraced or keener of the Western customs and repelled many of the values shared by their parents. Numerous observed as distressed companies defaulted on lifetime service dedication or...
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...For the exclusive use of C. Fang, 2015. 9-910-410 DECEMBER 11, 2009 CHRISTOPHER A. BARTLETT Philips versus Matsushita: The Competitive Battle Continues Throughout their long histories, N.V. Philips (Netherlands) and Matsushita Electric (Japan) had followed very different strategies and emerged with very different organizational capabilities. Philips built its success on a worldwide portfolio of responsive national organizations while Matsushita based its global competitiveness on its centralized, highly efficient operations in Japan. During the first decade of the 21st century, however, both companies experienced major challenges to their historic competitive positions and organizational models. Implementing yet another round of strategic initiatives and organizational restructurings, the CEOs at both companies were taking their respective organizations in very different directions. At the end of the decade, observers wondered how the changes would affect their long-running competitive battle. Philips: Background In 1892, Gerard Philips and his father opened a small light-bulb factory in Eindhoven, Holland. When their venture almost failed, they recruited Gerard’s brother, Anton, an excellent salesman and manager. By 1900, Philips was the third largest light-bulb producer in Europe. Technological Competence and Geographic Expansion While larger electrical products companies were racing to diversify, Philips made only light-bulbs. This one-product...
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...9-910-410 DECEMBER 11, 2009 CHRISTOPHER A. BARTLETT Philips versus Matsushita: The Competitive Battle Continues Throughout their long histories, N.V. Philips (Netherlands) and Matsushita Electric (Japan) had followed very different strategies and emerged with very different organizational capabilities. Philips built its success on a worldwide portfolio of responsive national organizations while Matsushita based its global competitiveness on its centralized, highly efficient operations in Japan. During the first decade of the 21st century, however, both companies experienced major challenges to their historic competitive positions and organizational models. Implementing yet another round of strategic initiatives and organizational restructurings, the CEOs at both companies were taking their respective organizations in very different directions. At the end of the decade, observers wondered how the changes would affect their long-running competitive battle. Philips: Background In 1892, Gerard Philips and his father opened a small light-bulb factory in Eindhoven, Holland. When their venture almost failed, they recruited Gerard’s brother, Anton, an excellent salesman and manager. By 1900, Philips was the third largest light-bulb producer in Europe. Technological Competence and Geographic Expansion While larger electrical products companies were racing to diversify, Philips made only light-bulbs. This one-product focus and Gerard’s technological prowess enabled...
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...2010 | I certify that all material in this coursework which is not my own work has been acknowledged and I am fully aware of the consequences of plagiarism. Signed | For Academic Registrar use only | Company Profile It is incontestable that demand for high-technology increased sharply in last two decades. As the proof of this fact I intend to provide brief information about Panasonic Corporation which is specialized to produce different type of electronics. Product. In XXI century electronics has assumed a dominating role in every field, therefore Panasonic Corporation provides 3 categories of products such as consumer, business and professional, also industrial solution products. Consumer goods include electronics such as mobile phone, home communication, home appliances and batteries. Business and professional products contain office communication, notebook PC, professional AV etc. And the last category, industrial solution goods involve electromechanicals and power suppliers. Location. The head office of the Panasonic Company is located in commercial and economic center of Japan, Osaka. The city is considered as capital of Osaka Prefecture in Kansai region. The GDP of Osaka including Kobe city is $341 billion, becoming a match of world’s top cities such as Paris and London. Company size....
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...SHAH ALAM 1.0 Brief Introduction to selected organisation…………………………………..………….3 2.0 Comparing and contrasting the QMT used in the selected organisation…………….4 3.0 Analysis of findings……………………………………………………………………....8 4.0 Recommendations on quality management and conclusion…….……………….........8 Usamah Bin Zaid Total Quality Management 2|Page SCHOOL OF GRADUATE STUDIES MANAGEMENT AND SCIENCE UNIVERSITY, SHAH ALAM Brief Introduction to selected organisations: Panasonic Corporation formerly known as Matsushita Electric Industrial Co., Ltd. is a Japanese multinational electronics corporation headquartered in Kadoma, Osaka, Japan. The company was founded in 1918, and has grown to become one of the largest Japanese electronics producers alongside Sony, Hitachi, Toshiba and Canon Inc. In addition to electronics, it offers non-electronic products and services such as home renovation services. Panasonic is the world's fourth-largest television manufacturer by 2012 market share. Panasonic was founded in 1918 by Konosuke Matsushita as a vendor of duplex lamp sockets. In 1927, it began producing bicycle lamps, the first product which it marketed under the brand name National. During World War II the company operated factories in Japan and other parts of Asia...
