Premium Essay

Part of the 5 Forces

In:

Submitted By hollyk
Words 357
Pages 2
Rivalry Among Existing Competitors

In regards to Mikes Bikes we could Use price discounting, or introduce new bikes or increase our advertising to differentiate from competing bike firms. However if we use price discounting, this may to result in retaliation and Price competition could occur as rival companies bikes are nearly identical to our bikes and there is few switching costs for buyers. This is something to be aware of if we were to use this strategy.
However we could use non-price factors such as increasing brand awareness or product specification on our bikes as it less likely to eat away at profitability

Threat of substitute product or service
. Because substitutes can appear very different from the industry’s product they are always present but can be easily overlooked. For instance an example given in the article was that videoconferencing is a substitute for travel. This is true if the purpose of the travel was for a work meeting or conference, this communication could be done through videoconferencing therefore it can substitute travelling. To determine what a substitute for a product is, the industry the product is in needs to be defined.

In relation to Mikes Bikes to determine what substitutes there are for our products, we need to define what industry we are in. Because of the different products we offer, we may fit into several categories or industries. For instance with our road bikes, that could come under the transportation industry. Some substitutes for that then could be cars, motorbikes, public buses or electric scooters. It then would be important for us to monitor what is happening within that industry. For example car prices or petrol prices may increase which could positively impact us and allow us to substitute for cars. Secondly with our youth bikes that could come under the entertainment/recreation industry as that may be

Similar Documents

Premium Essay

Sama Part 5 Force

...2.Evaluation of Business Environment (SWOT/5-Forces Model) 1. Evaluate the progress Cathay Pacific has made on outsourcing their IT activities. Do their ideas make sense to you? Why? 1. Threat of new entrants--LOW * Large capital requirements * Industry regulation * Technical requirements * Pilot shortages * Government control () The airline industry requires large capital and high technical. Also, there are a lot of regulations within the industry. And many government now put pressures on new start-up aviation companies, take China as an example, Civil Aviation Administration of China now do not approve to set up new airline companies. New entrants into this field would face large barriers. Thus, the treat of new entrants is low. 2. Threat of substitutes—Medium * International routes-shipping * Domestic routes Long distance bus Railway High-speed rail… In the international routes, the substitute for airline is shipping. In domestic routes, the substitutes are long distance bus, railway, and high-speed rail. Although, these would take more time to reach destination. However, they are cost- effective choices especially the high-speed rail comparing with airplane. High-speed rail is gradually operating in a large scale with convenience and comfort. There is a saying that in the future, once the airplane could reach, so could high-speed rail. So we judge the threat of substitutes is medium. 3. Bargaining power of suppliers—LOW ...

Words: 561 - Pages: 3

Free Essay

Compostion of Forces

...ASSISTANT INVESTIGATOR: EXPERIMENT NUMBER: #5 EXPERIMENT NAME: Composition of Force EQUIPMENT: Force Table, Pulleys, Thread, Slotted masses, and Hangers. OBJECTIVE: To resolve a vector in to its rectangular components and to find the sum of the three vectors using both graphical and trigonometric techniques. Also, to check the validity of the computations by experiment. THEORY: Using Graphical and trig metrical techniques we should be able to find the resultants for vectors. If the given θ we should be able to use Ax=cosθ or Ay=Asinθ to find the length of a vector. If given Ax and Ay the use A2=Ax2+Ay2 the Pythagorean thermo to find A. When adding vectors simply use Rx=Ax+Bx+Cx or Ry=Ay+By+Cy. In part A, given a force of 0.981 Newton’s at 30 degrees. Then set up this force on the force table. In part B, Given the three forces F1 = 0:490 N at 0 degrees, F2 = 0:736 N at 30 degrees, and F3 = 0:589 N at 135 degrees. Then set up these forces on the force table. In part C, Using the forces given in Part B, compute graphically the components of each of the forces. Compute the vector sum graphically by laying them out head to tail. In part D, Using the forces given in Part B, compute trigonometrically the x and y components of each force, and their sums and find the resultant F. PROCEDURE: We set up a force of .981 Newton’s at 30 degrees on the force table. We then balanced the force using a piece of string and a hanger on the...

