...Martins Onskulis PRPE_108 Sec. 08N January 31, 2016 A Map in Your Head There is nothing more worrying in the moment than when you have to say goodbye to your family, a moment when sitting in the airplane and the pilot is starting the engines. Like a heavy bird the plane slowly glides to the runway and turns. Not to miss a single second to feel vibration of airframe, wings and tension beneath them. Land begins to run turning into regular tracery, knitting together like grandmother’s knitted gloves and socks. The only question is how free you can let your daily routine behind you and be open to unknown. Nothing is more breathtaking than the moment when you get out of the train in a strange city, with a map in your hands and overhead the sun as a compass needle. Welcoming of tourist groups and organizations holds back the true first impression of the city. How many places will not been discovered - the festival or hidden waterfalls, by traveling together with the tourist groups from point A to point B, and left without the landscape behind the car window. The best way to travel is alone. Standing alone on the dusty platform, I fill my lungs with the smell of a strange city perfumes. My map is adjusted to the north. Once the first steps are taken in a strange land, it becomes yours. I will never forget the days-long train trip to Omsk (Russia), when I woke up in the morning in my tiny cabin and I know – few more days to travel, I am not leaving train today, have to keep myself...
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...I have traveled all over the world, but the country that I have longed the most to visit with my husband is France, especially French cities like Provence or Paris. Le Pamplemousse, is a classic French restaurant that has been in operation since 1976 in Las Vegas (Le Pamplemousse 2015). The ambiance of this restaurant is absolutely amazing with its dim lighting, candle lit tables, tuxedo dressed waiters, and a relaxing fireplace that crackles in the main dining area which creates a great backdrop to the quiet French music that was delicately playing loud enough to enjoy, but soft enough for friends and couples to talk. The décor is very vintage French, and the scents of French classic dishes coming from the kitchen immediately make patrons...
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...ENVIRONMENT ANALYSES 3. Global/Regional economic environment Purpose of analysis: The economic environment consists of economic factors that affect consumer purchasing power and spending pattern. The economic environment can offer both opportunities and threats. No company can avoid the influence of fluctuations in the global economy. And when you're in a developing market, the understanding of the economy is essential. Some elements of the economic environment (The divide between rich and poor purchasing power differences in social class, the market area, the stage of the economic cycle, the volatility of prices of some items such as gasoline, oil, gold) directly affect the purchasing power and consumer tastes, which determines the business results of the company. Changes and effects: * Opportunities: Living up to the world is big opportunity for LV. An increase in the wealthy class can lead to an increase in the ability to pay for items worth far as Louis Vuitton wholesale. For developing countries, previously, LV is a luxury item and overly almost can rarely afford. In Vietnam, the first store opened in 1997 is challenging and adventurous with LV. But back here in 2005, Vietnam had LV is developing very fast. Vietnam's economy is booming. Vietnam Consumers spend money more and more for the product on the essential. They enjoy life, travel overseas, go to theaters and fancy restaurants. The country has now opened the door, people know more about the fashion trends...
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...Die as Terrorist Bomb Rips Train at a Paris Station By CRAIG R. WHITNEY Published: December 4, 1996 • Email • Print • A powerful explosion ripped apart one car of a packed commuter train pulling into a Paris rail station at the height of the evening rush hour tonight, killing two passengers and critically wounding seven in what President Jacques Chirac condemned as ''an act of barbarity and terrorism.'' The authorities immediately reactivated antiterrorist security precautions that had been relaxed after a series of similar explosions last year in which eight people died. The 1995 attacks were mounted by Algerian Muslim militants opposed to French support for Algeria's military-backed Government. There was no immediate claim of responsibility for the blast tonight, but Prime Minister Alain Juppe, who went to the scene, said it was caused by an explosive device. The police said 85 people in all had suffered injuries or shock. The blast ripped open the doors of the train, on the southbound track of the Port Royal station of the regional express network on the Left Bank, and scattered the wounded, totaling 35, over the platform. Scores of police vehicles and ambulances converged to the scene and hundreds of police officers sealed off the station. Witnesses said the blast occurred at 6:03 P.M. People living nearby said dense smoke smelling of gunpowder came boiling up from the station, which is only half underground as the rail line passes under Boulevard Montparnasse...
