...is color? Who defines it? Where does it come from? As described in Sensation and Perception by E. Bruce Goldstein, “Color is one of the most obvious and pervasive qualities in our environment.” (Goldstein, pg. 202) We interact with color on a daily basis. It is what makes up the earth we live. As the days go by, there isn’t a day we don’t encounter color to some extent. We even choose our favorites! We use color to describe the way we feel such as being blue, or green with feeling peaceful, the list goes on. We visualize and feel them. Colors server specific functions in our daily lives. Understanding that color perception plays major roles in the lives of human beings, discovering the effects it has on gender gives us deeper reasoning to appreciate its importance. Previous research on vision and perception have dissected the impact of color perception in men versus women. “‘Vision’ is the most important sense as about 80% information which we get through all the senses, is visual. This visual information becomes even more meaningful and informative when these are colorful. In fact colors not only provide the objective information about the world, it impinges on our psyche, attitude and feelings.” (Khouw, 2010) Understanding this gives us more insight on the importance of appreciating the value color simply adds. Color perception or vision is the ability of the eyes to discriminate between the light rays of different wavelengths. Our visual system distinguishes color by comparing...
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...St. Paul University Quezon City Aurora Blvd. Corner Gilmore Avenue A Research Study on how does skin color affects child’s perception towards a person Submitted to: Ms. Amy Corado Submitted by: Bilano, Clareze Bonina, Mary Isabelle Bustamante,Clarenz CHAPTER I Introduction Most people assume that they see the same thing as other people, taking into account corrections for refractive errors with eyeglasses. However, there is now substantial evidence to suggest that this is not the case. Namely, we do not see exactly what others see. Racism is the belief that characteristics and abilities can be attributed to people simply on the basis of their race and that some racial groups are superior to others. Even though race and color clearly overlap, they are not synonymous. Thus, color discrimination can occur between persons of different races or ethnicities, or between persons of the same race or ethnicity. Racism and discrimination have been used as powerful weapons encouraging fear or hatred of others in times of conflict and war, and even during economic downturns. Racism is also a very touchy subject for some people, as issues concerning free speech and Article 19 of the Universal Declaration of Human Rights come into play. It may be a factor contributing to poor health and health care disparities in minority children through multiple mechanisms, including effects on psychological and physical well-being. Little is known about the experiences of racism that...
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...Sensation and Perception Chapter: Sensation and Perception Sensation and Perception Sensation versus Perception Psychophysics and Thresholds Vision USING PSYCHOLOGY: Color Visual receptor: The Eye Operation of the Eye Eye Problem: Color Blindness Hearing Operation of the Ear Ear Problem: Deafness Chemical senses—Smell and Taste Chemical Senses Receptors: The Nose and Taste Buds Operation of the Chemical Senses Other senses: Skin Other Senses: Balance and Body Position Perception Figure-ground Perception The Wholeness of Figure Perception Perceptual Grouping Perception and Attention Stimulus Variation and Perception Perceptual Constancies Visual Perception of Distance Visual Perception of Motion Hearing Perception Illusions as "Errors" in Perception USING PSYCHOLOGY: Clothing Extrasensory perception (ESP) REVIEW QUESTIONS ACTIVITIES INTERESTED IN MORE? 183 Sensation and Perception WHAT'S THE ANSWER? Instructors in Driver Education advise their students to look twice in both directions before driving across an intersection. Why? "Watch it, Klausman! Watch where you're going!. . . Well, would you look at that. He ran into the goal post!" PSYCHOLOGY: Exploring Behavior Sensation and Perception 184 Moments later, "Klausman, how many times have I told you? You've got to look where you're going! What if that had been a defensive player from the opposing team? How do you feel?" "I feel OK, coach, but I've got a bad ringing in my ears." What causes the ringing in...
