Case study: Cocoa Delights

Written statement describing organization (Step 1)
As a marketing manager for Cocoa Delights, this is the organization develop written statement;
“Cocoa Delights’ responsibility to continually improve all aspects in which we operate our business no matter in term of our products and services provide, but also environment, social and economic sustainability. Our vision is put into action through programs and a focus on environmental stewardship, activities that benefit society and a commitment to build shareholder value by making Cocoa Delights a truly sustainable company and offering meaningful value to our customers. In addition, we will shift from local suppliers of services to national ones. We are creating better tomorrow.”

Brief written summary of the meeting with your CEO
In 2016, Cocoa Delights become a significant retail presence in stores Australia wide. Now, governments push the business to focus on the issue of sustainability, particularly on environmental issues of waste management and energy conservation. Therefore, we need to innovate some ideas and plan to handle with this. We need to keep providing customers with what they want and in sustainable aspect. Cocoa Delights is proud to be Australian made so we are practicing as the government prefer.
However, we need to change our focus from local suppliers of services to national ones, and to think about opportunities to save money by gaining a wider geographic benefit and choosing media with a national reach. We still have a room to achieve the profit which we predict to grow and reach 63% of average gross profit. So, we need to focus in sales expansion and cost effectiveness.
For marketing activities, the radio advertising gain a successful more than we expected and PR is still a good tools to promote the business. Our SWOT are still remain but we still have an