...SYNOPSIS PERRIER IS GLOBALLY KNOW FOR ITS NATURAL SPARKLINGNESS RATHER THEN MACHINE MADE CARBON DIOXIDES OF IT COMPITETORS. IN THE STARTING THEY ONLY TARGETED THE THE UPMARKET CUSTOMERS BUT AS MORE SPENDING POWER PEOPLE GOT THE MORE THEY STARTED EXPANDING TO THE SUPER MARKET FOR MORE WIDE CUSTOMER BASE.PERRIER CONTROL 29% OF $225 MILLION PER YEAR RETAIL BOTTLED-WATERMARKET WHICH IS GROWING AT THE RATE OF 9% ANNUALLY.WITH THE EXCPETOION OF ONE INCIDENT IN YEAR 1990 WHEN THE TRACES OF BENZE WAS FOUND IN ITS BOTTLE WHICH RESULTED IN CALLING OF SOME 160 MILLION OF BOTTLED WATER WHICH MR ROLAND DAVIS THE PRESIDENT OF PERRIER GROUP EXPLAINED AS ONE OF INCIDENT OF EMPLYOEES NEGLIGENCE BUT LATER ADMITTED THAT BENZENE NATURALLY OCCURRED IN PERRIER WATERS AND THE MISTAKE WAS OF NOT REPLACING THE FILTERS. BUT THE BIGGER PROBLEM PERRIER IS FACING IS STAGNATION OF IT PRODUCT AS COMPETITION HAS INCREAED AS IT TRIED TO ENTER A NEW MARKET MPST NOTABLY FROM KHISHU MINERAL WATER. PERRIER DECLINE IN ITS MARKET SHARE HAS RAISED SOME SERIOUS QUESTION FOR IT MARKETING TEAM ABOUT HOW TO REGAIN THE MARKET IN WHICH IT ONCE WAS DOING SO GOOD. MAYBE ITS TIME THEY CHANGE THERE MARKETING STARTEGY AND COME UP WITH SOME EFFECTIVE STRATEGY . ANAYLSIS THE STRONGEST AND THE MOST UNIQUE POINT OF PERRIER WATER IS IT IS NATURALLY CARBONATED RATHER THEN MACHINE MADE CARBON DIOXIDE ADDED TO IT IN CASE OF IT COMPETITORS,WHICH THE CUSTOMERS THINKS AS MOST HEALTHY AS NO EXTRA MINERALS ARE ADDED TO IT . FROMT THE...
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...certain people are resisting change, three of which seems to apply to this case: Parochial self-interest (some people are concerned with the implication of the change for themselves and how it may affect their own interests, rather than considering the effects for the success of the business). The union suggests this of Nestles. "Jean-Paul Franc, head of the CGT at Perrier, sees the situation differently. In regard to the company's plan to cut 15 percent of its workforce he protests, "Nestle can't do whatever it likes? He says, "There are men and women who work here? Morally speaking the water and the gas stored below this ground belong to the whole region? Misunderstanding (communication problems; inadequate information) average. Management does not agree, perhaps due to a lack of information of the real problem (what is causing the lower production at this plant?) For example, According to Nestle CEO Peter Brabeck-Letmathe, "We have come to the point where the development of the Perrier brand is endangered by the stubbornness of the CGT? On the other hand, according to Jean-Paul Franc, head of the CGT at Perrier, "[i]n regard to the company's plan to cut 15 percent of its workforce he protests, "Nestle can't do whatever it likes.? He says, "There are men and women who work here? Morally speaking the water and the gas stored below this ground belong to the whole region."' Different assessments of the situation (some employees may disagree on the reasons for the change and...