Words: 700 - Pages: 3

Premium Essay

Magnetic Force

...Experiment 31: Magnetism Purpose To study the relationship between magnetic force and the magnitude of the current, length of the wire, strength of the magnetic field, and the angle between the field and the wire. Apparatus SF-8607 Basic Current Balance (Main Unit, 6 Current loop PC boards, Magnet Assembly with 6 magnets), DC power supply, DC ammeter, Balance, Lab Stand, hook-up wires with banana plug connectors Theory A current-carrying wire generates a magnetic field surrounding the wire. When this wire is placed in an external magnetic field, it experiences a force due to the poles of the two magnetic fields interacting. The magnitude and direction of this force depends upon four variables: the magnitude of the current (I) in the wire; the length of the wire (L) that is placed in the external magnetic field; the strength of the external magnetic field (B); and the angle between the direction of the wire and the direction of the magnetic field ((). This magnetic force can be described mathematically by the vector cross product: Fm = I L X B, (1) for which the magnitude is: Fm = I L B sin (θ). (2) With the SF-8607 Basic Current Balance, you can vary the three quantities in (2), namely: I, L, and B. The resulting magnetic force between wire and field can then be determined through the simple calculation. By adding the SF-8608 Current Balance Accessory, you can also vary the angle between the...

Words: 1262 - Pages: 6

Free Essay

Force Field Analysis

...What is force field Analysis? Force field analysis is a management technique developed by Kurt Lewin, a pioneer in the field of social sciences, for diagnosing situations. It will be useful when looking at the variables involved in planning and implementing a change program and will undoubtedly be of use in team building projects, when attempting to overcome resistance to change. Kurt Lewin assumes that in any situation there are both driving and restraining forces that influence any change that may occur. Driving Forces: Driving forces are those forces affecting a situation that are pushing in a particular direction; they tend to initiate a change and keep it going. In terms of improving productivity in a work group, pressure from a supervisor, incentive earnings, and competition may be examples of driving forces. Restraining Forces: Restraining forces are forces acting to restrain or decrease the driving forces. Apathy, hostility, and poor maintenance of equipment may be examples of restraining forces against increased production. Equilibrium is reached when the sum of the driving forces equals the sum of the restraining forces. In our example, equilibrium represents the present level of productivity, as shown below. Steps involved in Force Field Analysis Step-1 : Prepare the statement of the problem or issues under study (note : make sure that the statement is indicative and provide clear understanding and perspective regarding the cause variables). Step-2...

Words: 1652 - Pages: 7

Free Essay

Vedas

...The Vimanika Shastra English translation by G.R. Josyer [1973] This is the English translation of the Vimanika Shastra, which purports to be an ancient Hindu manuscript on the construction and use of flying machines. Title Page Preface Plates First Ten Pages of Sanskrit Foreword Title Page (English Translation) Contents First Chapter Second Chapter Third Chapter Fourth Chapter Fifth Chapter Sixth Chapter VYMAANIKA-SHAASTRA AERONAUTICS by Maharshi Bharadwaaja Propounded by Venerable SUBBARAYA SHASTRY Translated into English and Edited, Printed and Published by G.R. JOSYER SCHOLAR, HISTORIAN, ESSAYIST, SANSKRITIST Printed at CORONATION PRESS, MYSORE-4, INDIA [1973] NOTICE OF ATTRIBUTION This text is NOT in the public domain in any country. This e-text has been posted for archival and research purposes only and must not be exploited commercially. Any other uses may be subject to International Copyright law. PREFACE by John Bruno Hare Have I lost my mind? This was the first reaction when I saw this listed for sale at the used book site, ABEBooks. I had heard rumors of this book for years, but for a long time I thought it was like the Necronomicon, a book which doesn't exist except as an urban myth. Yes, you can buy a Necronomicon at amazon.com, but let's get real. You will not be shredded by shambling extra-dimensional entities if you do . . . The Vymanika Shastra, however, is not a myth. In recent years, I had seen the English text...

Words: 48605 - Pages: 195

Premium Essay

Physics Lab 5

...Lab Assignment 4: Types of Force Instructor’s Overview In many physics problems involving Newton’s laws of motion, you’ll see statements like, “assume a frictionless surface” or “neglecting air resistance…” In this lab we will be exploring both friction and air resistance, two resistive forces that are critical in the design of real-world products and systems. Understanding the effects of these types of forces is essential in the design of such things as aircraft, automobiles, braking systems, and countless other objects. This activity is based on Lab 4 of the eScience Lab kit. Although you should read all of the content in Lab 4, we will be performing a targeted subset of the eScience experiments. Our lab consists of two main components. These components are described in detail in the eScience manual. Here is a quick overview: * In the first part of the lab, you will measure the force it takes to pull objects of different mass. This experiment focuses on the effects of frictional forces. (eScience Experiment 1) * In the second part of the lab, you will investigate the effects of air resistance by performing controlled drops of coffee filters. Notes: * Please follow the instructions in this document for the air resistance experiment. * Record all of your data in the tables that are provided in this document. Take detailed notes as you perform the experiment and fill out the sections below. This document serves as your lab report. Please...

