...2000-2004 and was running for reelection. Because of Bush’s experience holding the presidential office, he had a greater situated ethos than John Kerry, his opponent, who had only served as the governor of Massachusetts at that time. However, through Barack Obama’s speech The Audacity of Hope at the 2004 Democratic National Keynote Address, the gap between the pre-existing ethos of the two candidates is bridged and the audience is swayed in Kerry’s direction. Obama uses personal anecdotes to build excessive pathos which reduces the amount of logos necessary to convince the audience to vote for Kerry because the...
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...hugest ones of modern society. It seems to me that a lot of people suffer from being overweight and just accept the problem when they have to solve it and resist it. It has to be mentioned that the potential audience of the chosen article under analysis might be people from school age till the age of 120, and more. It does not matter how old are you for this problem is able to touch anybody. There are several rhetorical concepts used in this article: logos, pathos and ethos. Logos is suggested to be responsible for reasoning and might be represented by a logical chain or flow of sentences. The effect of logos on the audience might sometimes be called the argument’s logical appeal. Pathos is another concept that refers to readers emotions by its appeal. However, pathos has an aim not only to evoke certain emotion, but to identify the point of view of the author. The aim of pathos is to provoke the reader to commit some actions. The last but not least concept is ethos is concerning the credibility. The aim of ethos is to convince the reader by creating the atmosphere of...
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...Analysis of Commercial Slogans A long run on a rainy day, lifting an extra fifty pounds, spending the extra hour at the batting cages; whatever lights that fire in all of us motivates us to get up and work can be triggered by the phrase “Just Do It.” “There Is No Finish Line” keeps you motivated for even better success. Just because you do it doesn’t mean you have to stop once you meet your goals. These phrases can also be recognized as campaign slogans for the Nike Company. These campaign slogans have proven to be effective at selling the product and picking up strong support along the way. Nike products are seen everywhere whether it be the actual product or an advertisement which means Nike is doing something right. Nike as a company is able to hold a strong ethos and a popular warrant in advertising their products. The Nike slogans appeal to a wide audience variety, and Nike’s appeal to one’s emotions through pathos may be the strongest aspect. The Nike Company has proven themselves well over the years with supporters such as Michael Jordan, LeBron James, and Kobe Bryant. All three of those names are applied to highly paid NBA basketball stars that everyone has at least heard of. Having supporters such as famous athletes gives Nike a strong ethos in their campaign because if the highest paid athletes are using Nike products, then the logical thinking is that Nike must be the best. For example, in a television commercial that aired in 2007, Nike gathered a variety of athletes...
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...Dr. King wrote with the literary device ethos through out the opening of his letter. The phrase, "I think I should give the reason for my being in Birmingham" increase the trust he's building. This phrase causes the reader to listen to his reason and they'll know he's open about why he's imprisoned. Dr. King's letter reveals the " eighty-five affiliate organizations" he runs. he is a very busy person and he was traveling to help the Human Right act that one branch was hosting. The third paragraph consist of ethos, allusion, and metaphors. The metaphor with the paragraph, "Apostle Paul," shows the similarities between their journeys. Paul traveled for something he believed in and Dr. King is standing up for what he believes in. The allusion,...
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...investigate was about a black man, Tom Robinson, who was accused for raping a young woman named Mayella Ewell. Just before the jury was about to decide whether Tom Robinson was guilty or innocent, Atticus said a very remarkable and memorable speech to them. Atticus used the rhetorical devices of ethos, pathos and logos throughout his speech to convince the jury that Mr....
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...How the author's use of Ethos, Pathos, and Logos in this passage is truly amiable. The author uses ethos to give an absolute understanding on their position and gives the passage a mellow mood. Pathos is used in such a way that you finish reading the with a sense of "awe" in your mind. Logos is used to give the passage a credible aspect on the authors information and how they present it. Firstly Ethos is used in this passage to set the tone and give the reader a feeling of reading something that is relaxing than controversial. The author cites ""Yes" we'll say. "it's true. We actually looked out the car window." In our useful boredom, we used our fingers to draw pictures on fogged glass as we watched telephone poles tick by .we saw birds...
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...Real Beauty" in 2004. The campaign aims to change the standard of beauty in the world and act as a catalyst for change in society through means of communication such as advertisements, events, and funds to help females of all ages. Dove's attempt to communicate through advertising is vividly displayed in their outdoor advertisement for their new firming body lotion photographed by Rankin, but this advertisement not only attempts to show real beauty in its images. Like most advertisements, this ad's main goal is to sell the product it is displaying, and it attempts to do so through techniques of visual persuasion that utilize mainly pathos but ethos and logos as well. The advertisement's depiction of diverse women who appear to be everyday members of society instead of digitally enhanced, conventional supermodels demonstrates the ad's use of pathos to entice average consumers to buy the firming lotion. Women today are accustomed to seeing stick thin, young, seemingly perfect women strewn across advertisements. Due to the intense degree that the media floods the population with...