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...tutorialrank.com This Tutorial contains 2 Set of Papers/PPT for All Assignments (Except Week 1 Worksheet (1 Set)) PSY 345 Week 1 Week One Worksheet PSY 345 Week 2 Assignment Spatial Organization Presentation (2 PPT) PSY 345 Week 2 Team Visual Perception Discussion (2 Set) PSY 345 Week 3 Assignment Visual System Worksheet PSY 345 Week 3 Team Assignment Annotated Bibliography and Summary (2 Papers) PSY 345 Week 4 Assignment Speech Perception Worksheet (2 Worksheet) PSY 345 Week 4 Assignment Speech and Hearing Brochure (2 Set) PSY 345 Week 5 Assignment Chemical Senses Paper (2 Paper) PSY 345 Week 5 Team Assignment Perception of Pleasure and Pain Presentation (2 PPT) ************************************************************************************* PSY 345 Week 1 Week One Worksheet For more course tutorials visit www.tutorialrank.com PSY 345 Week 1 Week One Worksheet Complete the Week One Worksheet. Click the Assignment Files tab to submit your assignment. Week One Worksheet Respond to the following questions in 75 to 150 words each. Differentiate between sensation and perception. Explain the importance of separating these concepts. Identify the biological factors that influence sensation and perception. As we age or incur visual impairment, we may need brighter light when reading. Explain why this is the case. You are shown a picture of an elephant. Explain how that stimulus is processed from the retina to the visual cortex of the brain. ******...
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...and Perception Lecture 6 & 7 • Learning Outcomes • Define and differentiate between sensation and perception. • Identify the parts of the eye, describe the properties of light and the theories of color vision. • Learning Outcomes • Describe how visual perception is organized. • Identify the parts of the ear; explain the sense of hearing. • Learning Outcomes • Describe the chemical senses. • Identify the skin senses and theoretical explanations for pain. • Learning Outcomes • Describe the kinesthetic and vestibular senses. • Explain why psychologists are skeptical about extra sensory perception. • Sensation and Perception • What are Sensation and Perception? • “I have perfect vision” –Heather Sellers has problem with her perception. She cannot recognize faces-prosopagnosia (face blindness) “In college, on a date at the Spaghetti Station, I returned from the bathroom and plunked myself down in the wrong booth, facing the wrong man. I remained unaware he was not my date even as my date (a stranger to me) accosted Wrong Booth Guy, and then stormed out of the Station. I can’t distinguish actors in movies and on TV. I do not recognize myself in photos or video. I can’t recognize my stepsons in the soccer pick-up line; I failed to determine which husband was mine at a party, in the mall, at the market” This curious mix of “perfect” vision and face blindness illustrates the distinction between sensation and perception. • 1. What are Sensation and Perception? • Her...
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...Synesthesia Synesthesia People hear colors, some feel it, and others smell it and some combine this whole senses together. It is very unusual to feel colors, perceive writings on a paper, taste shapes, hear it, or even see scents and feel pains in colors. Some synethetes incorporate objects like letters with a part of their sensory perception, others do with numbers. Studies have proven synesthesia people as people who represent numbers for colors and some synesthetes, with their own qualities insist on their beliefs with respect to how they see things. Researches from different sources have also shown only four percentage of the population for this reality of experience different to general nature. However, synesthesia is an unusual state of nature where the normal stimulation of a particular sense such as sight generates different experiences in another sense such as taste. Synesthesia people are called synesthetes; which is originated from two Greek words; “syn” meaning together and “aisthesis” meaning perception. The combination of these two Greek words implies synesthesia signifies “perceiving together”. Different perceptions related to synesthesia differ with synesthetes. Many synesthetes exhibit some traits other synesthetes cannot. There have been stories from different synesthetes who explains their own perception and how they view and sense things. Their Emergence Synesthetes have existed for a very long time undated, and since the 19th and 20th centuries,...