Words: 1726 - Pages: 7

Free Essay

Simple Harmonic Oscillation

...oscillation depended on the effective mass of the spring and the period of oscillation. Students recorded basic information such as the position of the mass before the spring is charged, the path of the mass, the peak of the oscillation, as well as the force the mass and the spring exert on each other. Data studio and a force sensor, and a position sensor was used to get accurate measurements of these values. Goal The purpose of this laboratory is to characterize the oscillation of a simple spring-mass system. Theory If a spring is stretched or compressed a small distance from its equilibrium position, the spring will exert a force on the body given by Hooke's Law, where is known as the spring force. The constant, , known as the spring constant, and is the displacement from the equilibrium position. The spring constant is a clue of the spring's strength. A large value for indicates that the spring is strong or stiff. A low value for means the spring is weak or flexible. Springs with large values can balance larger forces than springs with low values. The negative sign in indicates that the direction of is always opposite the direction of the displacement. The spring force is a restoring force. In other words, the spring force always acts to return the weight or body to the equilibrium position regardless of the direction of the...

Words: 1446 - Pages: 6

Free Essay

Pe Studies Notes

...Interaction (7 marks) Body parts move in a sequence to generate the largest force or accelerate possible. To sequentially produce a maximal force effectively, the following principles need to be applied: 1. The stronger and larger muscles of the thighs and trunk are moved first followed by the smaller and faster muscles. This is seen in diagram 1. 2. Sequentially accelerate each body part so that optimum momentum passes from one body part to the next. In the transition from diagram 1 to 2, we see this sequential acceleration of muscle movement. 3. Each body part should be stable so that the next body part accelerates around a stable base to transfer momentum. In pitching it is essential to adopt a wide stance to increase stability. This is done by placing legs further apart from each other. 4. Use as many body parts as possible, so force can be applies over the maximal possible time. The pitcher can increase number of segments by getting side on, whilst also uncocking wrist prior to throw. 5. Follow through is important to prevent deceleration of last segment and safe dissipation of force. This can be seen in the transition from diagram 3 to 4. 6. Ensure all forces are directed towards the batter (the target) b) Spin (6 marks) 1. As the pitcher is throwing a curveball, the type of spin is sidespin. 2. Diagram 3. At the commencement of the throw, an eccentric force is applied to the ball to cause...

Words: 726 - Pages: 3

Premium Essay

Cqc Regulation

...2010 No 781 NATIONAL HEALTH SERVICE, ENGLAND SOCIAL CARE, ENGLAND PUBLIC HEALTH, ENGLAND Health and Social Care Act 2008 (Regulated Activities) Regulations 2010 Made 15th March 2010 1st April 2010 Coming into force The Secretary of State makes the following Regulations in exercise of the powers conferred by sections 8(1), 20(1) to (5), 35, 86(2) and (4), 87(1) and (2) and 161(3) and (4) of the Health and Social Care Act 2008. In accordance with section 20(8) of the Act, the Secretary of State has consulted such persons as he considers appropriate. A draft of these Regulations was laid before Parliament in accordance with section 162(3) of the Health and Social Care Act 2008 and approved by resolution of each House of Parliament. Part 1 General Citation and commencement 1 These Regulations may be cited as the Health and Social Care Act 2008 (Regulated Activities) Regulations 2010 and come into force on 1st April 2010. NOTES Initial Commencement Specified date Specified date: 1 April 2010: see above. Interpretation 2 In these Regulations— “the Act” means the Health and Social Care Act 2008; “the 1983 Act” means the Mental Health Act 1983; “the 2006 Act” means the National Health Service Act 2006; “the 2001 Order” means the Health Professions Order 2001 [Health and Social Work Reproduced by permission of Reed Elsevier (UK) Limited trading as LexisNexis Professions Order 2001]; “adult placement carer” means an individual who, under the terms of a carer agreement...