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...Northern Europe Travel times Kiruna Rovaniemi 16:00 Trondheim 3:50 6:45 9:30 Östersund Bergen Oslo Glasgow Westport 3:30 2:20 7:00 Turku 6:20 1:50 Helsinki Aberdeen 8:40 Stockholm Belfast 4:00 0:50 Edinburgh 4:25 4:05 11:15 5:15 Dublin 3:15 Cork 2:45 Holyhead Bristol 5:05 Birmingham 1:45 1:45 4:30 1:35 København Hamburg 6:10 Amsterdam Switzerland 6:05 4:35 8:40 Penzance 1:53 2:38 London 2:20 Köln Bruxelles 1:47 Berlin Warszawa 5:50 5:45 Rennes Paris 2:00 3:00 2:15 1:25 3:10 3:55 1:10 4:20 3:40 Frankfurt 3:10 6:05 4:10 7:05 Praha 7:30 4:30 11:20 2:45 1:55 3:55 München 4:00 7:45 2:35 1:00 Wien 7:20 9:00 2:20 Santiago 7:05 4:30 Bordeaux Santander Bern 6:15 Budapest 13:50 7:30 Lyon 1:40 3:50 9:00 Ljubljana 6:05 Porto 2:45 10:10 11:00 Milano 5:10 Zagreb Montpellier Pamplona 2:20 Venezia 2:03 Bologna 3:00 2:50 1:45 5:30 2:55 València 4:40 Marseille Nice 2:35 Firenze 0:37 1:35 Ancona 15:00 5:35 6:05 9:10 9:00 9:32 Beograd 8:45 12:10 9:00 Bucureşti Split Sarajevo 4:00 1:10 8:05 Lisboa 3:50 Madrid 2:35 Barcelona Sofia Skopje 4:00 9:00 6:40 Faro Roma Bar Bari 9:30 12:55 12:00 Sevilla Istanbul 2:45 Napoli 7:30 Thessaloniki 4:25 6:00 Málaga Igoumenitsa Patras Catania 3:35 Athinai Piraeus 11:50 6:30 Rhodes...
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...Tourist Studies http://tou.sagepub.com/ Paris offscreen: Chinese tourists in cinematic Paris Yun-An Olivia Dung and Stijn Reijnders Tourist Studies 2013 13: 287 originally published online 30 August 2013 DOI: 10.1177/1468797613498164 The online version of this article can be found at: http://tou.sagepub.com/content/13/3/287 Published by: http://www.sagepublications.com Additional services and information for Tourist Studies can be found at: Email Alerts: http://tou.sagepub.com/cgi/alerts Subscriptions: http://tou.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://tou.sagepub.com/content/13/3/287.refs.html >> Version of Record - Nov 18, 2013 OnlineFirst Version of Record - Aug 30, 2013 What is This? Downloaded from tou.sagepub.com at The Hong Kong Polytechnic University on January 5, 2014 498164 2013 TOU13310.1177/1468797613498164Tourist StudiesDung and Reijnders ts Article Paris offscreen: Chinese tourists in cinematic Paris Yun-An Olivia Dung Stijn Reijnders Erasmus University Rotterdam, The Netherlands Tourist Studies 13(3) 287–303 © The Author(s) 2013 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1468797613498164 tou.sagepub.com Leiden University, The Netherlands Abstract This article examines from a European-Asian perspective the relationship between media representations and the tourist’s imagination...
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...------------------------------------------------- INTERNATIONAL BUSINESS PLANNING FOR YOUR PRODUCT OR SERVICE ------------------------------------------------- HANDS WARMERS FROM JAPAN TO FRANCE June 2014 ACP IBOM Ketsia GOLDSCHMIDT Mai KIYOTAKI Amber (Yu Wei) LIU Mariko SUZUKI Sarah ZINS Table of Contents Executive Summary Company Information Kobayashi Pharmaceutical Co., Ltd. is a Japanese company that performs headquartered in Osaka. Listing of the shares is a relatively recently in 1999 and (OSE 2 parts), we have listed in the First Section of the Tokyo Stock Exchange today. Kobayashi Pharmaceutical begins hand warmer business that the Group acquired Kiribai chemical in 2001. Kiribai chemical boasts the top share in the domestic market. High marketing power of Kobayashi Pharmaceutical and technological capabilities of Kiribai chemistry are put to good account to create some markets. We are now expanding the sales channels around the world. This section describes about our history, corporate philosophy, and company strengths as well as the form of organization and company objectives. 1. History 2. Management Philosophy This is management philosophy of Kobayashi Pharmaceutical Group: Providing people and society with comfort by constantly pursuing new ideas through continuous creativity and innovation. Kobayashi Pharmaceutical Group provide a variety of products in the fields of medicine, air freshener, supplements, and daily commodities...
