...PEST Analysis of Confectionary Industry The Commonwealth of Australia has stable liberal democratic system with policies that support industrial growth (Australianpolitics.com, 2009). There is steady growth in labor market as well since 2001 (Chandra Shah, Gerard Burke, 2006). There are no additional restrictions enforced due to ecological factors on the confectionary market except for regular industry norms to take into account ecological issues. So political factor of PEST analysis is conducive to confectionary industry in Australia. Although, Australian economy is fairly sound in the past decade currently the economy is hit by global recession. Australian GDP (Gross Domestic Product) declined by 0.5% in the last quarter of 2008 (Australianpolitics.com, 2009). Inflation in Australia is currently high but set to fall from 2009 onwards(Freshplaza.com, 2009). Chocolate making industry standing at $ 2 billion in 2008 has witnessed steady and gradual growth for the last 10 years. However, the rate of growth may decrease slightly in 2009 due to economic downturn (IBISWorld, 2009). The downturn and slowing down of markets is global and Australian economy does not have any inherent weaknesses that are contributing to the slower growth rate. So Economic factor of PEST analysis also favors the confectionary market, except for the downturn caused by recession, which is expected to reverse from 2009 onwards. The Age-Sex pyramid of Australian population shows that 35-45 age cohorts...
Words: 421 - Pages: 2
...1. Introduction The ability of firms to secure their market position is considered as vital for their survival. In practice, it has been proved that firms that have faced severe challenges have managed to recover using appropriately customized strategic options. The potentials of small Japanese firm, Elecdyne a small size firm that operates in the electronics industry in Japan to stabilize its performance through internationalization is explored in this paper. Three countries have been reviewed as of their appropriateness to support the firm’s specific initiative: USA, China and Australia. At the same time, a SWOT analysis and a PEST analysis have been employed for revealing the potentials of the organization to improve its performance through internationalization. Three different methods for entering the market chosen are presented. It is concluded that the expansion of the firm in a foreign market could highly support the increase of its profitability but only if certain terms are met, as indicatively highlighted in the sections that follow. In any case, it seems that the continuous monitoring of the relevant process is necessary for avoiding unexpected failures. 2. Current and Future Business Environment One of the most important characteristics of the global market is its high competitiveness, a fact that has been related to the expansion of globalization (Griffin 2008). At this point, the following issue appears: how the potential of a firm to face the challenges of the...
Words: 2339 - Pages: 10
...1) Product: Shoes The raw material is plastic, then transformed into stylish shoes and sandals, that can be used day or night, for work or party time, each shoe has its own style and message to pass on. 2) Target Market: Age: 15 – 35 Gender: Female Income: 20.000 per year and above Marital Status: Any Sexual Orientation: Any Occupation: Student, worker, stay at home mum Social Activities: Shopping, hang out with friends, drinking, dinning out, internet, movies and partying. 3) Benefits: • All shoes and sandals are made of plastic, therefore they are easy to be cleaned, and can be used in any weather. • With different styles, you can have one for each occasion, or you can use the same one to work and party, depending on your own style. 4) Brand Name: Melissa Logo: [pic] Slogan: Style at your feet Image: Fashionable Women [pic] 5) Packaging A carton box that will come in different colours and designs that can be used for storage, each shoe will come in a stylish plastic bag inside the box. [pic] 6) Promotional Deals: ...
Words: 712 - Pages: 3
...Capilano Honey Shotz Background and Situational Analysis Capilano Honey Shotz is a product that was developed by Capilano Honey in 2011, targeting athletes. According to Capilano Honey (2014), the product was designed to offer an enduring energy boost for users. To fit well into the targeted market’s lifestyles, the product is packaged into a snap and squeeze package, which fits well in one hand. To understand the strengths, weaknesses, opportunities and challenges that Capilano Honey Shotz faces, a SWOT analysis is indicated below. Additionally, a PEST analysis that reveals the political, economic, social and technological environment that the product has to deal with is indicated. SWOT Analysis Strengths Capilano Honey Shotz will most likely ride on the market leadership of its parent company, Capilano Honey. This means that the brand recognition accorded to Capilano Honey may work to enhance Honey Shotz’s market penetration. Capilano Honey (2014) also indicates that unlike sports gels which have to be taken with water; Honey Shotz does not require water as an accompaniment. This makes it more convenient for sports people who at times may be unable to access water. The packaging of Honey Shotz is yet another strength that makes it easy to carry, easy to handle during training (can fit into one’s palm), and the colours used on the package (yellow and black) enhance brand recall. Weaknesses ...