Words: 15127 - Pages: 61

Premium Essay

Cubesat

...National Aeronautics and Space Administration Educational Product Educators Grades 5–12 & Students EB-2001-12-019-JPL Educational Brief C A S S I N I S C I E N C E I N V E S T I G A T I O N The Spinning World of Spacecraft Reaction Wheels Objective To demonstrate how reaction wheels (also known as momentum wheels) take advantage of Newton’s Third Law to control a spacecraft’s orientation. Time Required: 1 hour Saturn System Analogy: Cassini’s Reaction Wheel Assembly and its use during orbital operations at Saturn Keywords: Gyroscope, Interplanetary, Momentum, Orientation, Reaction M AT E R I A L S • D-cell battery. This will provide half of a 3-volt motor’s rated performance, which is just about right. • About 6 feet of thin wire pair, 28 gauge or so (available at electronics parts stores and hardware stores that carry a wide ranges of wire gauges). Use stranded rather than solid-conductor wire to provide flexibility. The thinner, longer, and more flexible, the better. • Optional: a switch or pushbutton, with a normally open circuit (available from electronics parts stores for a few dollars). If the switch is not used, the motor is controlled by touching the wire to the battery terminal. • Optional: a potentiometer (available from electronics parts stores) or other means to vary the voltage supplied to the motor • Cassini spacecraft paper model (available through the Cassini web site at http://saturn.jpl.nasa.gov/ cassini/english/teachers/classroom.shtml/);...

Words: 2237 - Pages: 9

Premium Essay

Case 5–33 Cost Structure; Break-Even and Target Profit Analysis

...12/17/2015 Case 5-33 Problem 1) a) Break-even point in dollar sales @ 15% commission fixed expenses/CM ratio = $4,800,000/.40 = $12,000,000 b) If the commission increases to 20%: $4,800,000/.35 = $13,714,286 c) If the company uses its own sales force: $7,125,000/.475 = $15,000,000 Problem 2) $ Sales to attain target = tgt income before taxes + fixed expenses CM ratio $1,600,000 + $4,800,000/0.35 = $18,285,714 Problem 3) x = total sales revenue .65x + $4,800,000 = .525x + $7,125,000 .125x = $2,325,000 X = $2,325,000 / .125 X = $18,600,000 Problem 4) Part a) CM 15% commission = $6,400,000 / income before taxes $1,600,000 = 4 Part b) 20% =$5,600,000 / $800,000 = 7 Part c) In-house sales force = $7,600,000 / $475,000 = 16 Problem 5) The company should continue to use the sales agents for at least one more year based on the fact that the use of the sales agents wouldn’t effect net income quite as much. Also, with the use of an in-house sales force, the company would have to reach sales of $18,600,000/year and this level wouldn’t be reached for at least one more year. Finally, the in-house sales force plan is highly leveraged, so when sales do reach $18.6 million, that leverage would assist the company quite a bit. So, at this point, till that 18.6 million sales goal is reached, the company should stay with the outside sales agents despite a 5% increase...

Words: 276 - Pages: 2

Free Essay

Centripetal Force Lab

...Lab Investigation Purpose: This lab will verify how the centripetal force on a rotating body is affected by the following variables: frequency, speed, mass, and radius of a rotating object. Available Materials: ● 2 rubber stoppers ● 28 steel washers ● reinforced ceramic tube ● 1.5 m of thread or string ● metre stick ● stop watch [pic] Lab Procedure: Remember that a proper scientific method requires identifying the following for each case of the investigation: → Independent Variable → Dependent Variable → Controlled Variables PART A - Centripetal Force vs Frequency 1. Set up apparatus as illustrated above. Measure 1.0 meter of string from the rubber stopper to the tube (held vertically) using the metre stick. Attach a piece of tape on the string about 1 cm below the bottom of the tube (see diagram pg. 152). This will act as a reference mark. 2. Place 12 washers on the end of the string (using the paper clip). 3. While holding the bottom stack of washers, whirl the rubber stopper in a horizontal circle above your head. Carefully adjust the speed of rotation until you feel very little tension on the string suspending the washers. Let go of the stack of washers and maintain the rotation rate so that the reference tape on the string remains stationary about 1 cm below the tube. Have a lab partner determine the time for 20 complete rotations. 4. Set...

