Strategic and operational plans for Pixar

Rena Seifts

MGMT/521

June 8, 2013
Instructor Name
David Rollins

Strategic and operational plans for Pixar

PIXAR Pixar Animation Studios (Pixar), a wholly owned subsidiary of The Walt Disney Company, is a computer animated studio that develops feature and short films, merchandise and other related products. The company’s primary mission is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable character and heartwarming stories that appeal to audiences of all ages. (silverscreentipster.webs.com/disneypixar.htm)

There are four major components when looking at strategic management and Pixar has excelled in all of them. These four categories include: directs the organization toward overall goals, includes multiple parties in decision making, incorporates short-term and long-term goals and realizes tradeoffs between effectiveness and efficiency. When looking at Pixar, they maintain their creative culture by staying independent from Disney as much as possible. They maintain their creative culture by ensuring that their films are original in concept and execution. Another way that Pixar uses strategic management is by including almost everyone involved in the making of the actual movie in the decision making process of the company. The opinions of all team members are taken into consideration and after the completion of the film, everyone involved with the making of the film are required to write down five things they would do again and five things they would change. The comments and suggestions are continuously used to better the next film Pixar produces. While some companies choose to produce two or three movies at a time to increase revenues, but Pixar realizes that by producing only one film at a time they