...Color Psychology Paper Research Question: How does color affect one’s mood? Review of Literature: Colors may just seem simple and unimportant, but they affect our daily lives more than we may know. If someone is feeling angry, it could just be because they’re angry, or it could be perhaps that they are surrounded by or looking at the color red. That’s right! People’s moods can change just because they are looking at different colors! There are many theories on how just a simple color can change one’s whole mood. According to Johnson (2007), color does affect mood by producing certain chemicals and stimulating different feelings such as hunger. For example, blue can make one feel calm because it releases calming chemicals, and red can make one hungry because it is an appetite stimulant. Yellow can make one feel irritated, and it is a fact that people lose their temper most in yellow rooms. However, pink is tranquilizing and can make one feel weak. In conclusion, Johnson says that depending on the color, one’s body can do things (like producing chemicals) that cause a certain emotional reaction (mad, sad, etc.). Another idea, by Smith (2007), is that the effect color produces is based on what one’s body does in response. For example, yellow is mentally stimulating, and activates memory, whereas red increases confidence. Also, brown can make a person feel orderly and stable, while a dark blue can make one feel sad. Therefore, Smith says that different colors do in fact change...
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...Gingrich and Nancy Pelosi on Global Warming, and now Kentucky Fried Chicken (KFC) and the Susan G. Komen (SGK) for the Cure organization. This partnership between KFC and SGK has not been without controversy even though it has raised more than $4.2 Million for the cause, the single largest donation in the organization’s history. Throughout this experimental assignment, I will analyze the qualitative data posted on the various blog sites and will give the reader a better consumer perception of the alliance through the eyes of the survivors and patients of breast cancer as well as the Non-breast cancer patients and survivors. I will compare and contrast these perceptions and how they relate to cause-related marketing, cause-brand failure, and decision-making. The previously stated objectives will be covered by exploring the topics of “Pinkwashing”, Brand Implications, and Conflicting views on Association as they relate to this alliance and its qualitative analysis. “Pink-Washing” What is “pinkwashing”? Before exploring this topic, it is relevant to discuss the origin of this word when attempting to better understand it. “Pinkwashing” is a pejorative term derived from “greenwashing” and shares similarities. “Greenwashing” was coined by environmental activists to describe efforts by corporations to portray themselves as environmentally responsible in order to mask environmental wrongdoings (Davis, 1992). The term was originally confined to describing misleading instances of environmental...
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...create and keep a name for itself has to invest in some sort of advertising. Look around you, look around your kitchen and in your fridge, why did you go out and buy that yummy cereal you ate this morning, is it because you just happened upon it and thought it looked good or because the cute little girl on the commercial told you it was “heart-healthy “and because she said it about 3 times in 20 seconds. I believe it’s the second one advertising is everywhere in homes, on the television, on the radio, on buses and benches, in our magazines, everywhere. What we never pay attention to is how things are actually advertised to us. Nothing in advertising is accidental, much like a favorite show there was something about it that either caught your eye or made you relate to it somehow to keep you watching. Well advertising is just like this, ads are targeted and marketed to certain types of people based on their race, age, sex, gender, and even class. Advertisements can even play on what they think the audience what’s to be like, feel like, and look like. Often time’s advertisers will place an ad in a certain...
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...Republic of the Philippines POLYTECHNIC UNIVERSITY OF THE PHILIPPINES Don Fabian St., Barangay Commonwealth, Quezon City Campus _________________________________________ “How Color Psychology affects Consumer Behavior” Term Paper in General Psychology _________________________________________ Submitted to Prof. Artemus Cruz _________________________________________ Submitted by Michelle P. Garcia BSBA MM 3-1 _________________________________________ March 26, 2013 I. Introduction Colors play an important role in our lives. It gives meaning to everything we see. As Human our color vision influences everything from our art and poetry to the colors we paint our homes and the clothing we choose to buy. Colors distinguish a thing from the other. Colors determine our emotions. Pablo Picasso once quoted, “Colors like features follow the changes of the emotions”. Do you feel happy in a yellow room? Does the color blue make you feel calm and relaxed? Artist and interior designers have already proven how color can dramatically affect moods, feelings and emotions. Color is a powerful tool when it comes to communication and can be used to signal action, influence mood and cause physiological reactions. How color affects the effectiveness of the business? Marketing is a science of satisfying human wants and needs. When this filed acquires the principles of color psychology, it would...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research DocumentsThe Research Paper Factory"">JoinSearchBrowseSaved Papers"">Home Page » Business and Management Court Observation In: Business and Management Court Observation Court Observation On Monday I visited the District Court. This was my second attempt at visiting a court room; on my first trip I was told the judge did not have a docket for that day. A docket is defined as a calendar of cases awaiting action in a court. Jurisdiction is what gives the courts the power to hear and apply the law to certain types of cases. District Court has original jurisdiction for the following actions; all Traffic and Ordinance violations, all criminal misdemeanors, preliminary exams on felonies, small claims suits, civil lawsuits (amounts up to $25,000), and all contract disputes between tenants and landlords. When I arrived there were a lot of people waiting and I noticed signs posted on the court room doors that stated "Do not to enter until your name is called". Although I know court rooms are generally open to the public, I did not want to be intrusive so I waited patiently in the Traffic/Cashier line hoping someone would be able to assist me. Soon, someone escorted me into the court room. I looked around and tried to get familiar with the surrounding seeing as how this was my first time being in a court room. I quickly learned that the docket schedule to be heard were criminal and traffic cases. There were...