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...PSY 345 All Assignments (2 Sets) FOR MORE CLASSES VISIT www.psy345outlet.com PSY 345 Week 1 Week One Worksheet PSY 345 Week 2 Assignment Spatial Organization Presentation (2 PPT) PSY 345 Week 2 Team Visual Perception Discussion (2 Set) PSY 345 Week 3 Assignment Visual System Worksheet PSY 345 Week 3 Team Assignment Annotated Bibliography and Summary (2 Papers) PSY 345 Week 4 Assignment Speech Perception Worksheet (2 Worksheet) PSY 345 Week 4 Assignment Speech and Hearing Brochure (2 Set) PSY 345 Week 5 Assignment Chemical Senses Paper (2 Paper) PSY 345 Week 5 Team Assignment Perception of Pleasure and Pain Presentation (2 PPT) --------------------------------------------------------------------------------------- PSY 345 Week 1 Week One Worksheet FOR MORE CLASSES VISIT www.psy345outlet.com PSY 345 Week 1 Week One Worksheet Complete the Week One Worksheet. Click the Assignment Files tab to submit your assignment. Week One Worksheet Respond to the following questions in 75 to 150 words each 1. Differentiate between sensation and perception. Explain the importance of separating these concepts. 1. Identify the biological factors that influence sensation and perception. 1. As we age or incur visual impairment, we may need brighter light when reading. Explain why this is the case. 1. You are shown a picture of an elephant. Explain how that stimulus is processed from the retina to the visual cortex of the brain. --------------------------------------...
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...processing itself seems so complex and debatable, the unprocessed systems themselves are quite simple. This has led to the formulation of an idea called Spectral Processing that tries to unravel the complexities of perception through the comparison of simple and derived models of stimuli. If the world around us contains information (color, smell, sound, etc.) that can be organized so simply into spectra or arrays, perception should also be intrinsically simple. Humans...
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...and see that just the simple elements that make these things and experiences up. Gestalt psychology owes much of its beginnings to the philosophical work of Immanuel Kant (Schultz & Schultz, 2011). Kant believed that experiences were created not from association, but through the perception of those experiences (Schultz & Schultz, 2011). There is a certain level of individuality in this statement, as individual perception is not something that can be simply classified in a way that was satisfactory to a more scientific model. For me, seeing the color green immediately leads me to reflect upon my grandmother and my great deal of pleasant experiences and memories. My perception of the color green, therefore, is wholly distinct from a simplistic explanation of the hue or tone of the color. Another interesting influence of Gestalt psychology was physics professor Ernst Mach. Mach used his physics background to explain that perceptions of objects do not change, although the meaning of the object might (Schultz & Schultz, 2011). Going back to my earlier example, the color purple is still perceived as the color purple, but the meaning and the experience related to my perception of the color might in fact be different from...
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...different types of purple, but she only wears ___________ of purple. 4. ___C__ The shade of achromatic color stays the same regardless of how much sunlight is reflected. 5. __G___ You go to a lecture and the topic seems to focus on blue-yellow and red-green perception of color. The lecture is likely discussing ______________. 6. ___E__ The afterimage is a red heart. This means the image was _____________. 7. __N___ Each receptor mechanism is sensitive to different elements of the spectrum and suggests we need various wavelengths for normal color vision. This is the _____________. 8. __K___ Which color deficiency is likely a genetic transmission? 9. __D___ Monochromats do not have functioning ___________. 10. __F___ Red and blue paints are mixed and the result is purple. This shows the ____________. 11. ___A__ __J___ __M___ There are basic colors, but the ability to perceive a large number of colors depends on _____________, _____________, and _________________. 12. __H___ The edge of an illuminated e-reader next to a dark room is called __________. A. Saturation B. Hues C. Color Constancy D. Cones E. Green F. Subtractive Color Mixture G. Opponent Process Theory of Color Vision H. Reflectance Edge I. Cerebral Achromatopsia J. Wavelength K. Dichromatism L. Lightness Constancy M. Intensity N. Young-Helmoltz Theory of Color Vision Short-Answer In 200 to 300 words,...
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...experience and see that just the simple elements that make these things and experiences up. Gestalt psychology owes much of its beginnings to the philosophical work of Immanuel Kant (Schultz & Schultz, 2011). Kant believed that experiences were created not from association, but through the perception of those experiences (Schultz & Schultz, 2011). There is a certain level of individuality in this statement, as individual perception is not something that can be simply classified in a way that was satisfactory to a more scientific model. For me, seeing the color green immediately leads me to reflect upon my grandmother and my great deal of pleasant experiences and memories. My perception of the color green, therefore, is wholly distinct from a simplistic explanation of the hue or tone of the color. Another interesting influence of Gestalt psychology was physics professor Ernst Mach. Mach used his physics background to explain that perceptions of objects do not change, although the meaning of the object might (Schultz & Schultz, 2011). Going back to my earlier example, the color green is still perceived as the color green, but the meaning and the experience related to my perception of the color might in fact be different from another’s. Christian von...