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...Perrier Synopsis Perrier is French mineral water, globally known as naturally carbonated spring water with low contents of sodium. In the past, Perrier controlled about 24% of the total U.S bottled water business, and was dominating half of imported bottles water sector. The market sales of Perrier sparkling water from France rapidly grew in the United States from one million US Dollars to about eighty million per year. However, Perrier now accounts for eighty percent of declining water imports in America and 29 percent of the $225 million of sales yearly in the bottled-water market, which is growing at the rate of 9 percent annually. The American public is trading low in sales of mineral water that is substituted with club soda, according to a trade source. Perrier is challenged by Khisu Mineral Water, which has apparently cured the Korean King Sejong of all illnesses. Perrier’s considerable decline of its market share in the bottled water industry seems to be very challenging for its marketing team and raises some questions of how to survive on the market and regain the previous rhythm of sales. Maybe it’s time for them to consider some inevitable changes in the marketing strategy. Analysis Perrier has a lot of strengths compared to its competitors. It is naturally carbonated from France, unique in its qualities, difficult to copy. It has an internationally strong brand name. So it makes sense to keep the existing product available for the market and do not diversify...
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...AJAX MINERALS AND PERRIER CASE STUDIES Name: Course: 560 HRM Professor Date: February 23, 2014 Ajax Minerals had for some time been operating at an optimal capacity. Its successful operations were however marred by poor management skills and weak employee relations. The company was then faced with an external business rivalry from Pacific Rim Mining Company that created direct and stiff competition. Initial estimates focused that in a span of three years Pacific Rim would hold a strong base in the industry and ultimately run Ajax Minerals out of business. The latter had the capacity and resources to undertake cheaper mining exercises and export the minerals to the U.S while incurring a significantly lower operating cost than Ajax. This severe business threat was quickly identified the top managerial and administrative leadership bracket of the company. They needed to act quickly in order for them to handle the challenge and maintain the company’s position on the industry. Junior levels of management were unaware of the present situation affecting the company this included supervisors and regular hourly workers who were only interested in the daily operations with which they earned considerable overtime pay (Palmer, 2009, pg180). Organizational life in any working place has an associated aspect that causes resistance to any change that have a direct or indirect impact on the working conditions and remuneration of employees. Change is always perceived to have...
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...% of workforce and other decisions with Nestlé. Lack of communication and the company’s inability to inform the employees of what changes affected production at Perrier, the company made excessive changes and introduces a series of changes. So the employees felt unsure, if they would still have the required skills to continue to work for the company. Perrier has made quite a fair amount of changes in a short period of time and they will need to be aware that some may not agree with the change because of possible disadvantages and might not work to their full potential. Most of Perrior’s employees did not think the changes were necessary for the organization’s growth. The latter change was considered as the lack of conviction that change is needed. There was also the ‘Perceived Negative Effect on Interest’ – this resistance to change will be affected by people’s perceptions of the likely effect of the change on their interests; a term that can cover a wide range of factors including their authority, status, rewards, opportunity to apply expertise, membership of friendship networks, autonomy and security. The employees at Perrier were concerned with the implication of the change for themselves and how it may affect their own interests, rather than considering effects for the success of the business. When Perrier planned to cut 15% of its workforce, there was an uproar from CGT. To make it more worse, Perrier’s management purchased cases of a competitor’s latest beverage,...
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...503-S61 ABRIL 10, 1990 STEPHEN A. GREYSER NORMAN KLEIN El Retiro de Perrier: Una fuente de problemas El 11 de febrero de 1990, un artículo del New York Times informó que el día anterior se había suspendido la producción mundial de Perrier, la marca de agua embotellada importada más popular en los Estados Unidos. Según el New York Times, los distribuidores estadounidenses y canadienses también habían empezado a recoger todas las botellas existentes (aproximadamente 72 millones de botellas) en esos países. Posteriormente se informó que las ventas anuales de Perrier en los Estados Unidos eran de 300 millones de botellas, mientras que las ventas anuales mundiales eran de 1.100 millones de botellas. El artículo explicaba que aproximadamente ocho días antes, un laboratorio en Carolina del Norte había descubierto en muestras de agua Perrier embotellada seis meses antes, de 12,9 a 19,9 partes de benceno (un carcinógeno conocido) por mil millones de agua. El límite permitido por la FDA (Food and Drug Administration) de los Estados Unidos, era de cinco unidades de benceno por mil millones de unidades de agua. Ronald V. Davis, director general del Grupo Perrier de América, explicó la presencia de benceno como “un accidente muy extraño.” También dijo al reportero del New York Times que creía que el riesgo a la salud debido a la contaminación de las botellas era mínimo. Cuando se le preguntó acerca de la procedencia del benceno respondió “creemos saber, pero no vamos a decirlo hasta...