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...Punks with cockscomb and full metal jackets My personal opinion on this case is that punks should be allowed to be punks. Each generation have its own style and way to live. You can’t deny the youth to be themselves; this would result in a new generation of country-loving nutcase’s adults. Which I think we already had one generation to many of right? If you want your guardians to allow you to express in whatever way you want. Ask them, challenge them, torture them until you get an answer how their parents reacted when they found out their children listened to Pink Floyd, Jimmy Hendrix, The Doors, Led zeppelin and so on. Their parents would scream shout tear their hair out cry over how their small angel children could be seduced by this devil music. And still your parents as the tiny evil creatures they are sneak away listen to the music they thought fit to them best. There loving helpful careful parents thought they kids had become mentally deranged. When they wore “cool” outfits and listened to “cool” music. And now maybe you will be allowed to listen to the music you want to listen to ;) Just ask they are not that evil sly monsters you think they are (or at least most of them have a tiny bit of goodness far down into the abyss of their heart). They might even remember how it was like to be a kid back in the stone ages. Just a bird that have lost its wings (Broken down angel by Nazareth) Red strings of the cotton maze of life. She stretched after her...
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...Gumamela Petals as Dishwashing Liquid: The Effectiveness of Gumamela Petals in Removing Stains and Grease An Official Requirement in Research II Rico Emmanuel A. Pineda Arnieca Lulu Kim R. Mamayson Jhunaiza C. Santos Researchers Mr. Lucky Sonny A. Ligsanan Research Adviser I. Introduction Washing dishes is one of the major house chores our parents are facing every day. One of hardest part of washing dishes are the tough stains and grease that is all over the common kitchen tools we use in our everyday life. Dishwashing liquid is a great help to minimize the time of removing those tough stains and grease on our kitchen tools and it totally removes all the dirt of common kitchen tools. Imagine yourself washing the dishes without using any dishwashing liquid, how will you easily remove those stains and grease? This study shows how a simple organic material that can be easily found elsewhere can be turned into something as useful as dishwashing liquid. Background of the Study This research aims to produce a dishwashing liquid out of Gumamela petals that will remove the stains and grease in common kitchen tools. This study will make use of Gumamela petals which contains mucilage that effectively removes stains or grease present in common kitchen tools. Significance of the Study The study will produce a new kind of dishwashing liquid that is completely organic. It will make use of Gumamela petals mixed with water and calamansi extract to produce a dishwashing...
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...Question 3 Choose a brand where its core product is primarily for kids e.g. The Wiggles, Thomas and Friends, Hello Kitty etc. Write a paper on how it has diffused throughout the product categories and how it has extended to other categories as well. Do a case study of its success (or failure) and how it has changed the landscape of product innovations. For example, Thomas and friends has clothes, stationery, household products, jewellery etc. *** She is a successful independent woman, who lives in a world of pink, where she owns a dream house in Malibu. Every day, she wears high-heels to work, and even runs a fashion chain under her name. For many, she was the influential icon of American culture in the late 20th century. Until now, I dare say that her image is still very potent worldwide. Who is she? Never before has she ever starred in a Hollywood movie or performed at a famous fashion show. Surprisingly, she never exists in real life and she is literally a toy. Yes, it can hardly be any other toy but Barbie. Nowadays, girls can be seen wearing Barbie clothing, using Barbie perfume, carrying Barbie backpacks, and sleeping in Barbie pajamas, not to mention cosmetics, sneakers etc. (Morgenson 1991, 66). Mattel, Inc., the mother company of Barbie, should feel proud of her. Because on average, an American girl has ten Barbie dolls, a British or Italian girl may own seven, while five is the number of Barbie that a German or French girl has. It was Mattel’s purpose and will...