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...Introduction The review is about the article What Panasonic Learned in China written by Wakayama Toshiro, Shintaku Junjiro and Amano Tomofumi. Harvard Business Review. Dec2012, Vol. 90 Issue 12, p109-113. The article focuses on how Panasonic in China learned to bridge two strategies that are often mutually exclusive: localization and integration. The founder of Panasonic was asked by the Chinese leader Deng Xiaoping to help modernizing China’s industries. Panasonic began licensing technologies to China which led to more than 40 China-based manufacturing operations. Panasonic’s first main purpose was to take advantage of low manufacturing costs and exporting the output. In Japan, Panasonic invested a Lifestyle Research Center to understand more how households use their products. However, there was little effort to understand China’s market which had as consequence of minimal efforts to localization. As the middle class of China began to emerge, local competitors such as Haier outpaced the Panasonic company. In response, Panasonic started to develop a deep understanding of consumer lifestyles in China’s market. Through its effort in the Chinese market, Panasonic learned to bridge localization and integration as their strategies. Reflection “When your manufacturing base becomes your growth market, your strategy has to adjust.” This statement was written by the authors of the article What Panasonic Learned in China. By reading this, one can have different thoughts...
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...1. Introduction Company background and Competitive Advantages The history of Panasonic Corporation starts when Konosuke Matsushita founded Matsushita Electric Devices Manufacturing Works in 1918 with his wife and his brother-in-law. This was held on the first floor of a two story house. Of course, the first product was insulating plates and electric lamp sockets, followed by a bicycle lamp in 1927, which was the first product to carry the National brand. They also started to make radios in 1931, still under the National brand. And the brand name Panasonic is actually came along in 1955, when the company expanded its activities continuously into international markets, like in Japan and also overseas to China and America. The Panasonic brand was created from the elements “pan” meaning all and “sonic” meaning sound, so Panasonic simply means all sound. And the Panasonic brand has its own slogan “Panasonic ideas for life” represents the advanced technology and the wide range of products which they cover. This brand slogan is their commitment in providing products and services based on ideas that will enrich people’s lives around the world through innovative thinking. The company isn’t just focus on products, it’s also on ideas. Ideas that will enhance human’s life and broaden human’s horizons. Today, Panasonic Corporation globally comprises of over 680 companies and almost 390,000 employees in manufacturing and marketing with over 15,000 products supplying customer needs. The...
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...Philips vs Matsushita Susan Cumpton PHL-3100 International Management April 11, 2015 Professor Ismail Throughout History Philips and Matsushita have charted different strategies as well as different organizational structures, and the outcome has been the same; success. With success comes adversity and both companies’ experienced major challenges in the beginning of the 21st century. Both CEO’s were forced to implement organizational restructurings as well as new strategies. How they would come out of was unknown as well as if their competitive nature with each other would continue. In 1892 Gerard Philips and his father founded a small light bulb company in Eindhoven Holland, at firs the ventured failed and they were forced to recruit Gerard’s brother Anton an excellent salesman. Philips focused on a singled product while larger electrical production companies raced to diversify. Innovation was a priority and Philips company policy was to keep up with modern technology and advancement in research. Philips labs developed a tungsten metal filament bulb that gave them finical strength to compete against it rivals.. In 1899 Anton hired the companies first export manager and the company was sell into markets in Japan, Australia, Canada, Brazil, and Russia. By 1900 Philips was the third largest light-bulb producer in Europe. By 1912 the lamp industry stated showing an overcapacity of companies so Philips started building sales organizations in the United States, Canada...
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...INNOVATION THROUGH RESEARCH The Panasonic Group of Companies has Usability Centers throughout the world. In 1990, the scope of the Usability Centers was expanded to include accessibility concerns. In addition, multinational Task Forces empowered to work throughout the Panasonic Group of Companies were established in 1998 to ensure that accessible features and services continue to be developed and implemented worldwide. Synergy between the Usability Centers and Task Forces keeps our Accessibility goals sharply in focus. The other key to successfully achieving our goals is the strength of our research and development (R&D) capabilities. Having helped lead the way in the development of DVD, SD Memory Cards, DTV and other important technology, the R&D centers of the Panasonic Group of Companies are working to make emerging technologies accessible, and to develop new technologies that aim to further enable and encourage employment, independence, and enhanced entertainment experiences for people with disabilities. Here are a few examples of activity at our labs: [pic]Panasonic AVC American Laboratories are working to make sure that Digital TV will have enhanced captioning display capabilities. [pic]Panasonic Information and Networking Technologies Laboratory is working on advanced applications to enable the remote control and interface of everyday devices and appliances. [pic]Panasonic Speech Technology Laboratory has developed text to speech and speech recognition technology...
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...Philips vs. Matsushita Two major competitors in the global consumer electronics industry, Philips of the Netherlands and Matsushita of Japan, both have extensive histories that can be traced back more than a century. They have each followed different strategies and have had significant capabilities and downfalls along the way. In general, Philips built its tenured success on a portfolio of responsive national organizations. On the other hand, Matsushita based its global strategy on a centralized and efficient operation through Japan. As they developed and reorganized their international strategies, each company was forced to undertake its strategic posture and restructuring as its competition position fell. During the 1990s, each company experienced specific difficulties to their market share. Both companies struggled to reestablish themselves in the global consumer electronics world. As the year 2000 came around, new CEOs at both companies came up with even more complicated initiatives and reorganizations. Philips attempts at Reorganization Below is a brief description of some of the CEOs and what they tried to accomplish as Philips strived to make a profit. The information gathered was derived from (www.slideshare.net). Gerard Philips – 1892 Philips objective was to have a one-product focus using new factories and machines for production efficiencies. The goal was to have employees focused and develop a tradition for caring. The actions taken were transferring assets...
