...A blast of confetti ascended from the crowd. Page McConnell’s toy train whistle Hammond B3 organ hopped, Trey Anastasio’s guitar squealed and squawked, and Mike Gordon’s bass, as it would all night, both drove the rhythm and held it down.For the first time in five years (and the first time outside of a festival or TV-production setting in 16), the Phish circus had returned to Austin. The general admission floor area, which had been about half full just 10 minutes before, reached capacity as the band welcomed sunset at the Austin360 Amphitheater Tuesday night. The packed floor of fans rippled in a wave. Quite literally. The Vermont-based quartet opened their night show with the lyrically spare dance-provoking tune they first introduced to live audiences in 2009. The band, which began their tour last week, turned backward from there, reeling off several older tunes from the 80s and 90s. “Free” offered the crowd an early, rapturous sing-along, and undoubtedly many of the old-school faithful credited the band’s breezy tune with bringing a gentle wind that swept over the crowd. I went with my mom, she was a huge fan back in the day. Phish has been playing together for more than 30 years, and they probably never imagined as college kids they would be singing the words to “Haley’s Comet”when they were in their 50s. The lyrics are even sillier now than they were written, but there was no self-judgment on the smiling faces of the joyful band members, who bring serious chops to bolster...
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...10-8. Why did the attackers spear-phish a contractor to Target? It’s an easier way to access their information. Attackers have the knowledge and resources to execute schemes over a period of time with spear-phish. They targeted Target during the holidays because it would be less noticeable. Targets system was not up to date and the attackers found them to be an easy target. Now Target has upgraded their system to chip-and PIN enabled cards. 10-9. Explain how a third-party contractor could weaken an organization’s overall security. They do not have the same security as the main business. Once attackers gain access they can activate a virus on the third-party and that gives them the ability to do as they wish. 10-10. Describe how data was stolen...
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...also true if Bank personnel contact you by phone. They would never ask your social security number as a means to identify you. This type of fraud that was attempted on my account is called Phising. Here is Wells Fargo’s policy on Phising and email fraud: “Report Phish and Email Scams If you encounter a suspicious email or website that says it's from Wells Fargo, do not respond to it or click any links. What to do Never open attachments, click on links, or respond to emails from suspicious or unknown senders. If you receive a suspicious email that appears to be from Wells Fargo, forward the email to reportphish@wellsfargo.com What is a phish? Phish or fraudulent emails may contain links to phony websites or request you to share personal or financial information by using clever and compelling language, such as an urgent need to update your information or communicate with you to ensure the security of your accounts. On fraudulent websites: Learn to Recognize Fraudulent Emails Fraudulent emails (phish) and websites can be very sophisticated, and may look identical to Wells Fargo’s emails and websites. Fraudsters can even tamper with the sender information in an email to make their phish look even more...
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...Interagency Collaboration On September 11, 2001, Al-Qaeda, an Islamic terrorist group, hijacked four planes and eventually caused the deaths of approximately 3,000 lives across three states (The Huffington Post, 2015). As a result of this heinous act of terrorism, questions on how an event like this could have happened and how they could be prevented in the future made their way to the forefront of national security and law enforcement. The implementation of “fusion centers” has aided the efforts in crime prevention and criminal apprehension through the collaboration of multiple agencies. Fusion Centers According to The Department of Homeland Security, fusion centers can be defined as follows: State and major urban area fusion centers, serve as the focal points within the state and local environment for the receipt, analysis, gathering, and sharing of threat-related information and have additional responsibilities related to the coordination of critical operational capabilities across the statewide fusion process with other recognized fusion centers (para. 1). In addition, The Department of Homeland Security (n.d) website states that primary fusion centers are the highest priority for the allocation of available federal resources. This includes the deployment of personnel and connectivity with federal data systems (Department of Homeland Security, n.d.). Aside from these primary fusion centers, each state has numerous centers of their own which the...