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...Transcendental Phenomenology and Antonioni’s Red Desert This essay applies the ideas associated with transcendental phenomenology to the Michelangelo Antonioni’s 1964 film Il deserto rosso, known in English as Red Desert. Aspects of western philosophy can provide a viewer with a greater appreciation of the film and its meanings. After providing a brief overview of the development of phenomenological thinking and of past interpretations of Red Desert, this essay will provide an analysis and interpretation of the film’s cinematography –specifically its colours and editing– from a phenomenological point of view. Phenomenology maintains that experience is both passive –seeing, hearing, and so on– and active –walking, running, touching, and so on. One describes experience and interprets experience by relating it to a context, which is usually social or linguistic. The word phenomenology originates with the Greek word phainomenon, which means ‘appearance.’ Phenomenology is, then, the study of appearances rather than the study of reality. In the eighteenth century, thinkers such as Immanuel Kant and Johann Fichte began to seriously consider phenomenology as a theory of appearances, and to consider it essential to acquiring knowledge. Phenomenology has its origins, certainly, with debates regarding what exists in reality and what is an illusion. John Locke believed that qualities such as colors, sounds, smells, and so on were subjective, and were not indigenous to objects...
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...Ken Mertes CUL135 12 April 2010 Seafood Research Paper: Flounder (Greenaway) Flounders belong to the order Pleuronectiformes. The scientific name of the yellowtail flounder is Pieuronectes ferrugineus; of the starry flounder, P. stellatus; of the winter flounder, Pseudopleuronectes americanus; of the summer flounder, Paralichthys dentatus. The market name is flounder or sole. There are many common names associated with the flounder: yellowtail flounder, yellowfin sole, summer flounder, starry flounder, winter flounder, California sole, and Dover sole to name a few. (The Editors of The Encyclopædia Britannica), (The Editors of Seafood Business) When it first hatches from its egg, the free-swimming flounder has an eye on either side of its head, like most other fishes. After a few days, however, the flounder begins to lean to one side and the eye on that side begins to migrate to the side with the other eye; the side with both eyes eventually becomes the top of the fish. After this transformation, this flatfish becomes a bottom-dwelling fish, with the blind side losing its coloration and becoming the bottom of the fish. With this development, a number of other complex changes in the bones, nerves, muscles, and digestive tract occur. The pattern of the migration of the eye is genetically determined. Some flounders have the eyes and coloration on their former right side (family Pleuronectidae); other flounders have the eyes and coloration on their former left side (family...
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...Product, Pricing, and Channels Paper Brandy Paige, Melanie Gibson, Kendra Gapinski, and Makenzie Mcdaniel August 16, 2014 Norbert Gray MKT/ 421 Product, Pricing, and Channels Paper Baby shopping? When shopping for our children there are many questions we ask concerning the product before purchasing. Some questions we ask are who has the best product, is it the safest product, what is the price, or most importantly does the product do what the manufacturer says it can do? These are all valid concerns. Team C has teamed up with Graco Manufacturing to address these concerns regarding the Baby Ride Easy Car Seat. Features of Product The Baby Ride Easy Car Seat solves all our target market’s needs and is a one-of-a-kind product. This car seat has all the safety features a parent could want. It comes equipped with a 5-point harness system, which reduces the risk of ejection and is the safest harnessing system in the industry. The features on this system includes wider straps which reduces, head impact protection, higher weight limits, LATCH system, and chest clips. The safety of the children who utilize this product is the utmost importance. You will find though, that most car seats take the same precautions. So what makes this one special? This car seat has the availability to vibrate and play calming music who aides in the relaxation of the baby. These features will...
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...Critical Research Paper “The Mocking of Crist” by Edouard Manet Natallia Kolas Oakton Community College (DP Campus) HUM 123 (6:30 class) 09/27/2011 Even before going to the Art Institute, I knew that I wanted to write about one of Manet’s paintings. I admire his passion to create beautiful art even if it meant going against “old school” standards and principles. “The Mocking of Crist ” really caught my eye because of artist’s unusual interpretation of a religious subject. I felt intrigued by the idea of a red bearded Crist looking bored and out of place. When it was first presented to the public, “The Mocking of Crist ” received tons of negative criticism for the artist’s painting techniques, his choice of lower-class people as models and, of course, his interpretation of Jesus Christ’s character. “The Mocking of Crist” was painted between 1864 and 1865 in France. It is a great example of the Realist movement in art. Manet’s original title for the painting was “Jesus Insulted by the Soldiers.” Clearly, Manet did not mean to represent the soldiers' behavior in the way that title implied. Recently, once again, its name was changed to “Jesus Mocked by Soldiers.” Some sources also refer to it as “Christ Scourged.” In the center, Christ, the brightest figure, is sitting in a chair surrounded by three other male figures, soldiers. This scene is also known as the mocking of the “king of the Jews” before the execution. In this painting, the...