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...Perrier Synopsis Perrier is French mineral water, globally known as naturally carbonated spring water with low contents of sodium. In the past, Perrier controlled about 24% of the total U.S bottled water business, and was dominating half of imported bottles water sector. The market sales of Perrier sparkling water from France rapidly grew in the United States from one million US Dollars to about eighty million per year. However, Perrier now accounts for eighty percent of declining water imports in America and 29 percent of the $225 million of sales yearly in the bottled-water market, which is growing at the rate of 9 percent annually. The American public is trading low in sales of mineral water that is substituted with club soda, according to a trade source. Perrier is challenged by Khisu Mineral Water, which has apparently cured the Korean King Sejong of all illnesses. Perrier’s considerable decline of its market share in the bottled water industry seems to be very challenging for its marketing team and raises some questions of how to survive on the market and regain the previous rhythm of sales. Maybe it’s time for them to consider some inevitable changes in the marketing strategy. Analysis Perrier has a lot of strengths compared to its competitors. It is naturally carbonated from France, unique in its qualities, difficult to copy. It has an internationally strong brand name. So it makes sense to keep the existing product available for the market and do...
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...Strayer University Ajax Minerals and Perrier HRM 560 Managing Organizational Change By Susan Rivera Richards Submitted to Dr. Paul Jaikaran Spring 2015 1. Identify two (2) sources of resistance to change in the Ajax Minerals exercise and describe how the organization dealt with each type of resistance. Reaction to the Experience of Previous Change. It is based on previous experience of organizational change. In the Ajax Mineral scenario, the Company had issues with management when it came to changes within the company. The company had history with poor management (labor relations). When management asked employees to do things, the workers became very suspicious. They thought management was up to dishonesty. Expressions of Resistance and Management Responses. The Ajax management understood the situation so they responded by planning an interactive sessions which consists of General Manager, Managers and Employees. In the session, management used different stories of various companies. They faced similar cases suffered badly due to the inability to respond to competitive forces. 2. Identify two (2) sources of resistance to change in the Perrier case study and describe how the organization dealt with each type of resistance. Disagreement with the way the change is being managed and Discomfort with uncertainty. The company was close to bankruptcy until a company called Nestles took over Perrier. The company started to struggle with profits....
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...Perrier Case Study The key elements of resistance to change that Perrier experienced were lack of communication, bad timing, and employee’s predisposition towards change. Perrier’s failed to update their employees regarding the changes that affected the production of the company. They made a series of changes that many of the employees at Perrier felt were highly questionable and unnecessary. Employees were very uncertain whether or not they would still have the necessary skills to continue working at Perrier. Due to Perrier implementing these drastic changes in such a short span of time they should be aware that some employees may not agree with their changes, and might not work to their full potential. Since majority of Perrier’s employees felt many of the changes were unnecessary, which caused a lot of mistrust between employees and management. Perceived Negative Effect on Interests also played a major factor. “The readiness for change also will be affected by people’s perceptions of the likely effect of the change on their “interests,” a term that can cover a wide range of factors including their authority, status, rewards (including salary), opportunity to apply expertise, member- ship of friendship networks, autonomy, and security. People find it easier to be supportive of changes that they see as not threatening such interests and may resist those that are seen as damaging to these interests.”(OCR p.163) Moreover the employees at Perrier were very afraid about the...