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...Ben & Jerry were able to fulfill their mission statement with the finest quality all-natural ice cream, profitable business and by improving the community. Ben & Jerry stated, they would make and distribute the finest quality all natural ice cream with a wide variety of innovative flavors, which they fulfilled. They created interesting names such as Chubby Hubby, Chunky Monkey and Phish Food with flavors to match. With the great flavors and names produced a profitable business, which was one of the points in their mission statement. When Ben & Jerry decided to start issuing shares exclusively to the Vermont residents, it was both a financial decision as well as a social decision. It allowed the Vermont residents to become successful on the profits of a business right in their own back yard. The shares were sold at a reasonable price to allow for the purchase. In order to offer greater liquidity and capital, the traditional way of selling shares took place as well as being listed on the NASDAQ. Ben & Jerry were also innovative on how they reduced expenses as well as benefit a local business. When they moved to their new plant in Waterbury CT, there was a limit to the amount of liquid waste, therefore incur more expenses. They made a deal with a local pig farmer to feed his pigs the milky water, which the pigs enjoyed as well as loan the local farmer money to purchase 200 more pigs. This decision was beneficial to the farmer as well as Ben & Jerry, which connects their social...
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...MARKETING PLAN BEN & JERRY’S 2012-2015 TABLE OF CONTENTS Page 1. CURENT COMPANY SITUATION……………………………………. 2 2. MISSION STATEMENT………………………………………………….3 3. MARKET SHARE INFORMATION…………………………………….3-6 4. MARKET ANALYSIS……………………………………………………6-8 5. MARKET COMPETITORS……………………………………………. 8-11 6. NEW PRODUCT……………………………………………………….. 11-12 7. FUTURE MARKETING STRATEGY………………………………… 12-15 8. FINANCIAL FORECAST……………………………………………….15-17 9. CONCLUSION…………………………………………………………. 17 10. LIST OF REFERENCES…………………………………………… 18-19 1. CURENT COMPANY SITUATION 1.1 Short History Ben & Jerry’s it’s an American company, producing super-premium ice cream that was founded in 1978 through the collaboration of two friends: Ben Coben and Jerry Greenfield. The two began the business by opening a shop in a renovated gas station in Burlington, Vermont, in 1984 following the first factory to be opened. The company’s product range is plentiful with several flavors including cream, frozen yogurt or sherbet, made with natural ingredients. 1.2. Ben & Jerry’s Today In April 2000, Ben & Jerry's sold the company to British-Dutch multinational food giant Unilever. With superior marketing techniques Ben and Jerry's has positioned themselves to be the leader in manufacturing premium ice cream products. They have successfully targeted their market, and there...
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...detailed product descriptions, delivery information, pricing, and even company information — the company’s history, physical location, and a variety of ways (names, e-mail addresses, phone numbers, etc.) of contacting someone at the company. Making consumer feel free to email or call the company to get an idea about their business practices or customer service standards. - Recognized Brand: Most big-name, well-known online retailers like “Amazon.com” or “Buy.com” are safe bets, as are websites recommended by people you know or the ones you have previously bought from (and didn’t have any complaints about). I said "most" because in rare instances, a third-party crook could be enticing you to visit a make-believe website simply to steal (or “phish”) your information. - Easy to pay: After ordering the products online, the shoppers will pay for their products online. Online grocery services may accept one or more methods of payment: credit cards, bank debit cards, electronic funds transfers, personal cheques and/or money orders. - Delivery services: delivery is the last step of online grocery shopping. Some online grocery has a delivery computer programs that provide time management information and point-to-point directions throughout the delivery route. The program can show them traffic conditions, rush-hour volume, road construction, and other uncertainties that can be predicted within the local area. Some companies require shopper to be at home to wait for the delivery. However...
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...almost every New Year's celebration, partygoers join hands with the person next to them to form a great circle around the dance floor. At the beginning of the last verse, everyone crosses their arms across their breast, so that the right hand reaches out to the neighbor on the left and vice versa. When the tune ends, everyone rushes to the middle, while still holding hands. When the circle is re-established, everyone turns under the arms to end up facing outward with hands still joined. Over the years, “Auld Lang Syne” has taken on a life of its own as musicians put their own spin on the traditional New Year's jaunt. As the jam band Phish returns to Madison Square Garden in New York City for a four-show New Year's Eve run to close out 2012, the band will continue to play their rendition of “Auld Lang Syne” as they have done since 1989. As Phish rings in the New Year, the tune is often accompanied by thrillingly bizarre acts that tend to change every year. Perhaps one of their most notable renditions of the song came during a 1995 New Year's run, when the band acted out their roles as curators of the Gamehendge Time Factory, a machine without which the world would remain frozen in time. At midnight, the Frankenstein-like machinery on stage was...