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...is the organ of vision. It has a complex structure consisting of a transparent lens that focuses light on the retina. The retina is covered with two basic types of light-sensitive cells-rods and cones. The cone cells are sensitive to color and are located in the part of the retina called the fovea, where the light is focused by the lens. The rod cells are not sensitive to color, but have greater sensitivity to light than the cone cells. These cells are located around the fovea and are responsible for peripheral vision and night vision. The eye is connected to the brain through the optic nerve. The point of this connection is called the "blind spot" because it is insensitive to light. Experiments have shown that the back of the brain maps the visual input from the eyes. The brain combines the input of our two eyes into a single three-dimensional image. In addition, even though the image on the retina is upside-down because of the focusing action of the lens, the brain compensates and provides the right-side-up perception. Experiments have been done with subjects fitted with prisms that invert the images. The subjects go through an initial period of great confusion, but subsequently they perceive the images as right side up. The range of perception of the eye is phenomenal. In the dark, a substance produced by the rod cells increases the sensitivity of the eye so that it is possible to detect very dim light. In strong light, the iris contracts reducing the size of the aperture...
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...ear-trained people cringe when they hear specific songs san out-of-tune. Although they are known to be sensitive around sounds, their hearing is no different from an “average” person’s. This musical ability is known as “perfect pitch”. The ear can be very sensitive to music since music is composed of different pitches. Pitch perception is the way a person “observes” music. There are two different pitch perceptions. Relative pitch perception, or often shorten to “relative pitch”, is basically defined as the hearing ability to identify pitches with the aid of a given pitch; it is also the ear’s ability to recognize the range between two notes which is called the interval. On the other hand, perfect pitch perception—or perfect pitch—does not need help from a reference note. A person who has perfect pitch and relative pitch could have been training through the years. Or he is born with perfect pitch and only attained relative pitch through practice. He could also be a conservatory student who mastered the art of pitch perception because of the musical atmosphere he is in. Either way, whether the listener is a musical prodigy or not, these two pitch perceptions are attainable and available for everyone. The ability of perfect pitch is common among experienced and trained musicians, not just legendary composers. Music students are required to seek ear-training to develop sensitivity to music. Nevertheless, this ability can also be...
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...following companies. What colors does it use predominantly in its logo or packaging? How do these colors affect the perception of its products? Answer 1: I choose Wendy’s. Anwer 2: It uses the red color of predominantly color in logo or packaging. Answer 3: The perception of red color scheme subliminally encourages consumers to order and eat their food quickly, it is a whole idea of fast food. Scientists know that color literally affects the body and mind. Colors are associated with certain qualities or emotions, and red means excitement, strength, sex, passion, peed, danger. 2- Should a global firm like McDonald’s or General Mills change the colors of its logo or packaging depending on the country in which it is marketing? Why or why not ? How might this affect consumer attitudes toward the company and its products? Answer 1: I do not think that global firms like McDonald’s or General Mills should change the colors of the logo. Colors for global firms represent unique enterprise culture and brand. Although firms invest a lot of money to marketing do a great deal of research to determine greater color. Answer 2: Unified logo is necessary because it not only protects the brand, but prevents counterfeits. Also it helps company build their unified brand image in order to improve the popularity of an enterprise in costumer. As packaging I think do not have problem to firms to be in line with local marketing preference (change the color). Answer 3: It can make...
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...one of the most powerful brands in power tools. Its products are generally regarded to have high quality. B&D currently has 45% of the Consumer and 20% of the Industrial markets. However, in the P-T segment B&D holds only 9% of the market and is in near parity with Milwaukee Electric (10%) and trails Makita, which has captured 50% of the market. 1) What is the cause of B&D’s 9% share vs. Makita ‘s 50% in the Professional segment? Makita was able to grow rapidly in the P-T market as its dominance was aided by the rapid development of a new type of distribution channel, the Home Centers such as Home Depot, which Makita actively sought. B&D, however, was not able to grow quickly in the P-T market due to Tradesman's perception of its P-T Line. 2) How does the buying behaviour of the Tradesman impact the situation? (Question 1+2) The Tradesman market perceives B&D...
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