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...Teamwork and Motivation Cynthia D. Morris Strayer University Dr. Rufus Robinson Business 520-Leadership and Organizational Behavior February 23, 2015 Teamwork and Motivation This paper was developed under a variety of motivational theories and job design considerations. To analyze the formation and dynamics of group behavior and work teams, including the application of power in groups. Identify significant elements of an organization motivation plan that encourages high job satisfaction, high productivity, high quality work, and low turnover. In order to encourage employees to become and stay motivated, a company has to offer some type of intangible rewards. These rewards can come in many forms. It is the company’s responsibility to ensure that all employees have a clear job description. This is entailing a clear concise description of the employee’s job and all functions associated with the job the employee is hired for. Employees expect to receive job related education and guidance. This could be in the form of sending an employee back to school to receive certifications or degrees that one may need to remain successful on the job. Your employees need to know that they matter to the company that the company cannot function without their knowledge and expertise of the job they are performing. There has to be an open line of communication between employer and employee. No one wants to be blindsided about unexpected changes. All employees are to be compensated...
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...Bottled Water There are many different kinds of bottled waters for sale in this modern day. Some bottled waters are carbonated, flavored, or have added chemicals for cleaning purposes. A twenty ounce bottle of water cost’s around one or two dollars. In reference to the water bill from my parent’s house in the town of Chesaning which is in Saginaw County the cost of water is three dollars and thirty cents for one thousand gallons of municipal water (Ebenhoeh D). Not only do bottled water companies use up the earth’s water supply, they use massive amounts of plastic, and the water they sell that is supposedly cleaner and more healthy than tap water, is less healthy and has more contaminants than tap water. Bottled water is no cleaner than municipal water. In the United States bottled standards are set and regulated by the Food and Drug Administration. The Food and Drug Administration (FDA) standards for cleanliness are not as high as the regulations set for city or municipal water set by the Environmental Protection Agency (EPA). According to Lauren Posnick of the FDA, bottled water can have up to two hundred and fifty parts per million of dissolved solids and still be clean enough to sell (Posnick). Drinking water that comes through the tap is monitored through the Environmental Protection Agency, also known as the EPA. The EPA standards for water are much higher and much more thorough than the FDA. According to the EPA the FDA allows up to two hundred and fifty...
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...Appellation 1: Humagne rouge de Salquenen Appellation | Salgesh | Country | Switzerland | Region | Valais | Sub Region | Leuk | Village | Salquenen | Estate Vineyard | N/A | Grape (s) Variety(ies) | Humagne rouge | Climate conditions | The vineyards of the Valais have a mild continental climate and undergo to the “ foehn” warm winds which are beneficial to the growth of the harvest. It is a relatively dry climate and the rainfall in this region is low because of the barrier formed by the Alps, both to the north and to the south. Salgesch is blessed with a very sunny, south-eastern exposure. Because of location the vines here have sunshine available to them for a much greater proportion of the day and are able to reach higher levels of ripeness during the growing season. | Soil Composition | Stony, chalky soils predominate through the vineyards towards Salquenen. Salquenen soil is rich in lime and magnesium. In this region the vineyards have a light, well-aerated soil, poor in clay. This warms up rapidly in sunshine but does not retain water very well. | Type of wine | Red, dry, still | Character of wine | Intense ruby colour. Intensive aroma of wild berries, eucalyptus and red cherries The palate exhibits earthy aromas with a full-bodied structure combining supple and silky tannins. This wine is soft and fruity. The grapes are picked in November by hand.Humagne Rouge wines have great aging potential and can keep for 4 to 6 years. | Food harmony 2 dishes...