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...detailed product descriptions, delivery information, pricing, and even company information — the company’s history, physical location, and a variety of ways (names, e-mail addresses, phone numbers, etc.) of contacting someone at the company. Making consumer feel free to email or call the company to get an idea about their business practices or customer service standards. - Recognized Brand: Most big-name, well-known online retailers like “Amazon.com” or “Buy.com” are safe bets, as are websites recommended by people you know or the ones you have previously bought from (and didn’t have any complaints about). I said "most" because in rare instances, a third-party crook could be enticing you to visit a make-believe website simply to steal (or “phish”) your information. - Easy to pay: After ordering the products online, the shoppers will pay for their products online. Online grocery services may accept one or more methods of payment: credit cards, bank debit cards, electronic funds transfers, personal cheques and/or money orders. - Delivery services: delivery is the last step of online grocery shopping. Some online grocery has a delivery computer programs that provide time management information and point-to-point directions throughout the delivery route. The program can show them traffic conditions, rush-hour volume, road construction, and other uncertainties that can be predicted within the local area. Some companies require shopper to be at home to wait for the delivery. However...
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...BEN & JERRY’S HOMEMADE 1. How has Ben & Jerry’s fulfilled its mission statement? What evidence can you provide regarding Ben & Jerry’s performance on each of the three dimensions of the mission statement? Ben & Jerry were able to fulfill their mission statement with the finest quality all-natural ice cream, profitable business and by improving the community. Ben & Jerry stated, they would make and distribute the finest quality all natural ice cream with a wide variety of innovative flavors, which they fulfilled. They created interesting names such as Chubby Hubby, Chunky Monkey and Phish Food with flavors to match. With the great flavors and names produced a profitable business, which was one of the points in their mission statement. When Ben & Jerry decided to start issuing shares exclusively to the Vermont residents, it was both a financial decision as well as a social decision. It allowed the Vermont residents to become successful on the profits of a business right in their own back yard. The shares were sold at a reasonable price to allow for the purchase. In order to offer greater liquidity and capital, the traditional way of selling shares took place as well as being listed on the NASDAQ. Ben & Jerry were also innovative on how they reduced expenses as well as benefit a local business. When they moved to their new plant in Waterbury CT, there was a limit to the amount of liquid waste, therefore incur more expenses. They made a deal with a local pig farmer to feed...
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...for marketing purposes. Search engines like DuckDuckGo and StartPage have gained popularity for these reasons (How To Geek, n.d.). It isn’t even a matter of hiding something, but simply that people feel like their rights are being invaded in this manner. Companies use private information to prey upon the insecurities of people. For example: if an individual makes many searches for diets, calorie counters etc. the most ads he/she would receive would be weight loss/fitness commercials. In some cases, the information is useful. I was on Facebook on my husband’s birthday a few years ago and we were making last minute decisions on where to go for the night. An ad popped up on the side where it says “Advertisements by Facebook” for tickets for a Phish concert that night. Turns out, that I was signed into my husband’s account...
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...1. Enabler means it provides businesses with rich information from the Web. An example of a business activity that is enabled by the web is a companies website. The website is a key marketing tool for any company. 2. HTML is a markup language for presentation of Web pages. It determines the look and location of text, pictures, animations, and other elements on a Web page. 3. XML is a markup language for delivery of information about data communicated through Web pages. It is used to convey the meaning or content of the data. 4. Each Web page has its own URL, which contains the IP address or domain name of the site. Because the domain name must be unique, when an owner of a Web site reserves a domain name to be associated with an IP address, no other site can be associated with that domain name. 5. File Transfer Protocol 6. Instant messaging is real-time chat. It is used to form synchronized email, chat rooms and allows customers to chat with sales or support reps. Many online retailers post a special button on their Web pages that lets shoppers establish real-time communication with a sales representative. The instant access fosters more personal service and saves telephone costs. 7. Really Simple Syndication (RSS) is a family of XML file formats that allows automatic downloads of content such as news, sports, or other information of particular interest to users. This software is especially useful for news Web sites and sites that host blogs and podcats. 8. A blog...