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...European countries 1200 SKU – Stock Keeping Units 8 Facilities – 6 – France, 1 – Spain, 1 – US 3600 labour force 6-8 weeks supply to be delivered 2.5 month of raw material inventory Made to order trunks - 110 hours each -12,000 euro /each 24 people – 120 bags / day Avg cycle time for bags – 6 days In France the products remained in the storage for a month at cergy-pontoise 2% of all fashion related ,short life cycle products had to disposed every year Senior manager view – Anticipate Demand Should have less hurry to stack stores up 5 back up warehouses across the world Distribution: 230 stores in 1998 / 340 stores in 2005 Each store size – 450-500 square feet 1600 sq feet store in paris champs elysees 6th most visited monument in france Every month the store manager draws an estimate of their replenishment of of requirement. Ship and Arifreight to avid long delivery overdue Marketing budget – 20% in 2005 Advertising -5 % Problems: Air traffic reduce after 9/11 Product availability / new product introductions Takashi Murakami – japanse design Customer behaviour : 8 /100 did not find what they were looking for 10 % dissatisfied bought something else immediately 20 % postponed their purchase 40%...
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...Review Superbrands TV Show – “Fashion” Reviewing the Superbrands TV Show about Fashion made me know about how a brand influences to our brain even just by hearing the brand name and how important the brand name for the public nowadays. People nowadays is more aware to the expensive brand and preferring to wear T-Shirts, Glasses, and etc. just because of the brand name influences in their daily life and how they get so deeply into our minds. At the beginning of the show, they show some kids that are prefer a T-Shirt just by looking at the logo. They were given the same four T-Shirts with four different logos, and surprisingly all of the kids picked the familiar T-Shirt logo, which is the “Nike” logo, just by looking at the T-Shirts. The reason why they picked that is because they feel familiar with the logo and some prestige feeling by thinking of wearing the T-Shirt. They were visited a factory which is the biggest glasses factory that surprisingly produce some of well-known brand such as Chanel, Prada, Ralph Lauren, Miu Miu, Raybean, and others. The first thing that comes to my mind is how can a customer prefer Chanel sunglasses than Raybean sunglasses while they are actually came from the same factory with using the same materials? How is the price is so different and yet we are still prefer for Chanel? By watching this, I understand that the influences of a brand name and the prestige feeling of using the expensive brand are affecting our buying behavior. They were also...
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...Rodriguez 1 Priscilla Rodriguez English 4 Mrs. Pla 7 December 2011 Achilles People posses both negative and positive personality characteristics in themselves as an personality. Achilles in the Iliad in an example to this statement. In the Iliad Achilles is a great warrior, also fights in the Trojan War. The big leader Agamemnon that hates Achilles takes all the credit when he wins the battles. There's a Prince names Hector that Achilles later wants revenge on for killing his best friend Patroclus. The anger rages, the people fight, day of the Trojan War arrives thats when the tragedy and the life of Achilles is taken. Achilles demonstrates negative and positive behavior. Achilles is loyal, brave, and obeys the gods, but he is also revengful, quick to feel anger, and has no remorse for who he has killed. Achilles has a cold heart at times but also is a great warrior. He fights anyone that gets in his way. Fearless for the decisions he makes, also fearless against the gods. As Achilles saids, "As my life came frome you though. it's brief, honor at least, from Zeus who stormed in heaven I call me due" (Book I ). This means Achilles is a valorous warrior among the greeks. Also earned hands of Briseis for himself. He rages his anger and goes by himself to kill Hector. He goes on his own will instead o ftaking the whole troop with him. Achilles is capable of feeling sympathy. His caring side of knowing that is his father will sooner feel the same way...
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...The Essence of Paris By: Samantha Knowles Paris is a beautiful city with a history of prestige and grandeur, and French people put a lot of effort in preserving the glory they once had in the past. The Eiffel Tower sure contributes to its popularity and attracts millions of tourists each year. However, I think even if the Eiffel Tower never existed people would still come to see the beautiful city architecture and historical places, the fashion and the culinary and exquisite French culture. There is just something very attractive in the overall package. To say that the French revere their time spent soaking up arts and culture is an understatement. In Paris, loads of venues are accessible within a few square miles. It is common to find the French devoting their weekends to exploring the wealth of museums and cultural havens. Likewise, many of the provincial areas are blessed with impressive monuments to art and architecture. Paris' modern buildings have developed gradually out of earlier styles; palaces and mansions have survived by transforming into apartments and shops, and most streets harbor a range of buildings from various centuries. Paris traces a millennium of historic buildings, and what is amazing is that so much remains visible and integrally important to the way that Paris works, from the earliest Medieval period through the most contemporary constructions. The most important monument in Paris would have to be the Eiffel Tower. The Eiffel Tower is the...