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...Entrées: Salade verte aux noix Salade tomates et oignons Salade de lentilles Salade de légumes grillés et parmesan Salade mozzarella fraîche, tomates grappes et coulis de basilic Salade de quinoa, betteraves rouges et Cranberry sec Salade au chèvre chaud et lardons Salade de saumon mariné et sésames grillés Melon et jambon de parme fumé Crabe du Nebraska, ciboulette et câpre frais, roquette sauvage Halloum frais grillé, salades de tomates et vinaigre balsamique Assiette de saumon fumé et câpres frais Carpaccio de bœuf, roquette fraîche et parmesan Plateau de charcuterie savoyarde Assiette de fromage (Beaufort d'Alpage) 14,000 15,000 16,000 19,000 20,000 21,000 22,000 28,000 21,000 42,000 18,000 25,000 23,000 32,000 35,000 Pizza au feu de bois: Flammeküeche gratinée 18,000 Pizza Margherita (sauce tomate, champignons, mozzarella) 16,000 Pizza Montagnarde (sauce tomate, fromage de chèvre, mozzarella, jambon de montagne) 23,000 Pizza Forestière (sauce tomate, lardons, mozzarella, champignons, œuf) 22,000 Pizza Pepperoni (sauce tomate, mozzarella, pepperoni) 21,000 Pizza Printanière (sauce tomate, mozzarella fraîche, roquette fraîche, tomate cerise) 21,000 Pizza Balik (crème fraîche, saumon fumé, oignons caramélisé, câpres frais) 25,000 Pizza Végétarienne (tomates, courgettes, aubergines, poivrons, mozzarella, artichauts) 20,000 Œufs au feu de bois Œufs Œufs et halloum grillés Œufs et confit de canard 14,000 18,000 20,000 95,000 98,000 130,000 195,000 45,000 58,000 45,000 40,000...
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...Action Plan Learning Team C Dalene Stuteville, Arline Perrier, Michael Butler, Frank Petty, Nicholas Deluca COM/310 Sept. 2, 2013 Love Cross Action Plan 09.03.13 All members of the team submit two recommendations from Week 4 / Week 5 for theory development that is most conducive for script development. 09.06.13 Two theories will be chosen from discussion in the class thread either unanimously or by the Team Leader (Dalene). 09.09.13 Scenarios need to be submitted via the class thread to be considered for the script. Need to include an environment, proposed characters, resolution and how it meets the theory description to be considered. Scenarios will be chosen unanimously or by the Team Leader (Dalene). 09.13.13 Due from Team Members Team Member 1 (Nicholas) - Appendix for Script 1 - Write a brief preview of how you will be acting out the scenario to represent the selected theory. Team Member 2 (Michael) - Appendix for Script 1 - Write a description of the selected theory with two reference. Team Member 3 (Arline) - Appendix for Script 2 - Write a brief preview of how you will be acting out the scenario to represent the selected theory. Team Member 4 (Frank) - Appendix for Script 2 - Write a description of the selected theory with two reference 09.16.13 Team Leader will submit the appendices 09.19.13 Team Member 1 (Nicholas) - Rough Draft script 1 Team Member 2 (Michael) - Rough Draft script 2 09.21.13 Team Member 3 (Arline) - Final...
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...Measuring and Communicating the Value of Marketing Activities and Investments Introduction Marketing has now come be considered as one of the primary functions of any organization and in the recent years organizations of have spent increasing amounts of money on their marketing efforts. However, while the marketing function has gained more focus and funds, marketing managers face an unavoidable question: how to justify their expenses? The need to measure the effectiveness of marketing efforts is crucial now more than ever. In a world where organizations face global competition and a pressure to continually optimize their investments, only those marketing efforts that create real value and add to organizations profits deserve marketing investments. But in order to recognize the value added by the marketing efforts marketing managers should be able to measure marketing performance and tie it up to the organization’s overall financial performance. As a response to this growing problem, marketing managers have come up with a range of methods and framework to effectively measure and communicate the value created by marketing efforts. This paper explores some of these measures and the managerial implications for marketing managers in Nepal. Background The different frameworks put forward by marketing managers in order to measure marketing performance significantly vary in both method and reasoning. While one school of thought has argued that the value created by marketing...
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