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...transaction relationships in Panasonic Received: April 16, 2010 / Accepted: April 30, 2010 Abstract Panasonic initiated a reform strategy called “Value Creation 21” in 2001. This strategy had a strong impact on its transaction relationships. This research covers one of the important issues in analyzing how the transaction network in Panasonic has changed during the period of “Value Creation 21.” In order to make Panasonic’s transaction relationships visible and countable, we have introduced graph theory and a measure centrality index from the viewpoints of degree, closeness, and betweenness by using data collected in 2002 and 2005. Our findings are reported here. First, the number of firms in Panasonic’s transaction network in 2005 was smaller than in 2002. Second, not only the degree, but also the closeness and betweenness, of the main firms in the Panasonic Group and their suppliers decreased a little more in 2005. Third, the number of in-degree firms declined, whereas the relative importance of Panasonic in the transaction network was more significant. Fourth, Panasonic’s affiliated firms in components & devices and the digital AVC network domain ranked higher than other firms in the transaction network. Last, its out-degree suppliers dropped more in 2005 than in 2002. With these findings, we finally concluded how Panasonic arranged its transaction relationships during the turnaround. Key words Centrality analysis · Transaction relationship · Panasonic · Turnaround tion, hypercompetition...
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...Summary Matsushita, as known as Panasonic, and Philips both are giant corporations that dominate electronic industry. Their products cover all aspects in our daily life for instance electronic toothbrush, irons, TV set and communication devices. The cultural differences between these two companies have being influencing the development and performance significantly when Philips focus on decentralization and Panasonic prefer centralization. Our group analyze the difference between the strategies of two companies and find out how culture or oriental philosophy influences the performance of companies. Both of these two companies are outstanding in their competitors, however, problems existing in the organizations’ structure hindered the further development. Philips, although has a strong ability in innovation and industrial research, had not been profitable in a long period of time because of its imbalanced relationship between technical and commercial, parent company and national operations. Mastushita, although has advanced corporation’s culture and once took over the market with its outstanding VCR products, was tracked by the highly-centralized operation. The two companies had to seek a balance between global expansion and core competencies. The organizational foundation of Matsushita was divisional structure emphasizing one-product- one-division. This kind of structure gave each division clear targets and responsibilities and encouraged people in the division to dedicate only...
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...OF CONTENTS SL. NO. 1 1.1 1.2 2 2.1 2.2 2.3 2.4 3 3.1 3.2 3.3 4 4.1 4.2 5 5.1 5.2 5.3 6 6.1 6.2 6.3 7 8 HEADINGS OVERVIEW Key Growth Drivers for Consumer Durables Major Hurdles and Challenges INDUSTRY ANALYSIS Industry Classification Success in the Industry would depend on the following factors Profiles of Key Consumer Durable players Opportunities and Challenges CONSUMER ANALYSIS Consumer Classes Changing Attitude of Today’s Customers Marketer’s Response to Consumer Attitude MARKET ANALYSIS Consumer Electronics Household Appliances PRODUCT ANALYSIS Television Consumer Electronics Market in India – CTV CTV Industry Post Liberalisation COMPETITION ANALYSIS Competition Overview India as an Emerging Force in Television Market Market Measurement and Forecasting THE ROAD AHEAD CONCLUSION PAGE NO. 4 4 5 6 6 7 7 10 11 11 12 13 14 14 15 16 16 18 18 20 20 22 23 25 26 3|Page 1. OVERVIEW India in its 62 years of journey has seen manifold increase in the income of its denizens (Rs. 38,084 as on 2009) and this has led to paradigm shift in the purchasing behaviour of the people here. There is a discernible shift in the consumer’s preference in favour of higher end, technologically superior branded products, the demand being spurred by...
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...Introduction The Indian television market was all set to witness a high-end technology product launch in April 2009 as Samsung, Panasonic, LG and TCL announced that they would be introducing LED TV in India. LED TVs used 40% lower electricity [5], contained no mercury and were made of environment friendly products [6] With the existing LCD TV market, which used normal crystal display technology, LED used light emitting diodes(LED) in their panels LED TVs costed 30-40% more than LCDs. This price came down with the emergence of many players in the market. According to a study by McKinsey Global Institute (MGI), the Indian per capita income is likely to grow three folds over the next two decades making India the world’s fifth largest consumer market by 2025. Some of the key trends that have led to this increase in spending are listed below: * Higher disposable income and availability of finance * Affordable products * Continuous innovation * Competition to drive sales * Availability at large retail stores and online market places. A potential customer visiting an electronics showroom in India, may not decide to buy what he sees in the first visit. Since he has more than one place where he can buy from, offering various discounts, freebies, payment options etc the consumer can weigh all his options before he makes an informed choice. The sales of LED TVs like other consumer electronic items is seasonal in nature. Festivals like Diwali, Christmas and Eid...
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