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...The “I Have a Dream,” by Martin Luther King Jr speech is a powerful, motivational, and an inspiring speech for equal rights for all. The speech was made in front of millions of people and has a created a great impact on today’s society. It’s message continues to live today. In King’s speech, he uses ethos, pathos, and logos to persuade the audience to convince them to change the unfair laws based on the color of their skin. King uses logos to acknowledge to the audience that they have not been given equal rights, equal opportunities, and most importantly respect. Although they were promised by the founding fathers that “all men are equal,” they have not been treated with respect and care. The use of logos makes the more African americans support what he is saying. For example, King says, “One hundred years later the negro is still not free. One hundred years later, the life of the negro is still crippled by the manacles of segregation and the chains of discrimination.” King uses repetition on the phrase, “One hundred years later” to convey to the readers that African Americans have not been equal to Caucasians for one hundred years making them realize that this needs to change....
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...Advertisements are meant to convince the viewer of an idea that they are trying to portray. They do this by using ethos, pathos, and logos. Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Pathos is an appeal to emotion and is a way of convincing an audience of an argument by creating an emotional response. Logos is an appeal to logic and is a way of persuading an audience by reason. These techniques are used to convince the viewer of what the author is trying to convince them of. The goal of the advertiser is to persuade the reader or viewer into participating in their cause like the World Food Programme. These programs will try to persuade and do the best they can to...
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...because he employs pathos, repetition, and ethos to go against Brutus' claims without directly attacking him. Mark Antony uses pathos effectively by giving an image that a reader can almost see. This occurs in the second paragraph when Antony says in Act III Scene I, "Did this in Caesar seem ambitious? When that the poor have cried, Caesar hath wept." Antony is saying in this quote that Cesar sympathized with the poor. This quote appealed to the emotions of the Roman people by allowing them to know that this act of Cesar was not ambitious. This was definitely effective because the citizens of a town are always ready to side with the poor, as was Cesar. Antony uses a second form of Pathos towards the end of his speech in line 59-60 when he presents Cesar's will to the people and it reads, "And they would go and kiss dead Caesar’s wounds. And dip their...
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...across is not only credible but also the best option. Owing to the fact that individuals have varied opinions and tastes on various subjects and issues those seeking to persuade have to exploit various techniques to appeal to the target audience. There is use of both graphics and words in this advertisement/ notice to send a strong and convincing argument. On a broader view, persuasive writing and communication uses ethos pathos and logos to send the message to the intended audience. In this particular advertisement, the audience is the public including students like you and me....
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...single greatest speech in baseballs history. Gehrig's speech was great because of his exceptional use of ethos, logos, and pathos. Gehrig played a long decorated career. He was the Yankees first baseman from 1923 to 1939. He had a lifetime batting average of .340 and he even won the most prestigious hitting title in baseball, the triple crown award. Gehrig was in the starting lineup for every single game during a 15 year stretch. The most consecutive game record reached a grand total of 2,330 games in a row. Then, Gehrig realized he could no longer react to the ball like he used to and decided that his final major...
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...life,” was fatally shot by Darren Wilson, a white police officer in Ferguson, Missouri last month, sparking a national outcry and civil unrest (Shoichet). In response to the inhumane shooting, controversy arose due to differing accounts over the events that took place on that night, resulting in the start of public protests in Missouri. Throughout Missouri, demonstrators held up their hands to mimic Brown’s actions when he was confronted by Wilson: they chanted certain phrases, such as “no justice, no peace” (McLaughlin)....
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...State of the art rhetoric? Infomercials today are found on every channel on television and cable here in the United States; these effective ads are made to persuade a wide audience to buy their product and are displayed throughout the day. These ad companies use various powerful elements of rhetoric; Logos, the use of logic to support a claim; Ethos, the use of authority/credibility and Pathos, the usage of emotional appeal. Like a game of rock, paper, scissors each and every element has its strengths and weaknesses and to effectively persuade the audience each element must be equal, and not overpower one another. From a list of ads, I found an ad titled “Micro Boom as Seen on TV” (https://www.youtube.com/watch?v=agcbsR8oFms). This infomercial...
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...They are the four murderous thugs who helped orchestrate and carry out the terrorist attacks on our embassies in Kenya and Tanzania in 1998. They killed 224 people, including 12 Americans. They had been obeying Osama bin Laden's ‘fatwa’ to slaughter American soldiers and civilians around the world.” In this paragraph, Malkin uses multiple argumentative techniques to sway the reader’s opinion. She uses logos when giving details of how many people the terrorists killed, and also effectively uses ethos and pathos. Her use of pathos is evident in her strong language. Phrases like “murderous thugs” and “slaughter American soldiers and civilians around the world” invoke a strong emotional response in the reader. Malkin convinces the reader that they too are a part of the demographic that these terrorists target, this is perhaps the most effective part of her...
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