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...of its characters. That makes meaning and beauty for the characters is the setting: the place, the time and the social environment. The story is set in Paris, magical and glamorous city of lights. The name “Paris” and the name of its famous river “Seine” are called in “The necklace” with the detail that Mathilde and her husband walked toward the Seine and finally found on the quay one of those nocturnal coupés one finds only in Paris after dark. Paris is the city which famous for romantic Seine river, wealth, ladies in the most glamorous and expensive dresses and elegant balls. Like other citizens of magnificent Paris, the main character – Mathilde Loisel – likes these beauties. She dreams to be wealthy, to be lady from high social position and to join in elegant balls in spite of the fact that she is only a narcissistic middle-class housewife and cannot have such luxury life. That is Mathilde’s own tragedy. Next, the time of “the necklace” is about the 1880s or so, around the time Maupassant wrote it. One of the clues for the time of the story is the detail that Mathilde dreams of being rich with charm, money and doesn't seem to think a whole lot about being noble. Before the time the story occurred, noble blood had mattered more which is not like in the late 19th century. The late 19th century in Paris is the period called "Belle Époque" when money (plus a little bit of charm) practically makes nobility and...
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...Saving Mona Lisa The main idea of this reading is how many pieces of priceless art was saved from the Louvre during the start of World War 2. The planning and execution of this plan was successful due to careful preparations 10 years prior. One important concept was how all the art was marked, including their designed space, for their future placement. Chalk was used for this purpose. Another important concept was how the art was packaged for shipment. Crates were nailed shut after each item was wrapped in material to preserve and protect it. This material was fire resistant and humidity resistant. The last important concept was how the crates were labeled. Each crate had initials of a department store and a crate number. This discouraged the Germans from searching the crates thinking that it was just general merchandise. The most interesting sentence in this reading was, “The atmosphere was frenzied, but the packaging went smoothly; every part of the endeavor had been analyzed again and again over multiple years and then rehearsed” I think because of such careful preparation of this priceless art we are able to enjoy it today. The care that went into preserving each piece was a miracle in itself and the people who did this feat should be considered heroes. If these people hadn’t done what they did, would we be able to enjoy it today? Because of such planning, our historic art is still there for us to visualize. I think being prepared can save so much...
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...PUBLIC RELATIONS & EVENTS IN LUXURY Lousi Vuitton CASE STUDY SKEMA BUSINESS SCHOOL LUXURY AND FASHION MANAGEMENT GROUP MEMBERS: Huanping HU Jingcheng LI Mingjun XIE Yuzhu ZHAO Yinghang ZHOU PUBLIC RELATIONS Definition There is not one single generally accepted definition of public relations. Instead, there are many ways to define it. Generally speaking, public relations (PR) is the practice of managing the spread of information between an individual or an organization(such as a business, government agency, or a nonprofit organization) and the public. Significance/Purpose • Significance: public relations possess deep skills in media relations, market positioning and branding. • Purpose: to help companies deliver clear and unambiguous information to a target audience that matters to them event not sometimes. Composition • Public relations work consists of a variety of activities by individuals and organizations intended to promote a positive relationship or image among. General kinds of PR work: Publicity, Event management, Publication design. (Their products are intended to influence public opinion and are designed to promote and protect an individual or organization's image and products.) • Tactics Financial public relations Consumer/lifestyle public relations Crisis communication Internal communications Luxury Brand Government relations Food-centric relations IN LUXURY History of Louis Vuitton • • • • In 1854 it was first...
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...Fin 400 M001 News report#1 Amazon is the largest Internet-based retailer in the United States. For the past few years, it has tried to gain a foothole in the luxury fashion retailor market. Recently it has changed its stand about focusing on courting luxury brand according to the Jennie Perry, chief marketing officer of Amazon fashion division. The strategy was disclosed on an online newsroom on businessinsider.com. The chief marketing officer of Amazon fashion division disclouse the current strategy Amazon is taking to secure a foothole in the fashion retailer market. Amazon is a retail industry which focuses primary on e-commerce according to Bloomberg. Its competitors are vast, where Walmart and Target stands out as its brick and motor rivals in the general merchandise and electronics segment. In addition, amazon try to gain a foothole in every market it can possibly enter which is also why the strategy above stated was by the chief marketing officer of Amazon fashion division rather than the CMO of Amazon. In the recent year, Amazon tried to breach the fashion industry by setting large warehouse for photography at trendy neighborhood Williamsburg in Brooklyn. Hoping to lure fashion companies to its sites but has failed. The brand continue to strives to gain a foothole with the sponsoring the first-ever New York Men’s fashion week. The strategy has proven little result as its core audience are budget consumer seeking inexpensive item. The strategy to focus on...
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