Words: 831 - Pages: 4

Free Essay

Engineering Design

...Zulqarnin U1120101c Zulqarnin U1120101c Muchsin Mohd U1123008L Muchsin Mohd U1123008L | MA4001 | School of Mechanical & Aerospace Engineering50, Nanyang Avenue, Singapore 639798, Tel:65 790 5488 Fax:65 792 4062 | Table of Contents Content | Page | 1.0 Introduction | 4 | 1.1 Background and Objectives | 4 | 2.0 Conceptual Design | 5 | 2.1 Function Analysis | 5 | 2.2 Morphological Chart | 7 | 2.3 Design Concepts | 8 | 2.3.1 Design Concept A | 8 | 2.3.2 Design Concept B | 9 | 2.2.3 Design Concept C | 9 | 2.4 Concept Evaluation | 10 | 3.0 Embodiment Design | 12 | 3.1 Stability | 12 | 3.2 Spade Design | 12 | 3.3 Mode of Transport | 12 | 4.0 Detailed Design | 13 | 4.1 Hydraulics Selection4.2 Materials Selection | 13 | 5.0 Detailed Design Calculations | 13 | 5.1 General Data | 13 | 5.2 General Calculations | 15 | 5.3 Lifting | 17 | 5.4 Tilting | 18 | 5.5 Hydraulics Selection | 20 | 5.6 Pump Selection | 21 | 6.0 Cost Estimation | 22 | 6.1 Bill of Materials (BOM) | 22 | 6.2 Purchased Parts | 27 | 6.3 Manufactured Parts | 28 | 6.4 Overall Cost Estimation | 28 | 7.0 Conclusion | 29 | References | 30 | Appendix | 31 | | | | | | | | | | | | | | | | | | | | | 1.0 Introduction 1.1 Background and Objectives Being a densely populated island, Singapore does not have the luxury to use her land with impunity. Amidst the...

Words: 4355 - Pages: 18

Free Essay

Judiciary

...the Bosnian War were the forces of the Republic of Bosnia(Bosnian Government Forces) and Herzegovina and those of the self-proclaimed Bosnian Serb and Bosnian Croat entities within Bosnia and Herzegovina,Republika Srpska and Herzeg-Bosnia, who were led and supplied by Serbia and Croatia respectively. The war came about as a result of the breakup of Yugoslavia. Following the Slovenian and Croatian secessions from the Socialist Federal Republic of Yugoslavia in 1991, the multi-ethnic Socialist Republic of Bosnia and Herzegovina, which was inhabited by Muslim Bosnians(44 percent), Orthodox Serbs (31 percent) and Catholic Croats (17 percent), passed a referendum for independence on 29 February 1992. This was rejected by the political representatives of the Bosnian Serbs, who had boycotted the referendum and established their own republic. Following Bosnia and Herzegovina's declaration of independence (which had gained international recognition), the Bosnian Serbs, supported by the Serbian government of Slobodan Milosevic and the Yugoslav People's Army (JNA), mobilized their forces inside the Republic of Bosnia and Herzegovina in order to secure Serbian territory, then war soon broke out across the country, accompanied by the ethnic cleansing of the Muslim Bosnian and Croat population, especially in eastern Bosnia and throughout the Republika Srpska. The Muslims were the people who were affected by the ethnic cleansing, but it was the Bosnian govt. forces that had an armed conflict...

Words: 2043 - Pages: 9

Free Essay

Sop, Lor, Deggree

...by their respective symbol 3 Valves Symbology CONCEPT What is a Symbol? A graphic representation of an idea. To understand the symbol, you have to possess some understanding of what the symbol is showing. 4 Valves Symbology Flow Paths With pneumatic symbols, our concern is flow OUT A flow path May be called open or passing Shows flow in the direction of the arrow -- AND -No flow path May be called closed or non- passing IN Shows a blocked flow path At Rest A valve has two states: Actuated Blow Gun Blow Gun 80 PSIG Force 80 PSIG 5 Valves Symbology Basics Blow Gun At Rest Actuated Non-Passing Passing Supply Is a spring Is a push button Blow Gun • When the button is pushed, air flows through the device • Release the button, air does not flow through the device because a spring provides a force to return the valve to its initial or original closed condition • We say: At rest the spring is in command • At rest is the normal position of the valve • There are two conditions for the blow gun -- each has its own box • A complete symbol shows both 6 conditions Valves Basic Information 2/2 Two Way 2...

Words: 4480 - Pages: 18