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...Analysis of Springs Flowers Painting The piece, Spring Flowers was painted by Julius LeBlanc Stewart, who was an American artist, in 1890. The pieces he created during his life are exhibited in different museums and private exhibitions. The subjects of his pieces are very attractive to the eyes and many tastes, because they depict the images of a lighthearted daily life of society. The piece that I am analyzing is currently on exhibit at the Phoenix Art Museum in, Phoenix, Arizona. Who was Julius LeBlanc Stewart? He was an American painter born in 1855, in Philadelphia, Pa. When he was ten, his family settled in Paris, France where he spent most of his life as a “figure” and “genre” painter. His style and choice of subject matter were greatly influenced by the collection tastes of his father, who particularly patronized the contemporary Spanish-Roman school, the artists Eduardo Zamacois, Federico Madrazo, and Mariano Fortuny (Dictionary of American Art, Icon Editions, p.341). He died on January 5th, 1919 in Paris, France. After his death, several friends, consisting on the painters Beraud, Walter MacEwen, and Gari Melchers, were appointed to a committee to advise on proportioning many his works of art to various American museums. It was Melchers that personally arranged the gift of At Home to the Telfair Academy in Georgia, while other beneficiaries were the Detroit Institute of Art, and the Art Institute of Chicago; the Corcoran Gallery and the Pennsylvania Academy...
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...Table of Contents 1. Executive Summary 2 2. Introduction 3 2.1 Purpose 3 2.2 Background Information 3 2.3 Scope 3 2.4 Methodology 3 2.5 Assumptions and Limitations 3 2.6 Plan 3 3. Body 4 3.1. Situation Analysis of Argyle Diamonds (SWOT) 4 3.2. Analysis of Argyle’s Marketing and Sales Strategy 5 3.2.1. Key Objectives 5 3.2.2. Strategies and Tactics (Value Chain Analysis) 6 4 Conclusion 8 5 Recommendations 9 5.2 Brown Diamond Sales Strategy 9 5.3 Other Recommendations and Sales Strategies 10 6 References 12 7 Appendices 13 Appendix A 13 Appendix B 14 Appendix C 15 Appendix D 16 Appendix E 17 Appendix F 18 1. Executive Summary The diamond industry is a burgeoning industry with high profit margins that is attractive to any organization around the world. However with production limited to a handful of companies and the opportunity to conduct sales promotions hindered by the monopoly of De Beers Diamond Company, the opportunities for growth are limited, at best. This report examines the situation of Argyle Diamonds of Australia. It provides a SWOT analysis for a deeper look into the current situation as well as analyzing the key objectives, strategies, and tactics that are employed by Argyle Diamonds in its efforts to promote coloured diamonds through the use of a value chain analysis. Finally, recommendations have been provided for Argyle Diamonds on how to capitalize on its strengths in the coloured...
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...Internship with the Developmentally Disabled Zachary Lumpkin Liberty University Abstract The object of this paper is to give the reader an idea of what it is like to work for an agency that houses, educates and reintegrates developmentally disabled and mentally retarded adults. The research and development of the paper was done over the course of a fourteen-week internship by a student seeking a Bachelor of Science in Psychology. It will delve in depth into the behaviors that the intern observed during his internship. It will connect those behaviors to theory. It will explain and educate as to the benefits of doing such work under the supervision and tutelage of trained experts. It will also recommend to anyone interested in getting into the field ways to be successful and get the most out of the time they spend and lastly it will chronicle the personal growth that the author experienced during his internship. As stated in the abstract, the internship chronicled in this paper was done over a 14-week period at an agency that houses and educates developmentally disabled and mentally retarded adults with psychological disorders. Though most of the information in this paper was gathered over the 14-week period previously mentioned, the author has been employed with the agency for close to three years and has gathered even more information during this three-year tenure with the agency. The agency has in the neighborhood of sixty-five clients and has been open for over forty...
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