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...Ben and Jerry’s is popular ice cream company. They manufacture ice cream, sorbet, and frozen yogurt world wide. Ben and Jerry’s started in 1978 as a small ice cream scoop shop in a renovated gas station in Burlington, Vermont. The company has now expanded to a headquarters in Burlington, a factory in Waterbury, VT, and many scoop shops around the globe. Ben and Jerry’s is well known, not just for their tasty, chunky, ice cream but because of their support of many political issues and promotion of sustainability. The mission statement of Ben and Jerry’s has three parts: product, economic, and social. Product: “To make, distribute, and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment.” Economic: “To operate the company on a sustainable financial basis of profitable growth, increasing value for our stakeholders and expanding opportunities for development and career growth for our employees.” Social: “To operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally, and internationally.” Ben and Jerry’s also values many economical, social justice, and environmental issues. Some of the many issues they support include: GMO labeling, Fairtrade, and LGBT equality. Being honest about being...
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...Question 1 The employees at iPremier all performed well except for Bob Turley, CIO. In this case, even having one employee not perform well, meant that the company overall performed poorly. The overnight or third shift had an immediate response to the attack by taking the initiative to call the CIO at 4:30 am to inform him about the malicious incident and to drive down to the data center because no one on the Qdata phone was being helpful. Bob Turley should have pulled the plug much sooner. He had been working at iPremier for nearly three months and should have been aware of the company’s limited hacker defense capabilities. That awareness would have meant that iPremier was very vulnerable to anything beyond the most basic cyber-attacks. There was suspicion that the hackers could be stealing credit card information, yet he left the system up and running. The plug was only pulled after the legal counsel advised him to do so. Every second waiting to pull the plug could have been more and more damaging to the company, customers, and employees. A worst case scenario must be assumed in such a vulnerable situation. Another mishap was when Bob told an employee not to call the police because it could hurt the stock price. The stock price should not have been Bob’s most pressing concern considering law enforcement has resources available to assist iPremier in identifying or defending against the attack. There was also precious time wasted by waiting for his boss to call before Bob...
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...BEN AND JERRY: saukeTeso da yvelaze ucnauri nayini saswavlo magaliTi kolejis damTavrebis Semdeg ben koheni da jeri grinfildi didi xani fiqrobdnen Tu riTi dakavebuliyvnen. maT ar xiblavdaT daqiravebuli muSakis kariera. Tormeti aTasi aSS dolariT, saidnac oTxi aTasi sesxi iyo, megobrebma birlingtonis (vermontis Statis yvelaze didi qalaqi) erT-erT benzingasamarT sadgurze sakuTari sanayine gaxsnes. ese daibada kompania Ben and Jerry da maleve gaxda popularuli. naturaluri rZisagan damzadebulma nayinma miiqcia myidvelis yuradReba aromatTa da gemoTa (flavors) axleburi, rig SemTxvevaSi, ucnauri SexamebiT. magaliTad, nayini Cherry Garcia aerTianebs alublis, qoqosis, kakaosa da limonis aromats . 1981 wels ki dafuZnda nayinis sawarmo Ben and Jerry. sawarmo mogebis 7.5% qvelmoqmedebis saxiT gascemda sxvadasxva socialuri proeqtis dasafinanseblad. 1992 wlidan 2000 wlamde periodSi Ben and Jerry –m waramatebiT SeaRwia kanadaSi, safrangeTSi, did britaneTSi, beneluqsis qveynebSi, israelsa da ruseTSi, iaponiaSi, laTinuri amerikis da aziis rig qveynebSi. 2000 wlis Semdeg kompaniam Segnebulad SeaCera eqspansia da arsebuli poziciis gamyarebiT dakavda. am wels kompaniis gayidvebma 240 milion aSS dolars miaRwia, rac wina wlis maCvenebels 13.3% aRemateboda. amave wels britanul – holandiurma korporacia Unilever –ma Seisyida Ben and Jerry 330 milion aSS dolarad. Ben and Jerry –s erT-erT ganmasxvavebel strategiad socialuri pasuxismgebloba unda CaiTvalos. kompaniis sawarmoo simZlavreebi Segnebulad aris...
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