Words: 1429 - Pages: 6
...choices can be an advantage and disadvantage with Westpac and Hsbc. A conclusion was also provided at the end of this report. Table of Contents Executive Summary: 4 Introduction: 6 Banking History 6 Content: 7 Macro environment Factors: 7 PEST Analysis 7 Political and Legal factors 8 Economic factor 8 Social Factors 9 Technology 9 Firm Level Analysis 10 Porter’s 5 Forces in Bank Industry 10 Firm Level Analysis 11 SWOT Analysis Model 11 Strategic Choice 12 Conclusion: 13 References 13 Introduction: Banking History Australia’s banking history can be described in four eras, the private banks, the commonwealth banks, the reserve bank and deregulation. Australian’s first bank was founded in 1817, the Bank of New of New South Wales. The main purpose of this bank is to take deposits and re-loaned the money by providing discounts of exchanged. Since there is no central bank, each private bank are taking their own risk and a lot of private banks stood and fall from its credit. As long as the bank’s assets were believed to be credible, its notes were freely accepted until the alarming incident happened. Two Thirds of the total banking Assets in Australia closed because of the failure of fraudulent land banks in Victoria triggered a wholesale run on banks. On the Commonwealth Bank Era, the crisis increased for the formation of central bank which will provide support to other banks backed by the resources from the people. Banking...
Words: 2014 - Pages: 9
...already have knowledge of market in three capital cities. - Advertisement will be cheaper using Haig’s extensive media. - Market segments are complimentary rather than competitive. - Rollout to 100 stores is expected to take in 5-7 years. - Decrease in disposable income due to increase in interest. COST AND BENEFIT OF FRANCHISING - Franchisee will bring capital so provide ready solution to store manager’s shortage. - Proven Melbourne stores provide easy marketing and sales. - 100 stores target can be achieved in 3 years. - Introduction to greater legal issues. - Greater conflict between local minded business and brandinterests. PEST ANALYSIS The pest analysis is very helpful for understanding marketgrowth or decline and such as position .potential and direction for thebusinesses analysis is a business measurement tool. Pest is an acronym for political, economic factors, which are used to assess the market for a businessor organization. 1. POLITICAL Government is currently passing legislation that requiresbusiness to monitor and reduce their waste and energy use. Significant penalties are planned for business that doesn’t comply with the new directives. 2. ECONOMICAL Disposable income has reduced due to rising interestrates this shortfall expected to be recovered in the long term, withwages including expected to outstrip inflation rates by 2%unemployment levels...
Words: 537 - Pages: 3
...Section 3: Predation (part B), Herbivory, parasitism, popn. Regulation, biocontrol, fisheries, conservation biology. PREDATION… Continued (Part B) C. Studying predator effects on prey populations in the field. 1. Manipulative experiments 2. Accidental Experiments 3. Comparative Studies- woodland caribou -Food limited -Predator limited D. Optimal Foraging theory: how do predators choose their diets? (see chapter 3) *What is the optimum strategy? = Energy maximization or time minimization Max En/T Assumptions about the predator (forager): -Eating and searching for the next food (prey) item are mutually exclusive activities. -Items are found sequentially, items are found one at a time. Energetic Value of prey: EACH PREY ITEM HAS AN ENERGENTIC VALUE (ei) Handling time: A HANDLING TIME (hi) Profitability: : e/h= profitability of each prey item (such that prey can be ranked) Rule: optimal foraging rule (prediction) – always eat the most profitable prey and eat the next most profitable prey if the gain is greater than the gain from rejecting it and searching for a more profitable prey. Predictions of Optimal Foraging Theory: The highest ranked prey type should always be eaten when encountered. 1) Predators with small handling times and long search times should be GENERALISTS. 2) Diets should be broad in pre-poor (unproductivr) environments. 3) The abundance of low ranking prey...
