Introduction The purpose of this report is to show how the spending habits of customers changes when they are given coupons versus when they arrive at the store with no discounts to use. The key variable discussed in one graph includes the number of items that were bought with and without coupons or store promotions. It also shows the percent of items purchased with each payment method allowed at the store. This comparison helps the management to decide whether or not their promotional credit card is actually worthwhile and worth keeping around. Does this store credit card benefit the company to have? Are the coupons beneficial to the store owners?
Abstract
First, we will look at the key variables to be discussed in this section. One of the most important objects to determine is whether or not it is beneficial to The Pelican Store to have promotional items, such as coupons, given out.
Type of Customer Items Bought % Bought
Regular 88 0.27 27%
Promotional 234 0.73 73% 322 100%

This percent frequency distribution breaks down the type of customer along with the number and percentage of items bought. As you can see, a significant amount of sales are coming from the promotional customers. A whopping 73% of items sales came from promotional customers. Now, in this case, promotional customers are the customers that used a discount coupon to purchase the items. This shows how important it can be to offer promotions every once in a while for your customers. Coupons are a great lead capture tool for businesses of all sizes. It lures people in because they are getting a deal on a service or product. The advantage to giving out coupons for a physical storefront is that you entice them into the store with a savings on your products and marketing studies have shown that it drives more customers into the store to spend more once they are in the store because of