Words: 2346 - Pages: 10
...forecasting cocoa supply, demand and price movements is very difficult. However, as expected prices rose in 2001 due to a tightening of supply. Recent outlooks point to a demand growth range of 1.5-4.0% per annum. The current (November 2005) price is about US$1,400 per tonne. The long term outlook is for a price of US$1,200-2,000 per tonne in 2009-10 depending on demand growth Critical factors for an Australian industry Researchers and industry have been interested in cocoa production in northern Australia since the 1960s. A number of reviews were conducted showing there were suitable areas for commercial production and limited trials demonstrated that promising yields were possible. However, a combination of fluctuating world prices and the traditionally labour intensive nature of production have prevented any industry development. In 1999 a project to investigate the feasibility for cocoa in northern Australia was commenced in response to interest and backing from Cadbury-Schweppes Australia. Any significant Australian cocoa industry would need to compete on the basis of world pricing given our current full import regime and the absence of any large-scale...
Words: 740 - Pages: 3
... Analysis 1. External As reported by Owens (2015), the main consideration of management is the disappointing profitability of ABC shop. Macro environment is evaluated by applying PEST and Porter’s Five Forces framework introduced by Jones (2015). PEST Political: Compared with industry-level, ABC group is facing more significant political impact at company specific level. On the one hand, the state-owned ABC benefits from large government funding as it enables ABC to carry out robust long-term strategy with clear income forecast. As discussed by McNair and Swift (2014), ABC has been acknowledged as producing good-quality news to serve public interest. On the other hand, being public means ABC suffers more political tension than private media. Especially when the Australia government announced to cut ABC funding by $ 254 million despite promising not to before the election (Hutchinson 2015), currently ABC is confronted with big challenge of delivering consistent service with less budget, keeping good relationship with successive government while remaining political-neutral in broadcasting, reminding people of its achievements and promoting public image to weather the storm. Overall, cutting funding gives ABC a hard time and enforces the company to become more profit-oriented, which contributes to the decision of closing unprofitable shops. Economic: Traditional retail industry is going through structural development as online retail sales boost in Australia. Statistic...
Words: 1349 - Pages: 6
...chocolate market pioneer inside 5 years 3. To grow marketing reach 4. To streamline the entrance of target client gatherings and markets. 5. To expand brand mindfulness for Dark Decadence by 10% amongst the intended interest group in one year. 6. To rise brand name acknowledgment. 7. To set up Cocoa Delights as Australia's most regarded chocolate creator. Strategic Directions and Targets As per Marketing Plan, cocoa delights situated itself in the business sector as an up-business sector supplier of gourmet chocolates and chocolate products of European quality with tremendous assortment and decision. Cocoa delights is planning to target inward city and suburban regions of Australian significant urban communities. PEST Analysis The Pest...
Words: 799 - Pages: 4
...help you answer the exam questions, I suggest you include data on: a. the external environment, cochlear implant industry and closely-related concentric industries and competitive environments.e.g. market share, value of market, major players, rates of change, growth rates; b. Internal analysis to determine organisational capabilities, core competencies 5. The 2-hour exam will comprise 1 section, with a choice of 2 questions. You will answer one of these 2 questions, not both. If both are answered, the answer that appears first will be marked. 6. Q1 looks at the competitive environment and asks you how to resolve a critical competitive issue where you need to devise real world solutions grounded in theory. What is your solution, and more importantly, show how your solution is viable given the firm and the environment. 7. Q2 asks about the appropriateness of a directional strategy. A course of action is suggested. Should Cochlear adopt this course of action or not? Why or why not, given the state of the external environment and the firm. 8. Study advice: c. make sure you know the industry and related industries d. internal analysis e. Business...
Words: 1533 - Pages: 7
...Introduction: The company Fantastic furniture is Australian operated company which is the branch for the Fantastic holding limited established with a motto to provide every Australian household and the offices with the furniture that suits different budget levels. Module 1 Q. Identify the mission and the major goals of the company. Fantastic furniture being the part of the fantastic holding limited (FHL) and serving people with the cheap deals and offering the low prices over the furniture range is renowned for its best value of money furniture in Australia. The company aims to provide its customers with the variation in the range of sofas, entertainment, bedroom, storage, dining and many more range of the office furniture at daily affordable prices. The company is given a name phrase of “the package deal king”. The company offers the consumers with the different furniture packages to suit a range of different budgets and styles. The organization convey a mission that make each day phenomenal, with furniture to suit each financial plan and style its simple to make a home you adore. The company is claimed as the Australia’s best value furniture and bedding with its extensive range available (FHL and Fantastic Furniture websites). Q. Who is the CEO of the company? Evaluate the CEO’s leadership capabilities. On 1st August 2014, Ms. Debra Singh was placed as the new CEO of Fantastic furniture under the fantastic holding limited (FHL 2014). She is the former...
Words: 3258 - Pages: 14
...Introduction Before introducing the history, mission, and vision, I am enterprising a fast food company, Subway® restaurants in Malaysia. Subway® restaurants are the world's biggest submarine sandwich chain working more units in the US, Canada and Australia than McDonald's does (Dec 16, 2009). Today, there are more Subway restaurants in the world than other restaurant chain, 42996 restaurants in 108 countries, and there are 177 restaurants in Malaysia. “Subway, eat fresh”. (Nov27, 2013) History The founder of Subway, Fred Deluca. In 1965, he had just graduated from high school in Bridgeport, Connecticut, USA. He had dreams of attending college and he was a hard-working, competent and dependable young man, however, the $1.25-per-hour he earned working at the local hardware store would not be enough to finance his education. Discouraged, he decided ask an old friend, Dr. Peter Buck for advice and he gave Fred an idea to open a submarine sandwich shop that he would change his life and lives of people around the world. Dr. Buck explained how the shop could finance his future education. After that, they formed a partnership that would lead to the first SUBWAY® restaurant. The company continued to grow from first day. From that day, they had a goal of opening 32 submarine sandwich shops within 10 years. As Fred and Dr. Buck searched for approaches to develop the business, they settled on a choice that franchising was the way to obtain their objective. So Fred met with his...
Words: 2248 - Pages: 9
...develop written statement; “Cocoa Delights’ responsibility to continually improve all aspects in which we operate our business no matter in term of our products and services provide, but also environment, social and economic sustainability. Our vision is put into action through programs and a focus on environmental stewardship, activities that benefit society and a commitment to build shareholder value by making Cocoa Delights a truly sustainable company and offering meaningful value to our customers. In addition, we will shift from local suppliers of services to national ones. We are creating better tomorrow.” Brief written summary of the meeting with your CEO In 2016, Cocoa Delights become a significant retail presence in stores Australia wide. Now, governments push the business to focus on the issue of sustainability, particularly on environmental issues of waste management and energy conservation. Therefore, we need to innovate some ideas and plan to handle with this. We need to keep providing customers with what they want and in sustainable aspect. Cocoa Delights is proud to be Australian made so we are practicing as the government prefer. However, we need to change our focus from local suppliers of services to national ones, and to think about opportunities to save money by gaining a wider geographic benefit and choosing media with a national reach. We still have a room to achieve the profit which we predict to grow and reach 63% of average gross profit. So, we need...
Words: 1423 - Pages: 6
...customers’ contentment. It will offer the highest quality product in sequence to maintaining the global viewpoint. If the Honda management team works accordingly to the Management Policies it will definitely lead the company to achieve their mission in future. So, we now can see that Honda Company has a lot of brunches at all around the world in order to expand their business. iii. AirAsia “Create a globally recognized ASEAN brand” AirAsia provide the cheapest ticket that can let traveler travel to any Asian destination compare to other air line company. It is trying to attain lower fare tickets to let everyone can fly with AirAsia. AirAsia provide flight to Middle East destination. Besides, this company also provides flight to Australia, to two European and so on. AirAsia has good customer service, traveler can buy tickets from Asian country where they want to flight to with the special offer that provided by AirAsia. Question 1 (b) Mission...
Words: 2535 - Pages: 11
